SFMTA All Door Board

8/4/2019 SFMTA All Door Board

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P r es e n t a t i o n t o

B o a r d o f D i r e c t o rs o n

A l l-D o o r B o a r d i n g

S y s t e m- w i d e I m p l e m e n t a t io n

9 | 6 | 2011 | SAN FRANCISCO, CALIFORNIA

SFMTA | Municipal Transportation Agency Image: a bus in front of the Palace of the Legion of honor


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Need for All-Door Boarding

Be nefits custom ers wh o are looking for ne ar-term ,me aningful service im prove m ent.

Spe eds up boarding , particularly at high use

stops.

Red uces travel t im e across system .

Poten tial for red ucing fare conflicts betw ee ncusto m ers and the O perator.

A nticipates adv ance m ent of Transit Effect ivenessProject (TEP) service im prove m ents.


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Transit Industry Best Practices

in Fare CollectionM ajority of N orth A m erican l ight rail system built in the last35 ye ars features pro of-of-pay m ent , off-bo ard fare collectionan d all-door boardin g and al ighting .

Al l-door boarding on buses has not been widespread a ndhas m ostly bee n used on ne w bus rapid transit op erations.

States: High density , low speed , frequ ent stop service similar

to European practice.

W estern Europe ado pted proof-of-pay me nt and al l-doorbo arding on m ost rai l an d bus routes several decad es ago ,ge neral ly in respo nse to shortag e of operators or con ductorsan d rising costs.


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Current SFMTA Fare Collection System

Custo m ers face confl icting instructions .Rear do ors ha ve signs indicating thatboarding is forbidde n .

Ma ny O perators enforce theserestrictions, others do not.

Regular custom ers kno w the y can boardm ore quickly at rear do ors in m ostinstances w ithout creating a confl ict withthe O perator an d often the front of thebus is full.

Fare inspection takes place on buses and

at high turnov er stops,

but is m orerando m and an adjunct to the M uniM etro inspections .

Policy of SF MT A to not allow re ar doorboarding , although w e hav e piloted rear-door boarding on Van N ess.

Custom ers required to ha ve PO P (perTransp ortation Cod e section 7.2.101).


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Advantages of Introducing All Door

BoardingIntroducing n e w lev el of custom erconvenience.

Reducing bo arding tim e is thebest lo w cost alternative av ailablefor red ucing trav el t im e .

Leveraging of Clipper CardSystem .

Recognizing and expa nding

proof-of-pay m ent from rai l tosystem-wide .

A pplyin g TEP principles by:

Reducing travel tim e; and

Im provin g reliabil ity .

Increasing sp ace for seniors an d


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Proof of Payment Concept

Exte nd pro of-of-pay m ent an d al l-doorboarding/alighting to entire bus, trol ley coach an dhistoric streetcar net w ork.

Customers ne eding to pay a single,

cash farecontinue to board at front do or an d receive atransfer as proof-of-pay m ent .


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Assessing Elements for Successful Launch

Ensuring ad eq uate m ea ns for r iders to pre-pa y.

Evaluat ing optim al de ploy me nt plan , strategies an dstaffing for Transit Fare Inspectors.

Identifying op erating an d cap ital costs.

Con ducting co m prehensive pu blic cam paign .

Ev aluat ing appropriate m ethods for pa ying cash faresfor back do or board ers.


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Implementation Plan

Take Ste ps to prep are Fleet:

Assure that rear do ors on all stree tcars ha ve aClipper Card rea der . This includes dou ble end

PCCs and Milan cars.

Assure that rear do ors can b e controlled byOperator, rathe r than just treadle , so all do orscan be op en ed at each stop .

A l low and e ncourage custom ers boarding withfare m edia to bo ard through the rear door .


9/13

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Implementation Plan

Re m ov e signs fro m rear do ors indicating

Create ne w signs

All do ors

Provid e sim ilar inform ation at transit stops asan a ddition to the sign pa nel


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Implementation Plan

Co mpreh ensive pu blic informat ion cam paign

Transit ads

Print an d broa dcast

Take one brochures

Sh elter fare inform ation / detailed ma p

W ebsite and social me dia

N ext M uni signs and platform display signs

Stat ion ban ners and an nou ncem ents

Partner with co m m unity groups form ulti lingu al A mb assadors


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Implementation Plan

O perator and supervisor training

Revise rule bo ok and training instructions

M eet with O perators to answ er qu estions an dclarify ne w fare rules

Sp ot sup ervisory observa nce of service an dbo ardings once the chan ge is in place

Review A utom atic Passeng er Counterinform ation to spot route-by-route Tra vel Tim eImprovements


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Evaluation

Ke y M etrics:

Custo m er feed back

Fare revenu e

Transit travel t im es

Ev aluate at Ke y Intervals:

30 da ys

90 da ys

12 m onths


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Documents

SFMTA All Door Board