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Susan M. Fleming2336 West Medill Avenue, Chicago, IL 60647
H: 773-661-6325 C: [email protected]
SENIOR MARKETING AND COMMUNICATIONS MANAGER
Strong background of planning and managing major initiatives in
high growth and rapidly changingcompanies to achieve long-term
revenue growth, market share and profitability. A creativemarketer,
communicator and relationship builder especially skillful at
identifying clients needsand developing campaigns, products and
services to meet those needs. An excellent developer ofemployee and
managerial talent building sales, operations and marketing teams
that achieveresults beyond requirements and expectations.
Extensive professional skills & experience, including:
Leading Product Launches &Implementations
Conducting Market & Consumer Research Providing Insightful
Financial Planning &
Analysis Managing Multiple Brands, Products &
Services Negotiating & Administering Contracts
Maximizing Customer Satisfaction &Retention
Managing Complex Business Projects Improving Relationships with
Major
Accounts Creating Marketing/Communications
Programs Fixing Dysfunctional Processes &
Procedures
Professional Background
Catamaran (pharmacy benefits management) Lisle, IL 2009
present
-- Vice President, Marketing
Established brand identity that is relevant for all nine
customer markets. Since initial launchof new brand identity, annual
revenues have increased from $1.4 billion to $10 billion.
Re-branded the company post SXC and Catalyst merger. Led brand
launch, including PRefforts, advertising, logo and color
development, new websites, new collateral, valueproposition and
celebrations. Since brand launch in July 2012, proposal volume has
increasedand nearly $1 billion in sales has closed.
Revamped the proposal process, content and design, increasing
percent to finalist rate fromsingle digits in year one to 37% in
year three.
Led redesign and content development for new internal website to
include blogs,communities, team spaces and user-generated content.
Led redesign and content
development for two external sites.
Leading cultural change alongside of CEO, evolving from an IT
product company to a client-focused service organization. Efforts
thus far led to increased overall employee satisfaction of11
percentage points and overall client satisfaction of 13 percentage
points. In both 2011and 2012 qualified for the Chicago Tribunes
Best Places to Work
Received 2011 Leadership Award and 2012 MVP Award
Hunt Enterprises, Inc. (luxury interiors wholesaler) Chicago, IL
2006 Nov
2008
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-- Manager, Beyond Borders Business Unit
Planned and implemented a new product line/business unit.
Managed expenses in a high coststart-up to break even by year
two.
Expanded distribution channels beyond planned network. Set up
and trained the network,achieving 7.5% of overall revenue in a
mature (12 year) business.
Susan M. Fleming --page 2
Full Time Student Harrington College of Design Chicago, IL 2005
2006
First Health Group Corp. (managed health care) Downers Grove, IL
1986
2005
-- Senior Vice President & Corporate Officer
Managed a $37 million budget with nine direct reports
representing 600 employees.Successfully reduced expenses by 9%,
while increasing new product sales and doubling clientreturn on
investment.
Developed content for key client forums, bringing the companys
largest clients together toaddress common issues related to their
businesses. Implemented tangible changes such asnew analytic
reports, new system- generated member communications and changes
inmember services structure. Contributed to 0% turnover of key
clients.
Expanded the marketing function from a proposal factory and
investor relations to acomprehensive marketing department:
including advertising, public relations, member andclient
communications and web site development. Increased name
recognition, national andtrade media coverage, and ultimately
delivered dramatic revenue gains.
Developed unique package pricing to bundle stand-alone products,
combined with a financialperformance guarantee and 24/7 service.
This product enabled quick deployment to compete
with large, national branded products opening new revenue
channels.
Designed and conducted market research to develop brand identity
for the Group Healthproduct line. Identified a unique, saleable
proposition and developed it into new messagingand advertising that
contributed to revenue growth in excess of 10%.
Nursing Experience - hospital & home health care
Education & Training
Graduate Courses in Public Relations/Advertising, DePaul
University, Chicago, IL.
Associate of Applied Science in Interior Design, Harrington
College of Design, Chicago, IL.Graduate courses in Health Care
Management, DePaul University, Chicago, IL.
Bachelor of Health Arts, St. Francis University, Joliet,
IL.Diploma in Nursing (Registered Nurse), Lutheran Hospital School
for Nurses, Moline, IL.
Additional training in leadership skills, negotiating
techniques, sales & sales management, mediarelations, visual
merchandising, computer skills and project management.
