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Setting up a Business Plan for a Design House Sanjay Gupta [email protected]

Setting up a Business Plan for a Design House Sanjay Gupta [email protected]

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Page 1: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Setting up a Business Plan for a Design House

Sanjay Gupta

[email protected]

Page 2: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Brief• In the making of a business plan what are the

aspects of IPR that an independent designer would normally take into consideration.

• If one has some distinctive designs, how does one plan commercialization of the same?

• If a designer in NIFT has developed a set of designs, what are the key aspects that you need to address in a business plan?

• Any case studies to illustrate these features either from your rich experience and/or from literature.

Page 3: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• Textile designers are not well aware of design laws and the protection it can offer.

• They are aware that their traditional faith in negotiation and trust is no longer enough protection; and that emerging technologies like digital cameras and CAD are offering unprecedented opportunities but undermining traditional protection.

Page 4: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• The design sector is informal, fragmented, mostly individual freelancers & small firms with a lot of networking between them.

• Imitation, both legal and illegal, is common among designers. Designers usually rely heavily on automatic copyright and trust between parties. But whereas most still turn a blind eye to copying, a few with a wider reputation to defend are turning to law

Page 5: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• The fabric production process usually involves a wide range of different firms and individuals, from independent designers through to mills and printers. This results in many fabric suppliers using the same designers or intermediary firms with a corresponding fear and suspicion over the security of new designs before they reach the market.

Page 6: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Lets examine the potential for IPR protection for

textile designers

Textile design range from fiber to finished fabric/made-up

Page 7: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

What Can be Patented?

• New man-made Fibers• Fiber Production Processes• Fiber/yarn/fabric making machinery• Dyes and Chemicals• Dyeing/printing/finishing processes• Finishing machinery• Making-up process• Making-up Machinery

Page 8: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Conflict

• What to protect - the product, process or machinery ?

Page 9: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Example: New Fibers• ACRYLIC CresLoft®, Duraspun®, • ANTIMICROBIAL Biofresh®, Innova® AMP

(polyolefin), MicroSafe® (acetate), Salus® (polyolefin)

• ARAMID Kevlar® • NYLON Cordura®, Supplex®, MicroSupplex™

,Tactel®, Anso-tex®, Caprolan®, Eclipse™, Hydrofil®, Spectra®, Tru-Ballistic®

• PBI (Polybenzimidazole)• POLYESTER ComFortrelPlus®, ComFortrel

XP®, Holofiber™ , MicroSpun®, Sensura®, Spunnaire®, CoolMax®, ThermaStat®, ESP®, Finesse®,

• POLYOLEFIN FIBERS Innova®, Telar®, • SPANDEX Lycra®, Dorlastan®

Page 10: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Example: Fabric Manufacturing

• Seam-less whole-garment making technologies using 3D weaving or knitting technology offers great new sensorial experience.

• Wholegarment® knitting machines produced by Shima Seiki Mfg. Ltd,

• Hats, jumpers, dresses, skirts, cardigans, tights, legwarmers and socks being made.

Page 11: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Example:Finishing ChemicalStain-repellent and Stain-release • Teflon and similar treatments

provides an invisible coating that repels stains but does not affect the fabric visually or physically, is breathable and has easy care properties.

• NanoSphere finish repels water, dirt based stains and also allows easy release like a lotus leaf.

Page 12: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

What else is being protected ?

• New Technologies• Integration of

Technologies• Innovations applying

existing knowledge to new applications

• Focus on functionality and performance

Page 13: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• Luminex - a fabric that gives off its own light.

• Tiny, flexible optical fibers, developed for high-energy physics experiments, are woven into fabric and powered by an ordinary battery sewn into the cloth. A smart chip can make it glow in flashing patterns

• Used in stage costumes, handbags and curtains as well as clothing. DKNY offering a line of silver Luminex pillows.

Page 14: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• Perfumery: underwear and accessories (gloves, socks, hats, etc.) ready-to-wear, sportswear, casual wear, footwear, bedding (mattresses, blankets, pillows etc.).

• Body-care : for freshness, also moisturising and massaging, designed to persuade the wearer that they are receiving a beauty treatment as they wear it.

• Fragrances : original aromatic fabrics with fragrances like lilac, jasmine, lavender, lily of the valley, narcissus, peppermint, rose, violet, eucalyptus, camomile, banana, lemon, apple, vanilla, chocolate, pineapple, coconut…

Page 15: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• Thermo-chromic fabrics that change colors with variations in temperature.

• The dyes are thermo-chromic or photo-chromic substances in liquid crystal form, that are microencapsulated,

• Lingerie and swimwear are major markets

Page 16: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• H2OFF, a non-coated, high-density woven fabric by Toray, made of air-entangled micro denier textured polyester yarn, which exhibits particularly pronounced high vapour permeability due to its characteristic construction

Page 17: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• Skiwear, rainwear, wind breakers– Vapour permeability, water proofing. Also

sunlight absorbing with heat retention

Page 18: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Body Suits• Through wind tunnel testing of

different fabrics and design ideas, the strategically placed textured fabrics on the suit for Aerodynamics and "drag reduction."

• The effect of the differently textured fabrics over the athlete's body is similar to the one that dimples have on a golf ball during its flight.

• Side seams were slightly relocated to the back to further minimize drag. The result is a very unusual looking sprint uniform that utilizes several fabrics and colors, from the ankle all the way to the hood.

Page 19: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

• This body suit focuses on muscle temperature and aerodynamics.

• The suit manage muscle temperature in two ways. First by use of color, using darker colors on certain zones of the body to absorb radiant heat from the sun. The second is by use of different textiles - making the fabrics in less critical power areas as light and breathable as possible, while using fabrics that help maintain higher muscle temperatures where higher power is necessary.

Page 20: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

The other instruments of protection i.e. Copyright and

Design are used for protecting ‘artistic content’ and ‘visual eye

appeal’ of designs.Designs may be woven, printed,

embroidered or otherwise embellished

Page 21: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Wovens

Page 22: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Printed & embellished

Page 23: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Traditional Textiles (protection under

geographical indications!)

Page 24: Setting up a Business Plan for a Design House Sanjay Gupta sanjaygupta@niftindia.com

Thank you