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Safe Routes to Behavior ChangeSeth LaJeunesse, NCSP, MCRPPro Walk/Pro Bike Chattanooga, TNSeptember 14, 2010
Overview
• Why consider behavior change principles?
• Some principles of behavior change• Applied examples of these principles• Implications for practice
Why consider behavior change principles?
?
Why consider behavior change principles?
Behavior change principles help us:
• Explain why we respond the way we do to certain interventions
• Predict how we are likely to respond to certain interventions
Some principles of behavior change
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Attitudes• Beliefs about
outcomes of behavior+
• Values of the outcomes
Example ActivityPromotional Literature
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Norms• What we think
important others are doing
• What we sense important others think we should be doing
Example ActivityVisible walker/biker club
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Intention
• A determination to do something
• Social encouragement • Incentives
Example ActivitiesClassroom competitionsFrequent walker/bikerprogram
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Self-efficacy and control• Thoughts about how
well we can do something
• The amount of control we feel over doing something
Example ActivitiesBike skills trainingParent-led safety patrol
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Habit
We develop habits by:• Doing something
often
• Doing something in a similar way each time
Habit, continued
Habits are:• Automatic• Non-deliberate
Example ActivitiesPark-and-walk programPromote SRTS to people new to an area/school
Recap
Attitudes
Norms
Intention Behavior
Self-efficacy and control
Habit
Implications for practice
Focus MORE on: Focus LESS on:Enhancing self-efficacy and control
Improving attitudes
Social encouragement and incentives
Promoting SRTS to general public
Storytelling Use of facts and statistics
