Session 3: Affiliate Program Selection and Integration

Debbie Bookstaber ElementAssociates.com

@buzzmommy

Affiliate Program Selection ABCs

• Authenticity– Products or services you love

• Building – Your personal brand– Your Relationships with

brands• Compensation

– Commission– Attribution Model

• Deals– Best price and value for readers

• EPC– Don’t underestimate conversion

rates

Integration Tip: Search Engine Research

• Plan posts around search engine traffic:– Google Traffic Estimator

https://adwords.google.com/select/TrafficEstimatorSandbox • Monitor trends

– Google Trends www.google.com/trends – Subscribe to trend alerts emails

Integration Tip: Revisit Your Archives

• Consider Your Existing Traffic and Blog Stats:– Do you rank on any keywords?– Check your stats to see what keywords rank for you and to see which

posts have the most traffic. – Revisit your old posts and integrate affiliate links!

• Review your blog stats to prioritize your affiliate updates– Manually update most popular posts with affiliate links.– Don’t forget to add affiliate links to your photos/images.– Use deep-links to individual products instead of brand links whenever

possible.

• Gather your best blog posts by topic into guides/resources– Create additional content or introduction for each guide/resource

Integration Tip: Get Help

• Virtual Assistants: – Hire a VA to can manage program applications, links and updating

old content. – Consider services such as http://www.fiverr.com/

• Use automated services to convert old posts:– http://wordpress.org/extend/plugins/seo-automatic-links/ – Professional Edition costs $149

@TypeAParent #typeaWDW

Example: “Product Review” Post

Example: “List/Buying Guide” Post

Example: “How To” Post

Example: “Recipe” Post

Example: Hybrid Review/Affiliate Program Post

• Tools can help you monetize videos– Viewbix: Allows you to

embed your affiliate link in a video (starts at $19.99 a month)

• Except when they can’t– Viewbix does NOT work on

YouTube, so don’t forget to include a lower-third and an old-fashioned (verbal) call-to-action on all videos.

@typeaparent #typeaWDW

Video Integration Tips