Session: 2021-2022 Outcomes-PO, Course Outcomes-CO Program

Session: 2021-2022

Name of College: Uttaranchal Institute of Management

Name of Department: Department of Management

Program Name: Master of Business Administration (MBA)

Program Code: 19

Program Outcomes-(PO)

PO-1

Acquire in-depth knowledge of various management fundamentals, theories and

principles related to functional areas of management and develop specific skills related

to specialization areas.

PO-2

Identify, formulate and critically investigate complex business problems relevant to the

prevailing business scenario by applying research-oriented knowledge, data

analysis and interpretation by using modern tools and techniques.

PO-3

Apply reasoning acquired through contextual knowledge to assess societal, health,

safety, legal and cultural issues and the consequent responsibilities relevant to the

ethical managerial practices.

PO-4 Function effectively as an individual member or as a leader in diverse teams to define

and achieve their common goal.

PO-5 Communicate effectively with peers and society at large to express ideas with clarity in

both oral and written communication.

PO-6 Apply managerial skills and knowledge to successfully handle managerial projects

with cost effectiveness.

PO-7 Acquire knowledge in the domains of HR, Marketing and Finance and develop

innovative/ entrepreneurial skills for becoming a successful manager/ entrepreneur.

PO-8 Able to recognize the need for independent and life-long learning in the broadest

context of technological change.

Program Educational Objectives- PEO, Program Specific Outcomes- PSO, Program

Outcomes-PO, Course Outcomes-CO

Program Educational Objectives (PEO)

PEO-1 Possess in-depth subject knowledge and proficiency in managerial skills for

employment and future career development and life-long learning.

PEO-2

Develop level of competence along with a holistic approach for designing and

implementing innovative solutions to deal with complexities of the modern

business world.

PEO-3 Adapt to rapidly changing environment by nurturing the spirit of creativity and

entrepreneurship while giving a sense of direction to future business.

PEO-4

Develop skills required for professional management practice while being

socially responsible and value-driven citizens committed to sustainable

development.

PEO-5 Evaluate and integrate ethical considerations coupled with value-based leadership

to create productive leaders in the business world.

Semester- I

Course Name: Management Principles and Organizational Behaviour

Course Code (CC):MBA-101

MBA-101-CO-1 Manage various roles, skills and functions of management

performed by him /her in the business.

MBA-101-CO-2

Analyze effective application of PPM Knowledge to diagnose and

solve organizational problem and develop optimal managerial

decisions in a dynamic business environment.

MBA-101-CO-3

Propose the applicability of the concept of organizational

behaviour to understand the behaviour of the people in the

organization.

MBA-101-CO-4

Plan how organizational behaviour can integrate in understanding

the motivation (Why) behind behaviour of the people in the

organization.

MBA-101-CO-5 Analyze the complexities associated with the management of

group behaviour in an organization.

Semester- I

Course Name: Statistics for Managers

Course Code (CC): MBA-102

MBA-102-CO-1

Develop statistical models of real business problems and apply

univariate and bivariate statistical techniques to analyze and

interpret the data through modern tools.

MBA-102-CO-2

Compile, classify and compare the observations made through the

investigation on the parameters of complex business problems

relevant to the prevailing business scenario by applying research-

oriented knowledge to reach alternative solutions to these

problems.

MBA-102-CO-3 Develop and apply specific analytical skills for sound managerial

decision making in the functional area of specialization.

MBA-102-CO-4

Apply the concepts and theories of probability and probability

distributions for the estimation of the parameters of pragmatic

business problems by doing sample investigation to suggest

innovative ideas as the solution for pragmatic problems.

MBA-102-CO-5

Apply analytical managerial skills and statistical knowledge to

successfully deal with research and development projects with

cost-effectiveness.

Semester- I

Course Name: Financial and Management Accounting


MBA-103-CO-1 Students will be able to identify the accounting concepts,

principles, conventions& Accounting Standards (AS), developing

specific skills required in Financial and Management Accounting

area.

MBA-103-CO-2

Students will be able to design Financial Statements and other

books of accounts as per Accounting Standards and Accounting

Norms following all the necessary rules of accounting and

procedures with critical examination and investigation as a

qualified Accountant or Auditor.

MBA-103-CO-3

Students will be able to analyze the Financial Statements using all

managerial tools as Cash Flow Statements and Funds Flow

Statements etc. for Decision Making purpose and computing the

excess/deficiency of funds or cash, if any in the business with

evaluating the process on the basis of critical thinking &

outcomes to satisfy the Organizational Goals.

MBA-103-CO-4

Students will be able to implement the Cost Concept factors after

critically analyzing the Cost Accounting concepts with Financial

Accounting, in identifying the impact of the same on Management

Decision keeping in mind all the Ethical Values and Cost

Effectiveness.

MBA-103-CO-5

Students will be able to examine the different Planning &

Controlling Tools as Break-Even Analysis (BEP), P/V Ratio, and

Budgetary Control etc. in taking effective Management Decisions

and Control over the emerging changes in the technology for

surviving in the New Trend of Industry for long time

perseverance using all Entrepreneurial & Management Skills.

Semester- I

Course Name: Managerial Economics


MBA-104-CO-1

Identify optimal business decision by integrating the concept of

economic theories, principles, tools and techniques with ethical

business practices.

MBA-104-CO-2

Analyze real world business problems by applying different

models of Managerial Economics and theories of demand

and supply.

MBA-104-CO-3

Develop managerial skills and knowledge successfully handle

managerial projects with cost effectiveness and profit

maximization with the help of Breakeven analysis and cost

controlling techniques.

MBA-104-CO-4

Design competitive and innovative entrepreneurial strategies

including costing, pricing, product differentiation according to the

nature of the product and the different market structure in which

the firm operate.

MBA-104-CO-5 Develop analytical skills to investigate complex business

problems with the help of various tools and techniques of demand

and supply forecasting and methods of measuring National

Income.

Semester- I

Course Name: Legal Aspects of Business


MBA-105-CO-1 Appraise law in general and real-life situation to apply the

acquired knowledge and skills in their functional areas.

MBA-105-CO-2

To explain the concept and prevailing laws ‘sales of goods act’ in

the country. Propose ways to interconnect the different functional

areas of management.

MBA-105-CO-3

To develop and equip the students with proper knowledge of

Negotiable Instruments Act to suggest the organization relevant

changes for ethical practices with the help of acquired knowledge.

MBA-105-CO-4

To analyze and suggest the innovative ideas as the solution for the

business problems and Express or communicate ideas with clarity

(oral and written).

MBA-105-CO-5

Able to recognize the need for independent and life-long learning

to apply company laws in developing successful entrepreneurs

and develop their minds to think out of box.

Semester- I

Course Name: Business Communication

Course Code (CC): MBA-106 (E1)

MBA-106(E1)-CO-1

Acquire knowledge of various aspects of oral and written

communication and apply the skill effectively with clarity in

various functional domains.

MBA-106(E1)-CO-2 Prove to be an effective communicator by exhibiting creative and

innovative writing ability.

MBA-106(E1)-CO-3 Create professional, ethical informative business message to

establish effective communication in the business context.

MBA-106(E1)-CO-4

Utilize communication skills effectively to express ideas with

clarity, handle day-to- day managerial activities and become a

successful manager/entrepreneur.

MBA-106(E1)-CO-5 Ability to interpret complex business problems and suggest

innovative solutions leading to enhanced decision making.

Semester- I

Course Name: Personality Development and Soft Skills


MBA-106(E2)-CO-1

Develop an Understanding of concepts like perception,

personality, attitude, Learning, Emotions, soft skills and Stress

which would help to communicate and manage situations and find

solutions in long run.

MBA-106(E2)-CO-2

Become more effective individual through goal/target setting,

anger management, self-motivation, time management and

practicing creative thinking.

MBA-106(E2)-CO-3

Effectively function with-in multi-disciplinary and heterogeneous

groups through the better understanding of team dynamics,

Inter-personal/intra-personal relationships, Negotiation skills,

emotional intelligence and leadership quality.

MBA-106(E2)-CO-4

Apply knowledge acquired through contextual study to recognize

societal, health, safety, legal and cultural issues or differences and

the perform tasks and develop solutions relevant to the ethical

managerial practices.

MBA-106(E2)-CO-5 Transform into a professional by exhibiting business etiquettes,

develop as a groomed and self-confident individual.

Semester- I

Course Name: Computer Aided Personal Productivity Tools


MBA-106(E3)-CO-1 Understand the basic and advanced features of MS Word, MS

Excel & MS Power Point.

MBA-106(E3)-CO-2

Acquire practical knowledge of selecting and working with menus

of MS Word, MS Excel MS PowerPoint in an office environment

with maximum efficiency.

MBA-106(E3)-CO-3 Develop foundational or “computer literacy” curriculum that

prepares students for life-long learning of MS office package.

MBA-106(E3)-CO-4

Develop the skills by using MS Outlook, basic social networking

tools as well as the most important office applications which are

extremely useful in secretarial routine and office administrative

work.

MBA-106(E3)-CO-5 Solve common business problems using appropriate Information

Technology applications and systems.

Semester- I

Course Name: Total Quality Management


MBA-106(E4)-CO-1 Analyze various dimensions of quality pertaining to product and

services with respect to contributions from quality gurus.

MBA-106(E4)-CO-2

Apply the knowledge of human resource management and human

skills to align managerial efforts towards meeting or exceeding

customers’ expectations.

MBA-106(E4)-CO-3 Create mindset of measuring quality dimensions to manage

quality effectively.

MBA-106(E4)-CO-4 Develop understanding of cause-and-effect relationships of

various quality issues to apply the concept in every sphere of life.

MBA-106(E4)-CO-5 Apply the knowledge of quality benchmarks and standards in

managing business organizations.

Semester- II

Course Name: Financial Management


MBA-201-CO-1

Integrate the applicability of the concept of Financial

Management to understand the managerial decisions and

Corporate Capital Structure.

MBA-201-CO-2

Analyze capital budgeting problems using different techniques,

including net present value, internal rate of return and modified

internal rate of return.

MBA-201-CO-3 Apply the measures of cost of capital and financial leverage to

form long-term financial policies for business.

MBA-201-CO-4 Identify the concepts of financial management in relation to the

investment, financing and dividend policy decisions.

MBA-201-CO-5

Define, identify and explain the insights of working capital

terminology and concepts to adopt the relevant working capital

policy for the firm.

Semester- II

Course Name: Marketing Management


MBA-202-CO-1

Acquire in-depth knowledge of various management

fundamentals, theories and principles related to functional areas

of management and to develop specific skills related to marketing

management.

MBA-202-CO-2 Examine the role of consumers (goods and services) using various

theories and models of consumer behaviour and be able to

recognize the need for independent and life-long learning.

MBA-202-CO-3

Develop comprehensive strategic and tactical plans for an

organization related to product mix and ethical practices with the

help of acquired knowledge. Identify, formulate and critically

investigate complex business problems relevant to the prevailing

business scenario by applying research-oriented knowledge.

MBA-202-CO-4 Apply managerial skills and knowledge for sales promotion

/distribution and develop innovative/entrepreneurial skills.

MBA-202-CO-5

Develop students mind to think out of the box and explain the

changing dynamics of consumers around the globe and its

implications for marketing management in the contemporary

scenario.

Semester- II

Course Name: Human Resource Management


MBA-203-CO-1 Understand the concept of human resource management and its

relevance in the organization.

MBA-203-CO-2 Analyze issues related to recruitment, selection, development and

retention of talent in a global context.

MBA-203-CO-3 Develop and evaluate the orientation, training and development

programs in the organization.

MBA-203-CO-4 Design and evaluate performance management system in the

organization.

MBA-203-CO-5 Understand a successful industrial relation in both the unionized

and the non-unionized environment.

Semester- II

Course Name: Business Environment


MBA-204-CO-1 To identify and examine various macro and micro environmental

factors for the successful operations of business.

MBA-204-CO-2

To analysis and examine the significant contemporary ethical

issues and challenges existing throughout the professional

business arena.

MBA-204-CO-3 To develop understanding about the various constituents of

environment and their impact on business.

MBA-204-CO-4 To understand the impact of various prevalent economic scenario

on the economy in the country as well as across the world.

MBA-204-CO-5

Develop the skill to understand the implication of foreign direct

investment for Indian business and its overall impact on

economic development in the country.

Semester- II

Course Name: Operations Research


MBA-205-CO-1

Identify and develop operational research models from the verbal

description of the real management problems to analyze the

estimated data through modern tools.

MBA-205-CO-2

Identify and formulate mathematical models of complex business

problems and solve them through research-oriented optimization

techniques.

MBA-205-CO-3

Apply the acquired knowledge and skills of optimization to

successfully deal with the managerial projects where cost and

time minimizations are the primary objectives.

MBA-205-CO-4

Apply critical thinking to develop and evaluate optimization

techniques in modern organizational operations to help achieve

common goals of different functional departments.

MBA-205-CO-5

Apply the acquired knowledge and skills of optimization to

develop minds to think out of the box while making decisions in

the environments of uncertainty and risk.

Semester- II

Course Name: Information Technology for Business


MBA-206 (E1)-CO-1 Understand the elementary concepts of information systems and

information technology.

MBA-206 (E1)-CO-2 Understand the basic concepts of database and its applicability in

business applications.

MBA-206 (E1)-CO-3 Understand and learn writing business letters, notes, summary etc.

using suitable editor such as MS Word.

MBA-206 (E1)-CO-4

Build word documents and effective business-related

presentations as per requirement by extensive use of tools

available in the application. Apply the knowledge acquired for

content creation and construction.

MBA-206 (E1)-CO-5 Analyze data for related activities with respect to particular

functional area.

Semester- II

Course Name: MS Excel applications for Business


MBA-206 (E2)-CO-1 Understand the basic tools available in MS Excel.

MBA-206 (E2)-CO-2 Analyze data for related activities with respect to particular

functional area.

MBA-206 (E2)-CO-3 Demonstrate the data arrangement using various utilities provided

in MS Excel.

MBA-206 (E2)-CO-4 Illustrate and prepare charts for business data for effective and

better understanding.

MBA-206 (E2)-CO-5 Apply formulas on the data to obtain results and conditional

formatting for enhanced representation data.

Semester- II

Course Name: Computerized Financial Accounting


MBA-206 (E3)-CO-1 Students will be able to identify all the basic terms and words to

be used in accounting practically.

MBA-206 (E3)-CO-2

Students will be able to formulate the Final Accounts and

Subsidiary Books following all the accounting concepts with the

help of accounting entry creation using vouchers etc. and applying

the same in practical using Tally Software

MBA-206 (E3)-CO-3

Students will be able to implement of all financial terms in

computation & evaluation of Variance Analysis and Ratio

Analysis etc., knowing the variations and making Comparative

Statements related to previous years using advance technology of

tally software

MBA-206 (E3)-CO-4

Students will be able to design Journals, Ledgers and other

Subsidiary Books as Sales Book, Purchase Book, Cash Book &

Bank Book etc. in the Tally Software after analysing the each

transaction individually.

MBA-206 (E3)-CO-5

Students will be able to appraise the result of financial statement

prepared through various check Reports as Sales/Purchase

Extract, Cash Flow percentage, Receivable Turnover & Stock

verification statement etc. for taking Financial & Management

Decisions through corrective measures & controls.

Semester- II

Course Name: Entrepreneurship Development


MBA-206 (E4)-CO-1 Apply the in-depth knowledge of entrepreneurship for the benefit

of the society by adding value through innovative solutions.

MBA-206 (E4)-CO-2 Review the concept of entrepreneurial leadership and stimulate

the students to think innovative as entrepreneurs

MBA-206 (E4)-CO-3 Formulate effective business plans for establishing and managing

new business venture

MBA-206 (E4)-CO-4 Develop the skills among students to raise the fund for the

business from different sources for a startup venture.

MBA-206 (E4)-CO-5

Evaluate the concept of SSIs in the light of the legal and

regulatory framework in India.

Semester- II

Course Name: Business Research Methods and Data Analysis


MBA-207-CO-1 Enumerate and define various concepts & terms associated with

scientific business research.

MBA-207-CO-2

Explain the various types of measurement scales & attitude

scaling techniques and their application in the context of business

research.

MBA-207-CO-3

Design a variety of data collection instruments for contemporary

business research issues and apply the principles of sampling and

sample size determination to contemporary business research

problems.

MBA-207-CO-4 Construct different types of testable hypotheses and interpret the

statistical test outcomes.

MBA-207-CO-5 Apply useful inferential statistical techniques through SPSS and

MS-Excel for the verification of testable hypothesis.

Semester- III

Course Name: Strategic Management


MBA-301-CO-1

Understand the concept of strategic management and business

policies so that they can connect those with multi-cultural

business environment.

MBA-301-CO-2

Interpret the prevailing business scenario and apply various

methodical tools of environmental analysis to acquire necessary

information.

MBA-301-CO-3

Assess several aspects of ethical considerations and be able to

differentiate between the moral and the immorally-driven

choices.

MBA-301-CO-4 Examine various positive and negative facets of a business

situation and analyze the pre-formulated alternative strategies.

MBA-301-CO-5 Design the appropriate mode of implementing the most feasible

strategy for solving the existing business problems.

Semester- III

Course Name: Data Base Management System

Course Code (CC): MBA-302-IT1

MBA-302-IT1-CO-1 Master the basic concepts and admire the applications of database

systems.

MBA-302-IT1-CO-2 Master the basic of SQL and constructs queries using SQL.

MBA-302-IT1-CO-3 Be familiar with a commercial relational database system (Oracle)

by writing SQL using the system.

MBA-302-IT1-CO-4 Analyze the concept of the logical design of databases, including

the E‐R method and normalization approach.

MBA-302-IT1-CO-5 Declare and enforce integrity constraints on a database using a

state-of-the-art RDBMS.

Semester- III

Course Name: Computer Architecture and Operating System


MBA-302-IT2-CO-1 Illustrate the fundamentals of operating systems component and

demonstrate its functionalities.

MBA-302-IT2-CO-2 Describe the operating system resources and its management

techniques.

MBA-302-IT2-CO-3 Compare and illustrate various process scheduling algorithms.

MBA-302-IT2-CO-4 Apply appropriate memory and file management schemes.

MBA-302-IT2-CO-5 Summarizing and recalling the CISC and RISC machine

architecture.

Semester- III

Course Name: Visual Basics


MBA-302-IT3-CO-1

Acquire in-depth knowledge of various Visual Basic-IDE

fundamentals. Illustrate the fundamentals of Visual Basic and

demonstrate its functionalities.

MBA-302-IT3-CO-2 Enhance the programming skills of the students and learn the

working of in built function in Visual basic using array.

MBA-302-IT3-CO-3

Apply programming skill through using Visual Basic Controls

like tool box controls to create small window programs which

help to solve management problems.

MBA-302-IT3-CO-4 Design a GUI based application using Visual Basic forms which

help to create small solution to managerial problems.

MBA-302-IT3-CO-5

Develop a data base application which helps to maintain, update,

manipulate the data through GUI application design using

Windows form.

Semester- III

Course Name: Internet Applications


MBA-302-IT4-CO-1

Understand the basics of Internet and Web technology, such as

http, WWW, HTML and related protocols and analyze common

Internet applications such as marketing, collaboration, electronic

commerce and document management.

MBA-302-IT4-CO-2 Learn the concept of web teams and apply to enhance the quality

of website development.

MBA-302-IT4-CO-3 Apply the concept of HTML and JavaScript to create web pages.

MBA-302-IT4-CO-4 Learn the concept of client side and server-side usage and the

concepts of XML

MBA-302-IT4-CO-5

Understand the concept of CGI, and learn the concept of server-

side scripting and client-side scripting through VB script, Perl,

ASP etc.

Semester- III

Course Name: System Analysis and Design


MBA-302-IT5-CO-1 Acquire in-depth knowledge of various management

fundamentals concept by using IT tools like System Life Cycle

Development, DFDs, Data Dictionary, Decision Tree, Structured

English and Database Design and develop specific skills related to

specialization areas.

MBA-302-IT5-CO-2

Acquire in-depth knowledge of various phases of Life Cycle

Development Concept in a project and develop skills to Identify,

formulate, critically investigate complex business problems

relevant to the prevailing business scenario.

MBA-302-IT5-CO-3

Acquire in-depth knowledge of System Life Cycle Development

Concept, Architecture Model and Tools for Structured Analysis

and develop managerial skills to successfully handle managerial

projects with cost effectiveness for our societal, health, safety,

legal and cultural issues.

MBA-302-IT5-CO-4

Enhance project-based learning skills and develop skills to plan

the project, monitor and control the project progress as an

individual member or as a leader in diverse teams to define and

achieve organization goal.

MBA-302-IT5-CO-5

Acquire in-depth knowledge, functional areas, skills set and Roles

related to System Analyst and develop leadership skill in diverse

teams to define and achieve organization goal.

Semester- III

Course Name: Industrial Relations and Labour Laws

Course Code (CC): MBA-303-H1

MBA-303-H1-CO-1 Develop the applicability of analyzing the complexities associated

with management of industrial relations in the organization.

MBA-303-H1-CO-2 Analyze the complexities associated with management of the

employee’s relations in the organization.

MBA-303-H1-CO-3

Demonstrate the applicability of analyzing the complexities

associated with application of labour laws of labour laws in

business organization.

MBA-303-H1-CO-4 Analyze the application of labour laws in establishment to prevent

in compliance

MBA-303-H1-CO-5

Demonstrate the skills and competencies to maintain healthy

industrial relation scenario through application of labour

legislation Regime.

Semester- III

Course Name: Industrial Psychology


MBA-303-H2-CO-1

Acquire in-depth knowledge of industrial and organizational

psychology, its relation and role in the occupation; develop skills

for psychological testing and apply psychological principles for

problem addressing and solution.

MBA-303-H2-CO-2

Apply psychological skills and knowledge for comprehensive

understanding of Industrial Behaviour and implications of

Motivation, Perception, Learning, Leadership, Personality and

Attitude in Organizations.

MBA-303-H2-CO-3

Develop an understanding of Group dynamics and human

engineering and apply critical thinking in various techniques

applied for achievement of common goals.

MBA-303-H2-CO-4

Apply concept of efficiency and work methods for safety and

well-being; be responsible and develop capabilities to bring about

changes in individual behaviour.

MBA-303-H2-CO-5

Utilize the concept, principles and techniques learnt for

successfully handling projects dealing with industrial and

organizational psychology for improvement in processes.

Semester- III

Course Name: Industrial Safety and Health


MBA-303-H3-CO-1 Understand the basic concepts and importance of industrial safety

and health management.

MBA-303-H3-CO-2

Learn about fire equipment design, its installation, and suitable

extinguishing media for different fires to control potential fire

hazards at home or workplace.

MBA-303-H3-CO-3 Analyze the principles of accident prevention, theories of accident

occurrences, and human factors associated with accidents.

MBA-303-H3-CO-4

Develop safe workplace and work culture within a particular

system by designing a plant layout and developing good

housekeeping skills.

MBA-303-H3-CO-5

Demonstrate and apply the knowledge of various first aid

measures and personal protection devices for occupational health

and safety.

Semester- III

Course Name: Organizational Change and Human Resource Development


MBA-303-H4-CO-1 Describe the role of organizational change in Human Resource

Development Organizational Development.

MBA-303-H4-CO-2 Recognize and Enumerate issues and problems arising out of

organizational change initiatives.

MBA-303-H4-CO-3 Define, explain and illustrate theories of planned change, their

relevant foundations, strengths and weaknesses.

MBA-303-H4-CO-4 Facilitate organizational change; and apply diagnostic models and

concepts to change issues at the organizational, group and

individual levels.

MBA-303-H4-CO-5 Design and interpret the various intervention strategies in

organizational development.

Semester- III

Course Name: Counselling Skills and Performance Management


MBA-303-H5-CO-1

Assess the importance and use of various counselling methods

and techniques in an organization for bridging gaps in diverse

perspectives, cultures and disciplines.

MBA-303-H5-CO-2

Devise strategies for development of client-counsellor

relationship, ethical approach in assessing client’s behaviour and

propose need of counselling cell in organization.

MBA-303-H5-CO-3

Develop an understanding about the performance issues within an

organization; analyze the implications of such issues on

individual, team, department and business growth.

MBA-303-H5-CO-4 Propose effective and ethical solutions to identify & rectify

performance issues in the workplace.

MBA-303-H5-CO-5 Analyze strategic effectiveness of performance management and

reward systems for business growth within the organization.

Semester- III

Course Name: Legal Aspects for Hospital

Course Code (CC): MBA-304-HM1

MBA-304-HM1-CO-1 Recognize professional & ethical issues in the healthcare

system.

MBA-304-HM1-CO-2 Demonstrate knowledge of legal issues impacting consumers,

patients, providers and health care organizations.

MBA-304-HM1-CO-3 Articulate principles of labor relations and administrative/

governance responsibilities in the health care setting.

MBA-304-HM1-CO-4 Analyze risk and regulatory issues affecting healthcare

organizations.

MBA-304-HM1-CO-5 Understand and apply virtues values, legal and ethical practices

followed by the health care professionals.

Semester- III

Course Name: Management Information System in Hospital


MBA-304-HM2-CO-1 Understand the concept of management information system and

its application in the hospitals.

MBA-304-HM2-CO-2 Analyzing the approaches and architecture of MIS.

MBA-304-HM2-CO-3 Comprehending the concept of decision support system and its

application for hospital activities.

MBA-304-HM2-CO-4 Understand the role of IT in Knowledge management.

MBA-304-HM2-CO-5 Analyzing the trends of various software packages and its

application in Health Care System.

Semester- III

Course Name: Management of Medical and Health Services


MBA-304-HM3-CO-1 Understand the National Health Policy and its future impact of

Health Care Business.

MBA-304-HM3-CO-2 Analyze the current trends in Indian Health Science.

MBA-304-HM3-CO-3 Analyzing the Health system in developed countries.

MBA-304-HM3-CO-4 Comprehend the role of Epidemiology and the role of NGOs and

PVOs.

MBA-304-HM3-CO-5 Understand the healthcare delivery system in India at Primary,

Secondary, and Tertiary Care.

Semester- III

Course Name: Health Economics


MBA-304-HM4-CO-1 Competence to describe, analyze and critically address

economic aspects of health care organizations.

MBA-304-HM4-CO-2

Write concise reports on health economic issues demonstrating

sound knowledge and skills to apply analytic thinking for a

scientific debate and/or problem solving.

MBA-304-HM4-CO-3

Competence to apply economic concepts and models to the

fields of demand for health, demand for health services, demand

for health insurance, provision of health insurance and provision

of health care.

MBA-304-HM4-CO-4

Knowledge of the health-related behavioural determinants and

an overview of some recent policies aimed at improving the

populations’ lifestyles.

MBA-304-HM4-CO-5 Use of economic models to understand behaviours of actors in

the health care sector.

Semester- III

Course Name: Epidemiology and Public Health Management


MBA-305-HM4-CO-1

Describe the role of epidemiology in public health, and evaluate

the scientific merit and feasibility of epidemiologic study

designs.

MBA-305-HM4-CO-2

Apply the principles of program planning, development,

budgeting, management and evaluation in organizational and

community initiatives.

MBA-305-HM4-CO-3 Conduct data collection, analysis, and reporting in support of

surveillance.

MBA-305-HM4-CO-4 Explain the importance of epidemiology for informing scientific,

ethical, economic and political discussion of health issues.

MBA-305-HM4-CO-5 Communicate epidemiologic information to public and

professional audience.

Semester- III

Course Name: Security Analysis

Course Code (CC): MBA-305-F1

MBA-305-F1-CO-1 Identify, analyze and trade in various financial assets, such as,

bonds, stocks and money market instruments

MBA-305-F1-CO-2

Apply the acquired knowledge of capital markets for valuation

of both equity and fixed income securities under goal-based

investment planning.

MBA-305-F1-CO-3 Evaluate the risk and return profile of fixed income securities;

particularly, corporate debt and bond valuation.

MBA-305-F1-CO-4

Demonstrate the ability to develop interpersonal skills relevant

to security analysis on the basis of fundamental and technical

analysis of the respective stocks.

MBA-305-F1-CO-5

Define and exercise appropriate judgment in choosing and

presenting information using various methods and measures

relevant to securities analysis.

Semester- III

Course Name: Financial Markets , Institutions and Services


MBA-305-F2-CO-1

Understand the Financial markets, institutions and Financial

services. Evaluate the issues in the context of Indian Financial

System and assess the regulatory financial environmental

considerations.

MBA-305-F2-CO-2

Analyze the management of non banking financial institutions in

financial markets and apply the roles of financial intermediaries

within financial system

MBA-305-F2-CO-3 Identify the types of types of financial markets available in

Indian financial system

MBA-305-F2-CO-4 Evaluate and analyse various types of risks involved in the

financial market investments.

MBA-305-F2-CO-5

Demonstrate an awareness of the current structure and regulation of

the Indian financial services sector and available financial avenues.

Semester- III

Course Name: International Financial Management


MBA-305-F3-CO-1

Develop In-depth knowledge and the practical implication of

Finance theory in International Financial Management with the

emergence of globalized financial market.

MBA-305-F3-CO-2

Develop innovative/entrepreneurial skills by evaluate the need

of globalization of the world economy by understanding the

roles and practices of foreign exchange markets and exchange

rate determination and their use in international businesses.

MBA-305-F3-CO-3

Develop managerial skills by analyzing the International

Monetary System and the European Monetary system affecting

international business to exhibit ethical practices in International

Business.

MBA-305-F3-CO-4

Critically analyze the role of bonds as financial instruments in

bringing financial acumen while studying different Foreign and

Euro bonds for making cost effective decisions.

MBA-305-F3-CO-5

Devise strategies for effective investment decision in

competitive international business through incorporating in-

depth knowledge of Capital budgeting, capital structure, cost of

capital and various sources of International sources of financing.

Semester- III

Course Name: Corporate Tax Planning


MBA-305-F4-CO-1 Understand the legitimate ways of tax planning under different

provisions of the income tax act, 1961.

MBA-305-F4-CO-2

Apply critical thinking and problem-solving skills related to

taxation of individuals, flow through entities and corporations,

and recognize potential opportunities for tax savings and tax

planning.

MBA-305-F4-CO-3

Develop; convert Complex and technical tax terminology into

language that translates to known technical audiences and also

inculcate the ability to demonstrate strong interpersonal

communication skills that builds relationships with clients over

time.

MBA-305-F4-CO-4

Demonstrate and apply consistently the ethical principles and

professional standards, related to the profession, the standards in

GST and tax positions and inculcate the ability to express and

follow rules of independence exhibiting the highest sense of

professional ethics.

MBA-305-F4-CO-5

Evaluate the difference between tax planning and tax avoidance

provisions and taking different financial and managerial

decision after evaluating and reviewing the impact of direct and

indirect tax law.

Semester- III

Course Name: Risk Management and Insurance


MBA-305-F5-CO-1 Understand the principles and regulations of risk management

and insurance.

MBA-305-F5-CO-2 Identification and analysis of risk involved in investment in

various assets.

MBA-305-F5-CO-3 Integrate the methods of risk management through risk control

and risk financing techniques.

MBA-305-F5-CO-4 Identify, assess and report potential operational involved in

insurance and risk.

MBA-305-F5-CO-5 Analysis and evaluation of insurance contracts and financial

assessment.

Semester- III

Course Name: Consumer Behaviour

Course Code (CC): MBA-306-M1

MBA-306-M1-CO-1

Acquire in-depth knowledge of consumer buying behaviour,

analyze segmentation, targeting, positioning & consumer

research for product & services and apply these research-

oriented skills for effective marketing strategies.

MBA-306-M1-CO-2

Critically investigate consumer need, motivation, perception,

Consumer Psychographics & personality and apply the acquired

knowledge & skills in marketing.

MBA-306-M1-CO-3

Analyze the role of culture, subculture & cross culture, reference

groups, Family & personal influences and diffusion of

innovation in purchase decisions.

MBA-306-M1-CO-4

Acquire in-depth knowledge of Consumer Decision Process, Pre

and Post Purchase Behaviour & Models of Buying Behaviour

and apply critical thinking in purchase decision.

MBA-306-M1-CO-5

Critically investigate Consumer Satisfaction, Brand & Shifting

Loyalty, complaining behaviour and Opinion Leadership to

develop effective marketing strategy.

Semester- III

Course Name: Marketing of Services


MBA-306-M2-CO-1 Examine the in-depth knowledge of the extended marketing mix

for services and develop specific skills and apply them for

various sectors by formulating and suggesting innovative

solutions.

MBA-306-M2-CO-2

Apply managerial skills and knowledge acquired in various

domains to develop and justify marketing planning and control

systems appropriate to service-based activities by using latest

technology and communicating it effectively to team members.

MBA-306-M2-CO-3

Develop entrepreneurial skills to create and justify cost effective

alternative marketing approaches that will benefit the society at

large exhibiting ethical practices thus embarking on a lifelong

learning path.

MBA-306-M2-CO-4

Identify the unique challenges of services marketing and to

overcome them, including the elements of product, price, place,

promotion, processes, physical evidence, and people and

communicate it to the team members through oral and written

form so that they acquire and apply the necessary skills in

various business scenarios.

MBA-306-M2-CO-5

Suggest the organization ways to overcome service quality gaps

by identifying them in context to service quality dimensions by

communicating with customers, analyzing their responses and

interpreting the result.

Semester- III

Course Name: Marketing Research


MBA-306-M3-CO-1

Acquire in-depth knowledge of various fundamentals, theories

and principles related to marketing research and its components

and apply the acquired knowledge in carrying out marketing

research studies for decision making.

MBA-306-M3-CO-2

Identify, formulate and critically investigate pragmatic problems

relevant to various sub-areas of marketing by applying research-

oriented knowledge and analyze relevant observations to reach

certain conclusions in the form of alternative solutions to these

problems.

MBA-306-M3-CO-3

Apply reasoning acquired through a contextual framework of

data collection, compilation, analysis and interpretation to assess

legal and ethical issues and suggest the organization relevant

changes for ethical practices in conducting marketing research.

MBA-306-M3-CO-4 Apply analytical skills and statistical knowledge to successfully

deal with marketing research projects with cost-effectiveness.

MBA-306-M3-CO-5

Apply multivariate techniques to analyze and interpret the data

relevant to a marketing problem faced in practice through

modern tools.

Semester- III

Course Name: Retail Management


MBA-306-M4-CO-1

Apply and develop specific skills related to organized and

unorganized retail sector and their contribution in the economic

development of the country.

MBA-306-M4-CO-2

Develop entrepreneurial capabilities to understand and apply

technology (e.g., customer databases, integrated systems, and

buying and sales forecasting systems) to support retail

businesses in the most ethical and cost-effective manner.

MBA-306-M4-CO-3

Evaluate, communicate and suggest workable design and

effectiveness of merchandising decisions in the retail industry

enhancing employability skills.

MBA-306-M4-CO-4

Communicate effectively the factors relating to visual

merchandising, such as store layouts and presentations and

modify them to suit a particular retail format.

MBA-306-M4-CO-5

Analyze how logistics and supply chain management achieve a

sustainable competitive advantage and recommend changes that

will enhance operations.

Semester- III

Course Name: International Marketing Management


MBA-306-M5-CO-1 To create an in-depth understanding of international marketing

concept and its extension to international market.

MBA-306-M5-CO-2 Analyze the various marketing strategies and its significance in

the backdrop of complexities in the international market.

MBA-306-M5-CO-3

To understand the various modes of entry in order to expand

business operation from domestic market to international

market.

MBA-306-M5-CO-4 Evaluate the pricing strategies adopted by firms operating in

international market and its impact on the competition.

MBA-306-M5-CO-5

Understand the framework of international distribution channels

and its contribution in the transfer of goods from domestic

market to international market.

Semester- III

Course Name: Retail Management

Course Code (CC): MBA-307-RM1

MBA-307-RM1-CO-1

Apply and develop specific skills related to organized and

unorganized retail sector and their contribution in the economic

development of the country.

MBA-307-RM1-CO-2

Develop entrepreneurial capabilities to understand and apply

technology (e.g., customer databases, integrated systems, and

buying and sales forecasting systems) to support retail

businesses in the most ethical and cost-effective manner.

MBA-307-RM1-CO-3

Evaluate, communicate and suggest workable design and

effectiveness of merchandising decisions in the retail industry


MBA-307-RM1-CO-4

Communicate effectively the factors relating to visual

merchandising, such as store layouts and presentations and

modify them to suit a particular retail format.

MBA-307-RM1-CO-5

Analyze how logistics and supply chain management achieve a

sustainable competitive advantage and recommend changes that

will enhance operations.

Semester- III

Course Name: Brand Management


MBA-307-RM2-CO-1

Apply the contextual knowledge of brand management in

context to brand recognition and recall, brand equity, brand

image, brand loyalty, brand positioning and propose ways to

interconnect them effectively for competitive advantage.

MBA-307-RM2-CO-2

Design workable brand architecture by modifying current

portfolio of brands so as to increase the profitability of the

organization in the most cost-effective manner thus developing

entrepreneurial skills.

MBA-307-RM2-CO-3

Improve the current brand portfolio by revitalizing and

reinforcing various brands so as to manage them for a longer

time period ensuring adherence to legal and ethical aspects.

MBA-307-RM2-CO-4

Evaluate how a brand equity management system can capture

customer mindset and market performance through sources and

outcomes of brand equity by proper team work and

communication.

MBA-307-RM2-CO-5 Create specific strategies to grow and/or sustain brand equity

over the long-term enhancing employability skills.

Semester- III

Course Name: Customer Relationship Management


MBA-307-RM3-CO-1 Understand and Analyze CRM and Apply the acquired

knowledge and skills in there functional areas.

MBA-307-RM3-CO-2 Analyze and evaluate CRM implementation strategies. Develop

Tools and Techniques for the achievement of common goals.

MBA-307-RM3-CO-3 Understand the process of CRM and Suggest the innovative

ideas as the solution for the said problem.

MBA-307-RM3-CO-4 Formulate and assess strategic, operational and tactical CRM

decisions Apply managerial skills and knowledge.

MBA-307-RM3-CO-5 Asses CRM links in e-Business and Propose ways to

interconnect the different functional areas of management.

Semester- III

Course Name: Store and Warehousing Management


MBA-307-RM4-CO-1 Examining the various issues involved in locating warehouses.

MBA-307-RM4-CO-2 Interpreting the operating and service procedures in

warehousing.

MBA-307-RM4-CO-3 Assess financial analysis of warehouse operations.

MBA-307-RM4-CO-4 Applying utilization methods in improving the productivity of

inventory methods.

MBA-307-RM4-CO-5 Organize warehouse space, equipment, and personnel for

maximum efficiency.

Semester- III

Course Name: Supply Chain Management


MBA-307-RM5-CO-1 Develop an understanding of key drivers of supply chain

management.

MBA-307-RM5-CO-2

Impart analytical and problem-solving skills necessary to

develop solutions for a variety of supply chain management and

design problems.

MBA-307-RM5-CO-3 Understand the complexity of various costs associated with

inventory.

MBA-307-RM5-CO-4 Develop an understanding of the functions of purchase

department and formulate purchase policies.

MBA-307-RM5-CO-5 Understand the importance of the role of IT in a supply chain

and how it should be used to benefit the entire supply chain.

Semester- III

Course Name: Media Sales and Buying

Course Code (CC): MBA-308-MM1

MBA-308-MM1-CO-1 Develop in depth knowledge of structures, management,

processes, and surrounding of electronic media industry to

successfully handle challenges and work competently in a

variety of media environment.

MBA-308-MM1-CO-2

Select appropriate media mix, the communications mix to

interconnect with the different functional areas of management

for ethically developing and communicating the business

message in the most appropriate way.

MBA-308-MM1-CO-3

Apply the acquired knowledge of criteria for selecting the media

vehicles in order to handle the broadcasting and advertising,

media sales and public relations business problems relevant to

the prevailing business scenario.

MBA-308-MM1-CO-4

Examine and explore competitors’ media expenditure and

develop the skills required to schedule budget allocation Media

plan to handle day to day responsibilities relevant to the ethical

managerial practices.

MBA-308-MM1-CO-5

As an entrepreneur the candidate will select appropriate media

options and evaluate substantial, meaningful, and purposeful

projects using media techniques, thus enhancing the efficiency

of his/her business and will prove to be a successful

entrepreneur.

Semester- III

Course Name: Media Campaign


MBA-308-MM2-CO-1

Acquire knowledge in the domains of advertising from

traditional print, electronic, and outdoor campaigns and hence

create a ground for future learning and application.

MBA-308-MM2-CO-2

Identify, analyze and apply the concept of planning and MBO,

to support effective managerial decision-making when

developing an advertising strategy.

MBA-308-MM2-CO-3

Develop the skill to create media campaign and executing the

complete campaign strategy to recognize the societal impact of

advertising and the need for ethical practices.

MBA-308-MM2-CO-4

Compose effective workshop and execution of workshop to

target mass and niche audiences using the latest technology and

build capabilities to adapt to the technological changes.

MBA-308-MM2-CO-5

Analyze the techniques & complexities associated with

controlling & coordination and apply to suggest the solution that

can be carried out.

Semester- III

Course Name: Event Management and Logistics


MBA-308-MM3-CO-1 Identify and analyze and apply the concept of events, discuss

their need and develop the skills required to manage the event.

MBA-308-MM3-CO-2

Identify and understand the marketing mix and market

segmentation and formulate the marketing strategy by utilizing

research tools to analyze the change in behaviour pattern of the

consumer.

MBA-308-MM3-CO-3

Acquire knowledge of core principles of sponsorship and

discuss the need why companies sponsor and apply to manage

the future sponsorship relationships with the clients associated

with.

MBA-308-MM3-CO-4

Analyze the principles of event management planning and apply

to suggest the solution that can be carried out in event feasibility

and budgeting the event.

MBA-308-MM3-CO-5

Assess the importance of PR in event management business and

develop the skill to understand the implications of pr plan to

successfully handle event hence creating a ground for future

learning.

Semester- III

Course Name: Media Management-I


MBA-308-MM4-CO-1

Acquire in-depth knowledge of media management. theory of

communication, Journalism & media planning and apply these

research-oriented skills for innovative media planning &

effective marketing strategies.

MBA-308-MM4-CO-2

Critically analyze and apply the Realistic Approach of Media to

evaluate strategies & overcome barriers to Group Formation to

Group Mobilization for Media Management.

MBA-308-MM4-CO-3

Identify & apply Media communications skills to express ideas

& formulate key skills required to create a value-based system

for media organization.

MBA-308-MM4-CO-4

Identify and critically investigate print Advertising and the role

of print media in advertising to develop innovative Media

Management for Advertising.

MBA-308-MM4-CO-5 Critically investigate the importance & role of radio in

advertising and develop effective radio advertising strategy.

Semester- III

Course Name: Event Management-I


MBA-308-MM5-CO-1 Understand how to create an event that achieves specific

objectives for the host/client.

MBA-308-MM5-CO-2 Design a planning process that incorporates budgeting, project

management, communication and evaluation tools.

MBA-308-MM5-CO-3 Have an understanding of the various elements of event

management and how to cost-effectively employ them.

MBA-308-MM5-CO-4 Understand the significance of outdoor and celebrity events to

successfully plan and coordinate the event.

MBA-308-MM5-CO-5 Apply accounting and financial knowledge for smooth

completion of events.

Semester- III

Course Name: International Business

Course Code (CC): MBA-309-IB1

MBA-309-IB1-CO-1

Create a significant understanding of the international business

framework and comprehensive analysis of international business

environment among the students in which international

businesses operate.

MBA-309-IB1-CO-2

To understand the various trade theories and commercial policy

instrument essential for the facilitation of international trade in

the world.

MBA-309-IB1-CO-3

Analyze the various modes of entry strategies by the firms to

transpose their operation from domestic market to international

market.

MBA-309-IB1-CO-4

Evaluate the significance of each and every export

documentation process in the implementation of export-import

in the world.

MBA-309-IB1-CO-5 To understand the significance of regional economic grouping

and its impact on the trade.

Semester- III

Course Name: International Trade Procedure and Documentation


MBA-309-IB2-CO-1

Develop in depth knowledge of regulatory and commercial

documents to successfully handle and to exhibit the ethical

practice in international trade.

MBA-309-IB2-CO-2

Apply different export promotion schemes and other incentives

for the promotion of export in the international market for the

exporters to produce the goods and services at a competitive

price.

MBA-309-IB2-CO-3

Apply the acquired knowledge of role of Clearing and

Forwarding Agents and Shipment of Export Cargo in order to

handle the complex business problems relevant to the prevailing

business scenario international trade.

MBA-309-IB2-CO-4 Understand the important aspects of foreign trade policy as well

as different provisions of foreign Exchange Management Act as

it will benefit the organization to manage with the relevant

changes for ethical practices to assess societal, health, safety,

legal and cultural issues thus resulting in a lifelong learning.

MBA-309-IB2-CO-5

Examine the various trading houses schemes as well as different

sales tax exemption schemes on export and apply the contextual

knowledge to bear the responsibilities relevant to the functional

area.

Semester- III

Course Name: International Marketing Logistics


MBA-309-IB3-CO-1 Create an in depth understanding of concept, objectives and

scope of marketing logistics system.

MBA-309-IB3-CO-2 Understand the significance of freight structure and practices in

the process of international logistics management.

MBA-309-IB3-CO-3 Analyze the UN Convention on Code of Conduct for Liner

Shipping Conferences and Chartering Principles and Practices.

MBA-309-IB3-CO-4

Evaluate the role of Ports and Overseas Marketing Logistics, ,

Warehousing, International Air Transport and PDN Approach in

Export Distribution for Carriage of Goods.

MBA-309-IB3-CO-5

Understand the various aspects of All India Shipper Council,

Shippers and Carious Standing Committees Set Up for

Resolving Shippers Problems.

Semester- III

Course Name: Multinational Financial Management


MBA-309-IB4-CO-1

Students will be able to identify the concept & scope of

International Financial Management and the finance function in

International Business with implication of management of

foreign exchange risk.

MBA-309-IB4-CO-2

Students will be able to analyze the function of Multinational

Corporations, their role and constraint as well as development in

International financial & monetary system and comparison

between EURO Money & EURO Bond Market.

MBA-309-IB4-CO-3

Students will be able to apply Multinational Capital Budgeting

and their capital structure, working capital management with tax

planning and translation of foreign currency into account and

learn the accounting for multinational corporations.

MBA-309-IB4-CO-4

Students will be able to implement the International Accounting

Standards and Practices in India & its position in India with

international dimension of accounting and financial reporting

practices.

MBA-309-IB4-CO-5 Students will be able to formulate the financial decisions

internationally and apply the same into practices.

Semester- III

Course Name: Import Export Management


MBA-309-IB5-CO-1 Understand the export process, skill sets required and assess

your company's readiness to export.

MBA-309-IB5-CO-2 Identify the major export documents required by banks,

governments, and transportation companies

MBA-309-IB5-CO-3

Assess modes of payment options, including letter of credit,

documentary collection, open account and select those most

appropriate for your operation

MBA-309-IB5-CO-4 Identify the best distribution channel and methods of pricing.

MBA-309-IB5-CO-5 Assess the value and potential of trade leads, missions, and

shows.

Semester- III

Course Name: Summer Training


MBA-310-CO-1 Acquire hands on experience in the area of interest.

MBA-310-CO-2 Gain exposure to work profile and build skills.

MBA-310-CO-3 Apply critical thinking.

MBA-310-CO-4 Express ideas with clarity in both oral and written

communication.

MBA-310-CO-5 Propose ways to interconnect the different functional areas of

management.

Semester- IV

Course Name: Operations Management


MBA-401-CO-1

Acquire knowledge of Production and Operations as basic

business function and develop understanding of the subject in

ever changing business scenario.

MBA-401-CO-2 Analyze various subsystems of operations functions and create a

mindset to problem solving.

MBA-401-CO-3 Evaluate the concepts of purchasing and inventory management

techniques to apply the concepts in the real business situations.

MBA-401-CO-4 Apply the concepts learnt in operations and supply chain for

pursuing a career or for becoming a successful entrepreneur.

MBA-401-CO-5 Assess various quality standards to apply them professional

career.

Semester- IV

Course Name: Paradigms of Programming


MBA-402-IT1-CO-1

Learn the fundamental concepts of programming language learn

the basic building blocks of programming methodologies,

desirable features and design issues in programming.

MBA-402-IT1-CO-2 Understand the concept of programming structure, variables,

objects, and array.

MBA-402-IT1-CO-3

Learn the concept of object-oriented programming and apply it

solve the real-world problems using inheritance and

polymorphism concepts.

MBA-402-IT1-CO-4 Apply the concept of Functional programming to solve the

managerial problems by using recursive function.

MBA-402-IT1-CO-5 Apply the concept of predicate logic to find the solution of

different real-world problems.

Semester- IV

Course Name: Computer Networks


MBA-402-IT2-CO-1 Study and analyze the hardware, software, components of a

network and the interrelations.

MBA-402-IT2-CO-2 Understand networking protocols and compare models and

select appropriate model for a particular design.

MBA-402-IT2-CO-3 Manage multiple operating systems, systems software, network

services and security.

MBA-402-IT2-CO-4 Develop solutions for networking and security problems,

balancing business concerns, technical issues and security.

MBA-402-IT2-CO-5

Explain the concepts of confidentiality, availability and integrity

in Information Assurance, including physical, software, devices,

policies and people.

Semester- IV

Course Name: Foundation of E-Commerce


MBA-402-IT3-CO-1 Understand the ethical, social and security issues of information

system.

MBA-402-IT3-CO-2

Diagnose on general principles revealed through practical

exploration of specific tools, techniques and methods in e-

business to identify a business problem.

MBA-402-IT3-CO-3 Examine the impact of E-commerce on business models and

strategy to get effective reports with supportive technologies.

MBA-402-IT3-CO-4 Examine the role and function of electronic payment systems.

MBA-402-IT3-CO-5 Implement the knowledge of e-commerce to achieve the


Semester- IV

Course Name: Strategic Human Resource Management


MBA-403-H1-CO-1 Develop necessary skills set for understanding application of

various strategic HRM issues.

MBA-403-H1-CO-2 Analyze the role of Human resource information system in

performing various Human Resource functions.

MBA-403-H1-CO-3 Analyze the strategic development and implementation process

and its linkage with human resource practices.

MBA-403-H1-CO-4 Understand how to integrate various HR Practices with the

organization strategies to take correct business decisions.

MBA-403-H1-CO-5 Develop the understanding of international human resource

management.

Semester- IV

Course Name: HR Analytics


MBA-403-H2-CO-1 Understand appropriate internal and external human resource

metrics, benchmarks, and indicators.

MBA-403-H2-CO-2

Operate relational databases and make recommendations

regarding the appropriate HRIS to meet organization’s human

resource needs.

MBA-403-H2-CO-3

Employ appropriate software to record, maintain, retrieve and

analyze human resources information (e.g., staffing, skills, and

performance ratings).

MBA-403-H2-CO-4

Apply quantitative and qualitative analysis to understand trends

and indicators in human resource data; understand and apply

various statistical analysis methods.

MBA-403-H2-CO-5

Manage information technology to enhance the efficiency and

effectiveness of human resource functions within the

organization.

Semester- IV

Course Name: Corporate Leadership


MBA-403-H3-CO-1 Apply theories of effective leadership and power in an

organization.

MBA-403-H3-CO-2 Develop communicative ideas in a succinct and clear manner

both in the role of leader and follower.

MBA-403-H3-CO-3 Analyze the effectiveness of different leadership styles in

different context.

MBA-403-H3-CO-4 Evaluate the link between leadership techniques and assess as

possible ethical consequences.

MBA-403-H3-CO-5 Understand the role and importance of leadership and team in

the organizational environment that is psychologically safe.

Semester- IV

Course Name: Behavioral Science for Health Professionals


MBA-404-HM1-CO-1

Acquire complete understanding of behavioural science and

their importance for health, develop skills and apply them in

different areas of management.

MBA-404-HM1-CO-2

Understand behaviour and also types and theories of thinking

and apply reasoning acquired through contextual knowledge for

problem solving and bringing about changes in behaviour.

MBA-404-HM1-CO-3 Evaluation of personality traits and intelligence and also its

types for functioning effectively as individual and as a leader.

MBA-404-HM1-CO-4 Understanding the concepts related to stress management and

psychological defense mechanism.

MBA-404-HM1-CO-5

Apply knowledge like hypothesis for ethical application of

psychological treatment on patients, communicate effectively

and suggest changes and develop capabilities to bring about

changes.

Semester- IV

Course Name: Hospital Architecture Planning and Design


MBA-404-HM2-CO-1

Critically analyze and suggest based on theories and history of

healthcare architecture as a part of the professional, cultural and

societal concepts.

MBA-404-HM2-CO-2

Design healthcare architecture that supports sustainable

development from environmental, social and economic aspects

and recommend required changes.

MBA-404-HM2-CO-3

Communicate effectively and Work interactively with complex

programming, combining spaces for care, patient experience,

work environment, logistics and architectural systems thinking.

MBA-404-HM2-CO-4

Incorporate methods for user participation and involvement in

the brief and design process by application of knowledge and

skills and modify the process.

MBA-404-HM2-CO-5

Integrate structural design and principal technical requirements

that are essential to fulfil the goals of sustainability,

technological changes and future proofing.

Semester- IV

Course Name: Management of Community and National Health Programs


MBA-404-HM3-CO-1 Acquire complete understanding of behavioural science and

their importance for health.

MBA-404-HM3-CO-2 Understand behaviour and also types and theories of thinking.

MBA-404-HM3-CO-3 Evaluation of personality traits and intelligence and also its

types.

MBA-404-HM3-CO-4 Understanding the concepts related to stress management and

psychological defense mechanism.

MBA-404-HM3-CO-5 Apply knowledge like hypothesis being basic application of

psychological treatment on patients.

Semester- IV

Course Name: Behavioural Finance


MBA-405-F1-CO-1 Identify analyze and apply analytical skill for financial decision

making

MBA-405-F1-CO-2 Conduct a relative valuation for financial investment

MBA-405-F1-CO-3 Identify the behavioural bias and psychological characteristics

which affects the decision of investors

MBA-405-F1-CO-4 Develop the plan and strategies to manage wealth effectively

and wisely from mispriced assets.

MBA-405-F1-CO-5 Practise discussion of capital markets and how to apply it

practically.

Semester- IV

Course Name: Mergers and Acquisitions


MBA-405-F2-CO-1 Acquire and apply a deep understanding of M&A transactions

undertaken in equity capital markets.

MBA-405-F2-CO-2 Understand the regulatory environment and its impact on the

planning and execution of Merger and acquisition.

MBA-405-F2-CO-3

Analyze and evaluate the operation of equity capital markets and

the execution of Initial Public Offerings as special forms of

M&A transactions.

MBA-405-F2-CO-4

Identify the key stakeholders involved in M&A transactions and

how to develop strategies within the relevant regulatory

environment.

MBA-405-F2-CO-5

Appraise financial performance for corporate valuation purposes

within the context of acquiring, divesting assets and

reconstruction of businesses.

Semester- IV

Course Name: Portfolio Management


MBA-405-F3-CO-1 Identify and analyze bond prices, yields and fixed-income

portfolios.

MBA-405-F3-CO-2 Examine and evaluate portfolio performance by using the

different ratios.

MBA-405-F3-CO-3 Understand and evaluate of share prices movements, and take

decisions under risk and uncertainty.

MBA-405-F3-CO-4 Apply appropriate theories, principles, and Models of portfolio

management for the better investment opportunities.

MBA-405-F3-CO-5 Create optimal portfolio and illustrate the application of Capital

Asset Pricing Model.

Semester- IV

Course Name: Project Management


MBA-405-F3-CO-1

Apply the knowledge of different disciplines of project

management and other related fundamentals to arrive at the

solution of complex problems

MBA-405-F3-CO-2 Identify, assess and evaluate various risk components related to

project planning and implementation

MBA-405-F3-CO-3

Appraise different types of feasibility studies applicable to

project management so that it can be applied to improve

managerial skills and also provide stimulus to pursue

entrepreneurial ventures

MBA-405-F3-CO-4

Assess issues related to project organization and propose role

and responsibilities of project manager relevant to the

professional project management practice

MBA-405-F3-CO-5

Select and apply appropriate techniques, resources, and modern

project management tools to complex project management

activities with an understanding of the limitations.

Semester- IV

Course Name: Marketing Communication and Advertising


MBA-406-M1-CO-1

Acquire in-depth knowledge of integrated marketing

communication, develop specific skills & knowledge to think

out of box and express ideas & understand others in their true

spirits.

MBA-406-M1-CO-2

To acquaint the students with concepts and techniques of

advertising for effective communication, assess the structure of

Advertising department & agency and evaluate the aspects of

advertising affecting society and economy.

MBA-406-M1-CO-3 Develop specific skills to identify the advertising objectives,

apply the acquired knowledge & critical thinking to formulate

effective advertising message & copy with creativity&

visualization.

MBA-406-M1-CO-4

Identify, formulate and critically investigate role of media in

advertising, suggest the innovative advertising media & choices

and suggest effective budget plan while handling managerial

projects.

MBA-406-M1-CO-5

Evaluate marketing communication programs, understand IT

trends to adapt to the technological changes, ethical & legal

aspects of advertising, assess productivity of advertising and its

impact on standard of living & economic development of

society.

Semester- IV

Course Name: Sales and Distribution Management


MBA-406-M2-CO-1

Develop specific personal selling skills and apply it to recognize

and demonstrate the significant responsibilities of a sales person

as a key individual, team member and a team leader benefitting

society through effective oral and written communications.

MBA-406-M2-CO-2

Describe and formulate sales strategies and design territories and

set sales quotas through sales forecasting to effectively manage

company’s sales operations in the most cost-effective manner

through acquired knowledge of various domains.

MBA-406-M2-CO-3

Discover oneself as a leader by effectively motivating and

evaluating his/her sales team members and channel partners and

suggesting ways to improve their performance by

communicating the areas of improvement.

MBA-406-M2-CO-4

Appraise sales and marketing tools and apply them in designing

sales and distribution strategies for the benefit of the

organization and the society as a whole once employed in the

most ethical manner and with the use of latest technology thus

embarking on a lifelong learning path.

MBA-406-M2-CO-5

Assess the role of a Sales Manager and the expertise needed in

recruiting, motivating, managing and leading sales team and

channel partners by possessing necessary skills.

Semester- IV

Course Name: Digital Marketing


MBA-406-M3-CO-1 Understand and analyze digital marketing and develop specific

skills related to specialization areas.

MBA-406-M3-CO-2 Demonstrate display advertising and discover and suggest ways

for cost reduction.

MBA-406-M3-CO-3 Analyze search engine optimization and Develop

innovative/entrepreneurial skills.

MBA-406-M3-CO-4 Evaluate and understand social media marketing and Develop

Tools and Techniques for the achievement of common goals.

MBA-406-M3-CO-5 Understand and evaluate Google analytics and build capabilities

to adapt to the technological changes.

Semester- IV

Course Name: Retail Logistics and Information System


MBA-407-RM1-CO-1

Apply the contextual knowledge of retail supply chain

management, shipping cost structures, various shipping markets

and develop skills to manage them effectively.

MBA-407-RM1-CO-2

Determine the role of retail logistics system and analyze the

problems associated with it thus creating a cost effective and

workable logistics management.

MBA-407-RM1-CO-3

Discover the latest tools and techniques of retail information

systems so as to build a workable e-commerce platform thus an

opportunity to exhibit entrepreneurial skills.

MBA-407-RM1-CO-4

Propose the role of emerging technologies in logistics and

tracking system and their efficacy in maintaining proper

inventory.

MBA-407-RM1-CO-5

Analyze retail consumer database through data warehousing,

data mining techniques and proposing workable strategy to the

management.

Semester- IV

Course Name: Retail Techniques and Skills


MBA-407-RM2-CO-1

Improve focus on customer feel, customer experience and

building retail customer relationships through proper

communication and feedback.

MBA-407-RM2-CO-2

Building customer relationship skills by meeting customer needs

specifically designed for frontline retail sales professionals


MBA-407-RM2-CO-3

Examine and elaborate proven retail theories and predict a

workable strategy for a particular retail format developing


MBA-407-RM2-CO-4

Develop and plan entire visual merchandising strategy by

incorporating and improving the layout, appearance and

ambience of a retail store.

MBA-407-RM2-CO-5

Function as a responsible store manager by rendering his/her

services in such a way so as to improve and manage the overall

operational strategy.

Semester- IV

Course Name: Communications in Retail


MBA-407-RM3-CO-1

Acquire in-depth knowledge of the communication, apply for

effective correspondence in Retail operations and critically

understand the barrier creating problems for which solution can

be found thus creating a ground for future learning.

MBA-407-RM3-CO-2

Demonstrate critical understanding, thinking and writing ability

by making an optimum use of correct gestures, learn to carry

professionally and making correct use of marketing

communications.

MBA-407-RM3-CO-3 Enhance the writing skills; strategically apply them for

marketing activities and advertisement.

MBA-407-RM3-CO-4

Acquire skills to modify body language and use ethically sound

verbal/non-verbal skill, while interaction or making

presentations to create an impact on the audience thus enhances

employability.

MBA-407-RM3-CO-5

Develop listening and impressive speaking skills, demonstrating

professional, ethical and public- facing attributes for an

entrepreneurs or executives of different cultural backgrounds

and utilize appropriate tools to add value to the communication

process.

Semester- IV

Course Name: Media Management –II


MBA-408-MM1-CO-1 Acquire in-depth knowledge of the basic principles of media

management, its departments & functions.

MBA-408-MM1-CO-2

Acquire knowledge of Media structures for public & private

ownerships and develop entrepreneurial skills for media as

profession & industry.

MBA-408-MM1-CO-3

Analyze the functions of media organizations; apply media

planning, scheduling, production, controlling & coordination

and develop effective budget plan.

MBA-408-MM1-CO-4

Identify & critically investigate television policy & satellite

television development in India and analyze the flow of video

films.

MBA-408-MM1-CO-5 Critically investigate the importance of television in advertising

& develop effective advertising strategies for television & films.

Semester- IV

Course Name: Event Management-II


MBA-408-MM2-CO-1 Develop strategies for successful completion of various events

like sports, wedding and trade shows etc.

MBA-408-MM2-CO-2 Plan, design, and coordinate effectively various facets of event

management like risk analysis and conference budgeting.

MBA-408-MM2-CO-3 Apply the principles of marketing of events.

MBA-408-MM2-CO-4 Apply strategies for effective human resource management

related to various types of events.

MBA-408-MM2-CO-5 Create, plan, and implement effective programming for events.

Semester- IV

Course Name: Event Production


MBA-408-MM3-CO-1

Acquire in-depth knowledge of key production elements

basically required for the event, develop the skills to handle

various event types and apply the skills to manage the events at

various levels.

MBA-408-MM3-CO-2

Critically analyze and understand the need of the event, plan

well to smoothly organize it and formulate the budget for the

event.

MBA-408-MM3-CO-3 Develop a Show Flow/Run of Show script for an event and

effectively communicate to team and skilfully manage the event.

MBA-408-MM3-CO-4 Design a production schedule, analyze the work frame of stage

handling and applying the concepts practically.

MBA-408-MM3-CO-5 Create a timeline and production analyses, critically identifying

the factors for venue.

Semester- IV

Course Name: International Marketing Management


MBA-409-IB1-CO-1 To create an in-depth understanding of international marketing

concept and its extension to international market.

MBA-409-IB1-CO-2 Analyze the various marketing strategies and its significance in

the backdrop of complexities in the international market.

MBA-409-IB1-CO-3

To understand the various modes of entry in order to expand

business operation from domestic market to international

market.

MBA-409-IB1-CO-4 Evaluate the pricing strategies adopted by firms operating in

international market and its impact on the competition.

MBA-409-IB1-CO-5

Understand the framework of international distribution channels

and its contribution in the transfer of goods from domestic

market to international market.

Semester- IV

Course Name: Cross–Cultural Consumer and Buying Behaviour


MBA-409-IB2-CO-1 Acquire in-depth knowledge of consumer buying behaviour, and

its application in formation of marketing strategy.

MBA-409-IB2-CO-2

Identify & critically investigate consumer needs, perception &

personality and apply the acquired knowledge to understand

consumer behaviour in marketing the products or services.

MBA-409-IB2-CO-3

Understand and analyze the role of Group Dynamics, culture,

subculture & cross culture, reference groups & family buying

behaviour in purchase decisions across the different cultural

groups.

MBA-409-IB2-CO-4 Critically investigate cross-cultural consumer and industrial

buying behaviour to develop effective marketing strategy.

MBA-409-IB2-CO-5

Apply the acquired knowledge and skills of diffusion of

innovation across nations/cultures, Analyze the emerging

complexities and issues regarding cross-cultural consumer and

build capabilities to adapt to the technological changes.

Semester- IV

Course Name: Legal Dimensions of International Business


MBA-409-IB3-CO-1 Create an in-depth understanding of nature, complexities and

legal frame work of international business.

MBA-409-IB3-CO-2 Understand the Contract of Enforcement and Dispute Settlement

in International Commercial Arbitration.

MBA-409-IB3-CO-3

Analyze the regulatory framework of WTO and its basic

principles and provisions relating to preferential treatment to

developing countries.

MBA-409-IB3-CO-4

Evaluate the regulations and treaties relating to Licensing,

Franchising, Joint Ventures, Patents and Trade Marks,

Technology Transfer and Telecommunications in International

business.

MBA-409-IB3-CO-5 Understand the Indian laws and regulations governing

international business transactions.

Semester- IV

Course Name: Dissertation & Viva-Voce


MBA-411-CO-1

Identify, formulate and critically investigate complex problems

relevant to the prevailing business scenario by applying

research-oriented knowledge.

MBA-411-CO-2 Analyze the collected data with the help of modern tools and

techniques.

MBA-411-CO-3 Develop skills to undertake exploratory and conclusive research.

MBA-411-CO-4 Able to recognize the need for independent and life-long

learning.

MBA-411-CO-5 Express ideas with clarity in both oral and written

communication.

Documents

Session: 2021-2022 Outcomes-PO, Course Outcomes-CO Program