• the interaction design

programme 2012 •

• service design course august 2012

reconnect our cars •

Service design is a hot topic in the design world and

there seems to be a growing tendency for people to talk

(a lot) about what it is. At CIID we want to develop new

thinking and opinions about service design, and to be

a place where this thinking becomes tangible - doing

not just talking.

introduction to the service design course •faculty: Chris downs, alix gillet-kirt, rory hamilton, john lynch

This 4-week course has explored the design of services. It is important to remember that service design is not a discipline, nor is it formulated. It is the process of designing a service in the same way product design is the design of a product. In these days, where many of the products we design are digital and in-tangible, the distinction between a prod-uct and service are becoming increasingly blurred and a purely semantic exercise.

What is important, however, is that design- ing services widens the context in which

we are designing. It takes the skills, methods and processes of interaction design off the screen, out of devices and places them in the physical world.

In designing services the designer must consider a wider group of contributors, providers and users (stakeholders), and their experience over a longer period of time. In any service concept the orches-tration of many artefacts (touchpoints) on multiple channels is crucial.

student projects •veer • Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN

Thought Drop • Sara Krugman, Ruben van der Vleuten, Zubin Pastakia

Transit Therapy • Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger

Tripkit • Razan sadeq, HIDEAKI MATSUI, KAT ZORINA

CarSense • Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip

DropCar • MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ

CarConnect • ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA

http://ciid.dk/education/curriculum/

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Veeer encourages spontaneity on road trips by revealing

adventures along the way.

veeer •Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN

“Veeers” are accessible through the mobile app, one of the touchpoints of the service

Evidence illustration

Rapid prototyping in context

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An in-car communication service that enables drivers to

drop off and pick up location-based messages.

Thought Drop •Sara Krugman, Ruben van der Vleuten and Zubin Pastakia

One of the touchpoints of the service

Iterative prototypes

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Utilising the commute as an opportunity to bring together

therapists and people seeking therapy in a brand new way;

embracing the car as a platform for tranquility and reflection.

Transit Therapy •Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger

Adding another layer to Volvo’s 5-points safety guidelines

Evidence illustration

User research

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TripKit is a service that helps you organise and enjoy road

trips with friends and friends of friends. It provides a

complete array of tools that allows for planning the trip,

organising the needs, and en route navigation and

communication.

Tripkit •Razan sadeq, HIDEAKI MATSUI, KAT ZORINA

Building prototypes, both physical and screen-based

At the heart of the service...

...the roadtrip experience

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A service layer for existing car sharing services that helps

improve fuel efficiency through changes in driving behaviour.

When target efficiencies for the driver are met, they benefit

from a decreased rate for taking out the car.

For the car sharing service, the improved fuel efficiency

has the added benefit of better care of the cars, potentially

minimizing the maintenance costs of the vehicle fleet.

CarSense •Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip

Testing the social aspect of behaviour change

Iterative experience prototyping

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DropCar is a co-leasing service that allows you to share

the downtime of your car with public services while

you are at work.

DropCar •MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ

Making the experience tangible – the DropCar welcome pack

Building prototypes – both tangible and screen-based

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Life in your car mapped overtime. Capture data and record

your memories.

CarConnect •ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA

User testing

LIFE IN YOUR CAR MAPPED OVERTIMECAPTURE DATA AND RECORD YOUR MEMORIES

new service available for volvo S60

Building on two existing fetures in v60PORTABLE NAVIGATION SYSTEM (ULTRA-THIN)PARK ASSIST CAMERA, FRONT BLIND VIEW

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WEBSITE/DEALER SHOP

WEBSITE

DASHBOARD INTERFACE

CAR DATA

How it worksWhile driving, you and your car capture memories, experiences, and technical data.Photos, notes, songs, milage, speed and location all visualized in a way which is meaningful to you.

CAR CONNECT® HOME | PROFILE | LOGOUT

Graphic user interface

In-context prototyping

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ciid would like to thank volvo HMI & Infotainment Attribute Center in copenhagen

and volvo sales department in nærum for their support throughout the course:

claus christensen, anna k. olesen, christian hedegaard, Jesper Nolhage,

Joakim Christoffersson, Chris Adam...

© 2012 Copenhagen Institute of Interaction Design

Toldbodgade 37B

DK - 1253 Copenhagen K

Denmark

http://ciid.dk

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