UNSW Study AbroadSummer School 201321 June - 26 July

Pre Departure Course Booklet

SERV9999Tourism and Event Management:Sustaining the Attraction of Australia

Global Opportunities Global NetworksGlobal Education

UNSW Study AbroadThe University of New South WalesSydney NSW 2052 Australia

Phone: +61 2 9385 3179Fax: +61 2 9385 1265Email: studyabroad@unsw.edu.au

CRICOS Provider No. 00098G

Contents Course Syllabus 2  

Assessment 3  Textbooks 3  

Course Information 4  Location 4  Program length 5  Program fee 5  

Summary of Course Itinerary 6  Darwin and Kakadu 6  Melbourne 6  Sydney 7  Gold Coast 7  Cairns 7  

Cultural and Social Activities 9  Contact Details 10  

Course Syllabus

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Course Syllabus

Course Code: SERV 9999 The course is coordinated by UNSW’s School of Marketing at the Australian School of Business. The course comprises lectures, industry case studies and presentations, field excursions and travel throughout some of the most prominent and diverse tourist destinations in Australia. At these locations students come face-to-face with tourism and event management issues facing public and private organisations across the broad spectrum of sectors in the tourism industry.

The combination of theory and real-life tourism and event management case studies provides students with a uniquely engaging and enriching way of learning how Australia is addressing the challenge of sustainability, within the context of tourism and event management. Through field trips to businesses and key attractions at the various geographic locations, students experience first-hand the behind-the-scenes operations necessary for orchestrating the great ‘tourist theme park’ which is Australia. Additionally, students will gain key insights into how the Australian tourism industry is preparing to sustain itself in an increasingly competitive world tourism market. The interdisciplinary approach utilised throughout the course, incorporating marketing, business and event management, sociology and psychology aims to equip students with the knowledge and skills that can be used in a range of industries and future careers.

Today tourism is the world’s largest industry and its biggest employer. The significance of tourism to the Asia Pacific region and in particular Australia is in line with this trend. From small beginnings a mere twenty years ago, tourism is now Australia’s largest revenue earner and, according to independent research (Tourism NSW), is America’s most desirable destination. Australia has been described as ‘the world’s greatest tourist playground offering the most exciting and diverse range of experiences imaginable’. Students participating in this course visit many of its stunning natural, cultural and man-made attractions. In doing so, they will discover the marketing and management techniques that have been used to create such impressive tourism growth, whilst conserving the natural and built heritage environments credited with attracting tourists in the first place.

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Assessment Group presentation 20% Experience Journal 35% Field trip report 15% Final Exam 30%

As this is a course of the University of New South Wales, assessments will be marked in accordance with the Australian marking scheme:

Fail <50% Pass 50-64% Credit 65-74% Distinction 75-84% High Distinction 85-100%

As with any other Australian university course, students who do not participate in essential activities (field trips, assessments and exam) will fail, as will those who do not perform at university standard. An overall mark of 50% or better is required to pass this course.

Textbooks The following textbook will be provided to students on arrival in Australia and lent free of charge for the duration of the program. If they wish, students will be able to buy the text from UNSW Study Abroad at a reduced cost on completion of the program.

Hall, C M. (2003) Introduction to Tourism Dimensions and Issues 4th Edition, Pearson Education, Australia.

Course Information

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Course Information Tourism and Event Management: Sustaining the Attraction of Australia is one of six programs that make up the UNSW June-July Summer School in 2013. Each program has approximately 20-30 participants and all travel a similar itinerary within Australia. Generally, all groups will be staying at the same destination at approximately the same time, however, programs will break up into their individual groups for classes and field excursions.

Location The program commences in Darwin, in the north of Australia. Here learning will focus on nature-based recreation and tourism impacts and visitor management strategies. Lectures, guest speakers and case studies will be complemented by visits to local attractions, including an unforgettable three-day camping expedition into Kakadu, Australia’s largest World Heritage-listed National Park. Students will experience its spectacular scenery of vibrant wetlands, beautiful waterfalls, incredible bird life, reptiles and saltwater crocodiles. The area also boasts the longest continuous surviving human culture and rock art in the world, that of the traditional owners of the land - the Aboriginal people.

From Darwin, students will journey to Melbourne, Australia’s second largest city and ‘the sporting and cultural capital of Australia’. Here students will visit the recently developed tourist sites of Federation square and South Bank and develop an understanding of the attraction of Australian cities on which to base latter comparisons.

At the end of week two, the program moves to Sydney where students will be based at UNSW. Described by the American Travel and Leisure Magazine as the ‘best city in the world’, Sydney has something exciting for everyone. Set around a magnificent harbour are such world-famous icons as the Sydney Harbour Bridge and an Opera House which has been awarded ‘the building of the 20th century’ by the Guggenheim Institute. Classes will draw on Sydney’s built attractions as references, such as the historical Rocks area, and field trips with access to senior management will complement these studies and ensure that your behind-the-scenes experience is continued. A visit to Olympic Park will focus on the event-management capabilities responsible for the 2000 Sydney Olympics and the legacy of infrastructure that remains today.

After Sydney, students will travel to the Gold Coast, the theme park capital of Australia, where excursions will complement studies in theme park management and resort development.

From the Gold Coast, Cairns will be the last stop of the program. Here studies will move from man-made to the natural attractions of tropical North Queensland, which include the superb Daintree rainforest and the World Heritage-listed Great Barrier Reef. The facilities there will be used to reference the examination of nature-based and activities–based recreation and sustainable tourism.

Course Information

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Program length The course consists of seventy-five hours of class contact time over five weeks, and is comprised of lectures, industry case studies, workshops, industry presentations and field excursions. The program is valued at the equivalent of 6 units of credit at UNSW; and is the international equivalent of 6 or 8 units of credit, subject to home institution policy.

Program fee The program fee includes:

• tuition • all accommodation • all meals in Kakadu National Park • breakfast in Melbourne • breakfast and lunch in Sydney • breakfast in the Gold Coast • breakfast and one end of program dinner in Cairns • all excursion travel and entry fees • orientation program • airport shuttle services • UNSW student card (allowing access to all UNSW facilities) • internet dongle.

Other meals and airfares are not included in the program fee.

Summary of Course Itinerary

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Summary of Course Itinerary

Darwin and Kakadu Date Time Activity Wednesday 19 June 11.30pm Depart Los Angeles on QF094 to Melbourne

Friday 21 June 8.25am Arrive Melbourne

1.05pm Depart Melbourne on QF5061 to Darwin (from Domestic Airport)

4.50pm Arrive Darwin Met at Darwin International Airport by UNSW Summer School staff and taken to accommodation

Staying at: Melaleuca on Mitchell Backpacker 52 Mitchell St Darwin, NT 0801 Australia Ph: +61 8 8941 7800 Fax: + 61 8 8941 7900

7.00pm - 9.00pm Orientation and introduction of academic staff

Saturday 22 June 1.00pm - 4.00pm Collect course materials

Lecture: Introduction to Tourism

Lecture: The Tourism System

6.00pm - 7.30pm Welcome Reception

Sunday 23 June 1.00pm - 4.00pm Lecture: Introduction to the Kakadu Field Trip

Evening Activity Mindil beach markets

Monday 24 June – Wednesday 26 June

Three Day Field Trip to Kakadu National Park

Thursday 27 June 1.00pm - 4.00pm Lecture: Introduction to Event Management and Tourism

Lecture: Impacts of Event Tourism

Friday 28 June 1.00pm - 4.00pm Lecture: Special Interest Tourism

Visit Northern Territory Museum and Art Gallery

Saturday 29 June 1.00pm - 4.00pm Lecture: The Environmental Impacts of Tourism

Sunday 30 June 1.00pm – 4.00pm Lecture: TBA

Monday 1 July 12.45pm Depart Darwin on QF839 to Melbourne

Melbourne Date Time Activity Monday 1 July 5.20pm Arrive Melbourne

Staying at: Nomads Melbourne 198 A’beckett St Melbourne Ph: +61 3 9328 4383

Tuesday 2 July 11.00am - 12.00pm Field Trip: Rod Laver Arena

2.30pm - 3.30pm Field Trip: Melbourne Convention and Exhibition Centre

Wednesday 3 July All Day Field Trip: Phillip Island

Thursday 4 July 9.00am Depart Melbourne on QF418 for Sydney

Summary of Course Itinerary

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Sydney Date Time Activity Thursday 4 July 10.25am Arrive Sydney and settle into UNSW dorms

Friday 5 July AM Campus tour and UNSW student ID’s

1.00pm - 4.00pm Lecture: Festivals and Events

Saturday 6 July – Sunday 7 July

Free Days

Monday 8 July 1.00pm - 4.00pm Lecture: Tourism Marketing

Tuesday 9 July 9.00am - 12.00pm Lecture: Tourism Destination and Development

Lecture: Understanding Tourism Demand

PM Field Trip: Visit The Rocks (Historic Area of Sydney)

Wednesday 10 July 1.00pm - 4.00pm Lecture: Introduction to Tourism in Sydney

Lecture: Tourist Attractions

Thursday 11 July 1.00pm - 4.00pm Lecture: Urban Tourism

PM Field Trip: Sydney Aquarium

Friday 12 July 1.00pm - 4.00pm Lecture: Destination Marketing and DMO’s

Saturday 13 July -

Sunday 14 July

Free days

Monday 15 July 9.00pm - 12.00pm Lecture: Marketing Australian Tourism

Lecture: Australian Rural Tourism

1.00pm - 5.00pm Field Trip: ANZ Stadium

Tuesday 16 July 1.00pm - 4.00pm Lecture: Social and Economic Dimensions of Sustainable Tourism

Wednesday 17 July 1.00pm - 4.00pm Lecture: The Future of Tourism in Australia

Thursday 18 July 7.10am Depart Sydney on QF860 to Gold Coast

Gold Coast Date Time Activity Thursday 18 July 8.35am Arrive Gold Coast and check in to accommodation

PM Field Trip: Pallazzo Versace Visit

Friday 19 July All day Field Trip: Dreamworld Visit

Saturday 20 July 6.00am Depart Surfers Paradise by bus for Gold Coast airport

8.00am Depart Gold Coast on QF 5966 to Cairns

Cairns Date Time Activity Saturday 20 July 10.30am Arrive Cairns

Staying at: Rydges Esplanade Resort Cnr The Esplanade and Kerwin Street, Cairns Queensland 4870

Summary of Course Itinerary

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Phone: +61 7 4044 9000 Fax: +61 7 4044 9001

Sunday 21 July 1.00pm - 4.00pm Lecture: Course Review and Evaluation

Monday 22 July 12.30 - 2.00pm Final Exam

7.00pm End of Program Dinner

Tuesday 23 July – Thursday 25 July

Relax in Cairns Optional trips to Great Barrier Reef diving/snorkelling, white water rafting, bungy jumping and skydiving.

Friday 26 July 6.45am Depart Cairns on QF5953 to Sydney (from International Airport)

1.05pm Depart Sydney on QF11 for Los Angeles (ETA 9.45am, July 26th)

Note: Both this itinerary and accommodation are subject to change

Cultural and Social Activities

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Cultural and Social Activities During your stay in Australia, UNSW Study Abroad will be coordinating a range of cultural and social activities for you to do in your free time. These are optional. UNSW Study Abroad offers all activities at cost price. Students will be given the opportunity to sign up for these activities upon arrival in Darwin and again in Cairns.

Below is a list of some of the activities that may be offered. Prices are given in Australian dollars ($US1.05 = approx A$1.00 in October 2012) and are based on 2012 prices, so are subject to change.

Darwin Sailing on the harbour afternoon $60 - $80

Cinema evening $12

Fish feeding $15

Cairns Day on the Great Barrier Reef $165

White water rafting day $140

Bungy Jumping $150

Skydiving $270 - $300

Day trip to Daintree Rainforest $160

Sydney Blue Mountains Day Trip $99

1.5 hour “Learn to Surf” lesson at Bondi Beach $55

Ticket to a Rugby League game $16

Ticket to an Australian Rules game $22

Symphony at the Sydney Opera House $40 - $65

Opera at the Sydney Opera House $80 - $95

A play/musical in Sydney $40

Sydney Harbour Bridge Climb $200 - $300

Overnight stay at Taronga Zoo on Sydney Harbour $150

Wine Tasting trip to the Hunter Valley $99

Contact Details

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Contact Details

Program Convenors The program convenors for the UNSW Study Abroad Summer School are Clare Mander, Tom Küffer and Nick Dowd. They can be contacted on:

Clare Mander Program Coordinator UNSW Study Abroad Summer School Ph: +61 2 9385 1656 / mobile: 0415 033 101 Email: c.mander@unsw.edu.au Tom Küffer Program Coordinator UNSW Study Abroad Summer School Ph: +61 2 9385 3178 / mobile: 0412 894 282 Email: t.kuffer@unsw.edu.au

Nick Dowd Senior Program Manager UNSW Study Abroad Summer School Ph: +61 2 9385 1445 / mobile: 0414 262 214 Email: n.dowd@unsw.edu.au

Contacting Students At any time during the program students can be reached by mail at the following address:

Student's Name c/o UNSW June-July Summer School UNSW Study Abroad Office Level 16, Mathews Building The University of New South Wales Sydney NSW 2052 Australia

Messages can also be left for students using the contact details above for Clare, Tom or Nick.

Hotel/hostel contact details appear in the Course Itinerary section of this pack. They are, however, subject to change.