Serena Software

Copyright ©2008 Serena Software, Inc.

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2 Copyright ©2008 Serena Software, Inc.

Largest Independent Provider Of Business Mashups And Application Lifecycle Management Solutions 27-Year Operating History

29 Offices In 14 Countries

800+ Employees

Nine Consecutive Years Of Quarter-Over-Quarter Operating Profit

Privately Held BySilver Lake Partners

17.5

41.354.1

75.4

103.6 98.6 95.8105.6

253.8 258.2267.8

FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07

About Serena Software...

$300M

$250M

$200M

$150M

$100M

$0M

$50M


HealthcareHealthcare

FinancialFinancial

IndustrialIndustrial

GovernmentGovernment

RetailRetail

Tech/Tech/TelcoTelco

96 Of The Fortune 100Use Our Software


• Industry Leading Best Practice Skills• The Extra Mile – We Run It With You, Every Day• Exceptional On-Line Support Experience• Focused On Satisfaction – Not Numbers• Professional, Highly Skilled, And Responsive People• Available, Approachable, And Adaptable Organization• Average Tenure Of Over 8 Years

Serena Is Unique In ItsServices And Support Approach


2008 – Year Of The SaaS “Hat Trick”




Matt Light & Dan Stang, SCCM Analysts

January 2008

““The Product Offers Centralized And The Product Offers Centralized And Replicated Support For Distributed Replicated Support For Distributed Teams, Enabling A Broad Variety Of Teams, Enabling A Broad Variety Of Development Models. There Is One Development Models. There Is One

Repository For Requirements, As Well Repository For Requirements, As Well As For Configuration, Change And As For Configuration, Change And

Release.”Release.”

““The Product Offers Centralized And The Product Offers Centralized And Replicated Support For Distributed Replicated Support For Distributed Teams, Enabling A Broad Variety Of Teams, Enabling A Broad Variety Of Development Models. There Is One Development Models. There Is One

Repository For Requirements, As Well Repository For Requirements, As Well As For Configuration, Change And As For Configuration, Change And

Release.”Release.”




Proof Point: Visibility

Oliver Young, Enterprise 2.0 Analyst

December 2007

““In Early December 2007, Serena In Early December 2007, Serena Software Redefined Itself Entirely, Software Redefined Itself Entirely, Launching Its Business Mashup Launching Its Business Mashup

Solution, Including Serena Mashup Solution, Including Serena Mashup Composer And Serena Mashup Server Composer And Serena Mashup Server

Components.”Components.”

““In Early December 2007, Serena In Early December 2007, Serena Software Redefined Itself Entirely, Software Redefined Itself Entirely, Launching Its Business Mashup Launching Its Business Mashup

Solution, Including Serena Mashup Solution, Including Serena Mashup Composer And Serena Mashup Server Composer And Serena Mashup Server

Components.”Components.”





Vishwanath Venugopalan, Enterprise 2.0 Analyst

March 2008

““We Like Serena’s Explicit Business We Like Serena’s Explicit Business Process Focus For Enterprise Mashups, Process Focus For Enterprise Mashups,

Which Hints At The Possibilities For Which Hints At The Possibilities For Mashups Well Beyond Those For Which Mashups Well Beyond Those For Which

They Are Being Used Today.”They Are Being Used Today.”

““We Like Serena’s Explicit Business We Like Serena’s Explicit Business Process Focus For Enterprise Mashups, Process Focus For Enterprise Mashups,

Which Hints At The Possibilities For Which Hints At The Possibilities For Mashups Well Beyond Those For Which Mashups Well Beyond Those For Which

They Are Being Used Today.”They Are Being Used Today.”





Lewis Cardin, PPM Analyst

February 2008

““Serena Has Established Its Own Serena Has Established Its Own Distinct Position In The PPM Field. Distinct Position In The PPM Field. Serena's Product Is Designed For Serena's Product Is Designed For

Companies That Need An Companies That Need An Uncomplicated Yet Fully Functional Uncomplicated Yet Fully Functional

PPM Solution.”PPM Solution.”

““Serena Has Established Its Own Serena Has Established Its Own Distinct Position In The PPM Field. Distinct Position In The PPM Field. Serena's Product Is Designed For Serena's Product Is Designed For

Companies That Need An Companies That Need An Uncomplicated Yet Fully Functional Uncomplicated Yet Fully Functional

PPM Solution.”PPM Solution.”


Answers For Your Questions

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