September is FIREFIGHTER

APPRECIATION MONTH

#ThankAFirefighter

Benefitting the

Why September?For many Americans, September 11th is remembered as one of the most tragic, devastating events that ever happened on our nation’s soil. Without hesitation, first responders charged head first into the danger zone to save lives of people they did not know.

Firefighters are an integral part of our community, protecting our lives, properties and businesses.

The month of September is now dedicated to not just honoring and paying respect to these extraordinary men and women, but celebrating them!

We’re extending the opportunity for your business to #thankafirefighter during Firefighter Appreciation Month campaign.

What is Firefighter Appreciation Month?A month dedicated to acknowledging our heroic California Firefighters. Local, statewide, boutique and nationwide businesses will participate by hosting an event or activity, or by offering a specialty item to raise funds for the California Fire Foundation.

Firefighter Appreciation Month isn’t just a fundraising month-long event, but also an ongoing awareness campaign.

Who We AreThe California Fire Foundation, a nonprofit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect.

Formed in 1987 by California Professional Firefighters, the California Fire Foundation’s mandate includes an array of survivor and victim assistance projects and community initiatives.

The California Professional Firefighters (with over 30,000 members) is the largest statewide organization dedicated exclusively to serving the needs of career firefighters.

Chair: Lou PaulsonCaptain, Contra Costa County Fire Protection District (retired)President, California Professional Firefighters

Secretary: Lew StoneCaptain, Burbank Fire Department (retired)Secretary-Treasurer, California Professional Firefighters

Director: Rose ConroyChief, Davis Fire Department (retired)

Director: Dave GillotteCaptain, Los Angeles County Fire Department

Director: Chris MahonCaptain, Ventura County Fire Department

Director: Mike MassoneCaptain, Federal Fire Department, San Diego

Director: Tony GamboaApparatus Operator, Los Angeles Fire Department

Director: Brian RiceDeputy Chief, Sacramento Metropolitian Fire Department (retired)

Director: Jeff DelBonoCaptain, Alameda Fire Department

Director: Tim StrackCaptain, Riverside City Fire Department

Director: Daniel A. TerryPresident Emeritus, California Professional FirefightersStanislaus County Supervisor (retired)Captain, Modesto Fire Department (retired)

Director: Bobby WeistCaptain, Davis Fire Department

Director: Mike LopezBattalion Chief, CAL FIRE

Leadership TeamIn order to best fulfill its mission, the California Fire Foundation is governed by a 13-member Board of Directors, consisting entirely of active-duty or retired firefighters.

Lou Paulson is President of California Professional Firefighters (CPF), representing more than 30,000 front-line first responders statewide. As president of the state’s largest and most recognized firefighter organization, Lou has helped build the profession even as he has worked to protect its members.

Lou’s leadership in the fire service is formed by a career of nearly three decades, most of which was spent as a front-line firefighter with the Contra Costa County Fire Protection District. Lou eventually rose to the rank of captain, and served several terms as president of Contra Costa County Firefighters Local 1230. He retired as a captain in 2011. As CPF president, Lou co-sponsors the California Firefighter Joint Apprenticeship Committee (Cal-JAC) – a national model for public safety apprenticeship training and a force for building a stronger, more diverse fire service. Lou also presides over the California Fire Foundation -- a non-profit foundation that built and maintains the California Firefighters Memorial in Sacramento’s Capitol Park.

In his community, Lou has served on the Diablo Fire Safe Council and the Los Medanos College Fire Science Advisory Committee. He has received numerous commendations for his service to the labor and fire service communities, and has also been recognized for his promotion of firefighter fundraising on behalf of the Muscular Dystrophy Association.

In addition to its leadership team, the California Fire Foundation has an Advisory Council made up of a diverse group of reputable corporations or individuals that have an interest in community development and a shared commitment to the ideals of the California Fire Foundation.

Phil AngelidesPresident, Riverview Capital InvestmentsCalifornia State Treasurer (former)

Bill DevineVice President, Legislative AffairsAT&T California

John GarciaVice President, California Legislative AffairsKaiser Permanente

Michael RubioManager, California Government AffairsChevron CorporationCalifornia State Senate (former)

Shannon ShrynePresident, Shryne Cause ConsultingVice President, Business DevelopmentALS Therapy Development Institute

Corporate/Notable Sponsors

AAAAT&TAuto Club SpeedwayBoeingCAAChevronComcastCVS CorporationEdison InternationalFarmers Insurance GroupKaiser PermanenteLos Angeles DodgersNASCARNationwideRichard and Lauren Shuler DonnerParamount PicturesPitfire PizzaPG&ESan Francisco GiantsSan Jose SharksSan Diego Gas & ElectricSoCal GasUniversalUPSVerizonWarner BrosWME

Celebrity Supporters

Ed Begley Jr.Rachel BloomJosh BrolinJaime CamilFred CouplesGreg FitzsimmonsLos Angeles Mayor Eric GarcettiTom Hanks & Rita WilsonDwight HicksKris JennerTony La RussaTom Lennon & Ben GarantNatasha LeggeroGeorge LucasLieutenant Governor Gavin NewsomOzomatliMelissa PetermanSaint MotelGary SiniseArnold SchwarzeneggerThe KatydidsAll-4-OneGina Yashere

The actions of the Foundation are made possible by the generous support of our sponsors and supporters.

Supporting the Cause

Notable Foundation ProgramsCALIFORNIA FIREFIGHTERS MEMORIALThe Foundation designed, built and maintains a unique memorial to fallen firefighters at the State Capitol in Sacramento. Every year, the Foundation holds a special ceremony to commemorate the bravery of those who lost their lives in the line of duty. To view a video from the 2016 California Firefighters Memorial Ceremony, where Governor Brown spoke in commemoration of the lives of 29 fallen firefighters who recently died in the line of duty, please click here.

FIREFIGHTERS AND THEIR FAMILIESThe Foundation supplies emergency support to departments and families of firefighters killed in the line of duty, while also providing educational assistance to the children of fallen firefighters through the California Firefighters Endowment and Daniel A. Terry Scholarship program. To date, the Foundation has awarded more than $100,000 in Daniel A. Terry Scholarship assistance. Click here for an overview of the Daniel A. Terry College Scholarship program.

VICTIM ASSISTANCEThe Foundation’s Supplying Aid to Victims of Emergency (SAVE) program provides immediate financial assistance to victims of fire and disaster in California. Working with firefighters throughout the state, the Foundation offers $100 gift cards to individuals and families, right on-scene of an incident, where there has been more than 25 percent loss in a fire or natural disaster. To date, SAVE has enabled over 4,200 victims struck by tragedy to instantly purchase basic necessities such as food, medicine or clothing. Corporate support has been provided by Chevron, Inc. The goal is to expand the program into all communities in California and ultimately increase the value on the cards.

COMMUNITY EDUCATIONThe Foundation offers information about fire safety and conducts public outreach and education about fire safety issues through its Firefighters on Your Side program. Additionally, the Foundation contributes to other organizations that aim to enhance and improve the communities of California.

The Foundation is the only organization in California providing these essential services and programs for firefighters, their families and our communities. Less than 20 percent of funds raised go to administrative/overhead costs, meaning that more than 80 percent of funds raised go directly to these valuable programs.

2016 Firefighter Appreciation MonthThank you to all our participants who helped the California Fire Foundation raise more than $90,000!

HIGHLIGHTS

Bar Lubitsch - donated a portion of the proceeds from their signature cocktail “The Flame” all month long.

Blue Plate Oysterette - Donated 15 percent of every Blue Plate Special sold throughout the month of September.

kitchen24 – 10 percent of proceeds from both of their locations on September 14th were donated to the Foundation.

Arnold Schwarzenegger - A generous portion of the proceeds from a specialty t-shirt were donated back to the Foundation.

Hollywood Improv - Firefighter Appreciation Show featuring comedians such as Larry Miller and Wayne Federman with a portion of the ticket proceeds being donated to the Foundation.

OTHER PARTICIPANTS

The CPR GalsSimply CoffeeCandela Taco Bar & LoungeThe Dime LAThe Den SalonTom’s Flagship

INCREASED VISIBILITY

• Your business’s participation day/s will be listed on California Fire Foundation’s and California Professional Firefighters’ websites

• Your business logo/hyperlinked on California Fire Foundation website

• Your business listed/mentioned on all press releases• The ability to put California Fire Foundation logo on your

website demonstrating that you are a friend/supporter of firefighters and the California Fire Foundation

• Online toolkit for your business to access supporting marketing materials such as artwork for signage, California Fire Foundation logo etc.

How Participation Benefits Your Business

ALIGNING YOUR BUSINESS WITH THE FOUNDATION’S MISSION • Wonderful opportunity for your business to be aligned

with community service, engagement and outreach• California Fire Foundation’s publicity firm will secure press

and media exposure surrounding the initiative• Your business thanked and mentioned on California

Professional Firefighters’ and California Fire Foundation’s social media pages

• The hashtag #ThankAFirefighter can be utilized by every participant and customer, generating mutually beneficial awareness on social media

• Firefighter Appreciation Month will be an annual campaign, allowing your business to grow, while raising funds and awareness for the California Fire Foundation

Firefighter Appreciation Month Participation Requirements:15 percent of sales on a specific day during the month will benefit the California Fire Foundation

OR

100 percent of sales, of a specialty ‘Firefighter Appreciation’ themed item, for the entire month will benefit the California Fire Foundation (Ex: limited time only fire-themed pizza)

* Includes a minimum guaranteed donation of $45

Ways Your Business Can Augment Firefighter Appreciation MonthMARKETING/PUBLIC RELATIONS

• Post signage included in Foundation-provided toolkit to promote the initiative and send photos showcasing your support of Firefighter Appreciation Month to CFF to share on social media

• Promote the California Fire Foundation name/logo and URL where possible to connect consumers to our organization

• Encourage your constituents to participate by reaching out via email/social media, issuing a press release

SOCIAL MEDIA – USE HASHTAGS #THANKAFIREFIGHTER #CALIFORNIAFIREFOUNDATION

• Promote Firefighter Appreciation Month via social media marketing

• Create an online interactive competition on your business’ social media pages in which the winner has to go to your business to receive the prize. For example, promote a contest on social media where customers get a prize if they wear red and check-in on social media at your establishment using the designated hashtags

• Create/generate videos and content on social media explaining why you are participating in the initiative. For example, you can post a Facebook Live video interviewing your restaurant’s chef

Sample Social Media Support

Arnold Schwarzenegger posted his support on social media, generating donations.

Actor Jaime Camil from the People’s Choice Award Winning TV Show, “Jane the Virgin”, participated in Firefighter Appreciation Month by posting his support on social media and tagging fellow celebrities, such as Gina Rodriguez and Wilmer Valderrama

Ways Your Business Can Augment Firefighter Appreciation MonthLOCAL PARTICIPATION

• Kick off the month with your CEO/owners delivering food to their local fire station.

• Encourage your local fire station to attend/come out to your venue during the month. Take photos with the firefighters and post on social media.

FUNDRAISING

• Have a raffle during the day(s) that you participate.

• CFF will will send you branded donation jars to place at your register.

• Encourage customers to donate in the donation jar, and post pictures of them doing so on social media using the appropriate hashtags.

• If customers donate and post on social media using the hashtags, they can receive a prize from your business, such as a CFF bracelet, a discount card, or a free beverage from your establishment.

Please contact us for additional ideas, suggestions and assistance

California Fire Foundation Marketing Plan• The California Fire Foundation’s publicity firm will

be leading PR efforts around the initiative

• The California Fire Foundation and participating businesses will support the initiative via email outreach, digital and social media promotion. Hashtags: # ThankAFirefighter #CaliforniaFireFoundation

• Celebrity endorsement and social media promotion potentially from various California Fire Foundation Celebrity Ambassadors

MINIMUM REQUIREMENTS• Minimum of one year of established business operations for your organization.

• Return the signed agreement form and submit your business’ logo, website link, and social media contact.

• A minimum contribution of $45 is required. CFF must receive the initial donation by August 31, 2017. The minimum donation may be deducted from the total donation.

• The final contribution must be sent to the California Fire Foundation within 90 days of September 30, 2017. Checks can be made out to: California Fire Foundation and should be sent to: California Foundation, 1780 Creekside Oaks Drive, Sacramento, CA, 95816

• Adherence to the Better Business Bureau’s guidelines for charitable giving, which stipulates full disclosure to the consumer on all packaging, advertising and promotional materials in clear, unambiguousterms (e.g. $1 from the sale of each item benefits the California Fire Foundation).

• Until this agreement is signed by the business and CFF, use of the CFF name, logo or any of its licensed marks is strictly prohibited.

LOGO/LICENSED MARKS USAGEThe California Fire Foundation owns the registration for the California Fire Foundation name, logo, programs and Licensed Marks. Permission is required for use of any of these Licensed Marks. A party that desires to obtain permission to use these Licensed Marks must adhere to the logo usage guidelines noted online in the California Fire Foundation provided toolkit. Use of the California Fire Foundation name, logo, or any of its licensed marks is strictly prohibited until both an authorized representative from the interested business and from the California Fire Foundation agree to and sign this form.

TRANSPARENCYThe California Fire Foundation operates under the Better Business Bureau Standards for Charitable Accountability. These guidelines require clear disclosure to the consumer. In compliance with these guidelines, the California Fire Foundation requires full disclosure regarding the benefit to the organization when funds are raised through a consumer purchase or promotion (e.g. $1 from the sale of each item benefits the California Fire Foundation) on all packaging, advertising and promotional materials in clear and unambiguous terms. Your company/organization must be able to comply with this requirement.

IMPORTANT INFORMATIONThe California Fire Foundation cannot be responsible for any product, service or event costs.

IF YOU NEED ASSISTANCE:Please contact Executive Director, Hedi Jalon at (916) 208-5277 or hjalon@cpf.org or Jaime Becker at (310) 721-3259 or jbecker@cpf.org.

Partnership Terms

Agreement FormThe California Fire Foundation would be honored to have your business be synonymous with our extraordinary heroic Firefighters during

September’s Firefighter Appreciation Month. To participate, please review and submit the following information:

Business Name: Business Phone:

Address:

Owner: Owner Phone:

Owner Email: Event Point Of Contact(POC):

POC Phone: POC Email:

Promotion Concept:

Event Date(s): Event Location(s):

Marketing The Promotion:

Promotion Donation:

Minimum Guaranteed Donation: $45 Date Guaranteed Donation Will Be Sent: (NOTE: Minimum Guaranteed Donation May Be Deducted From Total Donation.)

Anticipated Total Revenue Of Event/Promotion: Anticipated Total Donation:

Method Of Charitable Contribution From Business To CFF (Will The Donation Be Sent Via Check Or Some Other Means?):

Anticipated Date CFF Will Receive Contribution From Business:

Website:

Social Media Links:

Business

Signature of Authorized Representative:

Print Name: Title: Date:

California Fire Foundation

Signature of Authorized Representative:

Print Name: Title: Date:

Signature of Authorized Representative:

Print Name: Title: Date: