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September 2019 http://attardimarketing.com/

http://energywatchnews.com/

Printers are educated in the belief that when men differ in opinion, both sides ought equally to have

the advantage of being heard by the public; and that when Truth and Error have fair play, the former

is always an overmatch for the latter." Benjamin Franklin

Something to Think About…

The Whole Customer Value-Added Proposition - Let me define what I mean before I relate it to the

lighting industry. Much has been written about the value proposition, the almost holy value proposition.

It’s a simple question: tell me what value you bring to the market; what makes you better than your

competition? We have to teach it at the under-graduate and graduate level in any marketing course and I

have often wondered that maybe we place too much emphasis on it. Well, we don’t. A compelling

value proposition is the essence of all our selling efforts. In its simplest terms, a value proposition is

a positioning statement that explains what benefit your product or service provides for your

customers and how you do it uniquely better than your competition. It’s what you actually provide

that is tangible or intangible and everything else your customer needs to make it acceptable to them as a

solution. Well, that does sound like VALUE! Warren Buffet tells us that we sell on price while

customers buy on value.

With that said, I think I just justified why we must sell on the Whole Customer Value-Added

Proposition, with emphasis on value-added. In the high-tech digital world that we now find ourselves,

my view is that we must expand the concept and must address three (3) distinct / essential offerings and

they must all work together:

1. The Product

2. The Solution

3. The Service

Now let’s look at the transition happening in the lighting industry…..and the Whole Customer Value-

Added Proposition necessary if you intend to play in this new game.

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Let’s first deal with THE PRODUCT…..tangible lighting products. Back in 1879, we experienced a

disruptive innovation called the Edison bulb. Disruptive because it would eventually replace every

kerosene lamp in the marketplace, and lead to the life changing electric power industry. For the first 50

years, it was all about quantity of light, then and who really knows when, quality of light became a

focus. Quantity and quality of light for over 100 years was the value proposition. Then innovation took

the form of longer life; then energy efficiency. All contributing to the evolution of a vibrant lighting

industry. Disruptive innovation is happening again, right now, as every lighting source commercially

available will be replaced by solid state lighting. The value-added value proposition is back to quantity

and quality of light. Long-life and energy efficiency are off the table as it is intrinsic with SSL. When

the possibilities are 300 lm/W and 100K hours of long life, let the innovators do their work and we get

the benefit.

Next, THE SOLUTION: it’s not just about light anymore, right? Light has always had ancillary benefits

but now, we are talking about allowing us to manipulate the timing / intensity / tuning of light leading to

incalculable benefits in our living and working activities. To explore how lighting products can solve a

pain point. We are in the early stages of light becoming a value-added solution to many industry

problems, dealing with improved productivity and increased performance. We are finding lighting

solutions wherever lighting is found and it’s everywhere:

• Office

• Retail

• Healthcare

• Human Centric

• Education / Institutional

• Horticulture

• Automotive

• Outdoor / Streetlighting

• Sports

• Many other market segments: home, hospitality, commercial, industrial, on and on……

• Where there is light, there will be a value-added solution, maybe for the first time.

SERVICE: if it’s not about light anymore then what is it about? It’s about IoT / IoE / PoE / VLC / Li-Fi /

VoIP / SAE / Big Data / Big Networking / LaaS and much much more… It’s the LaaS, I want to address.

Lighting as a Service! If lighting has the potential to be the core connector to every electronic / digital

device you own, we are not talking about traditional customer service: having the right product; in the

right place; at the right price. That’s so yesterday….it’s just not enough of the whole value proposition.

If we believe the solution to today’s lighting systems must be a managed solutions dependent upon

correctly designing / building quantity and quality of light, that requires intelligent

specifications, competent installation, ongoing accurate measurement and monitoring, then we

have no choice……expanded services will play a more significant role, value -added and

ongoing. It will include a financial service that offers intelligent control, connectivity and data

collection as well. We will be asked to guarantee both the savings and performance for the entire design

life of the solution, beyond providing just illumination. LaaS is a game-changer, a chance to create new

user services. Don’t believe me, check out Craig DiLouie’s article in Electrical Contractor: Lighting at

Your Service: This Business Model Is Gaining Popularity and tell me what you think:

https://www.ecmag.com/section/lighting/lighting-your-service-business-model-gaining-popularity

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LED EnergyWatch…

1. LEDs Escape +10% Tariffs Until Dec. 15 - In an Aug. 13 announcement, the United States Trade

Representative (USTR) delayed the 10% tariffs on LEDs imported from China until Dec. 15, 2019.

Many lighting execs had expected that LED lamps would be on the list of products slated for tariffs

on Sept. 1 on the USTR List 4A. https://www.electricalmarketing.com/

2. Administration’s Newest 10% Tariff Will Affect Bulbs & Ballasts - The Administration announced

a new 10% tariff on $300B in goods manufactured in China, which will take effect Sept. 1, 2019.

Michael Weems, VP, Government Engagement for the American Lighting Association sent a

message yesterday that the tariffs will be on List 4, which includes ceiling fans and finished LED

goods. Weems also states,”Lighting fixtures and traditional lamps, which have already been

impacted by the 25% will not be further impacted. But the products on the 4th list, which includes

incandescent lamps and LED lamps will now be hit with 10% tariffs. See List 4 at: https://edisonreport.com/american-lighting-association-administrations-newest-10-tariff-will-affect-bulbs/

3. CNET: Best Smart Lights of 2019: Bulbs, Light Strips, Switches, Panels and More - From color-

changing bulbs to motion-sensing switches, smart lighting is everywhere these days. It's become a

key entry point into the connected home, and as a result, you've got more options than ever. Even

better: the uptick in competition means that you've got plenty of options that are easy to afford, too.

All of those options mean that you've got a lot of products to sort through once you're ready to make

the upgrade -- and that's where we come in. Whether it's bulbs, wall panels, switches, light strips or

accessories that you're after, here are all of our top smart lighting picks after years spent testing the

things out. Check it out: https://www.cnet.com/news/best-smart-lights-of-2019-bulbs-switches-

colors-light-strips-panels-and-more/

4. LIGHTFAIR Announces Call for Speakers - LIGHTFAIR has issued a Call for Speakers for the

2020 event, which will be held May 3-7, 2020 at the Las Vegas Convention Center. The submission

deadline is September 9, 2019 at 11:59 PM EST. LIGHTFAIR International 2020 offers a

collaborative platform where experts demonstrate their unique perspective to instill best practices

and inspire. As the world’s largest annual lighting-related conference, LIGHTFAIR provides you the

opportunity to directly engage with invested individuals representing multiple disciplines and

varying experience levels. Share your expertise in design, process, application and technology to

provide attendees with skills and knowledge that elevate current and future generations of

professionals. Your speaking engagement will help to cultivate the collective body of knowledge

that we rely on to be relevant in an ever-changing and technical field. https://www.lightfair.com/call-

for-speakers

5. LEDucation 2020 Announces Call for Speakers - LEDucation 2020, the trade show and conference

organized by the Designers Lighting Forum of New York (DLFNY), is accepting submissions for

presentation proposals to be given during the 2020 conference taking place March 17–18, 2020, at

the New York Hilton Midtown in New York City. Proposals will be accepted through the online

submission portal. All submissions must be received by October 15, 2019 at 11:59 p.m. EST.

https://leducationcfp2020.hubb.me/

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6. DesignLights Consortium Seeks Comments on Updates to Horticultural Lighting Technical

Requirements - The DesignLights Consortium (DLC) today released for comment several draft

changes to its performance specification for horticultural lighting products, an industry benchmark

designed to boost efficiency and reduce electricity consumption in the expanding and energy-

intensive indoor/vertical horticulture and cannabis cultivation markets. Importantly, the proposed

changes would include a previously ineligible segment of the grow-light market, increasing the

quantity and variety of products on the DLC’s Horticultural Qualified Products List (QPL). The

DLC today proposed updates to three aspects of the specification. The changes would take effect on

Oct. 15, following consideration of stakeholder input gathered during a 35-day comment period that

runs from today through Sept. 3, 2019. The DLC will host a webinar at 1 p.m. EDT on Aug. 6

to review the proposed changes. https://www.designlights.org/workplan/horticultural-lighting-V1-2/

7. Current Places Bets on Cannabis Lighting in Distribution Deal - With high hopes for the cannabis

market, GE’s former lighting company Current has struck a distribution deal with Hort Americas to

sell Current’s latest LED grow light. Now the distribution deal with Fort Worth, TX-based Hort

Americas marks the light’s commercial arrival in North America, “including the booming regulated

cannabis growing industry,” Current pointed out in a press release announcing the partnership. Hort

Americas is Current’s exclusive North American distributor and is encouraged by the marijuana

prospects for LED technology, which it says yields plants with higher THC and CBD

(tetrahydrocannabinol and cannabidiol — the active chemicals in the cannabis plants) than do HPS

lamps. THC is generally associated with inducing intoxicating or euphoric effects and CBD more

with pain relief; however, both compounds are being utilized to varying degrees in legalized medical

operations. https://www.ledsmagazine.com/

8. Osram Invests in Driverless Car AI Company - As Bain and Carlyle try to complete their takeover,

Osram itself continues reshaping itself as a high-tech outfit, taking a venture stake in Silicon Valley

startup Recogni. The company’s Fluxunit venture capital arm joined with other firms to place a

combined $25 million round of Series A funding in Recogni, a San Jose, CA-based startup with

operations in Osram’s home city of Munich. Recogni describes itself as “designers of a vision-

oriented artificial intelligence platform for autonomous vehicles.” Its mission includes helping to

process data collected from optical and other sensors to help vehicles makes decisions in real time.

Such artificial intelligence today requires energy-intensive processing that has “hit the efficiency

wall,” Recogni claims, noting that is own focus is “on creating high-performance and low-power AI

processing to help make autonomous vehicles a reality.” https://www.ledsmagazine.com/

9. New Property of Light Discovered - A team of researchers affiliated with several institutions in

Spain and the U.S. has announced that they have discovered a new property of light—self-torque. In

their paper published in the journal Science, the group describes how they happened to spot the new

property and possible uses for it. Scientists have long known about such properties of light as

wavelength. More recently, researchers have found that light can also be twisted, a property called

angular momentum. Beams with highly structured angular momentum are said to have orbital

angular momentum (OAM), and are called vortex beams. They appear as a helix surrounding a

common center, and when they strike a flat surface, they appear as doughnut-shaped. In this new

effort, the researchers were working with OAM beams when they found the light behaving in a way

that had never been seen before. https://phys.org/news/2019-06-property.html

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10. Defending the Light: Cybersecurity for Lighting and the IoT by Craig DiLouie - Networked

lighting controls connect luminaires in a programmable system to offer exciting and robust

capabilities. Connected lighting packages of luminaires and controls are increasingly touted as

“internet of things (IoT) ready,” which means they have connectivity, intelligence, sensors and

bidirectional data communication. A networked lighting control system is a communications

network between devices that are becoming more intelligent as they are increasingly built around

microprocessors. As such, it is vulnerable to the same hackers who attack corporate networks. As a

result, cybersecurity is emerging as a significant issue for the IoT and connected building systems

such as networked lighting. https://www.ecmag.com/section/integrated-systems/defending-light-

cybersecurity-lighting-and-iot

11. Building Your Business with Smart Lighting Control by Tom Perich, Director of Marketing,

Lutron Electronics - Five years ago, the concept of a smart home may not have been on the minds

of most consumers. But that’s changed. According to the Consumer Technology Association (CTA),

consumers are expected to spend $4.6 billion on smart home products and technologies in 2019. In

fact, Mordor Intelligence projects nearly 30 million U.S. households will add smart home technology

in the near future. Smart lighting is an obvious starting place because one, lights are arguably the

most used thing in your home and two, peace of mind tops the list of smart lighting benefits. Smart

light bulbs, dimmers and inter-connected group of dimmers and switches are the core of most smart

lighting installations. Some brief definitions of each at: https://www.ewweb.com/lighting/building-

your-business-smart-lighting-control

12. Testing and Reporting Requirements for DC and PoE Lamps, Luminaires, and Retrofit Kits -

Products powered by Direct Current (DC) and Power over Ethernet (PoE) must comply with the

provisions of this document to be eligible for listing on the DLC Solid-State Lighting Qualified

Products List (SSL QPL). DC/PoE products are defined as SSL lamps, luminaires, and retrofit kits

that are powered by a DC voltage. DC and PoE systems have the potential to reduce electrical losses

from AC to DC conversions, integrate directly with DC generation sources such as solar and

batteries, reduce installation costs, and connect more readily to IT infrastructure for advanced

lighting control. These Requirements for DC and PoE Products enable high quality DC and PoE

lighting products to be qualified and listed on the DLC SSL QPL.

https://www.designlights.org/solid-state-lighting/testing-reporting-requirements/dc-poe-products/

13. San Diego Smart LED Street Lights Help Police, Garner ACLU Interest - the smart LED street

light project ongoing in San Diego has likely now stretched to 4000 poles. The lights are networked

using a relatively lower-speed scheme for on/off and dimming controls, but the city also mounts a

smart network node from Current, powered by GE on the poles. That smart node includes a 360°

camera and connects to a central management system via a higher-speed 4G cellular network. The

city installed the cameras primarily to monitor pedestrian and vehicular traffic, enforce parking

regulations, monitor the environment, and more. Form the start, however, some privacy advocates

have been concerned about how the cameras might be used. The capability has been vital for the

police in solving a number of crimes and, in some cases, clearing the accused of wrongdoing. The

ACLU is suggesting that the system needs procedures in place for oversight and accountability.

https://www.ledsmagazine.com/

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14. DOE Launches Next Phase of Connected Indoor Lighting Tests - The U.S. Department of

Energy’s Next Generation Lighting Systems (NGLS) program, managed by the Office of Energy

Efficiency and Renewable Energy, is launching the next phase of evaluations of indoor connected

lighting systems. The initial phase, which began in 2017, evaluated 12 systems installed in working

classrooms at New York City’s Parsons School of Design, The New School. The new phase will

include the upgrade of the existing systems, as well as the addition of new systems that are also

marketed as easy to install and configure and consist of LED luminaires with integral, luminaire-

level sensors and controls. The systems will be evaluated over a two-year period for installation,

configuration, control operation, lighting quality, energy savings, and user satisfaction. Connected

lighting has the potential to improve lighting control, saving 30–40% of lighting energy use in

buildings through dimming, occupancy sensing, and other optimization functions.

http://lightedmag.com/doe-launches-next-phase-of-connected-indoor-lighting-tests/

15. DOE LED Driver Tests Validate Improving Reliability and Testing Methodology - The US DOE

has tested LED drivers in a stressed environment for as long as 7500 hours; and while there have

been failures, the accelerated stress testing is said by the researchers to demonstrate improving driver

reliability in the SSL sector. The US Department of Energy (DOE) has released its third report on

LED driver reliability based on long-running accelerated life testing. The agency’s solid-state

lighting (SSL) researchers believe the latest results both validate the accelerated stress testing (AST)

methodology and show the drivers tested to be relatively robust to the adverse conditions. Moreover,

the results and identified causes of failure can inform driver developers on strategies to further

improve reliability. https://www.energy.gov/eere/ssl/downloads/accelerated-stress-testing-results-

single-channel-and-multichannel-drivers

16. DOE Evaluates Tunable-White Classroom Lighting - In May 2019, the Department of Energy

(DOE) published a Pacific Northwest National Laboratory (PNNL) report evaluating a trial

installation of tunable-white lighting systems at three classrooms in an elementary school in Folsom,

California. Using monitoring, the researchers found the new LED lighting generated 46% energy

savings compared with the existing fluorescent system at full output, while producing similar light

levels. Energy savings increased to 48% to 69% during a typical day based on how teachers used the

controls. Teachers valued the ability to dim the lights and change color output via tuning.

https://www.energy.gov/

17. Advanced LED Technology Enables Next Generation Automotive Applications - Many LED

producers have turned their focus to automotive applications for higher profit. The ongoing

development of autonomous driving technology and next generation automobile also creates new

requirements for automotive lighting as well as automotive displays, leading to new opportunities for

LED makers. Exterior lighting becomes even more important for driverless cars, as they need to pass

information and communicate with each other as well as remind pedestrians of their movement.

Deployment of advanced LED technology enables cars to provide details when they are about to turn

or stop. For example, tail lights using Mini LED module can deliver personalized and diversified

information. LED manufacturers including Everlight, Lite-On and Lextar have showcased their

conceptual Mini LED tail light products at international shows since 2019.

https://www.ledinside.com/

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18. Signify Supports LED Lighting System to US-based AppHarvest for Its 25-hectare Greenhouses -

Signify announced its partnership with AppHarvest, a controlled-environment growing facilities

builder to help the company increase efficiency and boost yields using fewer resources in their 25

hectare greenhouse in Kentucky, USA. With the partnership, the greenhouse will be fitted with a

hybrid LED lighting system, utilizing Signify’s Philips GreenPower LED toplighting compact and

Agrolux high pressure sodium lighting. AppHarvest will grow tomatoes and cucumbers in its

facility, which will be completed in the second half of 2020. The facility uses a unique LED and

HPS hybrid lighting system, to significantly reduce energy while increasing yield over the year.

https://www.ledinside.com/press/2019/8/signify_supports_led_lighting_system_greenhouses

19. 2019 ENERGY STAR Products Partner Meeting Update – REGISTRATION EXTENDED TO

SEPTEMBER 6 - EPA is pleased to provide you with the following updates for the 2019 ENERGY

STAR Products Partner Meeting, which will be held September 10 – 12, in Charlotte, North

Carolina. For full meeting details, please visit the 2019 ENERGY STAR Products Partner Meeting

webpage.

20. Addressing the Inevitable by Susan Bloom - Earlier this month, following unsuccessful negotiations

with China, President Trump announced via Twitter that he plans to levy an additional 10% tariff on

certain imports from China beginning on September 1, and on others (including many consumer

electronics as well as LED fixtures/lighting products and components) on December 15th. With this

latest round of tariffs, all imported goods from China, with very few exceptions, will have tariffs

levied against them. In retaliation for announcing additional tariffs, the Chinese government further

devalued their currency in relation to the U.S. dollar, prompting the U.S. Treasury Department to

officially label China as “a currency manipulator.” According to Alex Ayers, executive director of

the Washington, D.C-based Family Business Coalition, “this escalates our trade war with China to

the highest level of tension we’ve seen so far and it’s now far more likely that we’ll see this trade

dispute continue into 2020, where it will become an election issue.”

http://lightedmag.com/addressing-the-inevitable/

21. University of Oregon Publishes Paper on Workplace Light and Views - The University of Oregon

(UO) has published a new white paper, “The Impact of Lighting and Views in the Workplace of the

Future.”The Impact of Lighting and Views in the Workplace of the Future.”* The paper concludes

that daylit spaces with controlled lighting and views can improve occupant well-being, workplace

productivity, and satisfaction by positively influencing various physiological and psychological

processes. Lighting and views also impact property value and employee recruitment and retention.

Light and the visual environment impact nearly every facet of an employee’s life. Lighting directly

influences mood and performance during the day and the quality of sleep at night. As new evidence

expands the understanding of how specific characteristics of light and views affect human behavior

and health, the emergent consensus is that increased access to light, particularly bright daylight, and

views during the day can improve productivity and well-being. Occupant interactions with light and

views also significantly influence the user experience within the built environment, impacting

interrelated physiological and psychological responses. http://lightedmag.com/university-of-oregon-

publishes-paper-on-workplace-light-and-views/

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22. Record Grant for Scientists to Study Light and Health - The US-based National Institute on Aging

is giving $3.8 million to top researcher Dr. Mariana Figueiro, professor and director at the Lighting

Research Center (LRC) at Rensselaer Polytechnic Institute in New York state. The institute wants

Figueiro to probe if installing so-called ‘circadian lighting’ for elderly people can improve sleep,

perception and memory. It especially wants to see if it helps individuals with mild cognitive

impairment, which is a potential early stage of dementia. Dr. Figueiro is among the world’s top

experts in the area of light and health, with a focus on bridging science to practical applications

aimed at improving human quality of life. https://www.lrc.rpi.edu/

23. Philly to Switch All 100,000 Streetlights to ‘Smart’ LEDs; Expect Some Debate -Philadelphia was

the first city in America with public streetlights, thanks to Ben Franklin’s introduction of the oil candle

in colonial times. But the city has been a little slower than others to switch its public streetlights to

modern energy-saving LEDs, mostly because the conversion costs are high.That’s about to change. The

city’s Energy Office is preparing to issue a call for vendors who can convert all 100,000 city streetlights

to LEDs in two to three years. Converting the city’s streetlights to LEDs would cost $50 million to $80

million, said Adam Agalloco, the city’s energy manager, who is organizing a formal request for

qualifications from potential vendors. The city likely would issue a bond for the project and repay the

debt under Pennsylvania’s Guaranteed Energy Savings Act, which allows public entities to finance

projects with the savings generated over current energy costs. https://www.inquirer.com/business/philadelphia-streetlight-conversion-smart-led-savings-20190822.html

24. EPA Publishes Revised Luminaires Specification for Energy Star Compliance - The US

Environmental Protection Agency (EPA) has finalized Version 2.2 (V2.2) of the Energy Star

Luminaires specification. Energy Star compliance gates many incentive and rebate programs and

was one of the earliest market-transformation programs for LED-based lighting, although its future

remains in question under the Trump administration. Still, V2.2 expands the scope of solid-state

lighting (SSL) products covered by the specification and adds a new acceptable method of

measurement for ANSI/IES (American National Standards Institute/Illuminating Engineering

Society) LM-79-19. The changes in V2.2 are minor, although they do add a number of product types

to the scope of Energy Star coverage. https://www.ledsmagazine.com/

25. Cree Announces Fiscal 4Q19 and 2019 Financial Results with Increasing Wolfspeed Business -

For fiscal 4Q19 which ends on June 30, 2019, Cree registered a revenue of US$251.2 million for its

fourth quarter of fiscal 2019, down by 5% YoY and 8% QoQ. GAAP net loss from continuing

operations for the fourth quarter was US$34.6 million, or US$0.33 per diluted share. On a non-

GAAP basis, net income from continuing operations for the fourth quarter of fiscal 2019 was

US$11.5 million, or US$0.11 per diluted share, compared to non-GAAP net income from continuing

operations for the fourth quarter of fiscal 2018 of US$14.5 million, or US$0.14 per diluted share. For

fiscal year 2019, Cree reported revenue of US$1.1 billion, which represents a 17% increase when

compared to revenue of US$0.9 billion for fiscal 2018. On a non-GAAP basis, net income from

continuing operations for fiscal year 2019 was US$76.9 million, or US$0.74 per diluted share,

compared to US$36.9 million, or US$0.37 per diluted share, for fiscal 2018.

https://www.ledinside.com/

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Global LED EnergyWatch…

26. 2018 Rankings for Global Automotive LED Package Suppliers - According to the newly released

2019 Global Automotive LED Market Report-

Passenger Car and Box Truck report by LEDinside,

a division of TrendForce, the global automotive

market has been showing declines since 2018 amid

global trade frictions and economic recessions, and

this also caused revenue for automotive LED

products to grow at a slow pace. Global automotive

LED revenue is forecast to register a CAGR of 7%

during the forecast period 2018-2023. Despite the

continual decline in car sales, the penetration rates

of LEDs in various major automotive lighting

products continued to rise. Looking at the

automotive LED revenue rankings for major LED

package suppliers worldwide, we see no noticeable

differences in ranking between 2017 and 2018. https://www.ledinside.com/node/view/30630

27. LED-embedded Bandage Uses Blue Light to Heal Chronic Wounds - Scientists have demonstrated

blue light’s anti-microbial and anti-inflammatory effects and they turned it into a flexible bandage to

heal wounds. MEDILIGHT, a European research project which aims to develop smart and wearable

medical devices, have presented a prototype of the LED embedded light solution for treating chronic

wounds. According to MEDILIGHT, blue light illumination can offer much more than just

antibacterial effects. The anti-proliferative functionality has been clearly proven, showing that blue

light prevents an overshooting epimerization in premature healing stages. The consortium further

showed that blue light can efficiently activate key cutaneous cells with another appropriate light dose

and thereby accelerate the final wound-healing process. With the prototype of the LED-based smart

wearable system, the research team believes that it further paves the way for the potential future

commercialization of devices based on light therapy for monitoring wound healing. https://www.ledinside.com/news/2019/8/led_embedded_bandage_uses_blue_light_heal_chronic_wounds

28. Strategies of Global LED Manufacturers during Challenging Time in the Industry [Part 1] - LED

manufacturers all over the world have suffered from low profit and market uncertainty due to

continuous price competition and on-going trade dispute. Besides cutting off lighting business,

LEDinside observed the strategies developed by worldwide LED companies under the difficult

circumstance to alleviate impacts on their business. Available at:

https://www.ledinside.com/news/2019/8/strategies_global_led_manufacturers_challenging_time

29. Strategies of Global LED Manufacturers during Challenging Time in the Industry [Part 2] -

Facing the difficulties in the industry, global LED companies developed their strategies trying to

keep their business prospering. LEDinside analyzed the different approaches of worldwide LED

manufacturers. https://www.ledinside.com/news/2019/8/strategies_global_led_manufacturers_part2

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30. New EU Project ELIoT Aims to Commercialize LiFi - The European Union announced an

establishment of a new three-year project, ELIoT

(Enhance Lighting for the Internet of Things),

which aims to develop mass market Internet of

Things (IoT) solutions using LiFi. With LiFi, the

ELIoT consortium will explore a networked

wireless communication technology operating in

the previously unused light spectrum, besides

Wi-Fi and cellular radio. LiFi can be used in

environments where certain radiofrequencies are

not possible or allowed. For outdoor usage, it

could offer high bandwidth point-to-point links

from rooftops, between streetlights or to consumers’ homes for next generation networks. Higher

network demands might come from software-controlled production, virtual and augmented reality

and autonomous driving where LiFi could prove useful.

https://www.ledinside.com/news/2019/8/new_eu_project_eliot_aims_commercialize_lifi

31. Dublin’s Aviva Stadium Goes LED - The venue - famous for Six Nations Rugby clashes and

international football fixtures – is a venue for Euro 2020 matches, and the new lighting needs to

meet the distinctive lighting requirements of UEFA, FIFA, and World Rugby. Musco installed the

original lighting system at Aviva when it was built in 2010, which utilised a HID light source. While

that system was still performing well, the technology of Musco’s system using the LED light source

offers a number of key new benefits, including the ability to turn the stadium’s lighting on and off

instantly, improving match continuity and efficiency. The lighting at Aviva is Musco’s same system-

based LED technology that’s been installed at other venues throughout Europe and around the

world, including Tottenham Hotspur Stadium, Emirates Stadium, Manchester Arena, Twickenham

Stadium, and Wimbledon’s Centre Court. https://luxreview.com/article/2019/08/dublin-s-aviva-

stadium-goes-led

32. London’s Illuminated River Project is Now On - A year since London’s Illuminated River project

was revealed; first four bridges on the River Thames were lit on at 10pm on July 17th, 2019. The

four bridges, London, Cannon Street, Southwark and Millennium, were illuminated with a massive

cheer when project leaders pressed the button. Signify, who is the lighting partner of the project, has

programmed nearly 2,000 light points to display over 16.9 million different light colors for each

bridge It’s estimated the artwork on the first four bridges will be seen more than 60 million times

each year by Londoners and visitors alike. And that number, like the project itself, will continue to

grow. https://www.ledinside.com/lighting/2019/8/london_illuminated_river_project

33. KKR to Buy Majority of NVC China Lighting Unit for $794 Million - KKR & Co. said it will pay NVC Lighting Holding Ltd. $794 million for a majority stake in its China lighting business. The companies said in a statement they will set up a strategic partnership for the business. Once completed, KKR will own 70% of NVC China and NVC Lighting will hold the remaining 30%. KKR said the investment is from its flagship Asian Fund III and that it’s invested more than $4.5 billion in China since 2007. https://www.bloomberg.com/

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34. Osram Waives Standstill Agreement with AMS - Osram announced that its Managing Board and

Supervisory Board have waived the existing standstill agreement with AMS and signed a

cooperation agreement. This clears the way for a voluntary public takeover offer by AMS. The offer,

which is expected to be valid until the beginning of October, amounts to EUR 38.50 (US$ 42.70 ) in

cash per share, with a minimum acceptance level of 70 percent. That compares with the 35 euros-a-

share from private-equity firms Bain Capital and Carlyle Group. Olaf Berlien, CEO of OSRAM,

commented, “Our shareholders now have two offers on the table, allowing them to choose between

the different business concepts.” https://www.bloomberg.com/

35. Horticultural Lighting News: Seoul Boosts Lettuce Yield, Lumigrow Adds Products - Seoul

Semiconductor has released the results of a laboratory research project that compared lettuce yields

under different solid-state lighting (SSL) spectra and that showed an advantage for its own SunLike

LED technology. LumiGrow has announced a new luminaire family called BarLight intended to

support cannabis growing operations in a vertical farm configuration. Moreover, LumiGrow is

offering new sensors that can offer early detection of plant pathogens in commercial growing

operations. https://www.ledsmagazine.com/

36. Zumtobel Group to Set Up 11,000 LED Streetlights in Mongolia with a Million-euro Contract -

Austria-based lighting group Zumtobel Group announced it has secured a contract with the

Mongolian government for installing approximately 11,000 LED streetlights of the Thorn brand in

the north of Mongolia’s capital. Zumtobel said that the contract is in the low double-digit million

euros range. The Mongolian government aims to use light to reduce crime rate and enhance safety of

the area on a sustained basis. In addition, the provision of essential infrastructure such as lighting is a

key factor for attracting companies and therefore serves the overall economic upswing in the region.

https://www.ledinside.com/press/2019/7/zumtobel_group_set_up_led_streetlights_in_mongolia

37. Telensa Supports Smart Street Lighting System in New Zealand City - Telensa, the UK-based

smart street lighting and smart city solution provider, announced that its smart streetlight system has

been selected by Dunedin City Council (DCC) in New Zealand as part of a contract with

Broadspectrum to upgrade Dunedin’s streetlighting network. There are approximately 15,000 high-

pressure sodium streetlights on the Dunedin streetlight network. These lights are reaching the end of

their useful life and are being converted by Broadspectrum to LEDs, which will be wirelessly

connected and managed by Telensa’s PLANet system. https://www.ledinside.com/

38. Brazil City Saves 50% Electricity Cost with LED Streetlights - Belo Horizonte, one of Brazil’s

largest cities, is realizing 50% electricity cost savings by upgrading 182,000 streetlights with new

LEDs. The new LED lights also improve the safety of the citizens on the streets of Belo Horizonte.

The LED upgrade project is part of Brazil's first major public lighting public-private partnership

between Belo Horizonte Iluminaçao Publica (BHIP) and Signify. The project started in 2017 with a

survey of all the public light points, providing information of each street and scheduling their timely

delivery and installation. Until now, 90% of the installation has been completed.

https://www.ledinside.com/press/2019/8/brazil_city_saves_electricity_cost_led_streetlights

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LED TechnologyWatch…

39. MaxLite HighMAX LED Lamps - HighMax lamps are an

easy and long-lasting replacement for HID bulbs in

high/low bay fixtures and decorative post top luminaires.

Designed to retrofit E39/EX39 sockets with a simple

ballast bypass, the lamps deliver high quality illumination

at 60 percent energy savings vs. conventional light sources.

https://www.maxlite.com/products/highmax-led-lamps

40. EarthTronics Introduces Natural White High Bay LED Series - EarthTronics Natural White High

Bay LED Series are 4000K with a high color quality rating of

80+ CRI. Available in both linear and UFO product lines, the

natural white LED series offers a wide range of light levels

from 13,000 to 44,000 lumens and can be designed with

advance lighting controls to maximize energy savings. Its 1 –

10V dimming works well with specific controls for use in

daylight harvesting. The Natural White High Bay LED Series

is built to perform in extreme temperature ranges, operating

from 135°F down to -40°F. These fixtures approved by the

Design Lights Consortium (DLC). They are also UL and ETL

listed for use in the USA and Canada, and come with a five-

year warranty. This new LED fixture series features several

models with an L80 product life exceeding 90,000 hours. For more information about the Natural

White High Bay LED Series from EarthTronics, visit https://www.earthtronics.com/products-

page/led-fixtures/14410-lumens-110-watt-led-highbay/

41. EarthTronics Introduces High-Efficient Slim LED Recessed Downlight Series - Designed for

energy efficiency and easy installation in finished drywall and

architectural tile ceiling spaces with tight space tolerances for

hospitals, hotels, long-term care facilities, schools, office

buildings and other commercial and residential applications.

Rated for wet locations, the new LED series is ideal for high

humidity areas and around bathroom showers. The 4-inch and 6-

inch slim recessed downlights have an integrated switch allowing

for the selection of one of five colors at the time of installation.

The color selection includes 2700K, 3000K, 3500K, 4000K and

5000K, all with a 90+ CRI at a wide 110° beam angle for

improved visual acuity and efficient performance. Operating at

120-volt AC power, the 4-inch 650 lumen 10-watt downlight delivers 65 watts per lumen, while the

6-inch 900 lumen 12-watt unit offers 75 watts per lumen for maximum efficiency. Both of the

recessed downlights feature smooth dimming to 10 percent and come with an attractive white finish.

The downlights have a miniscule height for fast and easy installation in tight spaces, even directly

under joints. https://www.earthtronics.com/products-page/led-fixtures/retrofit-slim-downlight/

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42. Ushio America Introduces New 95+ CRI LED MR16 Lamps - Featuring very high color rendering,

the new USHIO Uphoria™ d’Oro lamps are 50W equivalent LED

MR16 lamps certified to California Title 20 and JA8. Available in 7W,

these high R9 lamps provide a full-color spectrum experience with more

vibrant reds. The unique optical design delivers high efficacy and high

Center Beam Candle Power (CBCP). These dimmable, 490 lumen

lamps have the fit, form, and function to directly replace halogen MR16

lamps. Uphoria d’Oro LED MR16 lamps operate on 12V in Soft White

(2700K) and Warm White (3000K) color temperatures. These lamps are

available in Spot (15 degree), Narrow Flood (25 degree), and Flood (36

degree) beam angles. These LED MR16 lamps are suitable for use in

totally enclosed fixtures and are perfect for art gallery, museum,

recessed, accent, and hospitality lighting applications. https://www.ushio.com/

43. New Ushio America, Inc. Hilux Gro™ 600W DE Lamps for Plant Growth - Specifically designed

and rated for use in open fixtures, these 600W DE lamps are

optimized to run on 600W electronic ballasts. Growers can

maximize potential in smaller spaces or increase supplemental

lighting efficiency. With the same optimized spectral output as the

1000W lamps, these DE 600W versions also feature the highest

output and efficiency at 1150 μmol for DE HPS and 1040 μmol for

DE MH. The Hilux Gro 600W DE lamps are made in Ushio’s

European ISO factory with the high-quality construction and

consistency customers have come to expect from the USHIO brand.

https://www.ushio.com/new-ushio-hilux-gro-600w-double-ended-

lamps-for-plant-growth/

44. Ushio America Introduces New LED Architectural Lighting

Fixtures in Popular 4000K - As a manufacturer of specialty lighting

fixtures and systems, these new Ushio LED fixtures expand our

portfolio in the exciting architectural lighting market, including

traditional and slim wall packs, slim area lights, canopy mount

fixtures, and wall mount security lights. These new outdoor LED

fixtures are DLC® qualified making them eligible for most utility

rebates nationwide. These LED fixtures are available in popular

wattages, color temperatures, and come with Ushio’s premium 5-year

warranty. https://www.ushio.com/products/architectural-lighting/

45. EW's Top 10 New Product Picks for August, 2019 - Congratulations to the product managers and

marketing teams from ChannelLock, Greenlee, Klein Tools,Ideal Networks, Legrand, Remee Wire

& Cable, SmartGuard, NSI Industries, TE Connectivity and 1sourcevend, for having their products

selected in this month's Product Picks. Do you have a product you would like us to consider for our

future monthly picks? Send a brief description of the product and high resolution image (300 dpi or

better) to Jim Lucy, Content Director, Electrical Wholesaling, at jim.lucy@informa.com

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Monthly Special Feature… The Light and Health Alliance of the Lighting Research Center (LRC) at Rensselaer -

https://www.lrc.rpi.edu/programs/lightHealth/alliance.asp

Contact: Dr. Mariana G. Figueiro, Light and Health Program Director (518) 687-7100 figuem@rpi.edu

The Light and Health Alliance is a collaboration among Members

(manufacturers, government organizations and NGOs, codes and

standards bodies) and practitioners, including architects, specifiers,

medical facility managers and physicians, to enable the broad

adoption of lighting for human health by producing factual

information grounded in basic and applied research and by

visualizing future applications.

Goals

• Conduct evaluations, demonstrations, and research projects

to develop practical devices and applications.

• Institutes to educate key audiences on light and health with

a particular emphasis on developing quantitative lighting

specifications.

• Presentations at conferences to promote the topic of light

and health, and the Light and Health Alliance.

Mission

To bridge the science of light and health to practical

applications, and to provide objective information

grounded in basic and applied research.

Member Benefits

• Meetings to inform Members of the latest research

activities, and discussions that would advance

attention to light and health in the public sector.

• Forums to provide an intellectual and physical

meeting place — a neutral ground for Members and

practitioners to share important insights.

• Influence to shape the research agenda.

• Early presentations of research results.

• Generation of pilot data — an essential requirement

for funding from the National Institutes of Health.

• Confidential research sponsored under separate

contract and IP agreement.