Sept. 7 book update

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NEWburbia Project Book

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The Big Idea:

1.1 The Plot 1.2 The Characters 1.3 The Building Project 1.4 The Network 1.5 The Nonprofit

1.6 The Corprate Partners

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Research - Defining the Need:

2.1 Abstract 2.2 A Case for Sustainability 2.3 Solutions in Suburbia 1.4 A Case for Demonstration Projects

1.5 Market Research

Process - The Road to NEWburbia:

3.1 Early Moodboards 3.2 Logo Sketches

3.3 Promotional Ideas

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Standards - Rules to Live by:

4.1 Logo Standards 4.2 Image Guide 4.3 Color Guide

4.4 Typography Guide

Solutions - Spreading the Newburbian Meme:

5.1 Logo 5.2 Print 5.3 Web 5.4 Packaging 5.5 Opening Credits

5.6 Promotional

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THE BIG IDEA 1.0Welcome to NEWburbia.

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THE BIG IDEA 1.0Welcome to NEWburbia.

H O M E M A K E O V E R SHOW THAT CAN SAVE US ALL!

ARethinking Resources:

Rethinking Suburbia...

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South of Los Angeles lies Southern California’s infa-

mous “OC” - a highly populated suburban sprawl

off the Pacific coast. Known for its sunny weather Or-

ange County is nestled between the ocean and a glorious

mountain range - unfortunately the majority of the time

all you see is smog...

The Molnar-Bartons, who were recently gifted a

quarter acre of land in the Orange Hills, love Southern

California however, they are realizing like many other

Americans that because very little thought was given

to sustainability at the time when this area was being

developed the long term forecast of living here holds a

certain dread. Gridlock traffic, nationally high air pol-

lution, lack of sufficient water, immense consumerism,

ignorance and excesive waste makes for a severe list of

problems for current and future Orange County resi-

dents.

On the bright side, there is also an endless sup-

ply of sunlight (a renuable non-polluting resource). So

much sunlight in fact, that if harnessed by OC home-

owners it could power both Orange County and LA

County combined! Most people living in the suburbs

also have small back or front yards. Suburban lawns

could be far more useful as family gardens (most help-

ful in the coming years as oil prices spike, driving up the

cost of food).

No one wants to spend their time stuck in traffic.

In an online world no one should have to. Home offices

linked to corporate networks could drastically cut back

communter congestion. For those of us on the road our

non-polluting solar powered vehicles will be saving us

money and contributing to better air quality at the same

time. Suburbia, if restaged, actually has the capacity to

be a pretty sustainable place.

The Plot 1.1

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Each episode of NEWburbia will focus on a different

building problem that the NEWburbian team (filled

with friends, family and colleagues) will have to find

sustainable solutions for. They’ll be your learning curve

as they trailblaze and struggle through brand new tech-

nologies, building legalities, waste equals food theory and

long-standing dwelling practices. One part educational,

one part DIY home building and always fun, NEWburbia

will be an entertaining exploration, discussion and dem-

onstration throughout.

Can smart, beautiful design aid us through the growing pains of the 21st century?

Can we reshape our world in an more aesthetically pleasing, economically sound and environmentally sustainable way?

Watch and find out...

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Main Characters 1.2

Peter Molnar-BartonTHE CYNIC

Miré Molnar-BartonTHE IDEALIST

Rusty WrightDesign SOUTHERN BELLE

MARK GERARDIArchitectCANADIAN SURFER

Ron WallaceSustainable TechTHE INSTIGATOR

Olga HungarArchitectTHE BERLINER

Frank MolnarDIY GuruTHE RENAISSANCE MAN

Hope MorelloHortacultureGREEN GODDESS

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MARK GERARDIArchitectCANADIAN SURFER

The Building Vision 1.3

THE LAND THE SKETCH

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Network Profile 1.4Increased use of air-conditioning in homes (especially those built further inland and

away from coastal areas) creates rising demand for electricity, as well as additional load on transmission and distribution lines to transport power to these areas. �e increase in inland home construction also creates a feedback e�ect in terms of in-

creasing emissions from automobiles traveling greater distances to transport people to work in urban coastal areas (California Government Energy Commission 2009).

Current Programs:

Sundance Channel is a cable network that airs indie

films, world cinema and original programming.

They have a program block called “The Green” which

focuses around green technology, art and innovation.

Sundance Channel though related to the Sundance In-

stitute, Sundance Film Festival and Sundace Catalog it

operates independantly. Sundance Channel is owned by

Rainbow Media who also owns AMC and IFC channels.

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diversity truthartistry

masterydesign

creativity

celebrity

iconic

fashion

architecture

theatricaltech

performance

comedy

multi cultural

celebratory

open

gender

ethnicity

class

freedom

expression

confrontational

educational

innovation

uncompromising

integrity

honesty

irreverent

Increased use of air-conditioning in homes (especially those built further inland and away from coastal areas) creates rising demand for electricity, as well as additional load on transmission and distribution lines to transport power to these areas. �e increase in inland home construction also creates a feedback e�ect in terms of in-

creasing emissions from automobiles traveling greater distances to transport people to work in urban coastal areas (California Government Energy Commission 2009).

Key Brand Attributes

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GoodMakers was founded by Cris Blyth & Tilo Ponder –

a dynamic Director/Producer team who have combined

their expertise in digital film production with their love of

adventure, travel and a family commitment to making a dif-

ference in the world. Having spent a combined 30 years in the

advertising industry, Cris and Tilo saw an opportunity to bring

their film-making experience to charities who lacked short

documentary style videos telling stories of their good works.

Inspired by the African saying, ‘If you pray, move your feet,’

they now donate their services to extraordinary organizations

who inspire change and assist people in need.

Cris and Tilo love nothing more than a good story to

shoot… and their adventures involve the entire family. 5 year

old Ronan has been on the go since he was a toddler, having

spent considerable time on film shoots that take place in Hol-

lywood and the African bush. Daughters Amy and Marushka

assist with research, production and fundraising efforts.

Nonprofit Profile 1.5

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One of the GoodMakers initiatives is Green For Good.

Green For Good was created to help build awareness

to innovative design, urban planning and re-imagined -

product development converge, the Green For Good

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and accessibility for an eco-friendly lifestyle. Committed

initiative o�ers insight and action on eco-living.

Documents

Sept. 7 book update