[Seoul tour] Vol.5 eng · 2013-09-26 · - 4 - 1Exhibition_Takashi in Superflat Wonderland MuseumMuseum Plateau: Samsung Museum of Art Capacity80 visitors OverviewOverview PromoterLee

Contents

1. Culture and Arts in Seoul............................................................................................................ 1

1) Exhibition_ Takashi in Superflat Wonderland......................................................................... 2

2) Exhibition_ ‘LIFE’ Exhibition: One History, 7 Billion Memories....................................... 3

3) Performance_ National Repertory Season................................................................................ 4

2. Unique Experiences in Seoul ................................................................................................. 5

1) Unique Experience_ Artee Rickshaw........................................................................................... 6

2) Unique Experience_ Cafe Stay....................................................................................................... 7

3) Hallyu Theme_ Cube Studio........................................................................................................... 8

4) Hallyu Theme_ A Twosome Place (Chungjeongno Station)........................................... 9

5) Traditional Experience_ Bukchonga............................................................................................ 10

3. Special Recommendations in September..................................................................... 11

1) Performance_ Yidohansan................................................................................................................ 12

2) Outdoor Play_ Hanyang Doseong Folk Tales....................................................................... 13

3) Hanyang Doseong Storytelling Tour with Artists............................................................... 14

4) 2013 Certification Program for High Quality Tour Product.......................................... 15

5) K-Shuttle................................................................................................................................................... 16

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Culture and Arts in SeoulCulture and Arts in Seoul

1. Exhibition_Takashi in Superflat Wonderland

2. Exhibition_‘LIFE’ Exhibition: One History, 7 Billion Memories

3. Performance_National Repertory Season

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1 Exhibition_Takashi in Superflat Wonderland

MuseumMuseum Plateau: Samsung Museum of Art Capacity 80 visitors

OverviewOverview

Promoter Lee Yu-jin Tel. +82-1577-7595

Webpage www.plateau.or.kr Period Thu, Jul. 4 - Sun, Dec. 8, 2013

Hours 10:00 PM - 6:00 PM Closed Mondays

Tickets

Adults Students Exhibition guide

2 PM and 4 PM, Tuesday to Sunday (Korean)

Individual 5,000won 4,000won

Payment Cash or Credit Card(Visa, Master Card, etc.)

Group(20 or more)

4,000won 3,000won

ContentsContents

The first retrospective of world-class pop artist Takashi Murakami’s works to be held in Asia

◗◗ Exhibition theme: An invitation to Takashi’s own ‘Wonderland’ of characters, recalling cartoons and animation◗◗ A total of 39 pieces, from Murakami’s most representative character Mr. DOB, resembling famous animated

characters like Mickey Mouse and Doraemon, to his self-portrait characters, will be exhibited.◗◗ Presents the fun of exploring ‘Wonderland,’ decorated with various media including paintings, sculptures,

images and photos

Portrait of Takashi MurakamiPhoto by Hyun-soo Kim

Artwork©Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved.

Installation view of "Takashi in Superflat Wonderland," 2013, Plateau: Samsung Museum of Art

Photo by Sang Tae KimArtwork©Takashi Murakami/Kaikai Kiki Co., Ltd. All

Rights Reserved.

Kaikai and Kiki ©2005 Takashi Murakami / Kaikai Kiki Co., Ltd. All Rights Reserved, Courtesy Galerie Perrotin

About Plateau: Samsung Museum of Art

◗◗ Inaugurated in 1999 by the Samsung Foundation, presenting Auguste Rodin’s monumental masterpieces, ‘The Gates of Hell’ and ‘The Burghers of Calais’

LocationLocationPlateau

✢ Address: 1F Samsung Life Insurance Building, 150 Taepyeongno2-ga, Jung-gu, Seoul

✢ Directions ◣◣ City Hall Station (Line 1&2): Walk toward Namdaemun from

Exit ⑧ (2min walk)✢ Parking Information

◣◣ Samsung Plaza Parking lot_Cars only (Not available for large-sized buses)

AtmosphereAtmosphere◗◗ Constructed primarily of glass, providing natural light to the works displayed

◗◗ Presents permanent exhibition of French artist Rodin’s ‘The Gates of Hell’ and ‘The Burghers of Calais’

Tour TipTour Tip◗◗ Possible to develop a program combined with the ‘Seoul City Walking Tours’ course, starting from

Deoksugung, along Jeong-dong to the Former Russian Legation

◗◗ Various souvenirs offered at the art shop at the basement level of the museum

Nearby Nearby AttractionsAttractions

Sungnyemun (Namdaemun, National Monument No. 1), Deoksugung, Seoul Museum of Art, Seoul City Hall, Seoul Metropolitan Library, Jeong-dong Observatory, Myeong-dong District, Namdaemun Market

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2 Exhibition_‘LIFE’ Exhibition ‘One History, 7 Billion Memories’

Exhibition Exhibition Sejong Center for the Performing Arts_ 1F

Sejong Exhibition HallCapacity 100

OverviewOverview

Promoter Lee Ji-yun Tel. +82-2-747-7790

Website www.seelife.co.kr PeriodFri, Sep. 6 - Mon, Nov. 25, 2013 *Always open during the exhibition period

Hours11:00 AM - 8:30 PM (Last admission by 8 PM)

Tickets

AdultsMid/High

school students

Elementary/Toddlers

Aged/Disabled

Individual 12,000won

10,000won

8,000won

6,000won

Group (20 or more)

10,000won

8,000won

6,000won

6,000won

Exhibition Guide

2 PM, 5 PM Every Day(Korean)*Subject to cancelation without prior notice depending on museum circumstances*

Payment Cash or Credit Card(Visa, Master Card, etc.)

Audio Guide

Fare 3,000won Reservation(Group)

Phone Lee Ji-yun: +82-2-747-7790

Language English,Korean Internet www.seelife.co.kr

ContentsContents

An opportunity to see the immortal trace of history left by ’LIFE, ‘ valued as the 20th century’s best photographic magazine

✦ LIFE : Founded by Henry Luce in 1936, the magazine sold more than 2 million copies in 3 years.It has sold over 13,500,000 copies every week and published 2,300 issues.

◗◗ The exhibition shows about 130 pieces including the photo works of the LIFE Picture Collection and of LIFE artists.

◗◗ The Exhibition is organized to reflect three themes of “People (people vs people),” “Moments (moments to be remembered in history),” and “Life (It’s Life).”

Albert Einstein’s office (taken on the day Einstein died), Ralph Morse, 1955, (c) The Picture Collection Inc.

Gandhi and his Spinning Wheel, Margaret Bourke-White, 1946, (c) The Picture Collection Inc.

About Sejong Center for the Performing Arts

◗◗ Culture and art institute representing Korea since 1961◗◗ Sejong Center consists of 9 spaces including the Sejong Grand

Theater, an international-level performing hall equipped with high-tech facilities, Sejong Chamber Hall, Sejong Museum of Art and others.

LocationLocationSejong PAC

✢ Address: 81-3 Sejongno, Jongno-gu, Seoul✢ Directions: ◣◣ Gwanghwamun Station (Line 5): Connected to exits ① and ⑧✢ Parking Information

◣◣ Sejongno Parking Lot: B3~B6_Parking space for 720 cars ◣ ◣ Parking area for viewers (Exhibition viewer discount): B2_Parking space for 180 cars (not available for large-sized

buses)

AtmosphereAtmosphere◗◗ Shooting location for 7th episode of ‘Running Man: The Birth of Kim Jong-kook and Two Kids. The

beginning of the ’bell race (chasing game with chasers wearing shoes with bells attached)’.

◗◗ Nearly 500m2 of area and great accessibility from the subway station

Tour TipTour Tip◗◗ Tour programs linking nearby traditional cultural sites such as Gwanghwamun and Gyeongbokgung may

be developed.◗◗ Cultural arts programs linking the Seoul Museum of History and Kyunghyang Art Hill may be developed.


Gwanghwamun, Gyeongbokgung, Samcheong-dong, Insa-dong, Seoul Museum of Art, Kyunghyang Art Hill, Cheongwadae Sarangchae

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3 Performance_National Repertory Season

ShowShowNational Theater of Korea – Main Hall ‘Hae’, KB

Haneul Youth TheaterCapacity

Main Hall ‘Hae’ 1,205 seats/KB Haneul Youth Theater 413 seats

OverviewOverview

PromoterNational Dance Company of Korea_Ku Seul PD, Cho Hwa-yeon PD

Tel. +82-2-2280-4133/4137

Webpage www.ntok.go.kr Period Wed, Aug. 14 - Sat, Jun. 28, 2013

Representative Performance

National Dance Company of Korea <Chum, Chunhyang> Tickets

Discount: -NTOK member 25%

-Youth below age 24

30%

-SKY pass card holders

20%

-Foreigner audience of

the Midday Korean

Dance 50%

<Chum, Chunhyang>

Place Main Hall, HaeVIP- 70,000won R- 50,000won

Time

8 PM, Thu, Oct. 17 and Wed, Oct. 23, 2013

S- 30,000won A- 20,000won4 PM, Sat, Oct. 19, 2013

Permanent Performance <Midday Korean Dance>

<Midday Korean Dance>

Place KB Haneul Youth TheaterS- 20,000won A- 10,000won

Time11 AM, Twice a month on a Thursday and Friday

Reservation

Internet www.ntok.go.kr

Payment

Cash On-site payment only

Account transfer 3 days prior to the perform ance

Tel. +82-2-2280-4114~6Card

Available (includ ing international cards)

Group Reservation

Tel. +82-2-2280-4133/4137 Language English, Japanese, Chinese--

ContentsContents

<Chum, Chunhyang> Meet the purest love of the 21st century in the Korean version of ‘Romeo and Juliet’ ◗◗ Highly praised throughout the world! A performance of various dance performances showing the love, parting and

reunion of Mongryong and Chunhyang, overcoming the difference in social standing

◗◗ Since its premiere in 2001, the show has performed in Vancouver, Beijing, Hong Kong and the Lincoln Center in New York

<Midday Korean Dance> Korean dance made fun and easy!

◗◗ A performance showing various Korean dances – Small Drum Dance, Doubleheaded Drum, Jin-do Drum Dance and The Beginning

◗◗ Kind commentary, the beauty of Korean dance combined with percussion under the theme ‘percussion with Korean traditional dance’ on a participative stage

About the National Repertory Season

◗◗ The ‘National Repertory Season’ is the National Theater of Korea’s yearly season program that enables theater lovers to watch popular rerun productions as well as innovative new repertories of national flagship companies at its peak in performing arts. (August 14, 2013 ~ June 28, 2014 – See website for a detailed schedule)

LocationLocationNTOK

✢ Address: 59 Jangchungdan-ro, Jung-gu, Seoul✢ Directions: ◣◣ Dongguk Un iv. S tation (L ine 3) W alk 100m toward Jangchungdan Park

from Exit ⑥ - Take N am san c ircu lar rout bus 02 , 03 , o r 05 (Ye llow ) o r bus #420 (B lue ) - Get o ff a t the National Theate r o f Korea (Free shuttle service/ Dongguk Univ. Station ⇆ NTOK)

✢ Parking Information ◣◣ NTOK Parking lot (Parking space for 346 cars and 7 buses)

AtmosphereAtmosphere ◗◗ An opportunity to take in the fresh air of Namsan and appreciate a pleasant performance

Tour TipTour Tip◗◗ Possible to see various performances at an affordable price using the package ticket (*see website_Maximum 50% discount)

◗◗ Cultural arts programs linking N Seoul Tower, Blue Square and the Samsung Museum of Art Leeum


N Seoul Tower, Namsangol Hanok Village, Myeong-dong, Blue Square, Samsung Museum of Art Leeum

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Unique Experiences in SeoulUnique Experiences in Seoul

1. Unique Experience_Artee Rickshaw

2. Unique Experience_Cafe Stay

3. Hallyu Theme_Cube Studio

4. Hallyu Theme_Twosome Place (Chungjeongno Station)

5. Traditional Experience_Bukchonga

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1 Unique Experience_Artee Rickshaw

SightSight BukchonCapacity

(per rickshaw)2 adults or 3 children

OverviewOverview

Promoter ARTEE Rickshaw Tel. +82-2-1666-1693

Webpage

Blogwww.rideartee.com blog.naver.com/rideartee

Reservation Telephone or internet (www.rideartee.com)

Hours 10:00 AM - 8:00 PM Language English, Chinese

Price

Time Per person

PaymentTelephone or internet reservation(Prior account transfer required)1 hour

Adult 25,000won

Children(preschoolers) 15,000won

, ,

ContentsContents

“Slow down to see the beautiful Bukchon.”

An extraordinary tour of Bukchon with ARTEE Pedicab

◗◗ A time to get away from the sky-scrapers, and to feel the nostalgic breath of Seoul at Bukchon ◗◗ Covered by various medias including KBS ("Panorama"), MBN ("News at 8"), MBC ("Economy Magazine M"),

SBS ("Morning Wide") ◗◗ “Artee Rickshaw” courses

Romance Course

Scenery of Seoul from five popular spots in BukchonAn experience that allows lovers and friends to become closer

Start) Exit 1 of Anguk Station ‣‣ Dongsipjagak ‣‣ Gallery Alley ‣‣ National Museum of Modern and Contemporary Art ‣‣ Yun Boseon House ‣‣ Jae-dong Baeksong (lacebark pine) ‣‣ Constitutional Court of Korea ‣‣ Gahoe-dong Hanok Village ‣‣ Bukchon View No. 4,5,6,7

History Course

Time slip into the traditional past to uncover the things we have forgotten today With luck and charm, you may catch a sight of a live crawfish swimming in a brook!

Start) Chandeukgung ticket booth ‣‣ Changdeukgung ‣‣ Eun Deok Cultural Center ‣‣ Bukchon View No. 2 ‣‣ Washing Place ‣‣ Bukchon View No. 1 ‣‣ Choong Ang High School ‣‣ Inchon Kim Sung-soo House ‣‣ Bukchon Traditional Culture Center

LocationLocation

Artee rickshaw stop

✢ Address: Anguk Station (Line 3) - In front of Starbucks at Exit ①

✢ Parking Information: Possible to use nearby public parking lots

AtmosphereAtmosphere◗◗ A unique experience only available in Bukchon, gaining popularity among foreigners

◗◗ ARTEE riders provide a fun yet informative one-hour tour guide, sharing the rich historical and cultural stories of the area to the customers face-to-face.

Tour TipTour Tip◗◗ "Bukchon" has various Hanok Guest Houses, where you can stay over at a Korean traditional house. And while

you are there, you should check out the museums, small or big, that are widely spread around the area.


Samcheong-dong Cafe Alley, Bukchon Asian Art Museum, Bukchon Hanok Village, Changdeukgung (UNESCO World Heritage), Jongmyo (UNESCO World Heritage), Changgyeonggung, Jeongdok Public Library, Gyeongbokgung, Gwanghwamun, Gahoe-dong Hanok Village, Chungwadae Sarangchae

- 9 -

2 Unique Experience_Cafe Stay

SightSight Cafe Stay Capacity 60 seats

OverviewOverview

Promoter Yun Jeong-gyeong Tel.+82-2-3789-9200+82-10-3844-2862

Webpage blog.naver.com/cafestayny.do HoursWeekdays 8:00 AM – 9:30 PM

Weekends 11:30 AM – 8:30 PM

Closed January 1st, Chuseok day, Lunar New Years day Reservation Telephone (8 or more)

Price

Type Base price

Language

JapaneseKnot

bracelet

5,000won ~(Price varies according to the

pendant chosen) EnglishChinese Prior booking required

Pandora bracelet

6,000won ~(Price varies according to the

pendant chosen)

Gemstone bracelet

Price varies according to the gemstone chosen Payment Cash or Credit Card

(Visa, Master Card, etc.)Pendant 2,000won ~10,000won

ContentsContents

A unique cafe where you can make bracelets with your loved ones or for yourself

◗◗ Recently most-talked about fashion item, with many celebrities such as Jang Dong-gun and Go So-young wearing them

◗◗ A place where you can have a cup of coffee and make your own bracelet at a more affordable price compared to buying one

OrderOption

Choose basic option and pendant ‣‣ Measure the wrist

- Put in the pendant – Tie the knot

‣‣ Done!

Knot bracelet

Pandora

bracelet

Gemstone

bracelet

LocationLocation

Cafe Stay✢ Address : Cafe Stay, 1F Tour Baksa Building, 8-3 Galwol-dong,

Yongsan-gu, Seoul✢ Directions ◣◣ Sookmyung Women's Univ. Station (Line 4) - Walk straight for

180m from Exit ①- Located to the right✢ Parking Information

◣ ◣ Parking space for 15 cars available at the right side of the Cafe (Not available for large-sized buses)

AtmosphereAtmosphere◗◗ Mostly visited by couples. High satisfaction with the help of a professional instructor.

◗◗ Suitable for group experience in a separate seminar room in the cafe (booking required)

Tour TipTour Tip ◗◗ Recommended for couples or families wanting to make unique memories

◗◗ Programs linking the War Memorial of Korea and the National Museum of Korea


War Memorial of Korea, National Museum of Korea, Yongsan Electronics Mall, Lotte Seoul Station Outlet, I-Park Mall, Sook Myung Women’s University

- 10 -

3 Hallyu Theme_Cube Studio

SightSight Cube Studio Capacity 60

OverviewOverview

Promoter Ha Kyeong-hee Manager/Yun Sun-ah Tel. +82-2-548-7720

Website www.cubeent.co.kr Closed On January 1st

Hours 10:00 AM - 10:50 PM Reservation Not available

Language English Payment Cash or Credit Card(Visa, Master Card, etc.)

ContentsContents

Cube Entertainment’s multiple artist center ‘Cube Studio’

◗◗ Studio structure: First-floor cafe for communication, second-floor studio for the artists and an open-air

cafe decorated with the photos of Cube Entertainment artists

◣ ◣ 1F Cafe : Displays limited edition albums and props of Cube Entertainment artists only available at Cube Studio and

sells coffee, tea, frappe and Cube brand sandwiches

◣ ◣ 2F Studio : Consists of dancing room, band training room and composition studio

About Cube Entertainment

Entertainment company with famous Hallyu stars such as Rain, Beast, 4minute, G.NA, BTOB and No Ji-hoon

LocationLocation

Cube Studio✢ Address: 125-4 Cheongdam-dong, Gangnam-gu,

Seoul✢ Directions:

◣ ◣ Cheongdam Station (Line 7): Walk 550m toward Cheongdam intersection from Exit ⑨ - Walk straight after crossing the crosswalk and take a right turn at the first corner - Walk straight for 380m - Located at the right side

✢ Parking Information: ◣◣ Possible to use fee parking lots near the Cube

Studio

AtmosphereAtmosphere◗ ◗ Over 50% of foreign tourists are Japanese who highly use the cafe and purchase products

◗◗ Displays the handprints of Cube Entertainment artists

Tour TipTour Tip◗◗ Possible to buy limited-edition products (albums, props) of Cube Entertainment artists

◗◗ Hallyu theme products linking JYP Entertainment, SM Entertainment and Gangnam Tourist Information Center


JYP Entertainment, Cube Entertainment, SM Entertainment, Everysing, Gangnam Tourist Information Center, Apgujeong Rodeo road, Cheongdam-dong Luxury road, Galleria Department Store EAST, Hyundai Apgujeong Store

- 11 -

4 Hallyu Theme_A Twosome Place (Chungjeongno Station)

SightSight A Twosome Place_Chungjeongno Station Capacity120 seats(Including the seats at the terrace, terrace currently not opened)

OverviewOverview

Promoter Heo Min-hwae Tel. +82-2-362-2388

Website www.twosome.co.kr Reservation

Regular seats Not available for reservation

Rooms Telephone reservation 1 day in advance (8 seats, 2-3 hours)

Hours

Weekdays 7:00 AM - 11:00 PM

FacilitiesWi-Fi available for those purchasing products(W i-Fi password printed at the bottom of the receipt)Week-

ends 8:00 AM - 10:30 PM

Payment Cash or Credit Card(Visa, Master Card, etc.) Language English

ContentsContents

A premium dessert cafe in a cozy space, attracting public attention as the shooting place for popular dramas including the ‘Master’s sun,’ ‘Monsta’ and ‘I need romance 2012’

◗◗ Appeared frequently as the main character’s cafe or the gathering place of the cast in the dramas starring Hallyu stars such as So Jisub, Yong Junhyung (Group Beast member) and Kim Jisuk.

◗◗ Attracted attention as the shooting location for the music video of ‘Super Star K 4’ winner, Roy Kim’s ‘Love love love,’ the title song of his first official album

◗◗ Suitable as a resting place for tourists with many comfortable sofa seats in a spacious area (120 seats)

◗◗ Favorite picks ◣ ◣ Beverages – Long black (\4,100), Short latte (\4,400) ◣ ◣ Dessert- Eclair (\3,000), Dessert macaron (\5,500)

LocationLocation

A Twosome Place

✢ Address : 1F, Samchang Building, 63-1 Chungjeongno 3-ga,

Seodaemun-gu, Seoul

✢ Directions

◣◣ Chungjeongno Station (Line 2 & 5): In front of Exit ⑧

✢ Parking Information

◣◣ Samchang Parking Lot at the right side in front of the

cafe (fee)

AtmosphereAtmosphere◗◗ Frequently visited by Chinese and Japanese tourists, with Nanta theater next to the cafe

◗◗ Has a cozy and comfortable air with a spacious and neat interior and a terrace decorated like a garden

Tour TipTour Tip◗◗ Cultural arts programs linking Chungjeongno Nanta theater and Seoul Museum of Art can be developed◗◗ ‘Shopping & Hallyu’ programs linking Bukahyeon-dong Furniture Street and Lotte Seoul Station Outlet

can be developed


Bukahyeon-dong Furniture Street, Chungjeongno Nanta Theater, Ewha Women’s University, Lotte Seoul Station Outlet, Deoksugung, Seoul Museum of Art, Seoul Museum of History, Gyeonghuigung, Kyunghyang Art Hill

- 12 -

5 Traditional Experience_Bukchonga

SightSight Bukchonga Capacity 30

OverviewOverview

Promoter Kim Dorae Tel. +82-70-8202-0850

Website www.bookchonga.com Reservation Telephone (Reservation required)

Hours(All year round)

10:00 AM - 6:00 PM Price See below

Language English Payment Cash or Credit Card(Visa, Master Card, etc.)

ContentsContents

Traditional coloring course where you can experience traditional Korean coloring applied to real life and take the work back with you

◗◗ New traditional coloring course added in 2013

◗◗ Theme of the painting may be altered by age or request of the participants.

Type Time required Price Capacity Image

1Accessory

(pony holder, brooch)1hr

10,000won(+ theory class:

20,000won)30

2 Coaster 1.5 – 2hrs20,000won

(+ theory class: 30,000won)

30

3 Umbrella 2.5 – 3hrs30,000won


30

4 Eco bag 2 – 2.5 hrs30,000won


30

5 Cushion 2.5 – 3 hrs40,000won


30

LocationLocation

Bukchonga✢ Address: B1, 28 Gahoe-dong, Jongno-gu, Seoul

✢ Directions:

◣ ◣ Anguk Station (Line 3): Take Local bus 02 at Exit ② - Take off at Donmi Pharmacy Station (3 stops)

✢ Parking Information: ◣◣ Possible to use nearby public parking lots

AtmosphereAtmosphere◗◗ Especially popular among westerners and high satisfaction is experienced after completion◗◗ Great accessability, being located right in front of the local bus stop◗◗ Many foreigners are found in the area since Bukchon is a popular tourist attraction

Tour TipTour Tip◗◗ ‘Traditional experience in Seoul’ theme programs linking ‘Artee Rickshaw (p.7),’ Bukchon Hanok Village

and traditional handicraft workshops


Samcheong-dong cafe street, Asian Art Museum (introduced in June volume), Bukchon Hanok Village, Changdeukgung (UNESCO World Heritage), Jongmyo (UNESCO World Heritage), Changgyeonggung, Jeongdok Public Library, Gyeongbokgung, Gwanghwamun, Gahoe-dong Hanok Village

- 13 -

Special Recommendations in SeptemberSpecial Recommendations in September

1. Performance_Yidohansan

2. Outdoor Play_Hanyang Doseong Folk Tales

3. Hanyang Doseong Storytelling Tour with Artists

4. 2013 Seoul Certification Program for High Quality Tour Product

5. K-Shuttle

- 14 -

1 Performance_Yidohansan

SightSight Hanseong Baekje Museum Outdoor Stage Capacity Not restricted

OverviewOverview

Promoter Lee Jeong-hee Tel. +82-70-7759-2220

Facebook Seoul Story Period Thu, Aug. 15 - Sat, Nov. 23, 2013

Ticket Free of charge

Performance

Participation

RoleSeoul Story (www.seoulstory.org), Hanseong Baekje Museum (baekjemuseum.seoul.go.kr), Songpa-gu cultural tour website (culture.songpa.go.kr) Baekje Residents

Running Time

(30min.)

Month Dates Time Remarks

Oct. (10) 3, 4, 5, 6, 12, 13, 19, 20, 26, 27 3 PMPerformance throughout the Hanseong

Baekje Cultural Festival period

Nov. (8)2, 3, 9, 10, 16, 17, 23

‘Lantern Festival opening day’ (November 1st)

3 PMPerformance at Cheonggyechon on the opening day of the ‘Lantern Festival’

A total of 35 performances including the ones in April and September

(Performance time is subject to change according to the season)

Performance will be canceled in case rain is forecasted on the following day (24 hours in advance). (Notifications will be

posted on Facebook.)

ContentsContents

An opportunity to watch free of charge and to be involved in a unique performance combining both music and drama

◗◗ The story about ‘Yidohansan’ by King Geunchogo during the Baekje Dynasty when Seoul (former Hanseong) was the capital around 2000 years ago

◣◣ Yidohansan: The phrase means to ‘move the kingdom’s capital to Hansan (referring to Namhansan district where Namhan Sanseong (Mountain Fortress) is located)’

◗◗ A variety of performances including not only a musical but also a drum performance, taekyeon martial arts performance and parade.

◗◗ Possible for regular citizens and tourists to become a ‘Baekje resident’ in each performance (maximum 50 participants)

About Hanseong Baekje Museum

◗◗ Opened in April 2012, the museum is dedicated to the history of Hanseong Baekje by shedding new light on the 2,000 years of the history of Seoul to display the relics, provide education and promote its history.

LocationLocation

Hanseong Baekje Museum

✢ Address: 71 Wirye Palace Road, Songpa-gu, Seoul✢ Directions: ◣◣ Mongchontoseong Station (Line 8): Walk straight for 600m

from Exit ① (10min. walk) ◣◣ Olympic Park Station (Line 5): Walk straight for 200m

from Exit ③ toward South 2 Gate through the Park - Take a right turn and walk straight for 700m (15min walk)

✢ Parking Information: ◣◣ Parking lots in the Olympic Park (Available for cars and large-sized buses) See http://bit.ly/19Jleqe

AtmosphereAtmosphere ◗◗ An open stage located outdoors where the audience can freely watch the performance and take photos

◗◗ An average of 300 to 400 viewers per performance in August

Tour TipTour Tip ◗◗ ‘Traditional & Present’ theme programs linking Lotte World, Seoul’s representative theme park, may be developed

◗◗ Cultural arts programs linking SOMA (Seoul Olympic Museum of Art) can be developed


Olympic Park, SOMA (Seoul Olympic Museum of Art), Lotte World, Lotte Duty Free Shop, Han River Sightseeing Boat boarding point (Jamsil), Garden5

- 15 -

2 Outdoor Play_Hanyang Doseong Folk Tales

SightSight Naksan Park, Play Square Capacity Not restricted

OverviewOverview

Promoter Jin Ok-hyeon, Tourism Policy Department (+82-2-2133-2816) Tel.

+82-2-2133-2816(Tourism Policy Dept.)+82-2-3673-4594(Project agency)

Tickets Free of charge PeriodSat, Sep. 7 - Sat, Nov. 9, 2013

Every Saturday

Running Time

(30min.)

Month Dates Time Remarks

Sep. (4) 7, 14, 21, 28 5 PM

Oct. (6)

5, 12, 19 5 PMSpecial Performance: 11 AM, Oct. 5th at

Poet Yun Dongju’s Hill

26 5 PMSpecial Performance: 7 PM, Oct. 26th at Dongdaemun History & Culture Park

Nov. (2) 2, 9 5 PM

A total of 12 performances including special performances

Performance will be cancelled in case of rain (confirmed 30min before the performance starts)

ContentsContents

An opportunity to watch a dynamic outdoor play filled with a lot of spectacular elements of the beautiful Hanyang Doseong

◗◗ A story about Hanyang Doseong made easy through a play depicting a story from the building of Hanyang Doseong during the King Sejong Era, based on folk tales of the Inwangsan (Mountain) Tiger and Beom Bawi (crouching tiger rock; Bawi means rock in Korean)

◗◗ Consists of spectacular elements including various props such as 2D objects and marionettes, vivid performances and musical instruments

◗◗ A chance to watch a unique outdoor play by the drama company Haddangse and stroll along the beautiful Naksan Doseong trail around sunset time in Seoul

About Naksan Park

◗◗ Naksan is one of the four inner mountains (Namsan, Inwangsan, Bukaksan and Naksan) forming the shape of Seoul and was also referred to as the camel mountain, with the ridges like camel’s humps. It is popular as a romantic trail for lovers and a shooting location, with the beautiful scenery from the trail along Hanyang Doseong.

LocationLocation

✢ Address: San 2-10, Dongseung-dong, Jongno-gu, Seoul✢ Directions: ◣◣ Hyehwa Station (Line 4): Walk Toward Maronier Park and IBK (20min. walk) ◣◣ Dongdaemun Station (Lines 1&4): Take Jongno03 Bus at Exit ⑤-Get off

at the last stop, Naksan Station ◣◣ Changsin Station (Line 6) - Take Jongno03 Bus at Exit ③ - Get off at

the last stop, Naksan Station✢ Parking Information: ◣◣ Naksan Park Parking Lot (located near the central plaza) See http://parks.seoul.go.kr/

AtmosphereAtmosphere ◗◗ An open stage located outdoors where the audience can freely watch the performance (sitting cushion provided)

Tour TipTour Tip

◗◗ Stories related to Hanyang Doseong can be constantly developed in the form of outdoor plays◗◗ Permanent programs for the major spots (Namsan Park, Dongdaemun History & Culture Park, etc.) of Hanyang

Doseong may be developed◗◗ Images and videos of the performance can be taken and used as content in the future


Hyehwamun, Jangsu Village, Daehakno, Heunginjimun (Dongdaemun), Dongdaemun History and Culture Park

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3 Hanyang Doseong Storytelling Tour with Artists

SightSightPoet Yun Dongju’s Hill, Bukjeong Village, Naksan

Park, Dongdaemun History & Culture ParkCapacity

Performance Not restricted

Story Tour100 people in the order

of arrival

OverviewOverview

Promoter Jin Ok-hyun, Tourism Policy Department(+82-2-2133-2816) Tel.

+82-2-2133-2816 (Tourism Policy Dept.)+82-2-3673-4594 (Project Agency)

Price Free of charge Period 5/12/19/26 of October 2013

Website http://seoulstory.org

Running Time(1~1.5 hours)

Month Date Time Sight

October

5 (Sat.) 11 AM Poet Yun Dongju’s Hill

12 (Sat.) 3 PMBukjeong Village

(Seongbuk-dong resting place)

19 (Sat.) 4 PM Naksan Park Play Square

26 (Sat.) 7 PM Dongdaemun History & Culture Park

A total of four performancesStorytelling tour and performance will be canceled in case

of rain.

ContentsContents

Walking along the Hanyang Doseong trail listening to the stories of the Korean Culture & Tourism Guide and watching various cultural performances

October 5th, The Poet’s Hill: Feel the breeze of the poetic turn of mind

Story Tour 10 AM - 12 PM Story tour participant Chungwadae Sarangchae

Performance 11 AM - 12 PM Performance viewers Poet Yun Dongju’s Hill (Cheongwun-dong)

October 12th, The Fortress: Walking along the stories of the people

Story Tour 2 PM - 5 PM Story tour participant Hyehwamun

Performance 3 PM - 5 PM Performance viewers Bukjeong Village (Seongbuk-dong resting place)

October 19th, Naksan Fortress Trail: Singing about life

Story Tour 3 PM - 6 PM Story tour participant Maronier Park

Performance 4 PM - 5:30 PM Performance viewers Naksan Park

October 26th, Yigansumun (two gate sluice): The past meets the present

Story Tour 5 PM - 8 PM Story tour participant Naksan Park

Performance 7 PM - 8 PM Performance viewers Dongdaemun History & Culture Park

About the event

◗◗ The performance is free of charge, and application for the Storytelling Tour with the culture and tourism guide is until September 30 (Mon.) via the Seoul Story website at http://seoulstory.org

AtmosphereAtmosphere ◗◗ An open stage located outdoors where the audience can freely watch the performance (sitting cushion provided)

Tour TipTour Tip

◗◗ Content based on the Inwangsan Chima Bawi (skirt-shaped rock) tale and the stories related to Poet Yun Dongju can be developed. The storytelling tour commentaries can include various stories about Hanyang Doseong such as Jeongisu (storytellers during the Joseon Dynasty) stories, Heungdeok’s field story and stories about Changuimun (Jahamun) and the Injo Restoration.

◗◗ The program may be constantly operated and expanded as a cultural tour series including other areas.

◗◗ The program can be developed and utilized as the key content of Hanyang Doseong in the future.


Hanyang Doseong Changuimun (Jahamun)-Heunginjimun (Dongdaemun) area, Changuimun, Chungwadae Sarangchae, Heunginjimun (Dongdaemun), Dongdaemun History & Culture Park, Bukjeong Village, Buam-dong, Hongjimun

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4 2013 Seoul Certification Program for High Quality Tour Product

Providing promotion and golden incentive to the participating travel agency in order to enhance the satisfaction of foreign tourists who visit Seoul, Korea through developing superior tour package products

ProgramProgram 2013 Seoul Certification Program for High Quality Tour Product Period Apr. 5-Dec. 31, 2013

ContactContact

Seoul Tourism Organization Contact Tel. e-mail

Supervisor Ko Wui Sung, Chief +82-2-3788-0842 [email protected]

Japan Huh Lyn +82-2-3788-8126 [email protected] China Region Choi Suk Kyoung +82-2-3788-0846 [email protected]

Southeast Asia, Europe, AmericaKu Jihye +82-2-3788-0879 [email protected]

Evaluation and Newsletter

OverviewOverview

◗◗ Purpose ◣◣ To promote development of high-quality tour package products that

incorporate various cultural experiences in Seoul ◣◣ To enhance the satisfaction of foreign tourists who visit Seoul through

superior tour package products certified by the Seoul Metropolitan Government High Quality Tour Product

Certification Mark

◗◗ Procedure

Application (on rolling basis) ‣‣

Certification Evaluation

‣‣Promotion Support

Application received through Korean partner

companies

Certification of high-quality tour package given after evaluation

Promotion and management support

provided

◗◗ To Apply: ◣◣ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization

through Korean inbound partners

ContentsContents

◗◗ Support

Classification Amount (in KRW)

Golden Incentive⦁ Total tourists of 500 or more: 3,000,000 won⦁ Total tourists of 1,000 or more: 6,000,000 won

Promotion Support⦁ Seoul certification mark granted ⦁ Joint advertisement of certified products in the relevant country

Other ⦁ Information on new tour resources to develop tour products

✦ Details of support is subject to change depending on changes in policy of Seoul Metropolitan Government

◗◗ Requirements

Category Requirement

High Quality Tour

Product

Accommodation

⦁ At least a 2-night stay in a 1st class or higher rated hotel in Seoul ◣◣ Hanok stay, Innostel, temple stay and Good Stay hotels included ✦ Accommodation in Gyeonggi-do or Incheon hotels (2 nights or more) with the same rating

during the peak season (Apr.-Oct.) is also accepted

Meal⦁ The total price of two-meals(lunch, dinner) for one day should be 20,000

won or higher during the two-day stay per person ◣◣ Minimum 7,000 won per meal per person (restaurants in Seoul)

Attraction

⦁ The total entrance (experience) fee for maximum 3 Seoul tourist attractions should be 30,000 won or higher per person

◣◣ Minimum entrance fee of 5,000 won per attraction per person ◣◣ Combined entrance (experience) fee for 2-3 tourist attractions of 30,000 won or higher per person

Guide⦁ Tour guide certification required ◣◣ Exceptions granted for Southeast Asian tourists (Thailand, Vietnam, Malaysia, Indonesia)

Schedule⦁ Staying at least 2 full days in Seoul is required ◣◣ A full day: 10:00~18:00

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5 K-Shuttle

ProgramProgram K-Shuttle Bus Tour Period May 26, 2013-Feb. 28, 2014

OverviewOverview

Webpage www.k-shuttle.com

Contact Seoul Tourism Organization Tel. +82-2-3788-0839

Foreign

Language English, Chinese, Japanese, Russian Reservation

Telephone or Internet reservation(+82-1899-2508 / www.k-shuttle.com)

Departure Time 8:30 AM Everyday Starting Point

Parking Lot on the Left of Dongwha Duty Free Shop Near Exit 6, Gwanghwamun Station (Line 5)

(

ContentsContents

◗◗ What is K-Shuttle? A bus exclusively designed for foreign visitors which circulates around major tourist attractions in Korea

◣◣ Packages

⦁Shuttle Bus package: Bus + Guide (visitors are free to choose tour routes)⦁Accommodation Package: Bus + Guide + Accommodation (Super Deluxe, Deluxe Hotels)✦Meals (Hotel breakfast included/ lunch and dinner excluded), Entrance fees of

tourist destinations excluded (some entrance fees may be included)

◣◣ Major Cities ⦁Visiting major cities in Korea such as Gongju, Buyeo, Jeonju, Gwangju,

Suncheon, Yeosu, Busan, Gyeongju, Andong, Gangneung and Pyeongchang in five days

◣◣ Free Boarding, Transfer, Departure⦁Passengers can get on and off the bus as well as transfer to other means

of transportations(express bus, KTX) at any time

◣◣ Foreign Language Guide Service ⦁English tour guide provided and if necessary, guide service in numerous

different languages including Chinese, Japanese, Russian can also be offered

◣◣ Emergency System ⦁Emergency service provided in alliance with major hospitals in different

regions

◣◣ K-Shuttle Passport ⦁Passengers provided with a passport-typed brochure with brief information

on key tourist attractions and stamped seals of visited city as a souvenir

2013 K-Shuttle Price

Shuttle Bus

Package

Diverse price rates for different routes ($24~$266)

◣ Seoul-Gongju $24/ Full Tour $266

Accommoda-

tion Package

Tourists can choose from 2 to 5-day trips ($239~$549)

◣ 2-day Trip $239/ 5-day Trip $549

Seoul Wonju

Gwangju

Gyeongju

Yeosu

Major Visiting Cities

1st DaySeoul (8:20) ‣‣ Gongju (10:00~12:20) ‣‣ Buyeo (13:00~15:30)‣‣ Jeonju (16:50~18:00) ‣‣ Gwangju (19:30)

2nd Day Gwangju (10:40) ‣‣ Suncheon (12:00~17:20)‣‣ Yeosu (18:00)

3rd DayYeosu (08:00) ‣‣ Jinju (09:30~10:30) ‣‣ Busan (12:10~17:00)‣‣ Gyeongju (18:30)

4th Day Gyeongju (08:00~13:00) ‣‣ Andong (15:30~17:00) ‣‣ Wonju (20:00)

5th Day Wonju (08:00) ‣‣ Pyeongchang (09:30~11:00) ‣‣ Gangneung (11:30~13:30) ‣‣ Sokcho (14:30~16:30) ‣ ‣ Seoul (20:30)

- 19 -

2013.09.25

_Vol. 5

Documents

[Seoul tour] Vol.5 eng · 2013-09-26 · - 4 - 1Exhibition_Takashi in Superflat Wonderland MuseumMuseum Plateau: Samsung Museum of Art Capacity80 visitors OverviewOverview PromoterLee