SEO Writers Specification

Embed Size (px)

DESCRIPTION

SEO Writers Specification

Citation preview

On behalf of N-Tech, I would like to thank you in advance for considering bidding on our writing projects

On behalf of N-Tech, I would like to thank you in advance for considering bidding on our writing projects.

N-Tech has been in the technology and web site building business since 1996, and hopefully we can work together for a long time to come.

Project Description:100 SEO Soccer Articles.We require talented professional writers to develop 300-350 word stories (articles) so that we can provide quality and accurate information to our website visitors.

The goal is to create articles that when read, people feel they gained value and knowledge from reading. They must also perform well in search engines - keywords, keyword variations, and keyword density rules will be provided.

Topic/Content:Work Orders detailing articles required will be provided via message board once the bid is awarded. Topic areas to include all aspects of soccer. Knowledge and interest of soccer would be an added bonus.

Relevant topic links will be provided where available but the writer MUST use their own initiative and do thorough research.

Requirements:Excellent research skills (online and offline) and excellent written English skills.All articles MUST be completely your own original work. We are NOT looking to have the words and phrases of the research documents to be simply re-arranged. In other words, you should read the original research documents, make notes, gather the important points, concepts, peoples names, referenced websites and relevant keywords, and then write an article from scratch using your own words. Your writing style should be well researched, informative, creative and conversational to the reader.

Articles MUST be 100% original content. Articles that are copied or borrowed from other sources will NOT be accepted. NO plagiarism (we will check!).

Excellent English and grammar skills are of paramount importance, as is the importance of creative and unique high quality articles. You must be absolutely fluent in English. The articles must have no spelling mistakes, all articles MUST use correct grammar and be structured in a logical manner and written with good English. You are highly cautioned against bidding for this project unless you are 100% sure that you can provide the quality required.

In addition, because these articles are being written for the Internet, and we want them to rank at various search engines, we have supplied keyword density rules below that are to be followed by the writer.

We will review and approve all documents to ensure they meet project specifications. We will ask for the article(s) to be edited if we are not satisfied with the work delivered.

Sample Work Order:Prior to commencement of work, a Work Order will be provided to the writer that will include an unique Article ID#, Article Description, list of the primary, tier-1, and keyword variations, and notes: -

Work Order

Article Link: http:// (This will NOT always be specified, so prepare to research topic)Primary Keyword: Type Of Soccer ShoesTier-1 Keyword(s): soccer cleats, soccer shoeTier-2 Keyword(s): soccer, ball, player, shoes, cleats, apparel, dribblingVariations: sports, soccer, cleats, games, information, shoe, shoes, studs, top, type Words to be included: < Any words to included will go here used for linking purposes>.Notes to Writer: Notes to writer go here.

Keyword Density Rules:These density rules are not difficult to follow once properly understood, and they allow you to write naturally because there is NO need to use the exact same phrases over and over again.

Primary Keyword Each article is fully optimized as search engine bait for one primary keyword (i.e. soccer trophies) that is used ONCE in the headline, and once in the first paragraph. The exact Primary Keyword should NOT be used anywhere else on the page.

Tier-1 Keywords Each article is partially optimized as search engine bait for one other keyword (i.e. soccer trophy) by using the word ONCE in the first or second paragraph. The exact Tier-1 Keyword should NOT be used anywhere else on the page. Tier-2 Keywords: Typically, these are the words that help make up the article so using them should occur naturally. A library of keywords will be supplied that will apply to all articles for this project. Keyword Variations In addition to the Primary and Tier-1 Keywords mentioned above, the article will also include repeated use of the individual words that make up the Primary and Tier-1 Keyword (i.e. type, soccer, shoes, cleats), and their variations (i.e. sports, soccer, cleats, games, information, shoe, shoes, studs, top, type) should be used between 26 and 39 times within the article in total. There will be 8 -12 variations specified for each article so each word would have to be used 3 or 4 times in order to use all of the words 26 39 times throughout the article. Additionally: - Word Proximity: During the normal course of writing, ONLY if necessary to maintain good grammar, you may add the words between the keywords that make up the Primary and Tier-1 Keywords. For example, soccer trophies could read ...Soccer Moms should order trophies early to avoid...

Word Order: In addition to using the Primary and Tier-1 Keywords as specified above, during the normal course of writing, where possible, when using the variations please change the order of the words that make up the Primary and Tier-1 Keywords. For example, soccer trophies could read ...All types of trophies are available for soccer...

Please do NOT capitalize the first letter of each word that make up the primary and tier-1 keywords, UNLESS proper grammar dictates (i.e. brand name).

Article Formatting:We want each article formatted in the following manner: - Headline: The article must include a catchy two-part headline that includes the primary keyword (e.g. Soccer Shinguards Wear The Right Ones To Avoid Injury) The first letter of each of the words needs to be capitalized as outlined in the example above.

The headline needs to begin with the primary keyword, followed by a long dash and a catchy statement.

The headline needs to be approximately the length shown above.

Sub-headlines: The page should include 1 sub-headline.

The first letter of each of the words needs to be capitalized (e.g. Play it Safe Select Proper Shin Pads!)

Bulleted Text: The writer, at their discretion, may use bulleted text provided that it is started after the third paragraph so that it does not interfere with our advertising.

Each article requires a short description. Article description: Using the Primary and Tier-1 keywords (and/or variations thereof), write a quality and accurate 20-25 word description of each article. For linking purposes, there may be a requirement to use certain words or phrases on some or all of articles. These words should be worked into the article as naturally as possible.

Timeframe:Week 1 : 10 articles Week 2 : 20 articles

Week 3 : 20 articles

Week 4 : 20 articles

Week 5 : 20 articles

Week 6 : 10 articles

(1 week = 7 calendar days)

The articles are to be written in the order specified. We would like the first 3 articles in the first 2-3 days after the bid is awarded so that we can do quality checks, verify topic relevance, and ensure keyword density rules are followed.Approximate start date of the project after selecting a bid Immediate (within 1-2 days)

Budget:We will pay $4 - $6 per article.

Payment will be sent in stages as articles are delivered.

Delivery:Articles should be submitted as individual text files (notepad or MS Word)) without any special formatting. There must, however, be line breaks between paragraphs.

The files must be named after primary keyword (topic) with underscore instead of spaces if the subject line consists of multiple words e.g. Type_Of_Soccer_Shoes.txt

One zipped file containing multiple files is acceptable.

Additional Comments:We must receive exclusive and complete copyrights to all work purchased. The articles written cannot be re-sold, re-distributed or re-used by the contracted writer. Contracted writer must not communicate this assignment (including the articles delivered) to unrelated parties without our express consent. We will leave author credits intact for each article.

No copy and paste bids.

We have a tremendous amount of work for the next 12-18 months for the right professional writer. If this project goes well we will be able to give you much more work in future. We want to build solid business relationships.Please contact me with any questions.