Let us help you EVOLVE your organization (888) 252-7866 | [email protected] | www.blastam.com Click Rank Convert HTML / JavaScript 1 URLs / Structure Meta Data 2 3 5 Do use heading tags only in <body> of page Do have a single, unique <h1> per page Do make easily customizable in content managment system Do ensure all JavaScript and HTML is indexable by search engines Do’s Image Optimization Don’ts Don’t assign headings based only on styling Don’t use hidden elements Don’t rely solely on JavaScript to display SEO-important content Do make <title> and <description> elements customizable in content managment system Do include Open Graph (OG) meta data, separate from standard metadata Do’s Don’ts Don’t repeat metadata on multiple pages Don’t generate metadata programmatically Do separate all words with a hyphen (-) Do keep file structure as flat as possible. The fewer folders, the better Do’s Don’ts Don’t include strings of letters/numbers (keep user friendly) Don’t repeat words/phrases Do use only high-resolution images Do reduce file size to smallest possible Do choose best file type Do provide three elements to optimize for every image File name Image alt text Image title tag Do’s Don’ts Don’t use excessively large files Don’t rely on universal image files (should be unique to page) Don’t use background images Schema 4 Do use Schema as much as possible Do provide editing functionality in content management system Do implement different elements on different pages as appropriate; not necessarily universal Do validate using Google Search Console Do’s Don’ts Don’t use non-standard Schema Don’t implement using unconventional methods Redirects 6 Do use 301 redirects by default Do redirect to closely-related content as much as possible Do’s Don’ts Don’t redirect to homepage and category pages unless no other possible option Don’t create redirect chains (2 or more redirect in a row) Canonical Tags 7 Do include canonical tags on all duplicate pages Do include canonical tags on pages with little variation, such as different colors of same product Do put same canonical tag on page being canonicalized AND page canonicalized to Do provide editing functionality in CMS Do’s Don’ts Don’t set canonicalize to homepage Don’t incude more than one canonical per page XML Sitemap 8 Do ensure all active pages are included Do set up to programmatically update Do optimize using appropriate <changefreq> and <priority> tags Do’s Don’ts Don’t include any URL that isn’t current, preferred, and indexable Don’t place anywhere but on root directory of site SEO Technical Checklist Technical Optimization will remove technical barriers and ensure the website is set up for maximum performance. www.blastam.com

SEO Technical Checklist - Blast€¦ · 6 Redirects Do use 301 redirects by default Do redirect to closely-related content as much as possible Do’s Don’ts Don’t redirect to

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Page 1: SEO Technical Checklist - Blast€¦ · 6 Redirects Do use 301 redirects by default Do redirect to closely-related content as much as possible Do’s Don’ts Don’t redirect to

Let us help you EVOLVE your organization (888) 252-7866 | [email protected] | www.blastam.com

ClickRank Convert

HTML / JavaScript1

URLs / Structure

Meta Data

Do use heading tags only in <body> of pageDo have a single, unique <h1> per pageDo make easily customizable in content managment systemDo ensure all JavaScript and HTML is indexable by search engines

Do’s

Image Optimization

Don’tsDon’t assign headings based only on stylingDon’t use hidden elementsDon’t rely solely on JavaScript to display SEO-important content

Do make <title> and <description> elements customizable in content managment systemDo include Open Graph (OG) meta data, separate from standard metadata

Do’s

Don’tsDon’t repeat metadata on multiple pagesDon’t generate metadata programmatically

Do separate all words with a hyphen (-)Do keep file structure as flat as possible. The fewer folders, the better

Do’s

Don’tsDon’t include strings of letters/numbers (keep user friendly)Don’t repeat words/phrases

Do use only high-resolution imagesDo reduce file size to smallest possibleDo choose best file typeDo provide three elements to optimize for every image

File nameImage alt textImage title tag

Do’s

Don’tsDon’t use excessively large filesDon’t rely on universal image files (should be unique to page)Don’t use background images

Schema4

Do use Schema as much as possibleDo provide editing functionality in content management systemDo implement different elements on different pages as appropriate; not necessarily universalDo validate using Google Search Console

Do’s

Don’tsDon’t use non-standard SchemaDon’t implement using unconventional methods

Redirects6

Do use 301 redirects by defaultDo redirect to closely-related content as much as possible

Do’s

Don’tsDon’t redirect to homepage and category pages unless no other possible optionDon’t create redirect chains (2 or more redirect in a row)

Canonical Tags7

Do include canonical tags on all duplicate pagesDo include canonical tags on pages with little variation, such as different colors of same product

Do put same canonical tag on page being canonicalized AND page canonicalized toDo provide editing functionality in CMS

Do’s

Don’tsDon’t set canonicalize to homepageDon’t incude more than one canonical per page

XML Sitemap8