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SEO & PPC CASE STUDYWESTERN DESIGN ARCHITECTS
01THE PROBLEMWestern Design Architects (WDA) were struggling to overtake their competitors on search engines, and to run an effective lead generation campaign through Search & Display Network PPC campaigns.
AIMS
• To increase search engine visibility across Google Search, Bing Search and other search engines so that WDA rank higher than it’s competitors.
• Generate 100% ROI or more based off of marketing spend on SEO & PPC.
• Increase in the amount of website enquiries form organic and paid channels.
WHO ARE WESTERN DESIGN?Western Design Architects (WDA) is an award winning,
Dorset based Architectural practice with a reputation
for excellent design both locally and nationally. We
produce exciting, creative and inspired design whilst being
sympathetic to local context. Many of our buildings have
won design awards and media coverage. Western Design
is a chartered practice with the Royal Institute of British
Architects (RIBA). We are accredited Conservation Architects.
02THE SOLUTIONAscesis provided WDA with an in-depth analysis of their exisitng SEO presence. Using that a multi-channel SEO strategy was implemented to ensure that all on-page and off-page SEO had a strong effect on the rankings of the WDA website.
Using the in-depth analysis we fleshed out a highly targeted PPC campaign which used high quality keywords and adverts to hook the audience in to enquire. These PPC campaigns have been successfully running for over a year.
SEO TASKS- Industry / Audience Analysis- Meta Data Optimisation- Backlink Strategies- Content Optimisation / Creation- Website Optimisation- Reporting and Monitoring - Keyword Tracking- Schema Implementation- URL Restructure
PPC TASKS- Industry / Audience Analysis- Keyword Strategy- Campaign Creation- Conversion Tracking- Landing Page Creation- Ad Optimisation- End-to-End Reporting / Tracking- Extension Creation
03RESULTS
+58%
+4,074
Increase in Unique Users to Website
Net Gain in Key-word Ranking
50 High Quality LeadsGenerated
+137%Return on Investment
TESTIMONIAL
Working with us closely on SEO and PPC campaigns over the last 12 months, the team at Ascesis have proactively increased organic traffic to our website on average by
35%. A fun yet professional team to work with, they have the personality to suit our business and have scaled their
services to suit our requirements.
Each month the team clearly demonstrate the improvements to our Google rankings and site traffic, and we would highly recommend them to anyone looking for quality service and
results.
Jonathan Turvey // Director
