This means that through out the whole website then apple is mentioned only 7 times meaning spiders or bots will find it difficult to find at but as it as a very popular website with an average of 133,443 backlinks it is almost always at the top of search engines.

This shows that if you type “apple” into a search engine then it would be top of the page on yahoo as it has 209,000 back links (links that

lead to apple.com) but as yahoo isn't as popular as google.