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SE SEO Cas O Case Studies Studies Published: February, 2020 Submitted by: Nikolas James

SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

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Page 1: SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

SESEO CasO CaseeStudiesStudies

Published:

February, 2020Submitted by:

Nikolas James

Page 2: SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

1Nikolas James

Agency

CasCase Studye StudyElite Veterinary Care

++188%188%INCREASE IN ORGANIC SEARCH TRAFFIC

22.25x.25xMORE ONLINE BOOKINGS MO/MO.

22.75x.75xINCREASE IN MONTHLY REVENUE

445%5%OF BOOKINGS FROM ORGANIC SEARCH

32%32%ONLINE REVENUE FROM ORGANIC SEARCH

NOVEMBER 1, 2019 - FEBRUARY 18, 2020

www.eliteveterinarycare.com

Page 3: SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

ContentPublished blog posts 2x per month, regularly updating static copy such as adding homepagevideos and a pricing page to improve conversions. Also shared blog posts on social media.

DistributionPress release distributed to 1200+ relevant channels, worked with other relevant bloggers topublish guest posts.

OptimizationOptimized all local listings with syndicated name, address, phone number, hours and images.Continued to publish new local citations on a monthly basis. Optimized static pages, such ashomepage, about page, contact page, and services pages for target keywords. Blog posts targetkeywords as well.

2Nikolas James

Agency

HoHow Didw DidWWe Do It?e Do It?

45% of bookings between November, 2019 and February, 2020 came from Google searches.

*Data does not include appointments booked by phone

Page 4: SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

3Nikolas James

Agency

CasCase Studye StudyBunda

++1120%20%INCREASE IN ORGANIC TRAFFIC

72%72%ORGANIC TRAFFIC FROM LOCAL AREA

$8$8..4k4kREVENUE FROM FOOTER BOOKINGBUTTON IN 6 MONTHS

OCT 1, 2018 - SEP 1, 2019

www.trainbunda.com

Page 5: SEO Case · Elite Veterinary Care +188% INCREASE IN ORGANIC SEARCH TRAFFIC 2.25x MORE ONLINE BOOKINGS MO/MO. 2.75x INCREASE IN MONTHLY REVENUE 45% OF BOOKINGS FROM ORGANIC SEARCH

ContentInitial keyword optimization of homepage, about page and all other static pages (pages thatdon't change unlike blog post pages). Published monthly blog posts with keyword-friendlycontent.

DistributionWorked with other relevant bloggers to publish guest posts.

OptimizationOptimized all local listings with syndicated name, address, phone number, hours and images.Continued to publish new local citations on a monthly basis. Optimized static pages, such ashomepage, about page, contact page, and services pages for target keywords. Blog posts targetkeywords as well.

4Nikolas James

Agency

HoHow Didw DidWWe Do It?e Do It?

=

*Chart represents $8.4k in sales from "sign up" button in first image