Upload
neal-iyer
View
240
Download
3
Tags:
Embed Size (px)
DESCRIPTION
SEO analysis for a corporate client
Citation preview
SEO ANALYSIS
FOR
WWW.JUSTRIDE.IN
On-Page
Optimization
Keyword Research and Analysis
Google Traffic Status
Query Impressions Clicks CTR Avg. position
justride.in 221 198 90% 1
just ride.in 13 11 85% 1
justride
mumbai 10 6 60% 4
justride 6 2 33% 25
just ride
mumbai 2 2 100% 4
Impressions stand for the number of times the result was displayed to the user.
In general a high CTR, ratio or clicks to impressions helps us validate the
relevance of meta description to the users. But, high rates for these particular
keywords appear to be due to people searching for justride clicking on the
displayed results. The strength or weakness of meta description(description
shown with link in google search results) can not be judged from given data.
Current Top Content
Keywords
Keyword
Occurren
ces Variants encountered Top URLs
justride 10 justride, justride's [http://site.justride.in/]
user 9 user, users [http://site.justride.in/]
rate 8 rate, rates [http://site.justride.in/]
rides 7 rides, ride [http://site.justride.in/]
car 5 car, cars [http://site.justride.in/]
charged 5 charged, charges [http://site.justride.in/]
policy 5 policy, policies [http://site.justride.in/]
vehicle 5 vehicle, vehicles [http://site.justride.in/]
april 4 april [http://site.justride.in/]
book 4 book [http://site.justride.in/]
deposit 4 deposit [http://site.justride.in/]
drive 4 drive, driving [http://site.justride.in/]
pay 4 pay [http://site.justride.in/]
pick 4 pick [http://site.justride.in/]
verify 4 verify, verification [http://site.justride.in/]
Relevant Keywords and
Search Phrases - 1
Classification on the basis of Search Volumes
Keyword
Avg. Monthly Searches
(exact match only) Competition
rent a car 5400 0.86
car rental 5400 0.76
car rental delhi 2400 0.81
car rental bangalore 2400 0.82
self drive cars in bangalore 1900 0.59
car rental mumbai 1900 0.88
self drive car rental 1300 0.55
rent a car bangalore 1300 0.79
car rentals in hyderabad 1300 0.68
car hire 1300 0.78
Relevant Keywords and
Search Phrases - 2
Classification on the basis of Search Volumes
Keyword
Avg. Monthly
Searches (exact match only) Competition
self drive car rental
bangalore 1000 0.78
rent a car mumbai 1000 0.91
car rental pune 1000 0.89
car rental kolkata 1000 0.8
car rental in delhi 1000 0.75
car rentals in bangalore 1000 0.88
car rentals 1000 0.79
car on rent in mumbai 880 0.95
car hire in delhi 880 0.74
rent a car in delhi 880 0.9
Relevant Keywords and
Search Phrases - 3
Classification on the basis of Search Volumes
Keyword
Avg. Monthly
Searches (exact match only) Competition
car on rent in delhi 880 0.87
cab in pune 880 0.82
self drive cars in chennai 720 0.61
self drive car rental
mumbai 720 0.83
self drive car rental delhi 720 0.85
car hire mumbai 720 0.91
car on rent in pune 720 0.89
rent a car in hyderabad 720 0.87
delhi car rental 720 0.7
car rental nagpur 720 0.65
Relevant Keywords and
Search Phrases - 4
Classification on the basis of strategic importance of keywords
to company
Keyword/
Phrase
Average
Monthly
Searches
Competition
justride 70 0
self drive cars in
mumbai 210 0.73
luxury car rental
mumbai 110 0.83
luxury car
rentals 50 0.43
Mumbai Shirdi
Car Rental 40 0.89
Relevant Keywords and
Search Phrases - 5
Keywords with significant volumes leading to competitors
Keyword/
Phrase
Average
Monthly
Searches
Competition
zoom car rental 1000 0.3
avis car rental 1000 0.39
national car
rental 590 0.19
hertz car rental 590 0.22
Keyword Analysis Results-1
All keywords relevant to the industry having a search volume greater than 700 to 800 average searches a month are important for content generation
High competition(>0.75) implies that a large amount of competitors are targeting those keywords in google adwords. It makes sense to target keywords with high search volumes in the with low to moderate competition(
Keyword Analysis Results-2
Combinations of rent, hire, rental and location
seem to have the highest search volumes and these keywords should form a major part of the
content
Google hasnt been able to index URLs within the website which is why all keywords are currently
pointing to a single URL
The text to code ratio of the website is pretty low
as only 26 keywords have been detected on it. Increasing the textual content would be of high
benefit.
Competitor Analysis
Competitor 1- Zoomcar
Target Keywords: car rental, self drive cars
Competitor 1- Zoomcar
1779 backlinks, using anchor texts primarily as
zoomcar and secondary anchor text used cars
Has XML sitemap and custom 404 page
Titles, h1 tags, meta descriptions optimised
No image optimisation
URLs partially optimised
Moderately active blog, google plus page
Fake likes on fb page, limited engagement on
social media front
Competitor 1- ZoomcarRank! Inbound Domains Anchor Text Backlinks Alexa Rank Home Page
5.5 nextbigwhat.com Zoomcar 1+ 5,615 No
5.2 finsmes.comZoomCar Private
Limited1+ 85,549 No
5.0 microsoftventures.com ZoomCar 1+ 107,014 No
4.6 inc42.com Zoomcar 2+ 11,724 No
4.2 enidhi.net Zoomcar 1+ 205,146 Yes
4.1 pinkpangea.com ZoomCar 1+ 241,895 No
3.7 seedinvest.com ZoomCar 2+ 125,490 No
3.1 zoomcar.in 4+ 9,016,677 Yes
2.6 vcielaw.com
ZoomCar.com -
Certifed Pre Owned
Vehicles
2+ 9,466,049 No
2.6 exotel.in alt=zoom-client-11 1+ 25,601 Yes
1.9new-car-
dealerships.com
Used Cars - Certified
and Warranted4+ 270,901 No
1.9 storereviews.com alt=zoomcar.com 1+ 625,035 No
1.8 iyaan.info Zoomcar 2+ 17,955,949 No
1.7 busyminds.ae Zoomcar 1+ 7,727,875 No
1.7 empireangels.com ZoomCar 1+ 2,070,194 No
1.3 freewalastore.com Zoom Car 1+ 5,908,646 No
1.3 startupadda.in Zoomcar 1+ 124,781 No
1.2 liftmetrix.com ZoomCar 1+ 990,078 No
1.1 myinfotweets.com Zoomcar 2+ N/A No
0.1 hotsaucedrops.com Zoomcar 2+ 1,841,175 No
0.1 popularwebsites.in Zoom Car 1+ 1,298,009 No
0.1 new-car-dealers.netUsed Cars - Certified
and Warranted3+ 1,363,447 No
Competitor 2- Avis
Target keywords: Luxury Car Rental, Car rental,
Car Hire India, Place Car Rental
Competitor 2- Avis
1100 backlinks, using anchor texts primarily as self
driver car, car rental
Details of backlinks attached in Excel Sheet
Very Low engagement across all social media
platforms
On-Page
Optimization
Page URLs
URL Status
Page URLs pose the biggest problem so far,
hashbang structure needs to be implemented ASAP for google crawlers to be able to index
individual pages on the website
URLs need to be consistent with page title
keywords. For example Our products can have a
url /self-drive-cars instead of /vehicles
Faq should be /justride-faq
Bounce Rate
Since the current webpage is being indexed as a
single page by google
It records every visit to the page as having visited
just 1 page and then exited
This leads to a 100% bounce rate. Google prefers
pages with lower bounce rate as it considers
them to be relevant to its users.
Backlinks
Current backlinks on the website are not showing
up on backlink checking websites
The URL structure site.justride.in doesnt have the keywords www.justride.in which are used in most
of the backlinks generated across various pages
on the internet
Changing it to standard structure could help
detect those backlinks
On-Page
Optimization
Meta Tags, Title Tags and Header Tags
Meta Description
The website currently doesnt have a meta description. The content being displayed on
google is pretty hopeless
For users to want to visit the website it is very
important to have a good meta description
tweaked to include significant keywords
Title Tag
Current title is Self drive cars |
Justride
Changing it to Hire self drive cars on rent |
Justride helps add additional relevant keywords
to the title
Header Tag
No h1 tags could be found on the webpage. All 3
tags(h1, h2, h3) contribute significantly towards SEO and must be incorporated in the HTMl code
Google rates consistency of keywords very highly,
hence the headings must also use the content
keywords effectively
On-Page
Optimization
Image Search Optimisation
Image Filenames and Alt
Attributes
The images used on the website have very
arbitrary paths and filenames, moreover alt attributes have not been used for any of the
images
Filenames like logo.png must be replaced with
Justride-logo.png and alt text Justride Logo
Vehicle images on Our Products tab must also be
named suitably to optimise them for image
search
On-Page
Optimization
XML Sitemap, Robots.txt and Custom 404 Page
XML Sitemap
The website doesnt have an XML sitemap
It is essential for a website to have an XML sitemap
to enable googlebot to crawl through all the
pages
Robots.txt
Currently the website doesnt have a robots.txt file
Robots.txt file defines the location of the sitemap
and the URLs which googlebot is not supposed to
index
404 Page
Website doesnt have a custom 404 page
Search engine spiders dont have the option of going backwards, if they reach a broken link they
will stop indexing the page
It is also important for users to remain on the
webpage and receive a suitable error message
Content linking the product with the situation in a
humorous way is best suited to cater to this
For example, The webpage that you are trying to
access has driven away in a BMW. How about
you take a trip to some of the other pages.
Off-Page
Optimization
Building back links
Social Bookmarkings
Sites which provide social bookmarkings generally
have a high page rank and often give backlink to all players in business sectors
Approaching social bookmarking sites for
backlinks is a good way to improve SEO
Excel sheets containing all backlinks from all
sources for both zoomcar and avis are attached
with the presentation
RSS Feed Submissions Currently there are no RSS feed submissions
RSS Feed submissions can be made to sites to generate
additional backlinks
List of sites with good Page Rank has been attached with
presentation
Entrepreneurship Story
Creation of a press release explaining the journey
of the startup and ambitions of founders are published across a variety of media platforms
online including dedicated entrepreneurship
platforms like yourstory.com
This helps in generating additional credible
backlinks for the website
Email Newsletter
Monthly e-newsletters sent to users regarding
destinations to visit around their locality, offers and unique packages being offered by justride made
in HTML can help generate additional traffic on
the URL
Social Media
Management
Current Social Media
Avenues
Facebook- 2,018 likes dont serve as a good indicator due to a high amount of fake likes on posts
Twitter engagement is pretty small
Only one question on quora currently talks about
justride.in
From a non-SEO perspective fake likes dont generate any significant engagement and are likely to adversely affect the credibility of the
Facebook page.
All employees need to compulsorily share posts
on their timelines including URLs in their posts.
All employees should have their jobs updated
with URLs on their profiles
Photocontests asking people to send in their
photos on fb do well, something like click a photo
of the view in your side-view mirror could help
generate engagement
Use of relevant #Tags in every tweet can help get
attention of a general audience
Tweets with #Contest and #Offer tend to do well
on Twitter owing to the audience on Twitter which
seeks to engage with these brands. Potential
contests could ask users to follow and retweet
Justride in order to win a grand prize
Incentivising current drivers to tweet about the
product or service with a pre-defined #tag could help generate additional visibility
Suggestions for Other
platforms
Google+ page- Increases the SEO rating owing to googles promotion of their own products. Backlinks could be generated with employee statuses and
Instagram- Being an image friendly brand with a lot of potential for travel photography, use of instagram could help generate an additional audience
Reddit AMA- an AMA of the founders could potentially generate a huge amount of viewership to the webpage
Quora questions- Answers make for a chance to promote potential biased opinions.
Online Reputation
Management
Blogs
Blogs about topics relevant to the Target Group
help in generating perennial traffic enabling selective keyword targeting for individual posts
Setting up a blog could help bring down bounce
rates as well
Travel and cars seem to be the topics most
relevant Justrides TG and have been known to have viral tendencies and generate consistent
traffic
Customer Reviews
Setting up a portal for customers to write reviews
and give ratings for their experience helps in generating structured Data snippets which
increases credibility of the website in googlesSEO spider rankings.
Summary
A lot of changes in the website are currently
necessary in order for googlebot to spider the webpage efficiently
While most of the changes on the technical SEO
front are imperative, the ones on the non-
technical SEO front demonstrate a lot of
potential for improvement
There is also a lot of scope for improvement in
Social media engagement
Thank You