SENSE AND SPIRIT HOTELS

SENSE&SPIRIT

HOTELS

2011

Hotels Management

Hotels Purchasing

Our Hotels-Targets

Branding

Sense and Spirit Hotels, a Resort in the City

To create an Hotel

Company and Brand

Summary

SENSE AND SPIRIT HOTELS

3

Tribune

OUR AMBITION

4

EXPERT IN HOTEL

5

INVESTMENT

HOTEL OPERATOR

6

Property & Asset ManagementBranding

ORGANIZATION

9

Board and Partners

HOTELS-TARGETS ON SALE

11

Fact data Sheets, Economicprojections ("walls and business")

IZURAN PROJECT

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Sense and Spirit Hotels 2

Tribune

'En bref'

Born and raised in Paris ,France, Patrick LaborieuxDelorme founded ITCDEVELOPMENT in 1995.Graduate of “HautesEtudes Commerciales”(HEC, Jouy-en-Josas,France, the most famousbusiness school) and Artset Métiers (D.E.A.Management of HR, Paris,France - A post- graduatediploma), master’s degreein personnel management(University Paris XIII)and D.U.T. (Technicaldiploma awarded after 2years at University) offinance. By the past,Patrick has beencontroller and HRDirector for several hotels(Concorde Hotels, HiltonInternational...). He is theauthor of several books ofsocial law andmanagement.

When Investment rhymes with Passion...and Profitability!

Sense and Spirit Hotels it is above all the story of 20years of professional meetings, advices and consultingwith themost famous international companies inHospitality Industry.The hospitality industry has to allow the investors tosecure their real estate investments while insuringthem a consequent profitability. Our hotel know-howincludes as well skills of operational management"day to day" (selection and motivation of Executives,human resources management, selection andnegotiation of the contracts of membership, plan ofcommercial actions, reporting, yield and pricing,implementation and overviewing of the hotelrenovations) that strategic skills (marketing plan on 5-10 years, politic of brand, proposition of assetdisposals and acquisitions ...).

Sincerely yours,

Patrick Laborieux Delorme


Our partner ITCDevelopment offers usthe access to the files of12 000 Executives ofHospitality around theWorld !

S

Sense and Spirit Hotels has forambition to acquire multi-brandshotels and aparthotels (inEuropa,

Asia and Africa) for institutional and privateinvestors.

How? By leaning on a hyper-professionalmanagement and in the skills recognized inthe world of Hospitality


Expert in Hotel InvestmentSense and Spirit Hotels S.A.S presents to theinvestor the files of acquisition, makes sure ofthe viability of the operations of acquisition byevaluating the hotel and by estimating itsprofitability. A commission from 2 to 3 % isperceived(collected, for the benefit of SEASHO(the legal name of the Sense and Spirits HotelsCompany, )for every purchasing.%Moreover, every hotel is also controlled andchecked technically by our chief engineer.SEASHO has already identified 15 hotel targets- with the sale on cities so different as Paris,Toulouse, Lille, Marrakesh …


“Sense and Spirit Hotels, HotelOperator in 100% !”

Sense and Spirit Hotels, Hotel Operator in100%.Marketing: it is done by an internal commercialand marketing team, as a supplement to theresources brought by the variousfranchisers.Our internal team will operateessentially on the marketing of Sense andSpirit Hotels, and secondarily onestablishments marketed by national andinternational brands (Holiday Inn, CrownePlaza, Best Western...).Branding : Sense and Spirit Hotels is theowner of the brand "Sense and Spirit" and of itsbrand of "snacking meals" "Fragmentsd'Epices" and of the "take away snackingmeals brand " Flagrants Delices".

However, the teams work foremost mainly onthe brand positioning " Sense and Spirit "."Fragment d'Epices" will be developed in aforward logic of centralization of the culinaryproduction tool. Management: all the hotels are directlymanaged by our internal teams. Sense andSpirit gets a supervision of the teams,participates in the recruitment, makes sure ofthe respect for the standards of safety and ofhygiene (HACCP), optimize the incomestatement (profit and loss account) by a controlof the expenses and defines the politics ofinvestment and modernization of the hotelfacilities.

The brand "Sense and Spirit"targets a clientele Mice,Corporate and Individual lookingfor hotels and apartment hotelsoffering a fitness trail outside, aspa and fitness space withswimming pool, a healthy andwell-balanced catering allowingour customers a follow-up in theyear (CRM), the free internet andoptimized conference rooms.Public relations will target priority,the top athletes in these hotelsas well as sports clubs


RESTAURANTSFragment d'Epices, a catering centred onsimple products but in the Smells, Savors andFlavors evoking the World, its variety.According to your morphology, to the durationof your stay, your activity and yourexpectations, we propose you varied Menus"sur-mesure" allowing you to manage yourweight and your energy the duration of yourstay to the hotel. Available for consultation atany time and anywhere (internet), we proposeyou all year round, our typical menus.

Flagrants Délices a range of " take awaycatering", available in all the ense and SpiritHotels.


“ Property & l’Asset Management .......guarantees to the investors ...and amaximisation of their cash flows and returnon investment !"

For our funds owning assetsoperated by international hotelchains, Sense and Spirit's dedicatedteams take an active role in day-to-day management, and morespecifically ensures: Property Management:Handling contracts and leases, inparticular contract renewals as wellas capex monitoring; Monitoring third party obligationstowards contracts in place; Technical audits, investment budgetanalysis; Participating in ownership meeting; Insurance policy negociation.

Asset Management:Regular review of operations; Annual budget approval; Operational and commercial monthlyreporting; Management of all corporate, legal,financial and administrative facets ofthe Operating Company.

Property and Asset Managementguarantees to the investors a regularfollow-up of their real estateinvestments and a close follow-up ofthe management made by the hoteloperator (Holiday Inn, BestWestern...) and a maximisation oftheir cash flows and return oninvestment.

THe company "Sense andSpirits Hotels SAS" : The Management Company SEASHOSAS (legal name of Sense andSpirit Hotels compagny) isorganized as a Simplified JointStock Company: 30% of sharesare reserved for the foundersand 70% to investors. Eachinvestor becomes a shareholderand therefore partner. Sense andSpirit Hotels is the trademark.In the near future, the companywill grow by managing hotels notowned by investors (in return fora "management fee" of between3 and 5% of sales).


ORGANIZATIONBoard

VP OPERATIONS

Thierry Schaefer, COOTHIERRY is the former Director of theOperations of "Hotels Concorde"and Alliance Hospitality. Recently, Thierry was the Director ofhotel projects for the group Metro Cash and Carry

PRESIDENT

Patrick Laborieux Delorme, CEOA personality of the International Hotel business, founder of ITCDevelopment,of the Newspaper "Journal des Palaces"and consultant for many hotel companies.

VP FINANCES

Alain Yazbeck, CFO


Yannick Langlade,

Yannick is in charge of the development of the brand "Sense and Spirit hotels" on apartment hotels(aparthotels).

Claude Colliot, Paul Pairet

Our ChefS HIGHPOhttp://www.claudecolliot.comhttp://www.paulpairet.com

Carole Tahar,

Yield, Pricing- and Distribution HIGHPOhttp://www.viadeo.com/fr/profile/carole.tahar

Bruno Mercadal

Bruno Mercadal, Sales and Marketing HIGHPOhttp://www.hr-infos.fr/actualite/marche/carnet/bruno-mercadal-rejoint-gla-hotels.html


Our hotels-targets on sale


Crowne Plaza Toulouse

Crowne Plaza Toulouse, France

Walk from the wide, open Capitole Square toward Crowne Plaza Toulouse'shandsome red-brick facade and into our stylish Lobby.


Holiday inn Express, Paris

Holiday Inn Express Place d'ItalieHOL

178 boulevard Vincent Auriol - 75013 Paris - 20 metres from the Place d'Italie Metro station, where 3 lines linkdirectly to central Paris attractions in 15 minutes, like the Eiffel Tower and Louvre Museum


http://www.hiexpress.com/hotels/fr/fr/paris/parpi/hoteldetail/directions

http://www.holidayinn-parisplaceitalie.com/

Holiday Inn, Paris Orly Airport

Holiday Inn Paris Orly Airport

The Holiday Inn Paris-Orly Airport hotel, a 5-minute shuttle ridefrom Orly Airport and within easy reach of Paris attractions.


Holiday inn, Saint-Quentin,

The Holiday Inn Garden Court St Quentin en Yvelines

Htis hotel is ideally situated next to Paris by using either motorways A12 or A13.The Hôtel is located in the Pas du LacActivities Zone where some of the biggest World Wide Companies have decided to open their doors.


Holiday Inn, Lille, France

Holiday Inn express Lille Center

Located at the heart of Lille's busy shopping district, in the centre of town. Next door tothe Museum of Beaux Arts and close to the Grand Place.


Holiday Inn, Amiens, France

Holiday Inn Express Amiens

The city-centre Holiday Inn Express Amiens hotel to stay close toAmiens rail station and the Somme battlefields.


Holiday Inn Toulon, France

Holiday Inn Garden Court,Toulon

You are at the heart of everything, shopping, dining, entertainment and the arts. You are within easy

walking distance of military armory and city center.


Best Western, Montpellier

Best Western (ex-Holiday Inn) Montpellier, France

Adjacent to the Place de la Comedie square, our hotel is right in the heart of Montpellier. We're 20

minutes' drive from the A9 motorway .


Le Relais de la Malmaison, Rueil, Paris

Le Relais de la Malmaison, Rueil, Paris, France

This 3 stars hotel, located at 15 minutes from Paris, the Relais de la Malmaison welcomes you in the middle of a protected environment,

harmonious and clear link between the riversides of the Seine and the green area of a wonderful nine holes golf course.


Economicprojections


Economicprojections - 2

Sense and Spirit Hotels - 31

Close to the magic of Marrakech, itsairport and its prestigious golf-courts, theIzuran resort reveals the refinement ofMoroccan architecture. The privilegedguests of Izuran stay in the heart of alavish park of 15 hectares, dominated bythe highest summits of the AtlasMountains.

The global sale price of IZURAN is 45 millionsof euro. Izuran is a product financed byDionisio and Catherine Sicoli and the conceptwas defined by ITC Development Company


Sense and Spirit Hotels

Our professional world, the World


CONTACT EUROPA : ITC DEVELOPMENT 5 rue du Dobropol 75017 Paris, F+ 33 1 45 74 51 00Patrick LABORIEUX [email protected]

CONTACT ASIA & AFRICA : Beirut, LebanonMr Alain YAZBECK [email protected]

Designed by ITC DEVELOPMENT Paris

Documents

SENSE AND SPIRIT HOTELS