SEEKING POSITIVE OUTCOMES FOR BENEFICIARIES

The 2014 National Planned Giving Council Seminar

October 2–3, 2014

Intended Consequences:Intended Consequences:

SEMINAR GUIDE

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Dear NPGC Members and Guests,

Welcome to the ninth annual LDS Philanthropies National Planned Giving Council Seminar. We are excited to have you join us! As we prepared for this year’s seminar, we took your feedback and suggestions to heart, and we are thrilled about the direction and energy of the activities and presentations during the next two days. We hope you find the seminar valuable to your professional and personal lives.

This year we expanded the seminar’s reach by inviting several of you to bring some of your clients, and we look forward to continued growth in the coming years. We anticipate that the seminar will be not only an educational networking opportunity among professionals but also an occasion for your clients to become more proactively engaged in learning about provident estate planning and charitable-giving opportunities. We hope this seminar will also assist them in becoming more involved as they develop personal and family philanthropic plans.

Some highlights of this year’s presentations and activities include:

• Kickoff keynote speaker Arthur C. Brooks, a nationally acclaimed author and president of the American Enterprise Institute. Each attendee has received a copy of Brooks’s 2006 book, Who Really Cares.

• Panel discussions, including an ethics panel regarding disclosing bequest gifts to charities during life and a panel with one family about their experiences working with advisors and implementing their planning efforts.

• A presentation on a vision for the National Planned Giving Council, by Wes Mashburn of LDS Philanthropies Gift Planning Services. He will share some of the inspiration and vision for why we are each here today.

• Richard E. Turley Jr., assistant Church historian and recorder for The Church of Jesus Christ of Latter-day Saints, will present on the law of consecration, and later his team will give an exclusive tour of the Church History Museum before it closes next week for a year of renovations.

• Sister Linda S. Reeves, second counselor of the Relief Society general presidency, will share her experiences and observations about the global impact of personal generosity.

We look forward to all of the presentations and activities and would like to extend a warm thank-you to everyone who has made this event possible, including all of our speakers, the staff here at the JSMB, our NPGC leadership and volunteers, and the Gift Planning Services team at LDS Philanthropies.

To make next year’s event even better, please complete the feedback form in the back of this booklet and give it to any member of the Gift Planning Services team at the conclusion of the seminar. We appreciate your opinion, and we hope you have a wonderful experience.

Thank you,

Paul ComstockNPGC National Chair

W E L C O M E

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G E N E R A L I N F O R M AT I O N

VENUE

For several years we have enjoyed the beautiful facilities at the Joseph Smith Memorial Building (JSMB) as the venue for the annual NPGC Seminar. The JSMB originally opened in 1911 as the Hotel Utah, serving U.S. presidents, lawmakers, LDS general conference attendees, tourists, skiers, and many others. The Hotel Utah closed in 1987 and reopened in 1993 as the Joseph Smith Memorial Building. It now serves as a social center in downtown Salt Lake City—with three restaurants, a theater, a chapel, the Family Search Center, and a full-service events venue—as well as the home to a number of departments of The Church of Jesus Christ of Latter-day Saints, including a branch of LDS Philanthropies. The breathtaking lobby, which was restored to reflect the building’s original design and elegance, features a nine-foot statue of the Prophet Joseph Smith Jr., in honor of whom the building stands. We hope you enjoy the splendor and magnificence of this unique venue.

Docents are available in the JSMB lobby and are anxious to give you a tour, answer any questions, and also make suggestions for how to best enjoy your visit to Salt Lake City.

PARKING

Underground parking is available directly below the JSMB. Any member of the Gift Planning Services team can provide you with parking validation. If the lot at the JSMB is full, parking attendants will direct you to additional lots nearby at the Plaza Hotel, Eagle Gate Terrace, and Regent Street Parking Garage, all of which we also provide parking vouchers for.

The entrance for the JSMB underground parking structure is located on South Temple Street between State Street and Main Street and is accessed by heading west on South Temple Street. The vertical clearance for parking at the JSMB is 6' 10". Please see the map to the left.

Please note that we cannot provide validation for any of the parking facilities at City Creek Center. Should you choose to park at City Creek, you will be responsible for your own parking fees.

INTERNET ACCESS

Access the Internet in the JSMB with the following login information:Network: TSHCGUESTCase-sensitive password: Hospitality135!

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S C H E D U L E O F E V E N T S

8:00–8:30 a.m.Empire Room (lobby level)

8:15–10:00 a.m.Empire Room (lobby level)

10:15–11:15 a.m.Wasatch Room (10th floor)

11:30 a.m.–12:30 p.m.Wasatch Room (10th floor)

12:45–2:00 p.m.Empire Room (lobby level)

2:15–3:15 p.m. Wasatch Room (10th floor)

3:30–4:30 p.m. Wasatch Room (10th floor)

4:30–5:00 p.m.Wasatch Room (10th floor)

8:00–9:30 a.m.Empire Room (lobby level)

9:45–10:45 a.m.Wasatch Room (10th floor)

11:00 a.m.–noonWasatch Room (10th floor)

12:15–1:45 p.m.Empire Room (lobby level)

1:45–2:15 p.m.Empire Room (lobby level)

2:45 p.m.Church History Museum45 N. West Temple St.801-240-4615

Registration/check-in

Buffet breakfast—please be seated by 8:45 a.m.“The Secret to Happiness”Keynote speaker: Arthur Brooks, president, American Enterprise Institute(Washington, DC)

“Reflections on the Worldwide Impact of Personal Generosity”Linda S. Reeves, second counselor, Relief Society general presidency, The Church of Jesus Christ of Latter-day Saints (Salt Lake City, UT)

“Purposeful Planning”*John A. Warnick, founder, Purposeful Planning Institute (Denver, CO)

Lunch“Why the New York Times Calls the Center for Animation at BYU the ‘Dream Academy’” Brent Adams, director, Center for Animation, Brigham Young University (Provo, UT)

Panel: “One Family’s Journey to Discover Positive Outcomes for Their Heirs—What Has Worked and What Hasn’t”*Moderator: Alison Moss, vice president, Paul Comstock Partners (Houston, TX)

“Beneficiaries: Dealing With the Objects of Your Bounty (A Technical and Practical Guide)”*Brent Andrewsen, shareholder, Kirton McConkie (Salt Lake City, UT)

Chapter chairs meetings; conducted by Todd Hallock

Buffet breakfast—please be seated by 8:30 a.m.“A Vision for the National Planned Giving Council”Wes Mashburn, manager, Gift Planning Services, LDS Philanthropies (Provo, UT)

Ethics panel: “Intentional Engagement: Disclosing Bequest Intentions During Life”**Moderator: Ben Stahmann, gift planning specialist, Gift Planning Services, LDS Philanthropies (Provo, UT)

“The Law of Consecration in the Nineteenth Century”*Richard E. Turley Jr., assistant Church historian and recorder, The Church of Jesus Christ of Latter-day Saints (Salt Lake City, UT)

Lunch“For Such a Time as This”Tanise Chung-Hoon, managing director, LDS Philanthropies (Provo, UT)

NPGC Chair Closing RemarksPaul Comstock, NPGC national chair (Houston, TX)

Optional Tour of the Church History MuseumMeet in the JSMB lobby at 2:30 p.m. to walk as a group to the museum.

Thursday, October 2, 2014JOSEPH SMITH MEMORIAL BUILDING

Friday, October 3, 2014JOSEPH SMITH MEMORIAL BUILDING

*Continuing education credit for these presentations may be available by self-reporting to your respective professional associations.**Ethics continuing education credit for this presentation may be available by self-reporting to your respective professional associations.

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C O N T I N U I N G E D U C AT I O N I N F O R M AT I O N

Several of the sessions during the seminar may qualify for continuing education (CE) credit. Each session is 60 minutes. Due to the broad variety of presentations, the large number of professional associations to which our NPGC members belong, and the geographic diversity of attendees, all attendees are responsible for self- reporting their attendance and course information to their respective certifying organizations. Please be aware that not all sessions will qualify for CE credit. The sessions listed below may qualify:

• “Purposeful Planning” Presenter: John A. Warnick, founder, Purposeful Planning Institute

• Panel: “One Family’s Journey to Discover Positive Outcomes for Their Heirs—What Has Worked and What Hasn’t”

Moderator: Alison Moss, vice president, Paul Comstock Partners• “Beneficiaries: Dealing With the Objects of Your Bounty (A Technical and Practical Guide)” Presenter: Brent Andrewsen, shareholder, Kirton McConkie• Ethics panel: “Intentional Engagement: Disclosing Bequest Intentions During Life”* Moderator: Ben Stahmann, gift planning specialist, Gift Planning Services, LDS Philanthropies• “The Law of Consecration in the Nineteenth Century” Presenter: Richard E. Turley Jr., assistant Church historian and recorder, The Church of Jesus Christ of

Latter-day Saints

Complete continuing education materials, including attendance certificates, presenter biographies, outlines, and presentations, are included on the USB drive received when checking in. These materials will also be available online at npgconline.org two weeks after the seminar.

At the conclusion of the seminar, please complete and return the Continuing Education Attendance Verification Form (at the end of this booklet) to any Gift Planning Services team member. The form will be used for attendance verification purposes should your certifying organization call to confirm your attendance.

If you have additional questions regarding CE credit, please call Gift Planning Services at LDS Philanthropies at 1-877-650-5377 or email plannedgiving@ldschurch.org.

*This presentation may qualify for ethics CE credit.

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K E Y N OT E S P E A K E R : A RT H U R C . B R O O K S

ARTHUR C. BROOKS is president of the American Enterprise Institute (AEI) as well as the institute’s Beth and Ravenel Curry Scholar in Free Enterprise. Before joining AEI, Brooks was the Louis A. Bantle Professor of Business and Government Policy at Syracuse University, where he taught economics and social entrepreneurship.

Brooks is the author of 10 books and hundreds of articles on topics such as the role of government, fairness, economic opportunity, hap-piness, and the morality of free enterprise. His latest book, The Road to Freedom: How to Win the Fight for Free Enterprise (2012), was a New York Times bestseller. Among his earlier books are Gross National Happiness (2008), Social Entrepreneurship (2008), and Who Really Cares (2006). Before pursuing a career in public policy, Brooks spent 12 years as a classical musician in the United States and Spain.

A frequent guest on national television and radio talk shows, Brooks has published widely in publications such as the New York Times, Wall Street Journal, and Washington Post.

Brooks earned a PhD and an MPhil in policy analysis from Rand Graduate School. He also holds an MA in economics from Florida Atlantic University and a BA in economics from Thomas Edison State College.

EXPERIENCE

• Louis A. Bantle Professor of Business and Government Policy, 2007–8; professor of public administration, 2006–8; associate professor of public administration, 2001–5, Maxwell School of Citizenship and Public Affairs and Whitman School of Management, Syracuse University

• Consultant, Rand Corporation, 1998–2008• Assistant professor of public administration and economics, Georgia State University, 1998–2001• Doctoral fellow, Rand Corporation, 1996–98• Professor of french horn, Harid Conservatory of Music, Lynn University, 1992–95• French hornist, City Orchestra of Barcelona, 1989–92• French hornist, Annapolis Brass Quintet, 1983–89

EDUCATION

PhD, MPhil, policy analysis, Rand Graduate SchoolMA, economics, Florida Atlantic UniversityBA, economics, Thomas Edison State College

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P R E S E N T E R S

LINDA S. REEVES

Linda S. Reeves was born and raised in Southern California, where she met her husband, Mel. Both attended Brigham Young University. After graduating with a BS in special education, Sister Reeves taught school in Salt Lake City. The Reeveses then returned to California to raise a family; they have 13 children and 33 grandchildren. For many years Sister Reeves participated in the community by working with the Parent Teacher Association, running election polls, and cofounding the United Women’s Forum, a women’s political action group that supports moral government. She enjoys art, genealogy, photography, and traveling with Mel, who is an insurance and financial planner. After a move to Utah, the Reeveses were called back to California to preside over the California Riverside Mission of The Church of Jesus Christ of Latter-day Saints. Sister Reeves cur-rently serves as second counselor in the general Relief Society presidency of the Church.

JOHN A. WARNICK

John A. Warnick is the founder of the Purposeful Planning Institute and Family Wealth Transitions & Solutions. He balances his enthusiasm for tax savings with in-depth discovery and purposeful questions to ensure the planning is congruent with his clients’ core values. He delivers workshops across the nation for estate-planning attorneys and financial planners, sharing the six paradigms of Purposeful Planning and the Seven Keys of the Purposeful Trust. He spends a considerable amount of his time facilitating family retreats and providing wealth counseling and fiduciary and philanthropic consulting services.

BRENT ADAMS

Brent Adams has been teaching classes at Brigham Young University since he began his career in architecture. He has been a part of the design teams for several award-winning projects, including the Joseph Smith Memorial Building, the Cliff Lodge at Snowbird, and the Marriott Center for Dance at the University of Utah. While working in archi-tecture Adams was introduced to computer graphics. After returning to graduate school and earning a master of fine arts, he accepted a full-time job as a BYU professor teach-ing computer graphics. Adams helped create the animation major at BYU. He recently received the Alumni Professorship Award and is currently director of the Center for Animation.

ALISON MOSS

Alison Moss joined Comstock in 2001 and in 2009 became a member of the managing director board and a principal at the firm. She works with individuals, families, and institutions through strategic and tactical investment planning to preserve wealth for current and future generations, and she provides leadership-succession planning within various organizations (closely held businesses, family offices, and charities) to maximize results. Engaged in her community, Moss serves as a member of the board of directors of the River Oaks Chamber Orchestra, the development committee for the Houston Symphony, and the development committee for Child Advocates; is an adoption advo-cate; and teaches Sunday school. She earned her bachelor’s degree from Brigham Young University.

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P R E S E N T E R S

BRENT ANDREWSEN

Brent Andrewsen’s practice includes estate planning, probate and trust administration, gift taxation, tax-exempt organizations, charitable trusts, and planned giving. He has also advised clients with respect to business matters and has assisted in forming various busi-ness entities and transactions. He is a frequent speaker on issues regarding tax-exempt organizations, planned giving, estate planning, and related topics. Andrewsen earned his BA from Brigham Young University and his JD, cum laude, from Washington and Lee University School of Law. He currently serves as a volunteer chair on the National Planned Giving Council curriculum committee.

WES MASHBURN

Wes Mashburn is manager of Gift Planning Services at LDS Philanthropies and a certified specialist in planned giving; he is also a member of the Partnership for Philanthropic Planning, the nonprofit section of the Utah State Bar, and the Utah Valley and Salt Lake estate-planning councils. He currently serves as a board member of the Utah Planned Giving Roundtable. Mashburn has lectured in prelaw and nonprofit management courses at Brigham Young University. Before joining LDS Philanthropies in 2001, he was an associate attorney at the law firm Ballard, Spahr, Andrews & Ingersoll in Salt Lake City. He has also served as a law clerk for the U.S. Senate Judiciary Committee and as a law clerk and staff attorney for the Nevada Supreme Court. Mashburn gradu-ated summa cum laude from Brigham Young University and then went on to receive his juris doctorate magna cum laude from the BYU J. Reuben Clark Law School, where he was executive editor of the BYU Journal of Public Law and was inducted into the presti-gious Order of the Coif.

BEN STAHMANN is a gift planning specialist and team lead in Gift Planning and Stewardship at LDS Philanthropies. He grew up in Orem, Utah, and received degrees in history and law from BYU. He practiced law in Utah County and then joined the executive staff of the Boy Scouts of America national office in Irving, Texas, first as asso-ciate director of Tax and Legal Services, then as national director of Gift Planning and Endowment Counsel. For four years Stahmann served the Oklahoma State University Foundation as senior director of Gift Planning, helping OSU alumni and friends par-ticipate in the university’s successful billion-dollar comprehensive campaign. Stahmann has been a member of the National Committee on Planned Giving and the Partnership for Philanthropic Planning, and an Advisory Board member of the American Bar Association. He joined LDS Philanthropies in 2013.

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P R E S E N T E R S

JEFFREY L. BURR

Jeffrey Burr has been recognized as one of the top tax and estate-planning attorneys in Nevada, and his personal client list includes many of the most prominent families in Southern Nevada. Under Burr’s leadership, his firm has received the highest and most prestigious rating of AV from Martindale-Hubbell. Burr was named by his peers as one of the top estate-planning attorneys in Southern Nevada in every edition of The Best Lawyers in America. Burr is also a certified public accountant, having previously worked as a tax accountant with the international accounting firm Deloitte & Touche. Burr has been a faculty member at the University of Miami School of Law’s Heckerling Institute on Estate Planning. He obtained a BS in accounting from Brigham Young University and later a juris doctorate from the University of the Pacific, McGeorge School of Law in 1979. Burr is licensed to practice law in Nevada, California, and Arizona.

ROBERT L. PACKARDRobert Packard, a certified public accountant, has more than 38 years of experience in public practice, and he has spent the past 27 of those years as president of Packard & Appleby PC in Mesa, Arizona. Packard earned a master of accountancy from BYU in 1976. In 1983 he assisted in the planning of his first charitable-remainder trust for a cli-ent and ever since has had a passion for charitable, estate, and trust tax planning. Robert is married to Christine Schowalter, and they are the proud parents of five children and the grandparents of five.

DAVID J. SMITH

David Smith is a gift planning stewardship specialist at LDS Philanthropies. He received degrees in English, Japanese, and humanities (foreign literature) from Brigham Young University. In 2014 he joined Gift Planning Services, where his responsibilities focus on planned-gift donor engagement, the legacy societies at the Church schools, and planned-gift marketing. Smith has been with LDS Philanthropies since 2002, holding such positions as director of Annual Giving, telefund manager, and donor stewardship officer. He is a former member of the BYU Alumni Board of Directors and is a freelance sports writer.

J. KEITH ADAMS

Keith Adams received his bachelor’s degree summa cum laude from Brigham Young University and his JD from Harvard Law School. He is a partner at the regional law firm Stoel Rives, a past chair of the Utah State Bar Estate Planning Section, and a past president of the Utah Planned Giving Roundtable. Adams has taught the advanced estate-planning course at the BYU J. Reuben Clark Law School and is a fellow of the American College of Trust and Estate Counsel. He is the past national chair of the National Planned Giving Council of LDS Philanthropies and is a member of the Deseret Trust Company Board of Directors. Adams and his wife, Myrle, have six children and 11 grandchildren.

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P R E S E N T E R S

RICHARD E. TURLEY JR.

Richard Turley was appointed assistant Church historian and recorder for The Church of Jesus Christ of Latter-day Saints in 2008. Before that, as managing director, he oversaw the Church Archives and Records Center, the Church History Library, the Museum of Church History and Art, the Family History Library, the Granite Mountain Records Vault, more than 4,000 branch family history centers on six continents, worldwide microfilming and digital imaging, and teams that generated highly acclaimed software and data products. Under his guidance the Church launched FamilySearch.org, one of the largest online genealogical databases, and FamilySearch Indexing, one of the world’s largest crowdsourcing projects. He has also authored and coauthored several books, including Victims: The LDS Church and the Mark Hofmann Case and Massacre at Mountain Meadows. Turley received a bachelor’s degree and a juris doctorate from Brigham Young University.

TANISE CHUNG-HOON

Tanise Chung-Hoon was appointed managing director for LDS Philanthropies in August 2013. Her responsibilities include overseeing fundraising at the Church higher- education institutions (BYU, BYU–Hawaii, BYU–Idaho, and LDS Business College) as well as approved Church programs and priorities, such as the missionary, perpetual education, and humanitarian aid funds. Prior to becoming managing director, Chung-Hoon served as the executive director of development for LDS Philanthropies BYU and also had responsibilities in the Office of the President and in Principal Gifts, working with the BYU President’s Leadership Council. Prior to joining LDS Philanthropies in 2002, Chung-Hoon worked for seven years at Utah Valley University. She received a BS in business finance from BYU and an MEd from the University of Utah and was awarded her PhD in higher education administration with an emphasis in organizational strategy and philanthropy from BYU. She and her husband, Kaiwi, are the parents of three children, and they have three grandchildren.

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Why Deseret Trust Company charitable gift annuities are a good financial choice for me and for BYU.

A N N H OW E L L has never considered herself wealthy. But she and her late husband, Virgil, always enjoyed contributing to causes they believed in. “We gave to the Perpetual Education Fund,” Ann says. “Then we learned about the good things being done for the Church by BYUtv and the International Center for Law and Religion Studies, and we started giving to Brigham Young University.” Ann donates through gift annuities with Deseret Trust Company. “I know my charitable contributions are going where I want them to go, and the annuities help reduce my taxes.” Being a part-time kindergarten teacher, Ann also wanted a fixed payment stream. “I needed something

I could depend on,” she explains. “A gift annuity is like the sun. Steady energy. Steady payments. You don’t have to worry about the stock market downturns.” She likes the long-term stability of Deseret Trust Company too. “It’s affiliated with the Church, so I know it’s not going anywhere.” If you’re looking for a good financial choice that will allow you to support BYU, enjoy a steady payment stream, and potentially reduce your taxes, contact LDS Philanthropies Gift Planning Services at 877-650-5377 or plannedgiving@ldschurch.org. To watch a short video about charitable gift annuities, visit give.lds.org/cga.

Please contact LDS Philanthropies Gift Planning Services for availability in your state.

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A B O U T T H E N AT I O N A L P L A N N E D G I V I N G C O U N C I L

The National Planned Giving Council (NPGC) is a national volunteer council of financial and estate- planning professionals. Gift Planning Services formed the NPGC to

• foster relationships between estate-planning professionals and LDS Philanthropies to facilitate donor-inclined giving through planned gifts.

• create a vehicle to exchange information regarding trends in the professional estate-planning world and inform professionals and donors of giving opportunities at The Church of Jesus Christ of Latter-day Saints and its affiliated charities.

The NPGC meets at the annual seminar and throughout the year at regional events. The council provides a network of support to professionals and a continual exchange of information and techniques to assist clients in accomplishing their charitable desires.

THE NPGC NETWORK

The NPGC network is composed of more than 1,500 advisors nationwide. There are currently eight regional chapters, and more chapters are being formed as the NPGC continues to grow. If you are interested in creat-ing a new chapter in your area or would like to host a regional event, please contact Gift Planning Services at LDS Philanthropies for more information.

Alabama (2)

Alaska (1)

Arizona (114)

California (242)

Colorado (26)

Florida (45)

Georgia (4)

Hawaii (5)

Idaho (104)

Illinois (3)

Indiana (2)

Kansas (1)

Kentucky (1)

Louisiana (1)

Maryland (1)

Massachusetts (5)

Minnesota (1)

Missouri (7)

Montana (5)

Nevada (112)

New Mexico (5)

New York (1)

North Carolina (8)

Ohio (2)

Oklahoma (1)

Oregon (29)

Pennsylvania (3)

South Carolina (2)

Tennessee (2)

Texas (26)

Utah (734)

Virginia (3)

Washington (70)

Wisconsin (2)

Wyoming (6)

Washington, DC (5)

Canada (2)

Puerto Rico (1)

NPGC ADVISORS BY GEOGRAPHIC LOCATION:

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N P G C A DV I S O R - A S S I S T E D G I F T S

N P G C E X E C U T I V E C O M M I T T E E

PAUL COMSTOCKNational Chair

CAROL WARNICKVice Chair of Curriculum

TODD HALLOCKVice Chair of Membership

NPGC REGIONAL CHAPTER CHAIRS

Ken Margetts Salt Lake City, UTF. McKay Johnson Utah CountyLyle Drake St. George, UTJeff Burr Las Vegas, NVMax Boyer Phoenix, AZJon Hill Boise, IDGreg Calder Eastern IdahoJohn A. Warnick Denver

NPGC PRACTICE CHAIRS

Dave Specht Wealth AdvisorsRobert Packard CPAsJerry Borrowman Insurance AdvisorsJohn Barger Trust OfficersBrent Andrewsen Attorneys

DID YOU KNOW THAT FROM 2009 TO 2013

NPGC advisors helped their clients make more than estate-distribution gifts to the Church and its affiliated charities—an average of 36 gifts per year?180

million were received from estate distributions by the Church and its affiliated charities from NPGC advisor-assisted gifts—an average of million per year?

$62$12.4

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SUMMARY OF 2014 CHURCH PRIORIT IES, INIT IATIVES, AND FUNDRAISING GOALS

HOW DONORS BLESS LIVES THROUGH LDS PHILANTHROPIES

LDS Philanthropies helps individuals and families participate in and accelerate the building of the kingdom of God. To do this LDS Philanthropies seeks and invites voluntary philanthropic funding (beyond tithes and fast offerings) for programs and projects approved by the First Presidency of the Church.

BRIGHAM YOUNG UNIVERSITY 2014 GOAL: $80 MILLION• Scholarships for needy, disadvantaged, and other deserving students• Mentored student learning and research opportunities• Trustees and President’s Fund• Enhanced learning environments• A new engineering and technology building

BRIGHAM YOUNG UNIVERSITY–IDAHO 2014 GOAL: $10 MILLION• Pathway and other online-learning programs• Scholarships and financial aid• Trustees and President’s Fund

BRIGHAM YOUNG UNIVERSITY–HAWAII 2014 GOAL: $10.6 MILLION• Student aid, including I-WORK and scholarships• BYU–Hawaii Online (distance learning)• Trustees and President’s Fund

LDS BUSINESS COLLEGE 2014 GOAL: $1 MILLION• Scholarships or grants-in-aid for half of the student body• Trustees and President’s Fund• Student employment opportunities and internships

HUMANITARIAN SERVICES 2014 GOAL: $15 MILLION• Emergency response: 103 projects in 54 countries• Benson food: 35,000 people in 20 countries• Clean water: 563,000 people in 37 countries• Immunization: 18 campaigns in 12 countries• Vision care: 89,000 people in 34 countries• Wheelchairs: 66,000 people in 55 countries• Neonatal resuscitation training: 28,000 people in 37 countries

GENERAL MISSIONARY FUND 2014 GOAL: $25 MILLION• 27,500 (average) missionaries assisted annually• 100+ countries in which missionaries receive some support

PERPETUAL EDUCATION FUND 2014 GOAL: $5 MILLION• Educational and training loans are available to temple-worthy adults who are in need• More than 57,000 members in 58 countries have received educational loans• Funding for loans comes through contributions from Church members and others• Recent self-reliance efforts have assisted more than 17,000 people to find jobs and 3,700 people to become self-employed

SPECIAL CHURCH PROJECTS 2014 GOAL: $13.4 MILLION• Mormon Tabernacle Choir• FamilySearch• Church History Department• Temple Patron Assistance Fund• Temple Construction Fund• Other Church projects (as appropriate and as circumstances require)

If so, your client has qualified for membership in that school’s legacy society. Each of the four Church schools has organized a legacy society to honor those who intend to remember the school through their planned giving. Being a member of a legacy society will help your client stay connected with the school they

love through periodic updates. They will also be recognized at a complimentary annual luncheon withthe school’s president. When a school knows your client is planning to give through their estate plan, it helps the school plan for the future. If your client has already included a Church school in their will or estate plan, please let us know at ldsp.org/legacy/wills_trusts.html. To learn more about legacy societies, contact LDS Philanthropies at 1-800-525-8074 or email us at legacy@ldschurch.org.

Has your client included one of theseChurch schools in their will or estate plan?

be remembered

BYU – H AWAII

BYU – H AWAII

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LDS PHILANTHROPIES GIFT PLANNING SERVICES: HELPING YOU NAVIGATE WAYS TO GIVE

Gift Planning Services (GPS) is like the Global Positioning System (which shares the same acronym) in that it can help donors and their advisors navigate ways to give. GPS can help donors consider assets other than cash that they can give that may be more tax efficient and allow them to make a larger gift than they thought possible. GPS can help donors consider gift vehicles that provide them an income, save taxes, and/or involve their family in their giving. In sum, GPS deals with the what (assets) and the how (tools) of giving and assists professional advisors in navigating those giving assets and tools with their clients.

GPS started in 1973 to provide assistance to donors and their professional advisors (attorneys, accountants, and financial planners) in situations in which a charitable gift is an important part of the overall estate and financial plan.

Staffed by attorneys, financial planners, and knowledgeable philanthropic personnel, GPS works with donors and their advisors to provide the most current charitable techniques, laws, and trends supplemented by years of financial- and legal-planning experience. GPS provides a source to consult confidentially regarding chari-table-giving questions or concerns and seeks to assist donors and their advisors in accomplishing their goals. With that in mind, GPS focuses on strengthening individuals and families and blessing others’ lives through gift planning.

THE VISION OF GIFT PLANNING SERVICES

Gift Planning Services assists individuals, families, and their professional advisors in accelerating the building of the kingdom of God by helping them plan outright and deferred gifts through thoughtful consideration of available assets and expressed goals in light of unique and powerful charitable-planning tools.

LDS PHILANTHROPIES GIFT PLANNING SERVICES

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M E E T T H E G I F T P L A N N I N G S E R V I C E S T E A M

WES MASHBURN, manager, Gift Planning Services, is a certified specialist in planned giving, as well as a member of the Partnership for Philanthropic Planning, the nonprofit section of the Utah State Bar, and the Utah Valley and Salt Lake estate-planning coun-cils. He currently serves as a board member of the Utah Planned Giving Roundtable. Mashburn has lectured in prelaw and nonprofit management courses at Brigham Young University. Before joining LDS Philanthropies in 2001, he was an associate attorney at the law firm Ballard, Spahr, Andrews & Ingersoll in Salt Lake City. He has also served as a law clerk for the U.S. Senate Judiciary Committee and as a law clerk and staff attorney for the Nevada Supreme Court. Mashburn graduated summa cum laude from Brigham Young University and then went on to receive his juris doctorate magna cum laude from the BYU J. Reuben Clark Law School, where he was executive editor of the BYU Journal of Public Law and was inducted into the prestigious Order of the Coif.

CARL A. MCLELLAND, gift planning specialist, Gift Planning and Stewardship, gradu-ated from the University of Utah in 1977 with a degree in political science. He earned his juris doctorate from Brigham Young University in 1980 and is a member of the Utah Bar Association, the Partnership for Philanthropic Planning, and the Utah Planned Giving Roundtable. He is a certified specialist in planned giving. Prior to coming to LDS Philanthropies, he served as the vice president of Finance and Operations at the Children’s Miracle Network. He has been with LDS Philanthropies since 1991.

SPENCER ELLIS, gift planning specialist, Professional Relations, received his degree from Brigham Young University in accounting. He has been with Gift Planning Services at LDS Philanthropies for more than five years; before that he worked as the finance manager at LDS Philanthropies for five years. Prior to coming to LDS Philanthropies, Ellis spent three years at Maddox, Thomson and Associates specializing in small business, partnership, and trust tax returns. He also spent three years working for KPMG in both the Budapest and Houston offices as a financial auditor. Ellis is a certified specialist in planned giving and a licensed CPA.

DAVID J. SMITH, gift planning stewardship specialist, Gift Planning and Stewardship, received degrees in English, Japanese, and humanities (foreign literature) from Brigham Young University. In 2014 he joined Gift Planning Services, where his responsibilities focus on planned-gift donor engagement, the legacy societies at the Church schools, and planned-gift marketing. Smith has been with LDS Philanthropies since 2002, holding such positions as director of Annual Giving, telefund manager, and donor stewardship officer. He is a former member of the BYU Alumni Board of Directors and is a freelance sports writer.

BETH LINDORF, staff assistant, received her bachelor of science from Brigham Young University. She then joined a small private practice law firm in California as a para-legal and office manager for three years before joining the team at LDS Philanthropies. Lindorf brings knowledge and experience in copywriting, marketing, and event planning. She joined Gift Planning Services at LDS Philanthropies in 2013.

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JERRY L. REYNOLDS, gift planning specialist, Gift Planning and Stewardship, earned his bachelor’s degree in accounting from Brigham Young University in 1977. He also earned his juris doctorate from BYU Law School in 1980. He is a member of the Utah State Bar Association. Prior to joining LDS Philanthropies, Reynolds practiced law in Provo, Utah, with an emphasis in real estate law, banking law, commercial law, and wills, trusts, and estates. He has been with LDS Philanthropies since 1999.

DAVID J. BONNER, gift planning specialist, Professional Relations (team lead), received his bachelor of science from the University of Utah, with majors in political science and sociology, and served an internship with the Hinckley Institute of Politics. He earned his juris doctorate from Brigham Young University and then served a judicial clerkship and worked in the land department of Shell Oil Company. Bonner spent a winter semester with Russian law students when invited to serve as a visiting lecturer at Moscow State University. Prior to coming to LDS Philanthropies in 2000, Bonner was the endowment director for the Montana Council of the Boy Scouts of America. He is a member of the Utah Bar Association and a former president of the Southern Utah Estate Planning Council. Bonner is also a member and former officer with the Utah Valley Estate Planning Council.

BEN STAHMANN, gift planning specialist, Gift Planning and Stewardship (team lead), grew up in Orem, Utah, and received degrees in history and law from BYU. He practiced law in Utah County and then joined the executive staff of the Boy Scouts of America national office in Irving, Texas, first as associate director of Tax and Legal Services, then as national director of Gift Planning and Endowment Counsel. For four years Stahmann served the Oklahoma State University Foundation as senior director of Gift Planning, helping OSU alumni and friends participate in the university’s successful billion-dollar comprehensive campaign. Stahmann has been a member of the National Committee on Planned Giving and the Partnership for Philanthropic Planning, and an Advisory Board member of the American Bar Association. He joined LDS Philanthropies in 2013.

KAREN I . TAYLOR, senior legal assistant, Gift Planning and Stewardship, joined Gift Planning Services at LDS Philanthropies in 2006 to provide legal assistance and admin-istrative support. Taylor has several years of experience as the business manager of a small estate-planning law firm, managing all aspects of the office from accounts payable/receiv-able to human resources. Prior to her experience as business manager, Taylor managed multiple estate settlement cases through the probate or trust settlement process, provid-ing direct support as a legal secretary. She brings to LDS Philanthropies her knowledge in estate-planning document drafting programs and document assembly.

SHALAYNE DAVIS, gift planning fellow, Gift Planning and Stewardship, graduated from Brigham Young University with a degree in business management. She earned her juris doctorate from the University of Richmond in 2014 and is sitting for the Virginia Bar this summer. She was awarded a University Fellowship, providing her the opportunity to work with LDS Philanthropies. While in law school she worked as a legal intern with several firms practicing employment law, insurance law, estate law, and tax law. Davis was awarded the Carrico Pro Bono Certificate for over 120 hours of pro bono service to the community.

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It’s an honor for me to be here at Brigham Young University, and it’s a delight for me

to be here in beautiful Provo. The last time I was here was in the fall of 2007. I have happy memories of my last visit, and I have great anticipation of my next. I’m always delighted to be here, and I can see why statistics show that Utahns are some of the happiest people in the United States. It’s quite clear, just by look-ing around, why that would be so. I’m going to talk to you today about some-thing that you’ve probably given a lot of thought to: charity. But I want to talk about it in a way you maybe haven’t thought about it: about how you can use it in your lives and in the lives of others. I want to talk to you about how charity can and should prominently figure in the lives of Christian people—but in a way that maybe hasn’t quite occurred to you before. I want to start with a quote from the famous industrialist John D. Rockefeller from 1905. Rockefeller was famously quoted in that year as saying, “God gave me my money” (in Reo Bennett, “How the Richest Man in the World Observes Christmas,” Woman’s Home Companion, December 1905, 14). Now, that’s sort of troubling to Christian people. God gave him his money? Some have used the quote as evidence that John D. Rockefeller was a bad

man—that he believed he deserved to be rich when other people were poor. But that’s not actually what he meant. In 1906 Rockefeller went on to tell a news-paper reporter for the New York American: “I believe the power to make money is a gift from God . . . to be developed and used to the best of our ability for the good of mankind” (to William Hoster, quoted in Jules Abels, The Rockefeller Billions: The Story of the World’s Most Stupendous Fortune [New York: Macmillan, 1965], 279–80). What Rockefeller meant was this: He believed that he made money because he was charged with helping others with his money, and he honestly believed (as he wrote at other times) that if he stopped giving his money and giving it in the right way, then God would take his money away. Now, that still might trouble you theologi-cally that God would intervene in the direct finances of John D. Rockefeller, but you have to admit that it doesn’t sound so weird at that point. John D. Rockefeller believed that he was

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Why Giving Matters

ARTHUR C. BROOKS

Arthur C. Brooks was president of the American Enterprise Institute when this BYU forum address was given on 24 February 2009.

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rich because he gave so much, and throughout his life, before he was a rich man, he gave a lot. He was a charitable person. A lot of entrepreneurs believe that one of the reasons that they’re rich is because they give. Entrepreneurs in this country are some of its most charitable citizens. And I’ve always heard this, because for years I taught in a department of entrepreneurship, so I got to know the modern John D. Rockefellers who thought that they were rich partly because they gave. But, you know, I never believed it—never believed a word of it—because I was trained as an economist. A lot of you have taken classes in economics. When you walk into your first class in econom-ics, here’s what the professor doesn’t say: “You want to get rich? Give all your money away.” That’s not the advice you hear. It doesn’t make sense. No, you have to have money first, and then you can give it away. That’s what econo-mists like me think. So I set out to test John D. Rockefeller’s view that he was rich because he—and all the other entrepreneurs I talked to—gave. That way, the next time I heard somebody say that you could get rich by giv-ing your money away, I was going to respond, “No, you’re wrong. I have the data that say you have to have it before you can give it away.” Well, I’m going to tell you what I found, and in a nutshell what I found was that Rockefeller was right and I was wrong. I’m going to show you the evidence that proves how wrong I was and tell you how you can use this information in your life and how I’m using it in mine. But first a little background on charitable giving in America: Americans give. Americans give a lot. In 2006 American citizens privately gave about $300 billion away to charity. Now, $300 billion—is that a lot, or is that a little? Who even knows these days? The president with the stroke of a pen could give away three times that to people who cannot pay their mortgages, for all we know. It’s a crazy time out there, but to put it into perspective,

$300 billion is more than the entire national income of Sweden. We give away to charity more than the whole country of Swedes makes in income. That’s a lot of money. Seventy-five percent of America’s families give every year. Fifty percent volunteer their time, and many Americans give in myriad other ways that are not captured in data. At one point when I was teaching about this subject, I decided to figure out who in America is the most charitable. I compared states, and you are not going to be very surprised at what I found. The most charitable state in the United States, of course, is Utah, where people give approximately twice as much as the second leading state in charitable giving. So congratulations to you. I’m tempted to say that that should make Utahns proud. But I sup-pose that’s not the right word. You should be pleased—and determined to keep it up. Now, given this, one often asks, How do Americans compare in charitable giving with people around the world? There’s a perception out there, if you listen to politicians, that we’re stingy. Jimmy Carter, the former president of the United States, said in a relatively recent speech that Americans are indifferent to the suffering of the poor around the world: “The problem lies among the people of the U.S. It’s a different world from ours. And we don’t really care about what happens to them” (16th Annual Nobel Peace Prize Forum, 21 February 2004, St. Olaf College, Northfield, Minnesota). The data say that President Carter is wrong. If we look at how much money Americans give per capita compared to citizens in other coun-tries of the world, we will find that the average American citizen gives away three-and-a-half times as much money each year as the aver-age French citizen, seven times as much as the average German, and 14 times as much as the average Italian. Now, as an economist I want to know whether or not that’s because we are richer. However, when you correct for income

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differences and tax differences and all the things that make the United States a different country, you find that the gap doesn’t close. This is an authentic difference in culture—once again something I do believe we can be quite pleased with. The questions, then, are why does it matter and which is pushing and which is pulling? Is the fact that we’re, gener-ally speaking, a richer country the reason that we give so much, as I’d always thought? Or is what John D. Rockefeller would have said true: that the fact that we give so much is one of the secrets to our success? That’s what I set out to show. I set out to show that Rockefeller was wrong: that you have to have the money before you give it away, that we all need to go to work, and that we need tax policy that puts plenty of money in our pockets—then we’ll help each other. That’s what I intended to show. The way I set out to show that was by gathering data on 30,000 American families from all over the country. Actually, colleagues at Harvard University collected the data in the year 2000. Working from coast to coast, they collected the data from 41 communities big and small and towns north and south. Salt Lake City was one of the communities we looked at. We also looked at Washington, D.C., and Seattle, Washington (my hometown)—lots of places were in there. Thirty thousand families were asked questions about how much they gave, what they gave to, how much money they made, their education, their fam-ily life, and everything in between. It was the most comprehensive look at people’s service behavior and their charitable giving that we’ve ever had before, and I eagerly anticipated these data because I was going to show what I’d always thought. This was going to give me a statistical way to show that you have to have the money first. So I charted it up and did the statistical anal-ysis. I worked for months with my computer in my darkened office to get my conclusion. The

conclusion was, sure enough, that when people get richer, they tend to give more money away. But I also came up with the following coun-terintuitive finding: When people give more money away, they tend to prosper. Specifically, here’s what I found. If you have two families that are exactly identical—in other words, same religion, same race, same number of kids, same town, same level of education, and everything’s the same—except that one family gives a hundred dollars more to charity than the second family, then the giv-ing family will earn on average $375 more in income than the nongiving family—and that’s statistically attributable to the gift. Now, when I got this I was perplexed. I was really confused because it didn’t go with my theory. In psychology this is what we call cognitive dissonance—two competing ideas in conflict with each other. On the one hand I had the theory that I’d always worked under. On the other hand I had data that completely con-tradicted the theory. So I did what college pro-fessors always do in this case: I got rid of the data. I said, “That can’t be right. I’ve obviously messed something up.” I got new software. I looked for new data. I recrunched the numbers. I kept coming up with the same thing. I ran the numbers again, and I looked at volunteering. I found the same thing: People who volunteer do better financially. I ran the numbers on blood contributions and blood donations. Think about that—giving blood. You’re not going to get richer if you give blood, are you? Well, yes, you are. I figured it couldn’t be right, so I ignored the findings. I didn’t publish them. I let them roll around in my head for a long time. And I thought, you know, I’ve got a better way to test this—I’m going to look at the whole United States. I wanted to see how charitable giving had changed over a 50-year period and com-pare it to how income had changed. Then I could see which was statistically pushing and which was pulling.

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I examined the average family between 1954 and 2004 and found (adjusted for inflation) a 150-percent increase in real purchasing power. This is great news. This is actually an amazing thing worldwide. You simply don’t see growth like this in real purchasing power in already rich countries. It’s an incredible achievement that the United States has undertaken. This is a testament to prosperity that comes from pro-ductivity and hard work and dedication. This is a good thing. Charitable giving also increased over the same period per family on average by 190 per-cent. And this is an even better story because what this says is that we’re getting more pros-perous in this country, but we’re getting even more generous over time. I’m pleased with this result. It tells me once again that what Jimmy Carter said about this country is not right. We’re not a stingy country. Could we be more generous? Of course we could. But we’re not getting stingier. Here’s the real question: Which is pushing and which is pulling? Is income driving up donations or are donations driving up income or what? And the answer, once again, is both. You find that when our country gets richer, people do give more away. And as we give more away, that translates into better economic growth for this country. Statistically what we find is that if we were to increase our private charitable donations by just 1 percent, which is about $2 billion a year—$2 billion a year from people like you and me writing checks for our favorite causes: our churches and our favorite charities—if we just did that, that would translate into a gross domestic product of about 39 billion new dollars. That’s a great multiplier. Now, $39 billion by today’s stakes is nothing. The president pulls $39 billion from behind the cushions of the couch at the White House. It’s laundry money. It’s three months in Iraq. It’s 5 percent of the stimulus package. It’s nothing. But it’s a great multiplier. If I can take

your $2 billion in charity and turn it into $39 billion, then suddenly charitable giving is not just a great investment for you. It’s also a patri-otic act for our country because it translates into jobs and growth and opportunity and tax revenues and all the stuff that we really like. The more I ran the numbers, the more I kept getting this crazy result. I kept getting the same thing over and over and over. Rockefeller was right, but I still refused to believe it. So in desperation I finally went to a colleague who specialized in the psychology of charitable giv-ing, and I said, “I’m getting this result I can’t understand. It doesn’t make sense. It’s like the hand of God or something on the economy, and I can’t believe it’s true.” And the first thing he asked was, “Why don’t you believe it’s true? You’re a Christian, aren’t you?” This shook me a bit, but just for a second. “Yeah, but I’m a social scientist,” I shot back. “We’re not supposed to believe those things. I need a more earthbound explanation.” “Well, I’ll give you one,” he said. “We’ve known this for 30 years in the psychology profession.” And I said, “Well, tell me, tell me.” He said, “We haven’t just been talking about money. You economists—you worry about money all the time, and money is boring. We worry about something that people really care about—the currency by which we really spend our days—and that’s happiness. We’ve known for 30 years that people who give get happier as a result. Can you use that?” And I said, “Oh, yeah.” Because I know from teaching at a business school that the best way to run a successful business is to hire happy people. That’s really where the action is. Some of you know that too. If you want to have a productive business and if you want to be a productive person, work on your happiness. Happy people show up for work more, they work longer hours, they work more joyfully, and they’re happier with every aspect of their

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productive lives. Happiness is the secret to success, and if that’s true, I’ve got the answer. Charity brings happiness, happiness brings success, and now I’m onto something. It turns out that the data on happiness and charitable giving are beyond dispute. People who give to charity are 43 percent more likely than people who don’t give to say they’re very happy people. People who give blood are twice as likely to say they’re very happy people as people who don’t give blood. People who volunteer are happier. The list goes on. You simply can’t find any kind of service that won’t make you happier. Laboratory experiments using human subjects find that when people are asked to give to other people, it elevates their mood. Furthermore, if you increase your level of chari-table giving, you can permanently alter your level of what psychologists call positive effect—which is to say, being in a good mood. You can be a happier person that way. It’s the secret, basically. The real question is not whether that’s true; the question is why that’s true. There’s a very interesting set of studies that tell us why it is that giving will make you into a happy person. The first has to do with how it changes your brain. I’m going to explain that in a minute. The second is what it does to how other people treat you. Let me explain. The first is that the wiring of our brains is conducive to charitable giving, and it works something like this. In the late 1980s there was a famous study of charitable giving that looked at how people reacted with respect to the endorphins that they experienced. Endorphins are neurochemicals that make you feel a sort of euphoria. If you like to run marathons, it’s probably because afterward you feel really good—you feel sort of high in a way. Psychologists came forth with studies that showed that when people volunteer to help other people, they get what they call “the helper’s high.” Volunteering actually gives people a mild sense of euphoria.

I think that’s an interesting study, but it doesn’t help me explain prosperity. The helper’s high doesn’t get me there, and the rea-son is this. When I was in high school I went to school with a lot of kids who specialized in getting high. And it turns out that that was not a secret to success. Now that I’m 44 years old and keeping in touch with a couple of people from high school, I can assure you that the pathway they took was not the one to great prosperity. So it’s interesting that you get this helper’s high, but it doesn’t help us explain all this worldly prosperity that I keep finding in my data. Later studies of the brain came up with a more compelling explanation. These studies showed that when people give, it lowers their levels of stress. This is really important to understand in prosperity because one thing that we know is that people who do their jobs with less stress tend to be more productive and more successful than those who perform it with more stress. You’ll find throughout your lives that if you can find ways to relax, you will profit from this level of relaxation. Studies have shown that charitable giving will objec-tively lower the stress levels that people feel in their everyday lives. There is one famous study from the Duke Medical School in 1996. It’s a study that I love because it’s so strange. Senior citizens were asked in an experiment to give massages to infants, to little babies—which is a funny thing. It just goes to show you that in the university community you can get tenure for doing anything. Of these senior citizens, half of them gave massages to infants and the other half didn’t. The researchers monitored the stress hormones in the senior citizens’ brains to see what happened. There are three stress hormones, for your information. (This is the kind of thing that, when you’re like me and write books for a living, you find out about.) What are the three stress hormones? They’re called cortisol,

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epinephrine, and norepinephrine. When some-body cuts you off in traffic or insults you or you get a D on an exam or something like that, those chemicals are lighting up your brain like a Christmas tree, and you’re unhappy as a result because you’re stressed out. What you want to do is go through life with less corti-sol, epinephrine, and norepinephrine in your day-to-day life. And what they found in the study of the senior citizens was that those who gave the massages to the babies cut their stress hormones in half. Big finding! Their interpre-tation was that this is great advice for people who want to be more effective, and this tells us something about why people who give a lot as part of their regular lifestyles are going to be more successful. The second set of studies has to do not with what happens in your brain when you give but with what happens in other people’s brains when you give. A study from the University of Kent in southern England was dedicated to figuring out how people see others who are givers. There is an experiment called a coop-eration game in which people are gathered in a large room, given a little bit of money, and asked to contribute to a common fund. Then the researchers look in the common fund, double it, and pass it out equally among the participants. If you think about that game, the best thing for everybody to do is to put in all of their money and have it doubled. But if you’re crafty, what you want to do is hold back all your money when everybody else puts in theirs and don’t cooperate. That way you get your own money and a chunk of everybody else’s. That’s the idea. And, as the experiment showed, there is always a proportion of people who opt to do so. Now, researchers have been studying this kind of thing for years. What made it interest-ing when the University of Kent studied it was this. There was a second phase in which people in the game who had witnessed each other cooperating in giving to each other were

asked to break up into teams and elect leaders. What they found was that in 82 percent of the cases, the leaders who were elected were the biggest givers from the first phase. Their conclusion, a conclusion that has been verified in subsequent experiments, is that when people see strangers giving charitably, they recognize a leadership quality in those strangers. If people witness you as a giver, they will see a leader. Servant leadership is no joke, and it’s a secret to success, whether you’re looking for success or not. When people see you giving and cooperating and serving others, they will see in you a leader, or a future leader, and they cannot help but help you. There are many other studies that show that givers have better health and that givers are better citizens. It goes on and on. The bottom line is this: Givers are healthier, happier, and richer in this country—and probably around the world. It gives us stronger communities; indeed, it gives us a more prosperous nation. The question for me now is this: Who gives the most? And who’s getting all this benefit—wonderful benefit—for themselves and for their communities? Well, I told you before: people from Utah. But that doesn’t get me far enough, because if you move across the border from Idaho you are not suddenly going to start coughing up to charity. You’re just not going to do it. There is something else going on, and you know what it is. It’s practicing faith. The num-ber-one characteristic of those who give in this country is that they practice a faith. Of people who practice their faith regularly—which is to say, they attend worship services every week—91 percent give to charity each year. Of people who don’t attend every week, 66 percent do. This translates into millions and millions of people who are healthier, happier, and more prosperous than their neighbors, and it charts back to a lot of their religious experiences. There are two ways to explain this link between God and giving. Explanation number

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one: You’re better people. That’s not a very Christian explanation. Explanation number two: You’ve been given a special gift—the gift of giving. Now I’m going to ask you to take a pretty sophisticated understanding here of charitable giving. As Christian people we are taught that giving is important to help others. I’m telling you that the data say giving helps you, so if you want to help others, don’t just give to them—think about what you can do today to help somebody else to give. The main beneficiary of a charitable gift is the giver him- or herself. Let me summarize that. What do the data tell me as a Christian man? They tell me that I am the big beneficiary of my own giving, that people similar to me who take their faith seriously are the beneficiaries because we tend to give a lot. We’ve been taught to do what is right, and we are reaping the reward. So how can we, given this fact, reinterpret the scrip-tures about charitable giving? How can we take it to the next level? Consider Mosiah 4:21:

And now, if God, who has created you, on whom you are dependent for your lives and for all that ye have and are, doth grant unto you whatsoever ye ask that is right, in faith, believing that ye shall receive, O then, how ye ought to impart of the sub-stance that ye have one to another.

The traditional interpretation of this passage, which is similar to passages in any sacred text, is basically this: “Give more to other people. You have so much; give more.” Take it to the next level. Take it to the source of the prosper-ity. You have been given the gift of giving. Help others by giving them the gift of giving. How are you going to do that? How are you going to help somebody to give more today? There are a lot of ways to do it. Let me tell you how you’ve done it for me. Let me tell you a quick story about a brief-case. I know it’s a weird subject for a story, but

it’s actually a magic briefcase. It’s my magic Brigham Young University briefcase. I visited here in the fall of 2007 for the first time—I’d never been here before. My friend Gary Cornia, who is the dean of the business school, gave me a beautiful briefcase that said “Brigham Young University” on it. I took it home and put it away because I already had a briefcase, and I didn’t think about it. About a month later my briefcase broke, and I was complaining to my wife, and I said, “The handle’s broken. It’s very inconvenient.” And she said, “What about that BYU brief-case you brought home? Why don’t you carry that?” And I said, “Oh. Okay. That’s a good idea.” So I took all my stuff and put it in the BYU briefcase, and I started carrying it around. At the time, my research assistant at Syracuse University, Nick Bailey (he’s here—he actually works at BYU now), noticed, and he said, “You’re carrying a BYU briefcase.” I said, “Yeah, it’s great. It’s an Italian brief-case. It’s very nice.” I travel a lot, and one of the funny things I noticed is that when you are out in public carrying a briefcase that says something on it, the first thing people you don’t know do is read the briefcase and then look at you. It occurred to me that people were thinking, “He’s a Mormon guy.” And that’s actually sort of false religious advertising because I’m a Roman Catholic. I take my faith seriously, but no matter how seriously I take my faith, tech-nically that still doesn’t make me a Mormon. So I was walking around saying, basically, “I’m a Mormon,” and the funny thing is that it was changing my personality. And the reason it was changing my personality was because I was mortified by the idea that somebody would say, “You know, I was in the airport, and I saw this Mormon guy, and he was being a real jerk.” I wanted to live up to someone else’s reputation, and it was making me into a better person. It was a magic briefcase.

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Arthur C. Brooks

So what’s the implication of this story? Well, obviously it might just be that I’m trying to get a new briefcase right now. (Maybe the greatest kind of evangelization that the LDS Church could undertake would be to buy 300 million briefcases and give them out to all Americans.) But the bigger point here is that carrying the briefcase was actually making my life better. I was happier; things were going really well for me as I was carrying that briefcase. And the reason is that the service for which Mormons have become justifiably famous was infecting my life. It was making me better as a person. It was helping me. And I thank you for that. So how else (besides accidentally buying somebody a briefcase) can you help other people give more today? First, you can help to dispel some myths about charitable giving. Myth number one: Giving makes us poorer. You hear this all the time. This is what the economist like me thinks. It’s wrong; you have to fight thinking that way. And there are argu-ments that say the way it works is not just the hand of God—at least not directly the hand of God. Instead, maybe it’s the hand of God through our neurochemistry, having to do with the structure of our brains. But there are good explanations for why this is not true. Myth number two: People are naturally selfish. I hear this constantly: “They are not going to give. People are just selfish.” People are selfish, it’s true, but they’re not naturally selfish; people are unnaturally selfish. When we are our best selves, when we are in equilib-rium, when we are where we’re supposed to be cognitively, neurochemically, and spiritually, then we are giving people. Myth number three: Giving is a luxury. It’s not. It’s a necessity—the first 10 percent, not the last 10 percent. And the reason is that if we want to be better, we have to give. Myth number four: This is not a public policy lecture, but I’m a public policy pro-fessional, so I’m going to make one public policy point here today. You will hear in the

coming days and weeks and months that if our country were doing what it should be doing for people in need, then we wouldn’t need private giving, that the government would be taking care of people who need it, and that we would not need you to step in to provide needs. Having looked at the data, I am here to tell you today that the day the government takes over for you in your private charity is the day we get poorer, unhappier, and unhealthier. The process starts right now on the day the government crowds us out. We must demand to take our place as givers and to support our communities of need and people who need the services that we can provide. Second, how else can we help others give more? Well, by teaching. We’re teachers. I’m a teacher. You’re a teacher. We’re leaders in our communities. Everything we do demon-strates what we believe. People mimic those who are successful, happy, and well adjusted. You’ve heard many times throughout your training in church and in school that you’re never really alone. Somebody is always watch-ing you. You’re always creating an example, and, as such, you’re a teacher. What you do today people will see. Make sure that it’s clear that you’re a charitable giver—and they will emulate you. And third, how can we bring our creativity to bear more in our families, in our churches? How can we create a curriculum where giv-ing is a core competency? We’re very good at teaching reading and writing—well, we’re not that good at that either, but in theory we’re pretty good at teaching reading and writing. We’re not very good at taking teaching giving seriously, yet this is a core competency for suc-cessful citizenship and a happy life. We need to be better about teaching this. What I charge you with today is what I charge myself with, which is to discover more creative solutions to working these concepts into our everyday lives. You can tell this has changed my life a lot. I hope you can tell that

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Why Giving Matters

it really has. When I was working on this research four years ago, I came home with a chapter from a book that showed these data analyses, and my wife read it. She reads everything I write. She tells me pretty honestly when it’s not so good. She read the chapter and said, “I think this is really something. I think we can use this.” “Yeah, we should give more,” I answered. “We should write bigger checks. We should take this seriously.” She said, “No, no, no. I think we should do something bigger. I think we should adopt a baby.” And I said, “Sweetheart, it’s only a book. But I had no argument. We had to do it. And we did it. It was the best thing we ever did. And that changed our lives even more. As for your money being cheerfully refunded, I can’t guarantee that, but I promise

you that this stuff really works. It works—if you want—because of God in heaven, or it works—if you want—because of your neuro-chemistry, but it really works, and I leave you with that and one more thought. As an American citizen and as a person with great delight to be here at BYU and living in this great country, one of the things that I’ve learned as a result of my research is that I’m a happy prosperous person because I live in a country with people who serve. Because you give to your churches and the causes that you care about here in Utah, I have a richer, happier, and healthier life even though I live in Washington, D.C. So for all that you do between your student life and your giving and your missions and everything else that characterizes your life of service that helps me so much, my last words to you are thank you.

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“Purposeful Planning”Presented by John A. Warnick

Panel: “One Family’s Journey to Discover Positive Outcomes for Their Heirs—What Has Worked and What Hasn’t”Moderated by Alison Moss

“Beneficiaries: Dealing With the Objects of Your Bounty (A Technical and Practical Guide)”Presented by Brent Andrewsen

Ethics Panel: “Intentional Engagement: Disclosing Bequest Intentions During Life”Moderated by Ben Stahmann

“The Law of Consecration in the Nineteenth Century”Presented by Richard E. Turley Jr.

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LDS Philanthropies National Planned Giving Council

October 2–3, 2014

Joseph Smith Memorial Building

Salt Lake City, Utah

NINTH ANNUAL NPGC SEMINARCONTINUING EDUCATION ATTENDANCE VERIFICATION

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