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SellingYourHomewith the professionals
2 OUR MARketingSee how our marketing gives your home acompetitive advantage in a cluttered marketplace.
4 DigitAL MARketing90% of all home buyers use the internet to searchfor homes. Reaching this key audience is a priority.
6 PRint MARketingWe offer a variety of newspaper and magazineadvertising alternatives for agents who incorporateprint advertising in their marketing campaigns.
8 BROChUReS AnD FLyeRSSee how we use professional photography andattractive layouts to favorably position your homewith potential buyers and other real estate agents.
10 DiReCt MARketingAgents may use postcards and email communicationsto promote your home and announce promotionalevents like Open houses.
12 Agent RePReSentAtiOnProfessional representation is the important first stepto help you sell your home and optimize your return.this section outlines how our agents serve you.
13 PROFeSSiOnAL StAFFWe identify the staff and departments whosupport your agent from listing through closing.
14 ReLOCAtiOn AFFiLiAtiOnSOur relationships give us global reach. See how weare able to introduce your home to this key segmentof potential buyers.
1
SellingYour Homewith the professionals
the contents
Cover:A captivating private residencebeautifully framed by gorgeousgardens and located within ahighly sought-after St. Louisneighborhood. Courtesy of Maryand Chris Desloge.
2
SellingYour Homewith the professionals
our marketing
Our marketing does more
than differentiate our listed
properties in a cluttered
marketplace, it gives your
home a competitive edge.
Our mission is to exceed client expectations.On listed properties, we research and suggest
how to position each home so it sells quickly
and at optimum value. next, our agents work
to enhance the home’s appeal. We then employ
professional photography, inviting copy,
compelling advertising and a promotion plan
for each home. Finally, we utilize multi-channel
marketing to create optimum awareness.
throughout the process, we keep clients
updated on market conditions and provide
decision options until the home sells. it’s a
successful process that has helped clients for
over three decades.
3
SellingYour Homewith the professionals
our marketing
We live in a digital world and our marketingreflects that reality. We have significant
investments in local, national and global digital
networks. Our properties are displayed in
beautiful color on over 500 websites, world-
wide. key sites include: Janet McAfee Real
estate, the St. Louis Multiple Listing Service,
Realtor.com, ReLO home Search, Leading
Real estate Companies of the World, Who’s
Who in Luxury Real estate, Luxury Portfolio,
Zillow, trulia, St. Louis Post-Dispatch, yahoo
Real estate, google Base, the Wall Street
Journal and hgtV’s Frontdoor.
With digital marketing via
the internet, our listed
homes are displayed on over
500 sites world-wide. And
today, potential buyers may
view your home with their
smart phone or tablet.
4
Visit The Best Real Estate Website in St. LouisSee all our fine listings, search the MLS, check on
Open houses or find a Janet McAfee Agent:
www.janetmcafee.com
m.janetmcafee.com (mobile)
SellingYour Homewith the professionals
digital marketing
relohomesearch.comjanetmcafee.com realtor.com
zillow.comstltoday.com
realestate.yahoo.comluxuryrealestate.com ($750,000+)luxuryportfolio.com ($1,000,000+)
frontdoor.com
google.com/base trulia.com wsj.com ($1,000,000+)
5
SellingYour Homewith the professionals
digital marketing
6
SellingYour Homewith the professionals
32 Middlesex Drive, BrentwoodOffered at $449,900. Open 6/12, 1-3 PM.
7703 Suffolk Avenue, ShrewsburyOffered at $162,000.
2806 Barrett Pines Lane, Des PeresOffered at $319,000.
2003 Parkridge Avenue, BrentwoodOffered at $367,500. Open 6/12. 1-3 PM.
9030 Cardinal Terrace, BrentwoodOffered at $167,000.
115 Edwin Avenue, GlendaleOffered at $529,000.
more fine listings6 CLAYCHESTER, Des Peres. $3,300,000
115 EDWIN AVENUE, Glendale. $529,000
453 E. JACKSON RD., Webster Groves. $369,000
2806 BARRETT PINES LANE,Des Peres. $319,000
7 STRATFORD LANE, Brentwood. $250,000
9030 CARDINAL TERRACE, Brentwood. $167,000
7703 SUFFOLK AVENUE, Shrewsbury. $162,000
1375 NORTH BERRY ROAD, Glendale. $154,900
1412 CLAYTONIA TER., Richmond Heights. $149,900
global affiliations
janet mcafee inc. I 9889 clayton road I saint louis, missouri 63124 I 314.997.4800 I www.janetmcafee.com
new listings9563 PLAINFIELD DRIVE, Webster Groves. Convenient location.
Wonderful first floor family, newer sun porch, eat-in kitchen and
so much more. $229,900. Open 6/12 1-3 PM
32 MIDDLESEX DRIVE, Brentwood. $449,900
2003 PARKRIDGE AVENUE, Brentwood. $367,500
open houseSunday l June 12th
1:00-3:00 PM
See everything at www.janetmcafee.com.
Ladue news two Page Spread Ladue news inside Front Cover
4 Property Layout9 Property Layout
Webster-kirkwood timesand West end Word
print marketing
We use print marketing to
actively promote our listed
properties and direct readers
to our website to see more
color photographs and key
property details.
Print campaigns may include newspaper andmagazine ads. Print campaign investments
begin with classified ads in the Ladue News,
Webster-Kirkwood Times and West End Word.
Property display ads appear in all three
publications and in Elegant Living Magazine. the
size, frequency and composition of advertising
may vary throughout the year. All individual
property promotional ads are at the discretion
of your agent and are typically based upon
the list price, commission rate and term of the
listing contract.
7
SellingYour Homewith the professionals
print marketing
The marketing team works with your Agentto create unique brochures and promotional
materials to highlight key selling features and
favorably position your home with potential
buyers and other real estate offices. We combine
our beautiful color photography with rich copy
and white space to invite readership. examples
may include posters, special feature sheets,
disclosures, brochures, flyers, forget-me-nots,
special note cards or custom exterior signage
where permissable.
Our goal is to leverage our
professional photography
and create promotional
materials reflecting the
sophistication of our clients
and the lifestyle choices of
today’s buyer.
8
SellingYour Homewith the professionals
brochures•flyers
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Lorem ipsum dolor sit amet, consetetur sadipscingelitr, sed diam nonumy eirmod tempor invidunt utlabore et dolore magna tempor invidunt ut labore eLead Goes Here
GLOBAL AFFILIATIONS
janet afeeREAL ESTATE
mc
See everything at www.janetmcafee.com.
123456 Longest StreetNameLongestCityName
See everything at www.janetmcafee.com.
The information contained in this brochure is not
intended for advertising purposes and Janet McAfee
Inc. specifically disclaims any knowledge as to its
truth or falsity. Purchasers, or others interested, are
cautioned not to rely upon any information contained
herein and should independently verify same before
entering into a contract to purchase.
janet mcafee inc.9889 clayton roadsaint louis, missouri 63124314.997.4800 I www.janetmcafee.com
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justo duo dolores et ea rebum. Stet clita kasd gu-bergren, no sea takimata sanctus est Loremipsum dolor sit amet. Lorem ipsum dolor sit amet,consetetur sadipscing elitr, sed diam nonumy eir-mod tempor invidunt ut labore et dolore magnaaliquyam erat, sed diam voluptua. At vero eos etaccusam et justo duo dolores et ea rebum. Stetclita kasd gubergren, no sea takimata sanctus estLorem ipsum dolor sit amet. Duis autem vel eumiriure dolor in hendrerit in vulputate velit esse mo-
Agent TwoListing Agent
314.997.4800
Agent OneListing Agent314.997.4800
Lead Goes Here Lorem ipsum dolor sit amet, consetetursadipscing elitr, sed diam nonumy eirmodtempor invidunt ut labore et dolore magna a
123456 Longest StreetName I LongestCityName
Lorem ipsum dolor sit amet, consetetursadipscing elitr, sed diam nonumy eirmodtempor invidunt ut labore et dolore magna Lead Goes Here
123456 Longest StreetName I LongestCityName
See everything at www.janetmcafee.com.
SellingYour Homewith the professionals
9
brochures•flyers
Gracious Anytown Home On A Verdant Acre
One McAfee LaneAnytown
� MLS:123456� 12 Rooms, 4 Bedrooms, 4.5 Baths� Fabulousl decor and wonderful amenities� Over 4,600 square feet
janet mcafee, inc.9889 clayton roadsaint louis, missouri 63124314.997.4800www.janetmcafee.com
Offered at $0,000,000.
Barbara WulfingListing Agent314.983.2205
SYMPHONY IN GREEN
Click For More DetailsClick For More Details
Symphony In Green
Standard Size Postcard
Jumbo Size Postcard email Communication
Panoramic Size Postcard
10
SellingYour Homewith the professionals
direct marketing
Direct marketing allows us
to select specific audiences
and tailor messages to
promote your home. We
announce new listings,
update prices and promote
our Open Houses.
Direct marketing campaigns may includeboth mail and digital communications. the
majority of direct mail communications consist
of beautiful high-gloss postcards featuring
attractive layouts, high-resolution photography
and descriptive copy. Postcards may be
mailed to addresses within a radius around
your home or to specific neighborhoods and
streets. Our digital communications consist of
attractive email campaigns with imbedded
photographs that are directed to real estate
agents active in your market area. We utilize
email campaigns to announce new listings,
promote Open houses and update list prices.
SellingYour Homewith the professionals
11
direct marketing
There is a reason you will find so manyoutstanding agents at our firm. they are
dedicated professionals who enjoy working with
other top professionals. they truly value the
impressive Janet McAfee network of buyers and
sellers and the scope of available resources.
Our agents keep abreast of the market through
weekly sales meetings where we review new listings,
current sales and coming attractions. We also
discuss real estate issues, market opportunities and
case studies to help agents anticipate potential
problems and understand possible solutions.
Annually, our agents receive intensive training and
attend seminars led by experts. We also visit the
properties for sale in our market and we study
comparable sales and listings. in short, we do
everything we can to serve our clients well.
We also know that getting an offer is just the first
step in a very complex process. We will also help
you with the following transactional elements:
l negotiating contracts
l Working contingencies
l Municipal inspections
l Financing questions
l Utility changeovers
l Problem solving
l title and survey issues
l Closing coordination
Our agents drive our business. They areexperts in the areas they live and work. Theirmarket knowledge is unparalleled; theircommitment to service has never beenstronger. They deliver results.
12
SellingYour Homewith the professionals
agent representation
Ted ThornhillPresident
Janet HorlacherPrincipal
Cathy NollBroker
Jamie GodarMarketing Assistant
Mary Beth GoldClosing Manager
Georgia QuinlanOffice Manager
Marty von WeiseBusiness Manager
Chuck RoperMarketing Director
Mike AdkinsRelocation Director
Kelly KirkMarketing Assistant
SellingYour Homewith the professionals
13
professional staff
We are Ambassadors to Saint Louis.For many relocating candidates, we are an
influential factor in their decision to make
St. Louis their new home. We introduce
them to our outstanding civic, entertainment
and cultural institutions. We also preview
neighborhoods, visit schools and identify
retail conveniences. We help the candidates
define their housing needs and we provide
research and insight to help them make an
informed decision on their purchase. Forsellers, we are able to introduce theirproperties to this key segment of qualifiedhome buyers.
in addition to dedicated staff, we have a
global network of affiliations to allow us to
capitalize on any opportunity.
Our network affiliations include the following
relocation organizations:
Leading Real EstateCompanies of the World™is the largest relocation
affiliation in the world and
is comprised of the best
independent real estate names in the business.
With 5,000+ members and annual sales
over $400 billion, our affiliates sell morehomes annually than any other residentialreal estate organization includingColdwell Banker and Prudential.
A GlobAl RelocAtion netwoRk
14
SellingYour Homewith the professionals
relocation affiliations
Luxury Portfolio is
comprised of the very
best independent luxury
real estate brokerages
from all over the world.
Featured properties are
among the most exclusive in the world and
include fine homes ranging from estates to
exotic island retreats and country manors.
Luxury Real Estateis an international network
of the finest luxury bro-
kerages in the world.
Membership consists of
120,830 agents in 5,800
offices and 65 countries. Members are
proven leaders in the marketing of distinctive
properties and are committed to high
performance, quality service and professional
representation.
Realtor.com is the official
website of the national
Association of Realtors.
nationwide, the site is
the most widely used
real estate resource by
buyers searching for real estate. All of our
listings are showcased on this important
real estate portal.
the woRld’s lARGest AffiliAtion
LUXURYPORT OLIO
FINE PROPERTy COLLECTION
f
SellingYour Homewith the professionals
relocation affiliations
I N T E R N A T I O N A L 15
The best address....
The best address for insight into luxury homes in the Saint Louis market is
www.janetmcafee.com. See our featured homes, search all MLS listings, find an
agent and discover important buying or selling tips.
It’s the best address in town.
9889 clayton roadsaint louis, missouri 63124314.997.4800www.janetmcafee.com
16