SELF-SERVICE BI AT MICROSOFT Kirkland Barrett Principal Program Manager Microsoft IT kbarrett@microsoft.com

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MICROSOFT IT: WHERE ARE WE HEADED

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CURRENT STATE Programs, BI Approach, Business Feedback

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Platform Services

ETL Services Data Profiling Service

Data Quality Service

Monitoring & Logging

Data Integration

Service

Presentation Services

Data Publication Services

Grid Computing Services

Security Services

PRSS BI Elemental Product Pricing

Bill of Materials I2A

Pro

duct

&

Ser

vice

s

Campaign Marketing Event

Marketing Communication Marketing Account

Lead A2L

M

arke

ting

Seller Mart SMS&P CA

EBMS CVP BI

Sales Account, Partner Account, Opportunity, Sales Activity,

Subscription, Sales Revenue

L2O

S

ales

Ops Datamarts, OA 3.0

Inventory Manufacturing

Work Effort Fulfillment Delivery O

2F

Ope

ratio

ns

CPR, SSV, SIR, SAAM, JADE, DIM,

PSR, SBIS, MSVoice, CAP Reporting, CCF

Reporting, CDM, EXTRA, IFT

Incident Support Account Support Activity

Eligibility F2C V

Ser

vice

s &

S

uppo

rt

Anti-Piracy Portal, SVEN, MS Cloud, Velocity, MSSales Mercury, Informa,

Alfred Plancast, OneStatus

Personnel, Workforce, Compensation, Sales Agreement, Legal Agreement, Legal Account, Anti Piracy Enforcement

Case, General Ledger, Accounts Payable, Accounts Receivable, Revenue, Account, Expense, Application, IT

Program CF

HR

, LC

A,

Fina

nce,

IT

Programs Data / Subject Areas Process Unit Programs Data / Subject Areas Process

Units

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TODAY’S EDW PROGRAM LANDSCAPE

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Centralized Selective Balanced Federated Decentralized

Provides a single point of control and decision making, with limited input from outside IT

Selected decisions and activities are owned by the business

Decisions and activities are jointly shared between IT and the business

The business exert control over decision-making and activities, with limited input from IT

Business users operate with autonomy

TODAY’S BI APPROACH

Data Management

MSIT Charter MS DNA

Data Reporting & Analytics

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TODAY’S BUSINESS FEEDBACK

CHALLENGES •  BI in Microsoft reflects the business operating model – historically

silo’d, IT has tried to glue it together unsuccessfully •  Pervasive need for department and analytical intelligence is going

unmet by corporate solutions •  Local solutions have proliferated and lack consistency •  IT too slow to market •  Business to business connections and standardization are low

We need a new approach to BI for breakthrough results

INDUSTRY & PRODUCT DIRECTION Evolution of BI

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THE WORLD OF DATA IS CHANGING

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STATE OF BUSINESS INTELLIGENCE

Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010

32% of Excel users are comfortable with using it for “Advanced Analysis”

e.g., PivotTables

Only 28% of potential BI users have any meaningful

access

31% of all BI initiatives partially meet or don’t

meet the business goals originally set

Knowledge workers spend too much time looking for, not enough time analyzing the information.

Lines between producers and consumers of information have largely disappeared.

Requirements change way too fast for IT and traditional technology to keep up.

– Excel Segmentation Research – BI Survey 9, BARC – Business Intelligence Purchase Drivers and

Adoption Rates, Gartner

•  Half of BI stakeholders do not feel their BI applications are agile and flexible enough1

•  By 2014, 85% of the data warehouses currently deployed will fail to scale to meet new information volume and complexity demands2

•  Only 28% of potential users are using the standard BI platform of choice in organizations3.

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DESIRED OUTCOME: STRIKING A BALANCE

Deploy & Future Proof

Control Agility

Monitor & Manage

Share & Collaborate

Mash-up & Analyze

Connect & Provision Find & Access

IT Professional End-User

Consistency at the Core Agility at the Edge

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BIG DATA REQUIRES AN END-TO-END APPROACH

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MICROSOFT BUSINESS INTELLIGENCE

2012

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MICROSOFT BUSINESS INTELLIGENCE

2012

FUTURE OBJECTIVES Shifting to a Balanced Approach

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FUTURE OBJECTIVE

Centralized Selective Balanced Federated Decentralized

Provides a single point of control and decision making, with limited input from outside IT

Selected decisions and activities are owned by the business

Decisions and activities are jointly shared between IT and the business

The business exert control over decision-making and activities, with limited input from IT

Business users operate with autonomy

Data Management

MSIT Charter MS DNA

Data Reporting & Analytics

Getting to Real Time IT through a balance of control and agility across Central IT, Federated IT and the Business

TODAY’S MODEL: TRADITIONAL ETL Business IT Supported

IT Pro

End Users

Extract

Existing Data LOB Applications Files Data Marts

Data Quality

Analysis Reports Dashboards & Scorecards

Provision

Analysis Cubes

Data Warehouse

Transform & Load

Spreadsheets

Specialized Tools

6-9

Mon

ths

Change $$$

3-6

Mon

ths

Satisfaction Low

Data Marts

High cost of rework

Managed Self-Service Production

End Users & Business

Extract & Load

LOB Applications Files Data Marts

Data Quality

Analysis Reports Dashboards & Scorecards

Provision

Analysis Cubes

Data Warehouse

Transform

Experiment

POC

Pilot IT Support

Iterate Transform

Keep Kill

IT Pro / IT Supported

Existing Data

Spreadsheets

Specialized Tools

Ad Hoc

Governance &

Data S

tewardship

Requirements

Common Platform

CHANGE THE MODEL: ETL EL, ITERATE THEN T

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STRIKING THE RIGHT BALANCE

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STRIKING THE RIGHT BALANCE •  Spectrum of control & agility •  One size does not fit all •  Each business defines their spectrum •  By industry, segment, function, or market maturity •  May change over time •  Misaligned results in higher costs, inefficiencies, &

missed value •  Requires an end-to-end platform

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BI DELIVERY CHANNELS

Scale, security, support, control, operate

Insight, SME knowledge, opportunity, speed of

business

WHERE WE ARE HEADED Embracing Self-Service

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dom

ain

vie

w o

f bus

ines

s ac

tivity

hol

istic

simple interaction with information systems complex

BILL

ELTON

BEN

Decision Support & Reporting

Decision Maker

Application Development

VICKI

ANNA

STEWART

BI PERSONAS: AN ASSEMBLY LINE

VICKI SCENARIO

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MICROSOFT IT: WHERE ARE WE HEADED

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Q&A

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This document has been prepared for limited distribution within Microsoft. This document contains materials and information that Microsoft considers confidential, proprietary, and significant for the protection of its business. The distribution of this document is limited to those solely involved with the program described within.

Confidential and Proprietary © 2011 Microsoft Last Updated: Monday, March 19, 2012

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