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This is a project I worked on to create a Social Networking tool for members of AA, centered on the concept of intrpspection
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Sam Henteleff | Nitika Sharma | Vijayalakshmi Doraiswamy
Charanya Kannan | Anubrata Banerjee | Aditya Malhotra
Self Respect + Introspection =
SelfRespection
Mantra: Solutions For Serenity
Mission Statement: SelfRespection will become the leading
provider of technological products to assist in the recovery from psychological and emotional disorders
HelpSettings Sign Out
Inbox
5 Messages7 Hugs
2 Buddy Requests
1 SereniMeter Alert
180 0 113
Serenity
Stinkin’Thinkin’
SereniMeter
SereniMe
Virtues
1. Generosity
2. Exercise
3. Meditation
4. Humility
5. Sincerity
6. Silence
Vices
7. Gossip
8. Resentment
9. Anger
10. Lying
11. Lust
Character Trait Monitor
Max K. increased his SereniMeter by 1 to 845 minutes ago Respond Send a Hug
Harry W. completed his 3rd step16 minutes ago Respond Send a Hug
Barney P. I’m trying to start a Wednesday morning Mobile meeting 35 minutes ago Respond Send a Hug
Sally L. decreased her SereniMeter by 20 to 561 hour ago Respond Send a Hug
Updates
Share your feelings
Share
Total Sobriety for All Members 2,478,156 Days
Welcome Bob S.
Days Sober: 32
Buddies
Meetings Steps Calendar Chat Stories
Forums Messages
Alert Level
http://www.selfrespection.comSelfRespection
Calling In
Calling Out
Calling 4 Help
Provides the user with their current SereniMeter setting and allows for the value to be changed by entering the new value.Sends an alert to predetermined buddies that the user needs to call out negative feelings. +Calling InSends an alert to predetermined buddies that the user is requesting to be called immediately. +Calling In
Mobile Integration is the Key to True Interconnectivity
Drivers for purchase of the customer
Addiction Manic-depression Abuse survival
Market is segmented as follows:
Alcoholics Professional Counselors Psychiatrists Alcoholic Anonymous Groups Family members of Alcoholics
Market for SelfRespection
2007 2008 2009 2010 2011 2012 2013 -
500,000
1,000,000
1,500,000
2,000,000
1.8 Million Members of AA by 2013
Alcohol abuse is prevalent among the young and internet-savvy
AA membership is growing at 7% / year
Substance Abuse is the #1 Health Problem in the U.S
Social networking among US broadband users has grown an impressive 93% since 2006
Social Networks Are Used More Than Email
Rapid growth of Social Networks
SoberSocial
FacebookAA Group
FriendsOfBill
JoesGoals
SelfRespection
Strong Privacy Policy Social Networking Mobile Interconnectivity
Serenity Meter Trait monitor Logs Online Meeting/Web conference Events / Calendar Serenity Calculator Real life experiencesAudio podcast
Competitors
Recognition Through Research
Partner with Rehab Center
3-Pronged Marketing Plan
Online advertising to attract internet savvy Alcoholics
Google Trends for Rehab:
2009 2010 2011 2012 20130
20000000400000006000000080000000
100000000120000000140000000160000000
$0.0 $547,500.0
$12,323,550.0
$82,438,600.0
$157,010,000.0
YearReven
ue in
M
illio
ns
Revenue Projections (2009 – 2013)
▪ CPM (COST PER IMPRESSION)▪ Industry average $5
▪ CPC (COST PER CLICK)▪ Industry average $0.15
▪ Localized/Targeted/Common Advertising▪ Selling Aggregate Data▪ Estimated target of 150 CPM and 100 CPC
advertisers by 2013.▪ Estimated user base of 1M by 2013.
Revenue Model
Category Risk MitigationDevelopment Competitor launches
similar product First Mover advantage and protected IP
Market The targeted youth is vulnerable to next big thing with evolving technology
Continually improve product to retain interest of members
Management Founders Inexperience of managing startup
Inclusion of experienced members on board
Financial The actual revenues from advertisement are lower than projected
Maintaining lower costs
Financial The CRM breakdown can lead to financial risks
Focus on excellence and consistency of consumer experience
Risks
Alcoholics
Chemically DependentOvereatersGamblersRageaholicsSexaholicsWorkaholics
Research into the use of software to assist the recovery from other psychological disorders
Growth Through Expansion & Research
Thank You!