Selected Readings inInnovation & Entrepreneurship

BSNS 5391

Faculty of Creative Industries and BusinessDepartment of Management and Marketing

Bachelor of Business(Ver 1.0)

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Compilation by Peter J. Mellalieu, 2011.

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IMAGE: A po.fessor’s library at Unitec Institute of Technology, Auckland. Credit: Peter J. Mellalieu

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Version Ver 1.0, 1 February 2011.

Table of contents.........................................................................Introduction to the readings 1

.................................................................................................Bibliography 3

........................1 Understanding and developing your talents for enterprise 611. ....................................................................................Your themes of talent - Rath (2007). 612. ...............................The attributes and qualities of the new general manager - Thorne (1989). 2513. ...................................................Identifying the entrepreneur - Bolton & Thompson (2004b). 49 14. ........................StrengthsFinder: The questions you are asking - Buckingham & Clifton (2001). 93

................................................2 Academic practice and learning-to-learn 15121. ................................................................Global English: A secret code - McAlpine (1997). 151 22. .................Doing case studies and writing reports - Turner, Ireland, Krenus & Pointon (2009). 165 23. .................................................Presentation skills: talks and posters - Zeegers et al (2007) 19224. .............The monitor role: managing information through critical thinking - Quinn et al (2003) 20625. ..................Revising, editing, proofreading and presenting written work - Manalo et al (2009). 244

.......................................................................3 Innovation and invention 25231. .................................................Generating effective corporate innovation - Roberts (1978). 25232. ............................Disruptive technologies: Catching the wave - Bower & Christensen (1995). 264 33. ............................................Key devices and the chronology of invention - De Bono (1974). 27434. ..............................................................................................How we play - Time (2003) 30035. ............................Bomb, book and compass: the great secrets of China - Winchester (2008). 31836. ............................................Domestic and industrial technology [in China] - Temple (2007). 33137. ..............................................................................The quartz revolution - Landes (2000). 395

........................................4 Eco-innovation and sustainable development 43041. ............................Climate change: The nine reasons why business must care - le Pla (2006). 43042. ......................................................................................Social enterprise - Visser (2009). 44243. ................Sony: 'Entertaining the world: caring for the environment' - Rowledge et al (1999). 457

.......................................................................5 The New Zealand context 48351. ..Why are New Zealand entrepreneurs not necessarily wealth creators? - Frederick et al (2002) 48352. .................................Earthquake shock absorbers and the Britten motorcycle - Riley (1995). 49053. .......................................................................Inventions from the shed - Hopkins (1999). 51454. .............Global Entrepreneurship Monitor Aotearoa New Zealand - Frederick & Chittock (2006) 526

.......................................................6 Enterprising techniques and tactics 53261. ..............................................................................................Networking - Burke (2008) 53262. ..............................................................................Creativity - Bolton & Thompson (2003) 54263. ...............................................................The new intrapreneurial spirit - Pinchot III (1985) 559 64. ................................................................................The art of starting - Kawasaki (2004) 59565. .................................................................................................Exit routes - Lang (2001) 62266. ............................................Leading a technology venture to success - Dorf & Byers (2004) 642 67. ...................................................Will the fish bite? [the micro-market test] - Mullins (2004) 66768. .................Second thoughts on the entrepreneurial myth - Nodoushani & Nodoushani (2000). 695

...............................................................7 Reflecting on learning and life 70371. .......................................................................................Shock treatment - Henry (1983) 70372. ..................................................Tom's story: an overflowing bucket - Rath & Clifton (2004) 75273. ........................................A very intimate conclusion: Grandpa's cottage - Spackman (2009) 768

Introduction to the readingsI have taught the course BSNS 5391 Innovation and Entrepreneurship since February 2010. I know now who my students are, what they think they want from the course, and what I think they need.

Accordingly, I present here a set of recommended readings that complement the course textbook: Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia-Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.

The course Innovation and Entrepreneurship is a compulsory first year Bachelor of Business course. From my experience, many of the students do not think initially that a course - or textbook- on entrepreneurship has strong relevance for their studies. Many students aspire to be employed in what they perceive to be the safety and more financially rewarding environment of a corporate. Consequently, I ensure that I address the theme of corporate entrepreneurship, intrapreneurship, and internal new venturing early in the course. See, for instance, the readings by Pinchot (1985) and Roberts (1978). Certainly, these topics are are introduced very much earlier than is usual in an entrepreneurship course. The topic is left until Chapter 16 in Frederick and Kuratko (2010), for instance.

Secondly, my course is as much about innovation as entrepreneurship. Therefore, I present a variety of readings illustrating histories of inventions. I expect some surprise from students when they contrast de Bono's (1974) Eurocentric chronology of inventions with the 3000 years of Chinese inventions described summarised by Temple (2007) and Winchester (2008) arising from the extraordinary expeditions to China of Cambridge University scientist Joseph Needham during World War II.

The major first assignment for the course is based on a case study exploring how Life Cycle Management (LCM) was introduced into the design and manufacturing processes of a New Zealand-based office furniture manufacturer, Formway. So students discover the notion of organisational innovation in the course: innovation in the way that an organisation carries out its processes. Another example of organisational innovation describes how Sony in Europe operationalised the slogan 'Entertaining the world: caring for the environment’ in response to a very poor rating by a consumer magazine regarding its ‘green’ credentials Rowledge et al (1999).

My course takes the principal role in the Unitec business degree programme of introducing students to the importance of identifying and developing their personal talents and academic competencies. Consequently, there are several references to the Gallup StrengthsFinder instrument that they undertake (Buckingham & Clifton (2001), Bolton & Thompson (2004b), Rath (2007). In contrast, Thorne's (1989) attributes of the general manager is presented for those seeking the higher echelons of a corporate career.

I also include some stimulating examples of reflective writing. Henry's (1983) reflection on her first two days’ experience as a Harvard MBA student should reassure many of my students as they recognise that the stress, anxiety, and hard work they will incur in their programme of tertiary study is normal! I tell my students that because we are a small, ignorable country on the edge of the world, they must work HARDER than Harvard MBA students to make their mark on the world and help their employers become internationally competitive! So what if they do call my course Stress 101 !!!

Finally, my recent excursion into the world of data mining my students' end-of-semester grades revealed that my students can improve substantially their overall level of academic

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success through developing their formal writing competences. Consequently, I have recommended readings on writing case study reports (Turner et al, 2009), presenting talks (Zeegers et al, 2009), developing critical thinking (Quinn et al, 2010), editing (Manalo et al, 2009), and communicating in Global English (McAlpine, 1997). I hope these examples will encourage them to engage more deeply into the resources available (textbooks, online resources, coaching services) to improve their generic academic literacies.

Some readers may be surprised at the level and age of the readings presented. My students are an EXTREMELY diverse bunch. At one extreme, I have young students (early 20s) who are 'tertiary pioneers' for their families. They are the first members from their family to attend a university-level course. At the other extreme, I have extremely competent senior students on exchange visits from European and American universities who need to be presented with more challenging activities than they would normally experience on a first-year course.

Most of the readings are from my personal po.fessorial library. They reflect my bias towards technology-based entrepreneurship. They include an ecletic sample of advanced professional scholarly texts (Dorf & Byers, Rowledge et al), self-development (Buckingham and Clifton, Spackman, Burke, Thorne), and beautifully illustrated ‘coffee-table’ books (de Bono, Time Magazine, Temple) My intention is to sensitize my students to the near four decades of my autodidactic bookish learning beyond my textbook days as a university student. There is - intentionally - just one 'real' academic journal article - by Nodoushani and Nodoushani (2000). I consider that this one article - well studied - is enough for this first year level course. Furthermore, the texts give plentiful journal references anyway for students to ‘follow their nose’ to pursue the curiosities that I hope I have raised.

Peter MellalieuMt Albert

December 2010

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BibliographyBolton, B., & Thompson, J. (2003). Creativity. In The Entrepreneur in Focus (pp. Ch. 10,

pp. 99-112). London: Thomson.

Bolton, B., & Thompson, J. (2004b). Identifying the entrepreneur. In Entrepreneurs: Talent, temperament, technique (2nd ed., pp. Ch 2, pp. 42-81). Oxford: Butterworth Heinema.

Bower, J., & Christensen, C. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review, January-February 1995(Reprint 95103), 43-53.

Buckingham, M., & Clifton, D. O. (2001). StrengthsFinder: The questions you are asking. In Now, Discover Your Strengths (1st ed., pp. 119-167). Free Press.

Burke, S. (2008). Networking. In Fashion Entrepreneur (pp. 36-41). Burke Publishing.

De Bono, E. (Ed.). (1974). Key devices and the chronology of invention. In Eureka!: how and when the great inventions were made: an illustrated history of inventions from the wheel to the computer (pp. 216-235). London: Thames & Hudson.

Dorf, R. C., & Byers, T. H. (2004). Leading a technology venture to success. In Technology Ventures: From Idea to Enterprise (1st ed., pp. 437-457). McGraw-Hill Science/Engineering/Math.

Frederick, H., Carswell, P., Chaston, I., Thompson, J., Campbell, J., & Pivac, A. (2002). Why are New Zealand entrepreneurs not necessarily wealth creators? In Bartercard New Zealand Global Entrepreneurship Monitor 2002 (pp. 32-34). Auckland: New Zealand Centre for Innovation & Entrepreneurship/Unitec Institute of Technology.

Frederick, H., & Chittock, G. (2006). Executive summary. In Global Entrepreneurship Monitor Aotearoa New Zealand, Research Report Series (Vol. 4, pp. 9-11). Auckland: New Zealand Centre for Innovation & Entrepreneurship/Unitec Institute of Technology.

Henry, F. W. (1983). Shock treatment. In Toughing It Out at Harvard: The Making of a Woman MBA (1st ed., pp. 9-55). Putnam Publishing Group.

Hopkins, J. (1999). Introduction: Angling for safety (Janet). In Inventions from the Shed (pp. 6-12,58-59,106-107). HarperCollins New Zealand.

Time (2003) How we play. In Great Inventions: Geniuses, Gadgets and Gizmos: Innovations in Our Time (pp. 154-167). Time.

Kawasaki, G. (2004). The art of starting. In The art of the start: the time-tested, battle-hardened guide for anyone starting anything (pp. 3-26). Portfolio.

Landes, D. S. (2000). The quartz revolution. In Revolution in Time: Clocks and the Making of the Modern World (Revised and Enlarged Edition., pp. 364-395). Belknap Press.

Lang, J. (2001). Exit routes. In The High-Tech Entrepreneur's Handbook: How to Start and Run a High-Tech Company (1st ed., pp. 370-385). Financial Times.

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Manalo, E., Wong-Toi, G., & Bartlett-Trafford, J. (2009). Revising, editing, proofreading and presenting written work (Appendix D). In The business of writing: written communication skills for business students (3rd ed., pp. 158-162). North Shore, NZ: Pearson Education New Zealand.

McAlpine, R. (1997). Global English: A secret code. In Global English for Global Business (pp. 5-15). Longman.

Mullins, J. (2004). Will the fish bite? [the micro-market test]. In The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (pp. 25-50). FT Press.

Nodoushani, O., & Nodoushani, P. A. (2000). Second thoughts on the entrepreneurial myth. The International Journal of Entrepreneurship and Innovation, 1(1), 7-12. doi:10.5367/000000000101298469

Pinchot III, G. (1985). The new intrapreneurial spirit. In Intrapreneuring: Why you don't have to leave the corporation to become an entrepreneur (pp. 3-31). New York: Harper & Row.

le Pla, R. (2006, May). Climate change: The nine reasons why business must care. New Zealand Management, 53(3), 26-35.

Quinn, R. E., Faerman, S. R., Thompson, M. P., & McGrath, M. M. (2003). The monitor role: managing information through critical thinking. In Becoming a Master Manager: A Competing Values Approach (3rd ed., pp. 105-134). Wiley.

Rath, T. (2007). Your themes of talent. In StrengthsFinder 2.0 (1st ed., pp. 15-30). Gallup Press.

Rath, T., & Clifton, P. D. O. (2004). Tom's story: an overflowing bucket. In How Full Is Your Bucket? Positive Strategies for Work and Life (pp. 66-77). Gallup Press.

Riley, B. (1995). Earthquake shock absorbers and the Britten motorcycle. In Kiwi ingenuity: A book of New Zealand ideas and inventions (pp. 130-132; 140-142; 151-158). Auckland: AIT Press.

Roberts, E. B. (1978). Generating effective corporate innovation. In M. J. Exelbert (Ed.), Innov-aha!-tion: or, how to make new things happen, Innovation/Technology Review (pp. 1-10). Cambridge, Mass: MIT Press.

Rowledge, L. R., Barton, R. S., & Brady, K. S. (1999). Sony: Operationalising the slogan 'Entertaining the world: caring for the environment'. In Mapping the journey: Case studies in strategy and action toward sustainable development (pp. 129-150, 22, 262). Sheffield, UK: Greenleaf.

Spackman, K. (2009). A very intimate conclusion: Grandpa's cottage. In The Winner's Bible: Rewire your brain for permanent change (pp. 243-256). Atlanta, GA: The Winner's Institute.

Temple, R. K. G. (2007). Domestic and industrial technology. In The Genius of China: 3,000 Years of Science, Discovery and Invention (3rd ed., pp. 9-13, 84-135, 278-281). Andre Deutsch.

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Thorne, P. (1989). The attributes and qualities of the new general manager. In The New General Manager: Confronting the Key Challenge of Today's Organization (pp. Ch 2., p. 8-26). London: McGraw-Hill Companies. Retrieved from http://www.amazon.com/New-General-Manager-Confronting-Organization/dp/0077070836

Turner, K., Ireland, L., Krenus, B., & Pointon, L. (2009). Doing case studies and writing reports. In Essential Academic Skills (Revised., pp. 125-148). Melbourne, Australia: Oxford University Press. Retrieved from http://openlibrary.org/b/OL10135765M/Essential-Academic-Skills

Visser, W. (2009). Social enterprise. In Landmarks for Sustainability: Events and Initiatives That Have Changed Our World (pp. 108-115). Sheffield: Greenleaf. Retrieved from http://www.greenleaf-publishing.com/productdetail.kmod?productid=2766

Winchester, S. (2008). Prologue. In Bomb, Book and Compass: Joseph Needham and the Great Secrets of China (pp. 1-10). Viking Books.

Zeegers, P., Deller-Evans, K., Egege, S., & Klinger, C. (2007). Presentation skills: talks and posters. In Essential Skills for Science and Technology (pp. 165-175). Melbourne, Australia: Oxford University Press. Retrieved from http://www.oup.com.au/titles/higher_ed/media_studies/9780195558319

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