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Seite 1 Version 1.0 10.04.23 - United Internet Media AG
Environment Planningwithout TGP®
SociodemographicalTargeting
TGP®
Target Group CPM in € Net Reach in %
Significant Increase of Efficiency and Reach with TGP®
Compared campaign planning for a target group women aged 30-49 years interested in health with a budget of each 100,000 Euro
Source: AGOF internet facts 2008-III, Planning Tool TOPResults including targeting wastage
Target Group CPM reduced by a multiple using TGP®
Reach tripled with constant budget by using TGP®
Seite 2 Version 1.0 10.04.23 - United Internet Media AG
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Reach Special Interest TGP®
Advertising Impact in Indices ROI in Indices
TGP®-Campaigns are more effective and efficient
Average increase of advertising impact and return on investment using TGP®
Source: Media Research United Internet Media, average growthrates from UIM-case studies on advertising impact of TGP® ROI based on increase of advertising impact vs. employed budget
A multitude of case studies shows:
TGP®-Campaigns achieve a higher advertising impact
ROI: advertising effect per employed Euro increases significantly
Seite 3 Version 1.0 10.04.23 - United Internet Media AG
Case Study – Campus by Marc O‘Polo
Customer: Marc O‘Polo Industry: Textiles Media agency: handled directly by client Duration of campaign: 01.11.06 – 21.11.06 Target group:
WEB.Milieu™ Smart Independents
WEB.Milieu™ Young Explorers
Raise classic advertising parameters such as awareness and advertising recall. Furthermore to increase traffic at the Campus online shop by Marc O'Polo.
Customer
Creatives and Targeting for this campaign Leaderboard + MPU WEB.Milieu™ Smart Independents WEB.Milieu™ Young Explorers
Objective
Realisation
Seite 4 Version 1.0 10.04.23 - United Internet Media AG
Marc O'Polo was able to visibly increase awareness, sympathy and advertising recall for its Campus brand with TGP target groups Smart Independents and Young Explorers by accurately addressing the trend conscious, online affine portal users with WEB.Milieus TM. Furthermore, the campaign resulted in a significant increase in all of the image characteristics.
Case Study – Campus by Marc O‘Polo - Results
Results
Increase Rate of Awareness, Sympathy and Recall with WEB.Milieu™
Sympathy Prompted Awareness
7.0 %
16.9 %14.0 %
20.8 %
0 %
10 %
20 %
…
50 %
+ 141 %
+ 49 %
Advertising Recall
49.4 %
66.2 %
+ 34 %60 %
70 %
ReferencePoint
Final LevelWEB.Milieu™
ReferencePoint
Final LevelWEB.Milieu™
ReferencePoint
Final LevelWEB.Milieu™