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Agenda
• Overview • Outsourcing • Vendors Partners• Writing a Spec • Tools • Q&A
Choose Wisely
Day 1Product Operations Marketing Admin Plant
Legal
Accounting
LaunchProduct Operations Marketing Admin Plant Design Equipment Domain Legal Office
Development
Software Hosting Accounting Janitorial
Post FundingProduct Operations Marketing Admin Plant Design Equipment Domain Legal Office
Development Software Hosting Accounting Janitorial
Analytics PR Insurance Food
Sales Investors
SEO/PPC
Outsourcing
Core Competencies
• Ideas • Planning • Modeling (Kind of)• Go to Market • Development (maybe)
Non Core Competencies
• Bookkeeping/Acct • Legal • Cloud Services (AWS,
Google) • Banking • Insurance• Office
Supplier Life Cycle
Choosing Vendors
• Know what you need• Ask for and Check references – Your size/stage of company
Managing Vendors
• Clear Expectations • Regular Milestones • Regular checkins• End dates • Review
Firing Vendors
• Every relationship will end… • Outgrow • Business Changes • Poor Performance
Partners
• Understand your Partners Motives –Microsoft Example
• Positioning in the market gaps –Be where the partners want to go–Be easy to integrate into their message
(solution not product)
How the VC’s See It
• Looking at how effectively $$$ are spent • Strong CTO w/ some outsourcing is fine • Hybrid model is OK IF you can manage
it… • How much does an Engineer raise your
enterprise value?
Writing a Spec
• Version Control – Track Changes– Date/Owner/Last Version
• Abstract – Introduction, summary – Terminology
• Customer profile
• Features
• Mobile/App
• Commerce
• Reporting
• Dashboard
• Data Fields
• Outside data sources / APIs
• Q&A
• Notes and Competitive products/apps
Tools
• Stitch – capturing & annotating screenshots • Evernote or OneNote – unstructured data, searchable • Balsamiq – making wireframes • PowerPoint – first place to program • Snagit & Camtasia – capture screen demo, narrate and edit• Fiverr.com – online creative services, voiceover • WalkMe.com – step by step web tool• HelloBar.com – simple A/B Testing
• Dave Parker –
www.dkparker.com
@DaveParkerSEA