EXPO REPORTDelivering you a quality audience ready to shop

THE 2015 MUNDELLA EVERYWOMAN EXPO

Perth’s biggest event for women cements its position as the premier destination for females seeking fashion, beauty, health, gourmet foods and a fun shopping day out.

Visitors were ready to shop, with over 92% planning to purchase gifts or items for themselves at the 2015 Expo.

87% of exhibitors were satisfied with the Show’s overall performance, while 88% of visitors intend to visit again next year.

The Expo continues to attract a strong audience, with over 10,000 women attending in 2015.

With a combined event spend by visitors during the event of $2.3 million, it’s obvious why 250+ Perth companies select the Mundella EveryWoman Expo as an integral part of their annual marketing mix.

*All statistics compiled by independent research company, Omnyfy

• 81.5% are aged 25 - 64 years.

• $92,800 is the average household income.

• 98.6% of attendees are female.

• 51% attend with friends, 41% attend with family, 4% attend with their partner.

• 32.4% are professionals, 26.5% are administrators, 10.4% have home duties, 7.2% are studying, 6.8% are retired, 6.2% are tradespeople, 6.2% are business owners.

_____________Married with kids

________________Married/Defacto

____________________________Single

___________________In a relationship

______________________Single parent

________________Separated with kids

Visitor Profile QUALITY VISITORSATTEND

32.7%

23.6%

19.7%

17.1%

4.5%

2.3%%

Visitor Status

VISITORS’ READY TO

SHOP

To spend time with family/friends

To have an enjoyable day out

To gather information

To get ideas for personal development

To purchase from stallholders

To buy gifts

To watch fashion parades

Reasons for attendance & satisfaction level

Regularly shop for retail therapy

Planning overseas travel

Take health supplements

Get manicures & pedicures

Attend a gym

See a beautician

Workout with a personal trainer

Visitor interests

99.5%

96.8%

96.3%

92.9%

92.9%

90.0%

89.9%

63%

56%

41%

39%

38%

36%

11%

76%

70%

50%

41%

FOOD & WINE

BEAUTY & COSMETICS

HOME & HOMEWARES

JEWELLERY

71%

53%

46%

35%

HEALTH & WELLBEING

FASHION & ACCESSORIES

TRAVEL

ENTERTAINMENT

VISITOR PRODUCT DEMAND

LIFESTYLE/ADULT PRODUCTS ADVISORY SERVICES

22%

19%

8%

CAREERS & EDUCATION PHOTOGRAPHY

20%

16%

MATERNITY & BABY

EXHIBITORS GET

RESULTS

•95% of exhibitors rate the event as “important” or “very important” to their business, an increase of 8% on the 2014 Expo.

•87% of exhibitors were “satisfied” to “very satisfied” with the event results, an increase of 2% on the 2014 Expo.

•$10,483 is the average ROI generated by exhibitors, an increase of 3% on the 2014 event.

97%

95%

91%

90%

84%

87%

Spreading a message

Generating brand awareness

Launching new products

Quality of visitors

Total number of visitors

Overall Show satisfaction

High exhibitor satisfaction

A comprehensive and targeted marketing campaign is implemented to reach women with an interest in fashion, beauty, health, gourmet foods and fitness.

This proven campaign delivers quality buyers with money to spend on their shopping day out with friends.

The strategic advertising campaign includes:

Prime time TV advertising with a high TARP rating, reaching over 51% of Perth females aged 25 - 64.

Comprehensive Show website with over

38,000 visits in the week leading up to the

Show.

eDM marketing to the EveryWoman

Club, now with 26,500 members.

Social marketing via Facebook, reaching

over 99,500 Perth females.

Mainstream radio advertising across key Perth FM stations reaching 55% of Perth females aged 25 - 64.

32-page Shopping Guide magazine distributed to all visitors at the Show.

PR & marketing to local magazines, radio stations and TV programs.

TARGETED MARKETING

F

JOIN THE EXPO IN 2016

p: 1300 636 602 or 03 9276 5512 e: sandragiannone@eea.net.auw: everywomanexpo.com.au

FRIDAY 17 - SUNDAY 19 JUNE 2016PERTH CONVENTION & EXHIBITION CENTRE