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8/6/2019 SecuTech 09report En
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POST SHOW
REPORT
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OrganizerA&S Group, organizer o SecuTech Expo, is an integrated media company ounded in 1991.
It is an industry observer in multiaceted security markets electronic security, inormation
security and re saety.
To promote security businesses and industry development, A&S Group provides diversied
promotional channels and integrated marketing services or clients to create unparalleled
publicity power.
International promotional channels include 10 magazines, our Web sites, trade shows and
themed events. Through our services, we connect buyers and suppliers.
Sponsors
SecuTech Taipei.
Global Digital Surveillance Forum Asia.
Ino Security Taipei.
Media houses and associated supporters
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Show OverviewOne Show, Maximum Benefts: SecuTech Expo 2009
SecuTech Expo 2009 was the largest show in its 12-year history. The show had more than
700 exhibitors and increased net foor space by 7 percent to 15,000 square meters. It was held
at the Taipei World Trade Center Nangang or the rst time, rom April 22 to 24.
The show eatured a range o themed pavilions,
including CCTV/Digital Surveillance; Access Control/
Biometrics; Intrusion Alarm; Integrated Solutions;
China and Korea. Four new pavilions were added,
including Key Components; Residential Security;
Network & Communication and Security Services &
Guarding. The pavilions allowed security proessionals
to identiy mutual growth opportunities and develop a
competitive edge.
Exhibitors at SecuTech Expo 2009 came rom 20
countries worldwide. Their oerings were diverse,
including surveillance, access control and alarm solutions.Attendance reached 22,252 visitors, who could choose rom 94 dierent seminars and
orums. SecuTech Expo 2009 included electronic security, inormation security and re saety.
The annual Global Digital Surveillance Forum Asia ocused on IP & Intelligence Future
Landscape o Surveillance, encompassing nine seminars rom global international players such
as Panasonic System Solutions and Axis Communications.
The show was international in scope, making it an added attraction.
The rst CompoSec the only international expo or components in security technologies
and applications was held concurrently with SecuTech. CompoSec completes the security
supply chain, covering a spectrum o key components ranging rom chipsets and modules to
subsystems and embedded sotware.
A&S Group President and SecuTech Organizer Parson Lee said, This years SecuTech Expo
not only highlights quality products or sourcing, but extracts the most important components
and parts that determine the uture development o security at CompoSec.
Show gross scale:30,050
Show net scale: 15,000Exhibitors: 700
Visitors: 22,252International visitors: 2,545
Conference attendees: 9,992
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SecuTech 2009 AchievementsShowground Size
(Unit: Square meters)
Exhibitors
(Unit: Companies participating)
Visitors(Unit: Number o people)
International Visitors(Unit: Number o people)
SecuTech experienced 10
times growth in scale, taking
up both foors o its new
venue, the Nangang Taipei
World Trade Center.
The increase o exhibitors
proves SecuTech to be among
the most representative
exhibitions in the world.
More visitors consider
SecuTech as a must-attend
exhibition, with products rom
local and international brands
at one venue.
International visitors make
SecuTech a yearly destination
to source and purchase the
latest security products.
10 times growth1998: 3,000
2009: 30,050
7.8 times growth1998:90
2009: 700
3.6 times growth1998: 6,242
2009: 22,252
4.5 times growth1998:562
2009: 2,545
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SecuTech Captures WorldwideAttention with TargetedPromotional Materials
Unl i ke mos t med ia compan ies ,
A&S produces continuous promotions
throughout the year or SecuTech Expo!
With access to 10 magazines and its own
Web sites, this multiaceted player reaches
out in countless ways to new exhibitors
and buyers.
Print Publicity
All 10 A&S Magazines
circulated worldwide
11 leading security
publications: CIPA (Exposec),
Clean India Journal/Buildotech, Detektor,
Essecome, EURO Security, Fire & Security
Today, Hi-Tech Security Solutions, IndiaSAFE,
Security Focus, Security Today and Zastita
56,000 directlymailed invitations
sent four times
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Multifaceted MarketingExposure at Global Exhibitions
15 shows: IFSEC, ISC West, KES, Exposec, ISF, AFSE, Security 2008, ISAF, Essen, IFSEC
India, Intersec, Sicurezza, Security & Saety Technologies XIII Intl Forum, Pragoalarm/Pragosec
and Security Show
Online Exposure34 online fiers sent
Two Web sites promotingSecuTech Expo 2009: SecuTech.
com, ASmag.com
26 online banners on global
security Web sites serving Bosnia
and Herzegovina, Brazil, Croatia,
Czech Republic, Germany, India,
Italy, Japan, Kosovo, Macedonia,
Montenegro, Russia, Serbia,
Singapore, Slovenia, South Arica,
Sweden, United Arab Emirates,
United Kingdom and United States
Google, Yahoo searchkey words linking toSecuTech Expo 2009
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Visitor AnalysisTotal Attendance: 22,252Visitor attendance grew 10% compared to 2008
International attendance reached 2,545
International Visitor AnalysisVisitors by Region
Business Nature
Purchase Authority
Visiting Purpose
Main Area o Interest
Countries RepresentedTop 1 Japan
Top 2 Korea
Top 3 Malaysia
Top 4 ChinaTop 5 SingaporeTop 6 Hong KongTop 7 United StatesTop 8 IndiaTop 9 ThailandTop 10 Philippines
Asia65%
Europe 14%
Americas 10%
Middle East 6%Oceania 3% 2% Arica
IP CameraDVR
Camera
Management Sotware
Access Control Card
NVRSpeed Dome
Video Server
Biometrics
Locks
Alarm Detector
Video Doorphone
Alarm Control Panel
Display Device
Intercom
Components
Other
Distributor/Dealer/Wholesaler
Manuacturer
Importer
System Integrator
Installer
Exporter
Rep. Oce
Engineering Consultant
Project Planner
Designing
Other
Overseas Branch
36%
28%
28%
15%
6%
6%
2%
5%
4%
4%
2%
1%
FinalDecision53%
Approval 30%
Suggesting 14%3% Not Involved
54%
51%
33%
25%
23%
8%
2%
Find ODM/OEM opportunities
Find distribution/dealership opportunities
Collect market inormaiton
Purchase or source products
Find joint-venture partners
Attend international conerences
Other
67%
57%
54%
48%
43%
37%36%
32%
30%
20%
19%
17%
17%
17%
12%
7%
6%
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Visitor Insight
SecuTech Expo 2009 welcomed visitors rom all corners o the globe. Despite the economic
downturn, 22,252 visitors packed the foors throughout the three-day event. Attendance was up aremarkable 10% compared to 2008, with 2,545 international visitors making their way to Taipei.
As the largest international security exhibition in Asia, SecuTech Expo 2009 oered a
comprehensive platorm that went beyond product sourcing and networking. Targeted seminars
and conerences updated security proessionals on developments in digital surveillance,
component technology and home automation.
Ive been invited to many security shows all over the world, but
SecuTech is the best o all.
Frank Cerny, Owner o Elnika (Czech Republic)
The show is proessionally managed and a vast amount o inormation
is provided at the show.
Pramoud Rao, Managing Director at Zicom Electronic Security Systems (India)
I never miss the SecuTech trade show. It is a well-represented show,
with suppliers and manuacturers rom all over the world.
Jonathan Ngow, General Manager at AETOS Security Management (Singapore)
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Seminars and ConferencesThe 8th Global Digital Surveillance ForumIP & Intelligence Future Landscape o Surveillance
As users seek superior and cost-eective video solutions, IP and intelligent devices oer
value-added unctionality, which was the ocus o 2009's Global Digital Surveillance Forum Asia.
Total Attendance:1,062
Prime Sponsors
Sponsors
Business Nature
Audience Analysis
Job Title
2009
MIS 5%
R&D31%
17% SalesManagement 13%
Marketing 13%
Purchase 9%
Engineering 7%
Other 3% 1% Rep. Oce
Manager42%
Sta 21%
Technician/R&D 19%
Owner/General Manager 15%
Other 3%
Manuacturer
R&D
System Integrator
Distributer/Dealer/Wholesaler
Engineering Consultant/Project Planner
Importer
Consultant
Installer
Rep. Oce
Exporter
29%
26%
18%
10%
9%
7%
6%
4%
4%
3%
By Department
1% Risk Management
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Seminars and ConferencesCompoSec is the rst exhibition dedicated to components in security, as components drive
product innovation. It included proessional seminars with major component suppliers on the
latest product trends.
Total Attendance:1,020
Prime Sponsors
Sponsors
Business Nature
Manuacturer
Exporter
Importer
Rep. Oce
Distributor/Dealer/Wholesaler
System Integrator
R&D
Engineering Consultant
76%
24%
14%
5%
5%
5%
52%
10%
Electronic Components
Image Sensors
Compression
Optical Components
Storage
Transmission
Embedded Sotware
Housing
Other
52%
33%
29%
14%
19%
19%
19%
5%
38%
Audience Analysis
Component Breakdown
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Exhibition HighlightsAccess Control/Biometrics PavilionThis section included booths rom HID Global, Rosslare and UWC. The latest innovations in
access control and proximity cards were on display or interested buyers.
CCTV/Digital Surveillance PavilionThis pavilion contained the widest selections o surveillance products in the industry. Exhibitors
included Videotec, Pelco, Panasonic System Solutions Company, Innova and Tamron.
Integrated Solutions PavilionUniting all solution providers together under one roo, SecuTech delivers comprehensive security
solution to discerning buyers.
Alarm PavilionA total security solution requires a great alarm system. For SecuTech 2008, prominent alarm
companies rom around the world exhibited, including OYL and Rosslare.
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Event HighlightsKeynote Speech
SecuTech Expo invited security giants to share
how they manage despite a slow economy. Gert van
Iperen, President o Bosch Security Systems, spoke
on Riding the Waves o Change Surviving the
Storm.
Grand Opening CeremonyCelebrating 12 years o SecuTech, SecuTech 2009 kicked with Parson Lee, President o A&S
Group. Other distinguished guests came rom the Taiwan Legislative Yuan, the Ministry o the
Interior, the City o Taipei and the National Fire Agency.
Asian Manuacturer SummitTo create dialogue between Asian manuacturers
and global buyers, A&S Internationaland A&S Asia
hosted an Asian Manuacturer Summit. Panelists
were Gert van Iperen, President o Bosch Security
Systems; Pramoud Rao, Managing Director or
Zicom Electronic Security Systems; Andreas Kupka, CEO o ABUS Security-Center; Surajit
Biswas, Director o Vendor and Business Development or ADI Global Distribution; and John
Honovich, ounder o IPVideoMarket.info. Topics included sourcing products and OEM/ODM
partner selection.
International Buyers GalaTo celebrate SecuTech Expo 2009, A&S Group organized an opening reception dinner. With
guests rom around the world, ood and live entertainment were provided.
Country HoursBuyer groups were organized or new Country Hour networking sessions. Asian suppliers
met with buyers rom Japan, Turkey, Singapore and Vietnam to discuss business opportunities.
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Concurrent Shows
Taiwans Only Inormation Security Exhibition
iSecuTech is the only proessional security show in Taiwan. Combining exhibitions and orum
sessions, iSecuTech united inormation security players in Taiwan and around the globe.
Scale 45 exhibitors with 80 booths attracted 6,217 visitors
Major Exhibitors BSi, IBM and many others
Forums40 proessional orum sessions over three days totaling 5,257 audience
members
Springboard or Exploring the Asian Fire & Saety Market
Fire & Saety Taipei is Taiwans only exhibition ocusing on the ire and industrial saety
market. It is divided into three sections: Fire & Saety, Construction Fire Saety and Industrial
Saety. The exhibition brings together ire and saety proessionals to share inormation and
create more business opportunities.
Scale 70 exhibitors with 130 booths oering countless re security products
Major Exhibitors Notier, HOCHIKI, 3M and many others
Forums 20 seminars over three days totaling 1,613 attendees
2009
2009
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Organizer:
Supporter: Ho Chi Minh City Department of Public Security
Ho Chi Minh City Department of Fire Prevention & Protection
Ministry of Public Security
General Department of Police
Date: September 17-19, 2009
Venue: Saigon Exhibition & Convention Center
Ho Chi Minh City, Vietnam
Group
Exhibition!
Explore New Business Opportunities in Ho Chi Minh City
TheLargestandMost Professional
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April 21-23, 2010
TWTC Nangang, Taipei, Taiwan
Security Powerhousein Asia
SecuTech Expo has been the most effective meeting place for
Asian manufacturers and global buyers since 1998, facilitating
countless business deals and partnerships.
Organizer: Group
SecuTech,
2010The 13th International Exhibition for Total Security Solutions Electronic Security, Components, Fire & Safety and Info Security