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Ray Stanton
Executive Global Head, Business Continuity,
Security and Governance, BT
Security and the younger generation.Orlando April 2010
Agenda/ topics covered
Understand why the debate?
How it scares us? Some examples…
Highlighting challenges
Hypocrites?
Declarative living, ambient intimacy and
ambient exposure
What does it actually mean in reality as
threats?
Conclusion
2
Introducing BT Group and its lines of business
• Over 112,000 people delivering
service to more than 170
countries
• In the year end 31 March 2009 BT
Group Revenue was £21,390
Million
• For more information please visit
www.bt.com/aboutbt
Group CEO: Ian Livingstone Group CFO: Tony Chanmugam
BT Group plc
BT Operate
Operates and manages
BT‟s network & BT customers
from all lines of business
CEO: Roel Louhoff
BT Design
BT‟s R&D Research
Facilities & “Design Factory”
servicing all lines of business
CEO: Al Noor Ramji
BT Retail
IT and Comms
services in the UK
CEO: Gavin Patterson
BT Wholesale
Carrier and
infrastructure services globally
CEO: Sally Davis
Openreach
Provision of fair and equal network access
CEO: Steve Robertson
BT Global Services
Provision of networked IT
services globally
CEO: Hanif Lalani
Group strategy & operations
Customer
relationships
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Now tell me – what do you see?
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The Power of Four
This is the first time in many countries histories there have been
four different generations working side-by-side in the workplace
(we work longer and start younger).
Remember when, (if you are old enough!!), when older workers
were the bosses and younger workers did what was asked of
them, no questions asked. There were definite rules as to how
the boss was treated and how younger workers treated older
workers.
No longer: Roles today are all over the place and the rules are
being rewritten daily!
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The Generation timeline
1922-1945 (88-65)
The Veterans
1922-1945
The Veterans
1946-1964 (64-46)
Baby Boomers
1922-1945
The Veterans
1946-164
Baby Boomers
1965-1980 (45-30)
Generation X
Where do you fit? *Or Echo Boomers, Millennials
1922-1945
The Veterans
1946-164
Baby Boomers
1965-1980
Generation X
1981-2000 (29-10)
Generation Y*
*Gen Y & Z age groups are a bone of contention among the experts, who argue as an example that the first
gen Zs were born as early as 1991 (making the oldest now 17) or as late as 2001 (so the oldest is seven!).6
Understand why the debate?
Unsure and scared of the unknown
Who exactly are the younger generation?
Why
Language
Culture
Demands
Speed of learning
Expectations
Pushing our boundaries!
Or just benefiting from them???????
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Who are Generation Y (Gen „Y‟)?
Generation Y refers to a specific cohort of individuals born from
1981 to 2000 (Harvard Business School), while others mark the
beginning of Generation Y* in in 1978 or 1981 (Wikipedia)
However this means they all agree that, the majority of Generation
Y (Gen Y) free time is spent living an online lifestyle
Sometimes referred to as:
‘ Digital Natives’
(And then we have Gen Z, Gen i, iGeneration)8
Gen Y: example key statistics
*In a survey of college students in the US by Junco and Mastrodicasa
(2007):
97% own a computer
94% own a mobile phone
76% use Instant Messaging (15% logged on 24/7)
34% use websites as their primary source of news
28% author a blog and 44% read blogs
49% download music using peer-to-peer file sharing
75% of college students have a Facebook account
60% own some type of portable music and/or video device such as an
iPod
*This is still the most relevant and upto date study conducted of this age group10
So what does this mean?
Workplace Characteristics
The Veterans Baby Boomers Generation X Generation Y
Work Ethic and Values Hard work
Respect Authority
Sacrifices
Adheres to rules
Workaholics
Work Efficiently
Crusaders
Personal Fulfilment
Desire Quality
Eliminate the Task
Self Resilience
Want structure &
direction
Sceptical
What's next??
Multitasking
Tenacity
Goal Orientated
Entrepreneurial
Work is….. An obligation Exciting adventure A difficult challenge
A contract
A means to an end
Fulfilment
Leadership style is Directive
Command and Control
Consensual
Collegiate
All the same
Challenge others
Ask why
TBD
Interactive style Individual Team Player
Loves to have meetings
Entrepreneur Participative
Communications Formal
Memo
In person Direct
Immediate
Non combative
Voice mail
Messages that motivate Experience is respected You are valued
You are needed
Do it your way
Forget the rules
You will work with other
bright creative people
Work and family life Never the twain shall
meet
No balance
Work to live
Balance Balance
Adapted from work by Greg Hammill at Farliegh Dickinson University (Vancouver) „Mixing & matching four generations‟
http://www.fdu.edu/newspubs/magazine/05ws/generations.htm
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Now apply those characteristics to this example
Based on these traits, think about how words, commands,
conversations, requests are received differently.
When a Boomer says to another Boomer, “We need to get the
report done,” it is generally interpreted by the Boomer as an order,
it must be done and done now.
However, when a Boomer says to a Gen Yer, “This needs to be
done,” the Yer hears an observation, not a command, and may or
may not do it immediately.
Now think of that as a security policy on usage………………make
it relative to them!
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Making it relative……
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Collaboration Driving Future Business growth
“The simple truth is that the most adaptive, agile, and responsive
companies are almost always the most in touch.
The companies that are the most in touch tend to be the most
collaborative.
And the most collaborative – the companies that are the best at
creating, finding, and reapplying great ideas – are those that
sustain growth over the long term”
A. G. Lafley, Procter and Gamble CEO
(Wikinomics, p.110)
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Social web as a driver of change
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But ……….
These highlight challenges and solutions forimplementing and using them safely in the workplace:
while
Demonstrating business value and creating anenvironment for young talent to grow and want to staywith us.
16
But are we as organisations hypocrites?
We:
Exploit Facebook for recruitment and looking at individuals
Advertise on Virtual Life to sell to the younger generation
Research to determine trends and social patterns to exploit for
marketing opportunities.
17
What does this actually mean in reality as threats?
Agility to keep up is poor
Behind the curve in exploiting opportunities while debating the threats
Disappearing boundaries accelerating at an alarming pace
Convergence of external and internal applications
Data Leakage threat is high
Personal (physical and virtual) threats increased.
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Public
Personal
Private
Political/
Professional
Fuzzy boundaries
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Declarative living and ambient intimacy
“The mundane is powerful, the quotidian defines us. Do I care
that you ate peas for dinner? Not really. But if you share a quick
recipe I might appreciate it.
Does anyone really want to live in a world where all we talk about
is work? Where the only language we speak is that of the MBA?
Me - I prefer a little monkey business, because play drives
productivity. That‟s ambient intimacy.”
James Governor
http://redmonk.com/jgovernor/2007/06/14/ambient-intimacy-from-picking-fleas-to-eating-peas/
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An example of one persons friends wheel!
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Find a way to communicate……….
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Find ways to make it work
Moodles – styles of education
Listen
Engage
Never, ever, say No! they will just go round you.
Participate
Embrace
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In conclusion
We must remain agile!
We must work with and educate them and let them educate us!
We must embrace the younger generation needs – this willaccelerate innovation!
It is a challenge but not a threat!
To retain talent we must listen to their expectations, recognisethem, help them grow!
Remember this, one thing is certain, we are all the previousyounger generation!!
So embrace change now.25
Thankyou
www.bt.com/security
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