Securities and Exchange Commission

of Pakistan

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• SECP established under the SECP Act, 1997 became operational in 1999 as successor to the Corporate Law Authority

• It is mandated to administer and enforce laws pertaining to;

• Corporate sector• Capital market• Non-Bank Finance Companies (NBFC) sector• Insurance sector

• SECP Act 1997 lays down oversight (Policy Board) and internal structure (Commission) of SECP

SECP

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INVESTOR EDUCATION PROGRAM

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Investor Education: Financial Inclusion

Share of Population with Formal Financial Access (%)

14% in Pakistan (Lowest in the Region)

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Regional ComparisonIndicator Pakistan Turkey Bangladesh Thailand

Population 187,000,000

73,722,988 158,570,000 66,870,000

# of Investors

194,000 (.13%)

4,132,704 (5.6%)

2,804,629 (1.77%)

3,050,000 (4.6%)

Insurance Penetration

0.7% 1.28% 0.94% 4.1%

# of CIS Unit Holders

140,000 (.075%)

3,626,017 (4.9%)

N/A 1,550,000 (2.3%)

Participants of Pension Funds

2,000 (.001%)

2,638,310 (3.6%)

N/A 3,400,000 (5.1%)

Savings Rate

13.8% 12.7% 19% 30.7%

Literacy Rate

56% 90.8% 48.8% 93.5%

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180 MillionPopulation

30 MillionInternet Users

15 MillionMobile Web Users

11 MillionGlobal ranking is 27

2 Million9th most visited website

16.7%

6.1%

36%InternetPenetration

FacebookPenetration ofTotal Population

Facebook Penetration of Internet Users

PAKISTAN20th largest countryon internet

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Youth,School& College students

Non Reside

nt Pakista

ni

Salaried Class

Traders andBusinessme

nProfessionals

TARGET MARKET

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INVESTOR EDUCATION PROGRAMObjectives

I. Educate and create awareness amongst general public about saving and investment including financial planning and budgeting

II. Increase awareness about the financial markets (capital market, non-banking financial and insurance sectors) and how to go about making an investment

III. Educate target groups about different financial products; risks involved; rights and responsibilities and investor protection services

IV. Build investor confidence in capital market, non-banking financial and insurance sectors.

9INVESTOR EDUCATION PROGRAM LOGO

10PROGRAM NAME & TAGLINE

Jama PunjiJamapunji, an urdu word meaning “all savings”. The term is mostly used in connotation of lifelong savings of an individual. The mid age group of the target audience take this word as life-long savings and the younger group identifies the term as savings till date.

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FEATURES OF IEP Under the IEP, education would be imparted through:

Digital Means :

Web Portal

Mobile Applications

SMS

Social Media

Physical Interaction

Seminars, Investor Days, Workshops

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WEB PORTALThe Web Portal, through subscription by participants, shall be a source of data to tap potential investors and deepen the capital market of Pakistan.The Web Portal shall be interactive, user friendly and dynamic.Some of the features of the Web Portal include the following:• Public/ Private Member Area • Education Center • Mock Trading Platform• Risk Profiler & Scam Meter• Quizzes & Games• Publications• News & Alerts• Live Chat Window• Media Center (Documentaries, Videos, Webcasts & Podcasts)• Poll and Surveys

SMS SHORT CODE/MOBILE PLATFORM

• PTA approved mobile short code service in multi language• connect with existing/potential investors & insurance consumers• promote investor & insurance education awareness & protection campaign.• provide a platform to report complaints.• Investor alerts/notifications/news

Digital Means

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MOBILE APPLICATIONS

Mobile applications shall be developed and made available to registered users. Features include:• Scam meter• Branch locator• Verification of market participants• Games

SOCIAL MEDIA

• Investor Education Web Page Setup & Design• Facebook , Twitter & LinkedIn Page Management • Promotional activities • Placement of digital advertisements

Digital Means

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Seminars / Conferences/ Lecture Series/ Quizzes/ Competitions targeting the following:◦ General public, Corporate Institutions, Clubs, Associations, etc.◦ Students of universities and schools

Physical Means

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Service Desk system has been developed for recording, monitoring and resolving investor complaints and enquires.

All online complaints are recorded in the system and automatic confirmation in shape of complaint number is generated and communicated to the complainant.

Facilitation officers are available between 9am to 5pm on working days to respond to any query.

SECP Service Desk

Presentation Name/ Company Name:

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Phone No: 051- 111- 117 – 327

For online complaints, visit

www.secp.gov.pk/servicedesk

SECP Service Desk

Presentation Name/ Company Name:

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THANK YOU