66  

SECTION C. INFORMATION ABOUT THE RESOURCES OF THE PROGRAM C-01. Library holdings and other learning resource tools. Library Catalog Holdings Related to PR (within the past 20 years) Library Holdings Catalog Holdings There are more than 230 books and videos related to PR held by the library within the past 20 years. There are many more materials more broadly related to the field of communications. Electronic Resources The library has access to the databases Communication & Mass Media Complete, ABI/Inform Global and Business Source Complete, which index serials related to PR. These indexes allow researchers to locate records to articles related to PR. Other databases related to PR include Academic Search Complete, LexisNexis Academic and Hospitality & Tourism Index. Specialized demographic and marketing information can be found in the databases MRI+ (MediaMark Online) and Local Market Audience Analyst. Serial Holdings There are more than 280 electronic or print serials (e.g., magazines, journals) related to PR. More broadly, there are approximately 7,227 serials related to communications and journalism. Other Learning Resource Tools Chat and Text Reference Services PR students can chat or text with a librarian from Loyola University New Orleans or through a consortium of librarians from the Association of Jesuit Colleges & Universities 24/7. Interlibrary Loan Materials not directly held by the library can be requested through a free interlibrary loan service. Library Instruction Librarians provide individual consultations and classroom instruction on library resources. There were at least 28 library instruction sessions taught for the School of Mass Communication in the 2012-2013 academic year. Librarian Liaison Through the Librarian Liaison program, a librarian partners with each academic unit. Librarian Liaisons connect students, faculty and staff to library resources and services. They provide customized collection development and support services for each department. Malia Willey, associate professor and instruction coordinator, has served as the Librarian Liaison to the School of Mass Communication since 2011.

  67  

Online Research Guides Library resources are collocated and annotated online by subject area. For example:                            http://researchguides.loyno.edu/masscommunication There are also guides customized for particular courses:                            http://researchguides.loyno.edu/cat.php?cid=37788 For an example of a research guide for a PR course, see:                            http://researchguides.loyno.edu/cmmna418rogers There are also tutorials on searching databases, requesting an interlibrary loan and more. List of Library Holdings, J. Edgar & Louise S. Monroe Library, Loyola University New Orleans Allen, C., Kania, D., & Yaeckel, B. (1998). Internet world guide to one-to-one Web marketing. New York: Wiley Computer Pub. Allison, M., & Kaye, J. (1997). Strategic planning for nonprofit organizations: A practical guide and workbook. New York: Wiley. Alsop, R. (2004). The 18 immutable laws of corporate reputation: Creating, protecting, and repairing your most valuable asset. New York: Free Press. Annenberg/CPB Project. (1995). News writing. S. Burlington, VT: Annenberg/CPB Collection. Anthonissen, P. F. (2008). Crisis communication: Practical PR strategies for reputation management and company survival. London: Kogan Page. Antin, T. (1993). Great print advertising: Creative approaches, strategies, and tactics. New York: J. Wiley. Austin, J. E. (2000). The collaboration challenge: How nonprofits and businesses succeed through strategic alliances. San Francisco: Jossey-Bass Publishers. Baker, L. W. (1993). The credibility factor: Putting ethics to work in public relations. Homewood, IL: Business One Irwin. Banks, S. P. (2000). Multicultural public relations: A social-interpretive approach. Ames: Iowa State University Press. Bardhan, N., & Weaver, C. K. (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. New York: Routledge. Barr, C., & Weiss, A. (2012). Million dollar web presence: Leverage the web to build your brand and transform your business. New York: Entrepreneur Press. Barry, P. (2008). The advertising concept book: Think now, design later: a complete guide to creative ideas, strategies and campaigns. New York: Thames & Hudson.

  68  

Bateson, J. (2008). Building hope: Leadership in the nonprofit world. Westport, CT: Praeger. Batra, R., & David Shepard Associates. (1999). The new direct marketing: How to implement a profit-driven database marketing strategy. Baum, M. (2003). Soft news goes to war: Public opinion and American foreign policy in the new media age. Princeton, NJ: Princeton University Press. Beal, A., & Strauss, J. (2008). Radically transparent: Monitoring and managing reputations online. Indianapolis, IN: Wiley. Benthall, J. (1993). Disasters, relief and the media. London: I.B. Tauris. Berinsky, A. J. (2004). Silent voices: Public opinion and political participation in America. Princeton, NJ: Princeton University Press. Bird, W. L. (1999). Better living: Advertising, media and the new vocabulary of business leadership, 1935-1955. Evanston, IL: Northwestern University Press. Blake, G., & Bly, R. W. (1997). The elements of copywriting: The essential guide to creating copy that gets the results you want. New York: Macmillan USA. Bland, M., Theaker, A., Wragg, D., & Institute of Public Relations (Great Britain). (2000). Effective media relations. London: Kogan Page. Block, S. R. (2004). Why nonprofits fail: Overcoming founder's syndrome, fundphobia, and other obstacles to success. San Francisco: Jossey-Bass. Bodnar, K., & Cohen, J. L. (2012). The B2B social media book: Become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more. Hoboken, NJ: Wiley. Book, A. C., & Schick, C. D. (1997). Fundamentals of copy & layout. Lincolnwood, IL: National Textbook Co. Bowen, S. A., Rawlins, B., & Martin, T. R. (2012). An overview of the public relations function. New York: Business Expert Press. Boyle, R. (2006). Sports journalism: Context and issues. London: SAGE. Bray, I. M. (2008). Effective fundraising for nonprofits: Real-world strategies that work. Berkeley: Nolo. Breakenridge, D. (2008). PR 2.0: New media, new tools, new audiences. Upper Saddle River, NJ: FT Press. Bronfman, C., & Solomon, J. (2012). The art of doing good: Where passion meets action. San Francisco: Jossey-Bass. Bryson, J. M. (1995). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achivement. San Francisco: Jossey-Bass.

  69  

Bryson, J. M. (2011). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. San Francisco: Jossey-Bass. Burcher, N. (2012). Paid, owned, earned: Maximizing marketing returns in a socially connected world. London: Kogan Page. Burton, B. (2007). Inside spin: The dark underbelly of the PR industry. Crows Nest, NSW: Allen & Unwin. Carlson, G. (2000). Total exposure: Controlling your company's image in the glare of the business media explosion. New York: American Management Association. Carver, J. (1997). Boards that make a difference: A new design for leadership in nonprofit and public organizations. San Francisco: Jossey-Bass. Chait, R., Ryan, W. P., Taylor, B. E., & BoardSource (Organization). (2005). Governance as leadership: Reframing the work of nonprofit boards. Hoboken, NJ: John Wiley & Sons. Chester, C. (1998). Working in public relations: How to gain the skills and opportunities for a career in PR. Oxford: How to Books. Close, A. (2012). Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge. Cockrum, J. (2011). Free marketing: 101 low and no-cost ways to grow your business, online and off. Hoboken, NJ: Wiley. Cody, S., & Harte, R. (2003). What's keeping your customers up at night?: Close more deals by selling to your client's pain. New York: McGraw-Hill. Coombs, W. T., & Holladay, S. J. (2007). It's not just PR: Public relations in society. Malden, MA: Blackwell Pub. Corporation for National Service (U.S.). (2001). A guide to working with the media. Washington, DC: Corp. for National Service. Courtney, R. (2002). Strategic management for voluntary nonprofit organizations. London: Routledge. Crutchfield, L. R., & Grant, H. M. L. (2008). Forces for good: The six practices of high-impact nonprofits. San Francisco: Jossey-Bass. Crutchfield, L. R., & Grant, H. M. L. (2012). Forces for good: The six practices of high-impact nonprofits. San Francisco: Jossey-Bass. Culbertson, H. M. (1993). Social, political, and economic contexts in public relations: Theory and cases. Hillsdale, NJ: L. Erlbaum. Cushion, S. (2012). The democratic value of news: Why public service media matter. New York: Palgrave Macmillan.

  70  

Cutlip, S. M. (1994). The unseen power: Public relations, a history. Hillsdale, N.J: Erlbaum Associates. Cutlip, S. M. (1995). Public relations history: From the 17th to the 20th century: the antecedents. Hillsdale, NJ: Erlbaum. D.E. Visuals (Firm). (1996). Public relations. Sunrise, FL: DE Visuals. Davis, J. (2000). A guide to web marketing: Successful promotion on the net. London: Kogan Page. Dempsey, K. (2009). The accidental library marketer. Medford, NJ: Information Today. Dezenhall, E., & Weber, J. (2007). Damage control: Why everything you know about crisis management is wrong. New York: Portfolio. Diggs-Brown, B. (2013). The PR styleguide: Formats for public relations practice. Australia: Wadsworth Cengage Learning. Dowd, N., Evangeliste, M., & Silberman, J. (2010). Bite-sized marketing: Realistic solutions for the overworked librarian. Chicago: American Library Association. Drucker, P. F., & Peter F. Drucker Foundation for Nonprofit Management. (1993). The five most important questions you will ever ask about your nonprofit organization: Participant's workbook : the Drucker Foundation self-assessment tool for nonprofit organizations. San Francisco: Jossey-Bass. Durham, S. (2010). Brandraising: How nonprofits raise visibility and money through smart communications. San Francisco: Jossey-Bass. Earl, S., & Waddington, S. (2012). Brand anarchy: Managing corporate reputation. London: Bloomsbury. Egger, R., & Yoon, H. (2004). Begging for change: The dollars and sense of making nonprofits responsive, efficient, and rewarding for all. New York: HarperBusiness. Entman, R. M. (2003). Projections of power: Framing news, public opinion, and U.S. foreign policy. Chicago: University of Chicago Press. Ewen, S. (1996). PR!: A social history of spin. New York: Basic Books. Fine, A. H. (2006). Momentum: Igniting social change in the connected age. San Francisco: Jossey-Bass. Fitzpatrick, K., & Bronstein, C. (2006). Ethics in public relations: Responsible advocacy. Thousand Oaks, CA: SAGE Publications. Foster, J., & Institute of Public Relations (Great Britain). (2001). Effective writing skills for public relations. London: Kogan Page.

  71  

Fox, V. (2012). Marketing in the age of Google: Your online strategy is your business strategy, revised and updated. Hoboken, NJ: John Wiley & Sons. Friedenberg, R. V. (1997). Communication consultants in political campaigns: Ballot box warriors. Westport, CT: Praeger. Fritz, B., Keefer, B., & Nyhan, B. (2004). All the president's spin: George W. Bush, the media, and the truth. New York: Simon & Schuster. Funk, T. (2011). Social media playbook for business: Reaching your online community with Twitter, Facebook, Linkedin, and more. Santa Barbara, CA: Praeger. Gabay, J. J. (1996). Copywriting. Chicago, IL: NTC Pub. Group. George, A. M., & Pratt, C. B. (2012). Case studies in crisis communication: International perspectives on hits and misses. New York: Routledge. Gettins, D. (2000). The unwritten rules of copywriting: A guide to better press, poster, TV, radio and Web site advertising. London: Kogan Page. Gillin, P., & Schwartzman, E. (2011). Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships. Hoboken, NJ: Wiley. Goldman, J. (2013). Going social: Excite customers, generate buzz, and energize your brand with the power of social media. New York: American Management Association. Goodman, B., Goodman, R. D., Soenens, M., Rushkoff, D., Ark Media (Firm), WGBH (Television station : Boston, Mass.), & PBS Home Video. (2004). The persuaders. Alexandria, VA: PBS Home Video. Goodman, G. F. (2012). Engagement marketing: How small business wins in a socially connected world. Hoboken, NJ: Wiley. Gower, K. K. (2003). Legal and ethical restraints on public relations. Prospect Heights, IL: Waveland Press. Gower, K. K. (2007). Public relations and the press: The troubled embrace. Evanston, Ill: Northwestern University Press. Gregory, K. (2004). Winning clients in a wired world: Seven strategies for growing your business using technology and the Web. Hoboken, NJ: John Wiley. Hagel, J., & Armstrong, A. (1997). Net gain: Expanding markets through virtual communities. Boston: Harvard Business School Press. Hall, S. (2011). The social wave: Why your small business is wiping out with social media and how to fix it. Irvine, CA: Entrepreneur Press. Harden, L., & Heyman, B. (2011). Marketing by the numbers: How to measure and improve the ROI of any campaign. New York: AMACOM-American Management Association.

  72  

Harding, J. (2008). Alpha dogs: The Americans who turned political spin into a global business. New York: Farrar, Straus, and Giroux. Harvard business review on nonprofits. (1999). Boston: Harvard Business School Press. Hasen, J. (2012). Mobilized marketing: How to drive sales, engagement, and loyalty through mobile devices. Hoboken, NJ: Wiley. Hayden, B. (2012). Pinfluence: The complete guide to marketing your business with Pinterest. Hoboken, NJ: Wiley. Heath, R. L. (1994). Management of corporate communication: From interpersonal contacts to external affairs. Hillsdale, NJ: Erlbaum. Henry, R. A. (1995). Marketing public relations: The hows that make it work. Ames: Iowa State University Press. Herman, R. D. (1994). The Jossey-Bass handbook of nonprofit leadership and management. San Francisco: Jossey-Bass. Hernon, P., & Matthews, J. R. (2011). Listening to the customer. Santa Barbara, CA: Libraries Unlimited. Herzbrun, D. (1997). Copywriting by design: Bringing ideas to life with words and images. Lincolnwood, IL: NTC Business Books. Holden, G. (2008). Go Google: 20 ways to reach more customers and build revenue with Google business tools. New York: AMACOM. Holiday, R. (2012). Trust me, I'm lying: The tactics and confessions of a media manipulator. New York: Portfolio. Holloman, C., & Adeyeri, E. (2012). The social media MBA: Your competitive edge in social media strategy development & delivery. Chichester, West Sussex, UK: Wiley. Holsti, O. R. (2008). To see ourselves as others see us: How publics abroad view the United States after 9/11. Ann Arbor: University of Michigan Press. Holtz, S. (1999). Public relations on the Net: Winning strategies to inform and influence the media, the investment community, the government, the public, and more!. New York: AMACOM. Holtz, S. (2002). Public relations on the Net: Winning strategies to inform and influence the media, the investment community, the government, the public, and more!. New York: AMACOM. Holzner, S. (2009). Facebook marketing: Leverage social media to grow your business. Indianapolis, IN: Que. Howe, F. (1997). The board member's guide to strategic planning: A practical approach to strengthening nonprofit organizations. San Francisco: Jossey-Bass Publishers.

  73  

Hudson, M. (2005). Managing at the leading edge: New challenges in managing nonprofit organizations. San Francisco: Jossey-Bass. Hutchison, T. W. (2013). Web marketing for the music business. Burlington, MA: Focal Press. Internal Revenue Service, United States. (2000). Customer satisfaction: Working to put service first. Washington, DC: Dept. of the Treasury, Internal Revenue Service. Isikoff, M., & Corn, D. (2006). Hubris: The inside story of spin, scandal, and the selling of the Iraq War. New York: Crown Publishers. Jackall, R., & Hirota, J. M. (2000). Image makers: Advertising, public relations, and the ethos of advocacy. Chicago, IL: University of Chicago Press. Johnston, M. W., & Zeff, R. L. (1999). The nonprofit guide to the Internet: How to survive and thrive. New York: Wiley. Jordan, R. R., & Quynn, K. L. (2002). Planned giving workbook. Hoboken, NJ: John Wiley & Sons. Kabani, S. H. (2012). The zen of social media marketing: An easier way to build credibility, generate buzz, and increase revenue. Dallas, TX: Benbella Books. Karp, R. S., & Library Administration and Management Association. (2002). Powerful public relations: A how-to guide for libraries. Chicago: American Library Association. Kearns, K. P. (2000). Private sector strategies for social sector success: The guide to strategy and planning for public and nonprofit organizations. San Francisco: Jossey-Bass Publishers. Keillor, B. D. (2007). Marketing in the 21st century. Westport, CT: Praeger. Kelly, K. S. (1998). Effective fund-raising management. Mahwah, NJ: Lawrence Erlbaum Associates. Kendall, K. E. (1995). Presidential campaign discourse: Strategic communication problems. Albany: State University of New York Press. Kirp, D. L. (2003). Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, MA: Harvard University Press. Klein, K. (2004). Fundraising in times of crisis. San Francisco: Jossey-Bass. Klein, K. (2007). Fundraising for social change. San Francisco: Jossey-Bass, a Wiley Imprint. Klein, W. (2008). All the presidents' spokesmen: Spinning the news, White House press secretaries from Franklin D. Roosevelt to George W. Bush. Westport, CT: Praeger. Koenig, B. L. (2004). Going global for the greater good: Succeeding as a nonprofit in the international community. San Francisco: Jossey-Bass. Kolster, T. (2012). Goodvertising: Creative advertising that cares. London: Thames & Hudson.

  74  

Kull, S., & Destler, I. M. (1999). Misreading the public: The myth of a new isolationism. Washington, DC: Brookings Institution Press. Laermer, R., & Prichinello, M. (2003). Full frontal PR: Getting people talking about you, your business, or your product. Princeton: Bloomberg Press. Landskroner, R. A. (2002). The nonprofit manager's resource directory. New York: Wiley. Laughlin, F. L., & Andringa, R. C. (2007). Good governance for nonprofits: Developing principles and policies for an effective board. New York: AMACOM. Leboff, G. (2011). Sticky marketing: Why everything in marketing has changed and what to do about it. London: Kogan Page. Ledingham, J. A., & Bruning, S. D. (2000). Public relations as relationship management: A relational approach to the study and practice of public relations. Mahwah, NJ: L. Erlbaum. Lerbinger, O. (2006). Corporate public affairs: Interacting with interest groups, media, and government. Mahwah, NJ: Lawrence Erlbaum. Levine, M. (2003). A branded world: Adventures in public relations and the creation of superbrands. Hoboken, N.J: J. Wiley. Lewis, H. G. (2002). Effective e-mail marketing: The complete guide to creating successful campaigns. New York: AMACOM. Lewis, H. G., & Murphy, J. (1998). Cybertalk that sells. Lincolnwood (Chicago), IL: Contemporary Books. Light, M. (2011). Results now for nonprofits: Purpose, strategy, operations, and governance. Hoboken, NJ: John Wiley & Sons. Light, P. C. (2004). Sustaining nonprofit performance: The case for capacity building and the evidence to support it. Washington, DC: Brookings Institution Press. London, J. P., & C.A.C.I., Inc. (2008). Our good name: A company's fight to defend its honor and get the truth told about Abu Ghraib. Washington, DC: Regnery Pub. Mackenzie, M. A. (2007). Courting the media: Public relations for the accused and the accuser. Westport, CT: Praeger. Mackiewicz, W. W. (2008). Winning the war of words: Selling the war on terror from Afghanistan to Iraq. Westport, CT: Praeger Security International. Malefyt, T. W., & Morais, R. J. (2012). Advertising and anthropology: Ethnographic practice and cultural perspectives. New York: Berg Publishers. Marlow, E., & Sileo, J. (1996). Electronic public relations. Belmont: Wadsworth Pub. Co.

  75  

Martin, C. (2011). The third screen: Marketing to your customers in a world gone mobile. Boston: Nicholas Brealey Pub. Mathews, B. (2009). Marketing today’s academic library: A bold new approach to communicating with students. Chicago: American Library Association. McDougall, J. S. (2012). #tweetsmart. Beijing: O'Reilly. McLaughlin, T. A. (2006). Nonprofit strategic positioning: Decide where to be, plan what to do. Hoboken, NJ: J. Wiley & Sons. Melewar, T. C. (2008). Facets of corporate identity, communication, and reputation. Abingdon, Oxon, UK: Routledge. Mickey, T. J. (2003). Deconstructing public relations: Public relations criticism. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers. Middleberg, D. (2001). Winning PR in the wired world: Powerful communications strategies for the noisy digital space. New York: McGraw-Hill. Miller, D., & Dinan, W. (2008). A century of spin: How public relations became the cutting edge of corporate power. London: Pluto Press. Molenaar, C. (2013). The End of Shops: Social Buying and the Battle for the Customer. Farnham: Ashgate Publishing Ltd. Moon, M., & Millison, D. (2000). Firebrands: Building brand loyalty in the Internet age. Berkeley, CA: Osborne/McGraw-Hill. Moore, R. L., Farrar, R. T., & Collins, E. (1998). Advertising and public relations law. Mahwah, NJ: Erlbaum. Morris, T., & Goldsworthy, S. (2008). PR - a persuasive industry?: Spin, public relations, and the shaping of the modern media. Basingstoke, England: Palgrave Macmillan. Moss, D., Verčič, D., & Warnaby, G. (2000). Perspectives on public relations research. London: Routledge. Murphree, V. (2006). The selling of civil rights: The Student Nonviolent Coordinating Committee and the use of public relations. New York: Routledge. Murphy, T. (2000). Web rules: How the Internet is changing the way consumers make choices. Dearborn, IL: Dearborn. Nadin, M., & Zakia, R. D. (1994). Creating effective advertising: Using semiotics. New York: Consultant Press. Neff, D. J., & Moss, R. C. (2011). The future of nonprofits: Innovate and thrive in the digital age. Hoboken, NJ: Wiley. Nicholas, T. (1993). The complete guide to nonprofit corporations. Dearborn, MI: Enterprise.

  76  

Noor, A.-D. H. S., & Hendricks, J. A. (2012). Social media: Usage and impact. Lanham, MD: Lexington Books. O'Leary, S., Sheehan, K., & Lentz, S. (2011). Small business smarts: Building buzz with social media. Santa Barbara, CA: Praeger. Osterland, E. A. (2012). Power entertaining: Secrets to building lasting relationships, hosting unforgettable events, and closing big deals from America's 1st master sommelier. Hoboken, NJ: Wiley. Ostrander, S. A. (1995). Money for change: Social movement philanthropy at Haymarket People's Fund. Philadelphia, PA: Temple University Press. Ott, J. S., & Dicke, L. A. (2012). The nature of the nonprofit sector. Philadelphia, PA: Westview Press. Padua, D. (2012). Trust, social relations and engagement: Understanding customer behaviour on the Web. Basingstoke: Palgrave Macmillan. Parsons, P. (2003). A manager's guide to PR projects: A practical approach. Mahwah, NJ: Lawrence Erlbaum. Parsons, P. (2008). Ethics in public relations: A guide to best practice. London, UK: Kogan Page. Peck, D. T. (2011). Think before you engage: 100 questions to ask before starting a social media marketing campaign. Indianapolis, IN: Wiley Pub. Peithman, S., & Offen, N. (1999). The Stage directions guide to getting and keeping your audience. Portsmouth, NH: Heinemann. Peithman, S., & Offen, N. (1999). The Stage directions guide to publicity. Portsmouth, NH: Heinemann. Pesmen, S. (1998). Writing for the media. Lincolnwood, IL: NTC Business Books. Pinsdorf, M. K. (1999). Communicating when your company is under siege: Surviving public crisis. New York: Fordham University Press. Pitcher, G. (2003). The death of spin. Chichester: Wiley. Pointer, D. D., & Orlikoff, J. E. (2002). The high-performance board: Principles of nonprofit organization governance. San Francisco, CA: Jossey-Bass. Potts, K. (2007). Web design and marketing solutions for business websites. Berkeley, CA: Friends of Ed. Powell, G. R., Groves, S., & Dimos, J. (2011). ROI of $ocial media: How to improve the return on your social marketing investment. Singapore: John Wiley & Sons.

  77  

Powell, W. W., & Steinberg, R. (2006). The nonprofit sector: A research handbook. New Haven: Yale University Press. Prince, R. A., & File, K. (1994). The seven faces of philanthropy: A new approach to cultivating major donors. San Francisco: Jossey-Bass. Prodromou, T. (2012). Ultimate guide to Linked in for business: How to get connected with 130 million customers in ten minutes. Irvine, CA: Entrepreneur Media. Prodromou, T. (2013). Ultimate guide to Twitter for business: Generate quality leads using 140 characters, instantly connect with 300 million customers in 10 minutes, discover 10 Twitter tools that can be applied now. Irvine, CA: Entrepreneur Press. Ramsey, G., & Mayar, V. (2011). Digital impact: The two secrets to online marketing success. Hoboken, NJ: John Wiley & Sons, Inc. Rappaport, S. D. (2011). Listen first!: Turning social media conversations into business advantage. Hoboken, NJ: John Wiley & Sons. Renz, P. S. (2007). Project governance: Implementing corporate governance and business ethics in nonprofit organizations. Heidelberg: Physica-Verlag. Rich, F. (2006). The greatest story ever sold: The decline and fall of truth from 9/11 to Katrina. New York: Penguin Press. Ries, A., & Ries, L. (2002). The fall of advertising and the rise of PR. New York: HarperBusiness. Ross, B., & Segal, C. (2002). Breakthrough thinking for nonprofit organizations: Creative strategies for extraordinary results. San Francisco: Jossey-Bass. Rothschild, S. (2012). The non nonprofit: For-profit thinking for nonprofit success. Hoboken, NJ: John Wiley & Sons. Rowan, W. (2002). Digital marketing: Using new technologies to get closer to your customers. London: Kogan Page. Ryan, D., & Jones, C. (2011). The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page. Sachs, M. L. (2011). The changing MO of the CMO: How the convergence of brand and reputation is affecting marketers. Burlington, VT: Gower. Safko, L. (2012). The social media bible: Tactics, tools, & strategies for business success. Hoboken, NJ: Wiley. Salzman, J. (1998). Making the news: A guide for nonprofits and activists. Boulder, CO: Westview Press. Sant, T. (2012). Persuasive business proposals: Writing to win more customers, clients, and contracts. New York: AMACOM Books.

  78  

Saul, J. (2011). The end of fundraising: Raise more money by selling your impact. San Francisco, CA: Jossey-Bass. Schutz, A., & Sandy, M. G. (2011). Collective action for social change: An introduction to community organizing. New York: Palgrave Macmillan. Schwartz, E. I. (1997). Webonomics: Nine essential principles for growing your business on the World Wide Web. New York: Broadway Books. Scott, D. M. (2012). Real-time marketing & PR: How to instantly engage your market, connect with customers, and create products that grow your business now, revised and updated. Hoboken, NJ: John Wiley & Sons. Scott, D. M., & Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly. Hoboken, NJ: John Wiley & Sons. Scott, P. R., & Jacka, J. M. (2011). Auditing social media: A governance and risk guide. Hoboken, NJ: Wiley. Scudder, V., & Scudder, K. (2012). World class communication: How great CEOs win with the public, shareholders, employees, and the media. Hoboken, NJ: Wiley. Seitel, F. P., & Doorley, J. (2012). Rethinking reputation: How PR trumps marketing and advertising in the new media world. New York: Palgrave Macmillan. Semple, E. (2012). Organizations don't tweet, people do: A manager's guide to the social web. Hoboken, NJ: John Wiley & Sons. Seybold, P. B., & Marshak, R. T. (1998). Customers.com: How to create a profitable business strategy for the Internet and beyond. New York: Times Business. Shaw, M. (2012). Copywriting: Successful writing for design, advertising, and marketing. London: Laurence King. Sheldrake, P. (2011). The business of influence: Reframing marketing and PR for the digital age. Chichester, West Sussex: Wiley. Sheridan, S. (1999). The things that really matter about writing great copy. Oxford: Essentials. Siess, J. A. (2003). The visible librarian: Asserting your value with marketing and advocacy. Chicago: American Library Association. Silverman, M. G. (2008). Compliance management for public, private, or nonprofit organizations. New York: McGraw-Hill. Smallwood, C., Gubnitskaia, V., & Harrod, K. (2012). Marketing your library: Tips and tools that work. Jefferson, NC: McFarland & Company, Inc., Publishers.

  79  

Smith, R. D. (2003). Becoming a public relations writer: A writing process workbook for the profession. Mahwah, NJ: Lawrence Erlbaum Associates. Sobieraj, S. (2011). Soundbitten: The perils of media-centered political activism. New York: New York University Press. Solis, B. (2011). Engage!: The complete guide for brands and businesses to build, cultivate, and measure success in the new web. Hoboken, NJ: Wiley. Solis, B. (2012). The end of business as usual: Rewire the way you work to succeed in the consumer revolution. Hoboken, NJ: Wiley. Springer, P., & Carson, M. (2012). Pioneers of digital: Success stories from leaders in advertising, marketing, search, and social media. London: Kogan Page. Sriramesh, K., & Verčič, D. (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum. Sriramesh, K., & Verčič, D. (2012). Culture and public relations: Links and implications. New York: Routledge. Stauber, J. C., & Rampton, S. (1995). Toxic sludge is good for you: Lies, damn lies, and the public relations industry. Monroe, ME: Common Courage Press. Stauber, J. C., & Rampton, S. (2002). Toxic sludge is good for you: Lies, damn lies, and the public relations industry. Monroe, ME: Common Courage Press. Stein, D. B., & Kemske, F. (1997). Write on target: The direct marketer's copywriting handbook. Lincolnwood, IL: NTC Business Books. Steinbock, D. (2000). The birth of Internet marketing communications. Westport, CT: Quorum. Sterne, J. (1996). Customer service on the Internet: Building relationships, increasing loyalty and staying competitive. New York: Wiley Computer Pub. Sterne, J. (1999). World Wide Web marketing: Integrating the Web into your marketing strategy. New York: J. Wiley. Straughan, D. M. (2007). Women's use of public relations for Progressive-era reform: Rousing the conscience of a nation. Lewiston: Edwin Mellen Press. Sullivan, L. (2012). Hey whipple squeeze this!: A classic guide to creating great ads. Hoboken, NJ: Wiley. Teegarden, P. H., Hinden, D. R., & Sturm, P. (2011). The nonprofit organizational culture guide: Revealing the hidden truths that impact performance. San Francisco, CA: Jossey-Bass. The nonprofit board answer book: A practical guide for board members and chief executives. (2012). San Francisco, CA: Jossey-Bass. Theaker, A. (2001). The public relations handbook. London: Routledge.

  80  

Tvede, L., & Ohnemus, P. (2001). Marketing strategies for the new economy. Chichester: Wiley. Usborne, N. (2002). Net words: Creating high-impact online copy. New York: McGraw-Hill. Van, B. S. (2012). The conversation company: Boost your business through culture, people and social media. London: Kogan Page. Veloso, M. (2013). Web copy that sells: The revolutionary formula for creating killer copy that grabs their attention and compels them to buy. New York: American Management Association. Vilanilam, J. V. (2011). Public Relations in India: New Tasks and Responsibilities. New Delhi: SAGE India. Waddington, S., & Chartered Institute of Public Relations. (2012). Share this: The social media handbook for PR professionals. Chichester: John Wiley & Sons. Watson, T., & Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research & evaluation. London: Kogan Page. Weber, L. (2011). Everywhere: Comprehensive digital business strategy for the social media era. Hoboken, NJ: Wiley. Weingand, D. E. (1999). Marketing/planning library and information services. Englewood, CO: Libraries Unlimited. Weinstein, S. (1998). The complete guide to fund-raising management. New York: Wiley. Weller, B., & Calcott, L. (2012). The definitive guide to Google AdWords: Create versatile and powerful marketing and advertising campaigns. New York: Apress. WetFeet.com (Firm). (2003). The WetFeet insider guide to careers in advertising and public relations. San Francisco, CA: WetFeet. Wiener, V. (1994). Power communications: Positioning yourself for high visibility. New York: New York University Press. Wilcox, D. L., & Nolte, L. W. (1995). Public relations writing and media techniques. New York: HarperCollins College Publishers. Wilcox, D. L., Ault, P. H., & Agee, W. K. (1995). Public relations: Strategies and tactics. New York: HarperCollins College Publishers. Williams, E. (2012). How 30 great ads were made: From idea to campaign. London: Laurence King Pub. Zemke, R., & Connellan, T. K. (2000). E-service: Twenty-four ways to keep your customers when the competition is just a click away. New York: American Management Association. Zimmerman, J. (2003). Marketing on the Internet: Seven steps to building the internet into your business. Gulf Breeze: Maximum Press.

  81  

Serials

Mass Communication Research

Accept No Substitutes Africa Media Review

African Journal of Information & Communication Technology

Annals of Telecommunications

Argumentation and Advocacy

Association

Association Meetings

Atlantic Journal of Communication

Australian Journal of Communication

Bell Ringer

Brand Reporter

Brandweek

Brazilian Journalism Research Bulletin of the Association for Business Communication

Business Communication Quarterly

Business Communications Review

Campaign

Canadian journal of Communication Catalan Journal of Communication & Cultural Studies

China Business Newswire

China Media Report Overseas

China Media Research

Chinese Journal of Communication

  82  

Communication

Communication and Critical/Cultural Studies

Communication Currents

Communication Education

Communication Journal of New Zealand

Communication Methods and Measures

Communication Monographs

Communication Quarterly

Communication Research

Communication Research Reports

Communication Research Trends Communication Studies

Communication Theory

Communication World Communication, Culture and Critique

Communications - the European Journal of Communication Research

Communications News

Communications of the IBIMA

Communications Technology Communicator

Contemporary Argumentation and Debate : the Journal of the Cross Examination Debate Association

Corporate Communications

Creativity Critical Arts Critical Studies in Mass Communication

  83  

Current Issues and Research in Advertising

Discourse

Discourse & communication

Discourse studies

Display & Design Ideas Electronic Media

Electronics & Communications in Japan. Part 1, Communications Entertainment, Media & Advertising Market Research Handbook

European Advertising & Media Forecast

European Journal of Communication

Event

Florida Communication Journal

Global Media and Communication

Global Media Journal (African Edition)

Global Media Journal (Canadian Edition)

Global Media Journal (Pakistan Edition)

Global Media Journal: (Persian Edition)

Havas SWOT Analysis

Howard Journal Of Communications

Human Communication Research

Interactions: Studies in Communication & Culture

Interactive PR & Marketing News International & Intercultural Communication Annual International Communication Gazette International Journal of Arts Management

  84  

International Journal of Communication

International Journal of Listening

International Journal of Media & Cultural Politics

International Journal of Multimedia & Its Applications

International Journal of Strategic Communication

International Journal on Media Management

Interpublic Group of Cos. SWOT Analysis

Issues in Innovation

Jack O'Dwyer's Newsletter

JCOM : Journal of Science Communication

Journal of Applied Communication Research

Journal of Asian Pacific Communication (Multilingual Matters)

Journal of Business and Technical Communication

Journal of Business Communication

Journal of Communication

Journal of Communication Inquiry

Journal of Community Informatics

Journal of Computer-Mediated Communication Journal of Educational Media: the Journal of the Educational Television Association

Journal of e-Media Studies

Journal of Information & Organizational Sciences

Journal of Interactive Advertising

Journal of Intercultural Communication

Journal of International and Intercultural Communication

Journal of Media Economics

  85  

Journal of New Communications Research

Journal of Nonverbal Behavior

Journal of Organizational Culture, Communications and Conflict

Journal of Public Relations Research

Journal of Sino-Western Communications

Journal of the American Taxation Association Journal of the Communication, Speech & Theatre Association of North Dakota Journal of the Northwest Communication Association

Journal of Writing Research Kaleidoscope: A Graduate Journal of Qualitative Communication Research

Lodz Papers in Pragmatics

Management Communication Quarterly

Marketing and Media Decisions Marketing Event Mass Comm Review

Mass Communication and Society

Media Asia

Media Business

Media Tropes

Mediactive Mediascape : UCLA’s Journal of Cinema and Media Studies

New Jersey Journal of Communication

New Media & Society

New Media Age

New Zealand Marketing magazine

  86  

Nordicom Review

North Staffordshire Advertiser

O'Dwyer's PR Report

Ohio Communication Journal

Omnicom Group, Inc. SWOT Analysis Online Journal of Communication & Media Technologies

Online Journal of Space Communication

PLATFORM: Journal of Media and Communication

Political Communication

PR Newswire Europe (French)

PR Newswire Europe (German)

PR Newswire Europe (Italian)

PR Newswire Europe (Spanish)

PR Week (UK)

Precision Marketing

Print

Prism

PRweek

Psychology of Language and Communication

Public Knowledge

Public Relations Journal

Public Relations Quarterly

Public Relations Research Annual Public Relations Review

  87  

Public Relations Strategist

Public Relations Tactics

Public Relations Techniques That Work Pocketbook

Publicis Groupe SA SWOT Analysis

Quarterly Journal of Speech

RCA Vestnik (Russian Communication Association)

Research Journal of Information Technology

Restaurant Hospitality

Restaurants & Institutions

Rethinking Public Relations

Revista FAMECOS

Revista Romana de Comunicare si Relatii Publice

Rocky Mountain Communication Review

Ryerson Review of Journalism

Saudi Aramco World

Signo y Pensamiento

Southern Communication Journal

Spectra

Speech Communication

Speech Education

Speech Monographs

Speech Teacher

Strategic Advertising Management

Strategies

Styles of Communication

  88  

Successful Promotions

Television Week

Texas Speech Communication Journal The Journal of China Universities of Posts and Telecommunications

Today’s Speech

Transformative works and cultures

Trends in Communication

Visual Communication Quarterly

Vital Speeches International

Western Journal of Communication

Western Journal of Speech Communication World Communication: a Journal of the World Communication Association

WPP Group SWOT Analysis

  89  

C-02. Technological currency of classroom and learning facilities compared to similar academic units

The School of Mass Communication has ample space for classrooms, state-of-the-art computer laboratories and broadcast quality cameras, a studio and other technology. All faculty and staff have laptop computers and iPads. The school operates three state-of-the-art computer labs: rooms 324, 329 and 439. Each computer station has the most current versions of Adobe Creative Suite, Final Cut Pro, Microsoft office and is updated via Software Maintenance Contracts. We also provide access to the online services of AP Stylebook, Rundown creator and Survey Monkey. Each computer laboratory has BenQsh910 overhead projection units and white boards. Each laboratory is equipped with HP 3525 color laser jet printers and has card access capabilities for students to be able to use the laboratories after hours or when the room is not being used for classroom instruction. Room 324 also houses the Epson Stylus Pro 4880 printer used for photography and other high-quality printing needs. Laboratory 324 was renovated in Summer 2012, including new computer tables, chairs, carpet, paint and a whiteboard. In Summer 2013, labs 329 and 439 were renovated similarly. The school also renovated the space used by the university newspaper, The Maroon, and the university magazine, the Wolf, and created a space for multiple platform journalism including broadcast equipment, a green wall and anchor desk. The Shawn M. Donnelley Center for Nonprofit Communications has twelve 13” MacBook Pro laptop computers and 24” Apple Cinema Displays. The room, which is dedicated for work with nonprofit organizations, also has a VPL-SX535 Short Throw XGA Projector for overhead projection and an HP 5225 large-format color laser jet printer. The center was renovated in Summer 2012. The school also has 30 Kodak Zi10 cameras for use in Digital Communications and 14 camera packages, including Panasonic AG-HMC 80, Sennheiser G3 wireless transmitters with ME-4 LAV microphones, Bescor 40 watt camera mount light, Libec H22 fluid head tripod. There are Sennheiser hand-held microphones available to students upon request. That equipment in located on the fourth floor.

  90  

C-03. Budget allocations compared to similar academic units

         Salary  Budget  Actual          FY10-­‐11        FY11-­‐12        FY12-­‐13        FY13-­‐14  

1001/1002/1012-­‐Full-­‐Time  Faculty  Salary:    782,600      860,774      881,251     767,104    1013-­‐Part-­‐Time  Faculty  Salary:    66,500      38,500      49,500     49,000    

1019-­‐Faculty  Stipends:    6,250      8,000      3,000     5,000    1103/1104/1109/1208-­‐Staff  Salary:    115,172      120,162      122,113     123,855    

1501-­‐Temporary  Staff:    450                1920-­‐Student  Assistants  Salary:    9,548      16,444      19,362     12,000    

1099-­‐Deduction  for  unfilled  faculty  positions:                  1199-­‐Deduction  for  unfilled  staff  positions:                  

Salary  Budget  Sum  Total:    $980,520      

$1,043,880      

$1,075,226     956,959                        Operating  Budget   FY10-­‐11   FY11-­‐12   FY12-­‐13   FY  13-­‐14  

Unused  funds  returned  to  University:        (279)          Miscellaneous:    1,269      10,578      -­‐         12,000    

Awards:    311      1,464      1,387     1,500    Bank  Card  Fees:    4      17      -­‐          

Catering,  Entertainment,  Security:    9,453      4,228      3,783     10,000    Computer  Hardware/Software:    3,215      18,690      2,764     3,500    Domestic  Travel/Hotel/Airfare:    18,424      13,100      28,739     30,000    

Fac  Development/Retreats:    2,400      4,414      3,999     4,000    Facility  Improvements:        3,773      13,819     15,000    

Instructional/Books/Periodicals/Reproduction:    8,301      5,480      2,896     3,000    Marketing/Advertisement/Recruitment:    199      1,710      381     1,500    

Membership  Dues/Conf  Registration:    4,225      4,342      5,188     5,000    Mobile  Phone:    1,234      2,885      2,426     3,000    

Office  Supplies/Equipment/Furniture:    1,581      5,577      5,269     5,000    Phone/Phone  Equipment:        350      -­‐            

Postage:    497      934      499     500    Operating  Budget  Sum  Total:    $51,113      $77,263      $71,150      $94,000    

                   

Grand  Total:    

$1,031,633      

$1,121,143      

$1,146,376      

$1,053,959    

  91  

C-04. Scholarships, grants and gifts to the program Nearly all student aid dollars at Loyola University New Orleans are centralized, including merit scholarships and need-based grants. Nearly all students in the School of Mass Communication receive funding from the university. In 2012-2013, students in the school received more than $3 million in student aid, $2,622,573 in scholarships and $890,732 in grants, for a total of $3,513,305. Two hundred twenty-eight students received student aid in 2012-2013. One hundred twenty-five students received grants and 244 received student aid in the form of scholarships and grants. The median scholarship in 2012-2013 was less than the median scholarship in 2011-2012. The median grant was higher in 2012-2013 than in 2011-2012. In 2012-2013 the School of Mass Communication gave $15,000 in scholarships. The median grant was $1,500. Table 9, “Student Aid.”

Scholarships awarded to undergraduates in the unit.

2011 – 2012 2012 – 2013 Total amount of Scholarships from funds controlled by institution $2,897,138 $2,622,573

Total amount of Grants from funds controlled by institution $764,889 $890,732

Total amount of both Scholarships and Grants from funds controlled by institution $3,662,027 $3,513,305

Number of students receiving scholarships from funds controlled by institution 233 228

Number of students receiving grants from funds controlled by institution 123 125

Total number of students receiving scholarships / grants from funds controlled by institution 256 244

Median individual scholarship from funds controlled by institution $13,500 $11,500

Median individual grant from funds controlled by institution $4,600 $6,350

Median individual scholarship / grant from funds controlled by institution $14,950 $14,500

Scholarships awarded to undergraduates in the unit (by unit)

2011 – 2012 2012 - 2013 Total amount of Scholarships from funds controlled by the unit $5,500 $15,000

Number of students receiving scholarships from funds controlled by the unit 18 4

Median individual scholarship from funds controlled by the unit $305.55 $1,500

Scholarships typically awarded for merit. Grants awarded based upon need as identified by completion of the FAFSA.

  92  

C-05. Awards received by students (year, title, organization) AWARDS: (indirect measure) 2012-2013, Finalist, Associated College Press Story of the Year Award, Lucy Dieckhaus, The Maroon

Best in U.S., 1st Place, Public Relations Student Society of America, Dwayne Fontenette, Haley Humiston, Leah Whitlock, Charles La Rock for “Step up, Reach Out” Bateman Campaign New Orleans Press Club, 3rd Place, Best Info Graphic, Precious Esie, The Maroon

New Orleans Press Club, 2nd Place, Best Cartoon, Sydney Barbier, The Maroon

New Orleans Press Club, 3rd Place, Best Editorial, Daniel Quick, The Maroon

New Orleans Press Club, Best Special Session, the Maroon, 2nd Place

Regional award, 4th Place, American Advertising Federation, Ad Team 2013 for “Paint Smarter” Campaign Gold ADDY, 1st Place, Ad Club of New Orleans, Ad Team 2012 for TV Commercial “Speed Date” Best in Show, 1st Place, Ad Club of New Orleans, Ad Team 2012 for TV Commercial “Speed Date” National Best Feature Writing, Top 3, National SPJ Mark of Excellence, Shannon Donaldson, The Maroon Breaking Sports Reporting, 2nd Place, Louisiana/Mississippi Associated Press Managing Editors Award, Karl Gommel, The Maroon Editorial Writing, 3rd Place, Louisiana/Mississippi Associated Press Managing Editors Award, Daniel Quick, The Maroon Feature Writing (small), 3rd Place, SPJ Mark of Excellence Award, Shannon Donaldson, The Maroon General News Reporting (small), 1st Place, SPJ Mark of Excellence Award, Shannon Donaldson, “The Maroon” General News Reporting (small), 2nd Place, SPJ Mark of Excellence Award, Aaren Gordon, “The Maroon” Non-Fiction Magazine Article (small), 3rd Place, SPJ Mark of Excellence Award, Vannia Zelaya, The Maroon Sports Writing (small), 1st Place, SPJ Mark of Excellence Award, Hasani Grayson, The Maroon Sports Writing (small), 2nd Place, SPJ Mark of Excellence Award, Karl Gommel, The Maroon

  93  

Sports Writing (small), 3rd Place, SPJ Mark of Excellence Award, Karl Donaldson, The Maroon

2011-2012 Best in U.S., 1st Place, Public Relations Student Society of America, Alexandra Broussard, Jack Lien, Maggie Moore, Wade Kimbro and Uyennhi Tieu for “Choose Dat, Not Dis” Bateman Campaign Gold ADDY, 1st Place, Ad Club of New Orleans,Virgina Peters-Rodbell for “Decadence” poster Silver ADDY, 2nd Place, Ad Club of New Orleans, Erica Guastella for “Misanthrope” poster Best in Show, 1st Place, Ad Club of New Orleans, AD Team 201 for “Let Life Be You Runway” Campaign Gold ADDY, 1st Place, Ad Club of New Orleans, AD Team 2011 for Magazine Campaign Gold ADDY, 1st Place, Ad Club of New Orleans, AD Team 2011 for TV spot Best Headline, 1st Place, Press Club of New Orleans, Sam Winstrom, The Maroon Best Community News Story, 1st Place, Press Club of New Orleans, Karin Curley, The Maroon Best Community News Story, 3rd Place, Press Club of New Orleans, Cherie Lejeune, The Maroon Best Info Graphic, 2nd Place, Press Club of New Orleans, Precious Esie, The Maroon Best Info Graphic, 3rd Place, Press Club of New Orleans, Precious Esie, The Maroon Best Cartoon, 1st Place, Press Club of New Orleans, Sydney Barbier, The Maroon Best Cover Design, 2nd Place, Press Club of New Orleans, Sam Winstrom, The Maroon Best Cover Design, 3rd Place, Press Club of New Orleans, Sam Winstrom, The Maroon Best Sports Story, 2nd Place, Press Club of New Orleans, Colby Wilson, The Maroon Best News Story, Honorable Mention, Associated Collegiate Press, Karin Curley, The Maroon Most Effective Use of Design, Louisiana Press Association, Sam Winstrom, The Maroon Best Sports Story, 1st Place, Louisiana Press Association, Camara Thomas, The Maroon Best News Story, 1st Place, Louisiana Press Association, Karin Curley, The Maroon National Best In-Depth Reporting, 1st Place, National SPJ Mark of Excellence Award Precious, Esie, Carl Harrison, Leslie Gamboni, Jamie Futral, The Maroon

  94  

Feature Writing, 1st Place, Louisiana/Mississippi Associated Press Managing Editors Award, Jamie Futral, The Maroon Sports Writing, 2nd Place, Louisiana/Mississippi Associated Press Managing Editors Award, Craig Malveaux, The Maroon In-Depth Reporting, 1st Place, SPJ Mark of Excellence Award, Precious Esie, Carl Harrison, Leslie Gamboni, Jamie Futral, The Maroon General News Reporting, 2nd Place, SPJ Mark of Excellence Award, Masako Hirsch, The Maroon Sports Writing, 3rd Place, SPJ Mark of Excellence Award, Camara Thomas, The Maroon Best News Reporter, 7th Place, Southeast Journalism Conference, Jamie Futral, The Maroon Best Feature Writer, 2nd Place, Southeast Journalism Conference, Leslie Gamboni, The Maroon Best Newspaper page layout designer, 8th Place, Southeast Journalism Conference, Sam Winstrom, The Maroon Best Magazine Page Layout Designer, 2nd Place, Southeast Journalism Conference, Kaitlin Riley, The Wolf Best Magazine writer, 3rd Place, Southeast Journalism Conference, Melanie Ziems, The Wolf 2010-2011 2nd place, Public Relations Student Society of America, Janece Bell, Rebecca Molyneux, Kelsey Morris, Kelsey Pabst, Dominque Webb for “Voodoo Whatcha Wanna…for Ya Wallet” Bateman Campaign Gold ADDY, 1st Place, Ad Club of New Orleans, Alexandra Ernst for Brochure The Ashton Phelps Sr. Memorial Award for Editorial Writing, 1st Place, Press Club of New Orleans, Alex Fournet, The Maroon Best Continuing Coverage, 3rd Place, Press Club of New Orleans, Precious Esie, Sam Winstrom, Craig Malveaux, The Maroon Best Editorial, 1st Place, Press Club of New Orleans, Alex Fournet, The Maroon Best Community News, 3rd Place, Press Club of New Orleans, Precious Esie, The Maroon Best In-Depth Reporting, 3rd Place, SPJ Mark of Excellence Award, Precious Esie, The Maroon Story of the Year, Honorable Mention, Associated Collegiate Press, Jean-Paul Arguello, The Maroon

  95  

Best News Story, 3rd Place, Louisiana Press Association, Precious Esie, The Maroon Best News Story, Honorable Mention, Louisiana Press Association, Jean-Paul Arguello, The Maroon Best Press Photographer, 8th Place, Southeast Journalism Conference, Elle Maloney, The Maroon Best Magazine Page Layout Designer, 3rd Place, Southeast Journalism Conference, Kaitlin Riley, The Maroon Best Magazine Writer, 5th Place, Southeast Journalism Conference, Angela Hernandez, The Maroon 2009-2010 2nd place, Public Relations Student Society of America, Christine Minero, Kate Gremillion, Dominic Moncada, Jodi Forte, Marimar Velez for “U.S. Census” Bateman Campaign General News Story, 3rd Place, Press Club of New Orleans, Katie Urbaszewski, The Maroon Best Investigative Story, 3rd Place, Press Club of New Orleans, Jean-Paul Arguello, The Maroon Best Investigative Story, Honorable Mention, Press Club of New Orleans, Eduardo Gonzales, The Maroon Best Special Section, 3rd Place, Press Club of New Orleans, Katie Urbaszewski, The Maroon Best Sports Story, 2nd Place, Press Club of New Orleans, Craig Malveaux, The Maroon Best Sports Column, 1st Place, Press Club of New Orleans, Ramon Vargas, The Maroon Best Breaking News Photo, 1st Place, Press Club of New Orleans, Kevin Zansler, The Maroon Best General News Photo, 2nd Place, Press Club of New Orleans, Kevin Zansler, The Maroon Best Breaking News Photo, 1st Place, SPJ Mark of Excellence Award, Kevin Zansler, The Maroon Best Nonfiction Magazine Article, 2nd Place, SPJ Mark of Excellence Award, Lauren Laborde, The Wolf Best General News Reporting, 3rd Place, SPJ Mark of Excellence Award, Jean-Paul Arguello, The Maroon Best Sports Writer, 2nd Place, Southeast Journalism Conference, Steve Heath, The Maroon Public Service Journalism, 3rd Place, Southeast Journalism Conference, Katie Urbazewski, The Maroon

  96  

Public Service Journalism, 4th Place, Southeast Journalism Conference, Jessica Williams, The Maroon Public Service Journalism, 5th Place, Southeast Journalism Conference, Massako Hirsch, The Maroon

2008-2009 Best in U.S., 1st Place, Public Relations Student Society of America, Janine Sheedy, Sarah Makota, Heaterh Miranne, Ashley Sutton, Vicki Voelker for “The Bling Starts Here,” Consumer Bankers Association Bateman Campaign Best In-depth news/feature story, 1st Place, Columbia Scholastic Press Association, Jaune Jackson and Jessica Williams, The Wolf Best Online Breaking News, Honorable Mention, Columbia Scholastic Press Association, Jaune Jackson, The Maroon Best General Humor Column, Honorable Mention, Columbia Scholastic Press Association, Justin Templet, “The Maroon” Best Investigative Reporting, Honorable Mention, Press Club of New Orleans, Jessica Williams, The Maroon Best Editorial Illustration, 2nd Place, Press Club of New Orleans, Tom Macom, The Maroon Best Sports Column Press, 1st Place, Club of New Orleans, Ramon Antonio Vargas, The Maroon Best Feature Photo, 3rd Place, Press Club of New Orleans, Rachel Strassel, The Maroon Best Sports Feature Photo, 2nd Place, Press Club of New Orleans, Andrea Castillo, The Maroon Best General News Story, 1st Place, SPJ Mark of Excellence Award, Jessica Williams, The Maroon Best General News Photography, 2nd Place, SPJ Mark of Excellence Award, Kevin Zansler, The Maroon Best Feature Photo, 1st Place, SPJ Mark of Excellence Award, Rachel Strassel, The Maroon Best Feature Photo, 2nd Place, SPJ Mark of Excellence Award, Rachel Strassel, The Maroon Best Online News Reporting, 1st Place, SPJ Mark of Excellence Award, Katie Urbaszewski, The Maroon Best News Story, 1st Place, Louisiana Press Association, Jessica Williams, The Maroon Best Sports Story, 1st Place, Louisiana Press Association, Eduardo Gonzalez, The Maroon

  97  

Best Sports Photo, 3rd Place, Louisiana Press Association, Tom Macom, The Maroon Best General News Photography, 3rd Place, Louisiana Press Association, Kevin Zansler, The Maroon Best Sports Photo, Honorable Mention, Louisiana Press Association, Tom Macom, The Maroon Best Sports Story, Honorable Mention, Louisiana Press Association, Briana Prevost, The Maroon Best General News Photo, Honorable Mention, Louisiana Press Association, Rachel Strassel, The Maroon 2007-2008 Best in U.S., 1st Place, Public Relations Student Society of America, Kelly Rayner, Shannon Corrigan, Danny Mazier, Andrea Mulcrone, Kelly Roth for “Step Up Strap In” Safe Kids Buckle Up & General Motors Bateman Campaign Best Sports Column, 1st Place, Press Club of New Orleans, Ramon Antonio Vargas, The Maroon Best Sports Column, 2nd Place, Press Club of New Orleans, Michael Nissman, The Maroon Best General News Photo, 2nd Place, Press Club of New Orleans, Michael Nissman, The Maroon Best multi-feature photo, 3rd Place, Press Club of New Orleans, Kathleen McCann, “The Maroon Best General News Reporting, 1st Place, SPJ Mark of Excellence Award, Ramon Antonio Vargas, The Maroon Best General News Photo, 3rd Place, SPJ Mark of Excellence Award, Ramon Antonio Vargas, The Maroon Best Sports Writing, 1st Place, SPJ Mark of Excellence Award, Ramon Antonio Vargas, The Maroon

Best Sports Column, 3rd Place, SPJ Mark of Excellence Award, Michael Nissman, The Maroon

Best Photo Illustration, 1st Place, SPJ Mark of Excellence Award, Michael Nissman, Steve Kashishian, Daniel Monteverde and Ramon Vargas, The Maroon Best Sports Photography, 2nd Place, SPJ Mark of Excellence Award, Michael Nissman, The Maroon

  98  

Kappa Tau Alpha Since 2007, almost 50 students have been inducted into Kappa Tau Alpha, the college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication. 2013 Sarah M. Drew Alden C. Woodhull Alaina M. Meynard Leah C. Whitlock Cherie L. LeJeune 2012 Zainab Aziz Alexandra Broussard Paige Hinrichs Lauren Irwin Danielle Latimer Madison Robison Vannia Zelaya 2011 Mallory E. Asp Yvonne E. Cappel-Vickery Jolie K. Curley Alexandra M. Ernst Kate E. Gremillion Masako M. Hirsch Kelsey E. Pabst Kylie E. Tregre Monique M. Verdin Katherine L. Villavicencio 2009 Allison Becnel Trevor Cassidy Emily Gelpi Thomas Macom Briana Prevost Mallory Smith 2008 Andrea Castillo Caitlin R. Clifford Catherine D. Cotton Nora H. Ferrarone Annick Megie Ramon A. Vargas 2007 Christopher L. Benninger Jessica N. Chevis Rebecca Y. Do Katherine R. Eisenhart Beatriz A. Galindo Emily A. Hilbig Jennifer M. John Anthony J. Magee Marquise M. Montague Mollie B. Partesotti

  99  

Mary E. Pendarvis Angela V. Reed Kelly L. Roth Jordan C. Schneider Katie M. Sporer School of Mass Communication Outstanding Public Relations Student Award 2013 Alexandra Broussard 2012 Kate Gremillion 2011 Kate Gremillion 2010 Lourdes Fulton 2009 Erin O’Connell 2008 Mary Erin Imwalle 2007 Katie Eisenhart Loyola PRSSA Outstanding Chapter Member 2013 Alexandra Broussard 2012 Kimberly Kolb Aguillard 2011 Ashley Stevens 2010 Christine Minero