Section 4.3: Performing Arts/Civic Centres vs. Arts Venues in General

Section 4.3: Performing Arts/Civic Centres vs. Arts Venues in General

Participation in the Arts Research, 2006 Page 2

7.4

7.2

7.2

6.5

2.3

2.8

3.1

3.8

7.4

7.0

7.2

6.7

2.2

2.7

2.8

3.2

0 1 2 3 4 5 6 7 8 9 10

Entire Experience

Good Value for Money

Helpful and Approachable Staff

Good Facilities

Whole Experience was uncomfortable

Think twice about going again due to transport issues

Rest of crowd appreciated event more than me

Not sure what to do/ where to go when I arrived Performing Arts Ctr.Brisbane Venue Mean

min n=60

Brisbane Metro Performing Arts Centres - Perceptions of Attendees

Q: Thinking back to when you went to [VENUE] can you tell me how much you agree or disagree with the following statements?

BASE: Attended last 12 months

POSITIVE ATTRIBUTE

S

NEGATIVE ATTRIBUTE

S

More Negative More Positive

More Positive More Negative

• Those Interested in and Disinclined who attended the relevant performing arts centre rated performance on almost every attribute close to the average level.

• However, those who had attended were significantly more likely to state that they were not sure what to do or where to go upon arrival at this type of venue compared to other Brisbane venues.

• This may be related to the relatively lower attendance levels for this type of venue.

OVERALL SATISFACTION

29%

+ve AttributesHigher # = Better

- ve AttributesLower # = Better


Brisbane Metro Performing Arts Centres - Perceptions of Non-Attendees

Q: Can you tell me how much you agree or disagree with the following statements?

BASE: Aware of venue, but haven’t attended last 12 months

1.9

2.0

2.5

3.1

3.6

3.8

3.9

4.0

4.2

4.6

5.1

2.2

2.1

2.6

3.5

3.7

3.6

3.5

4.1

3.9

4.4

4.3

0 1 2 3 4 5 6 7 8 9 10

Been before, didn't enjoy the experience

Been before, found staff unfriendly

Wouldn't go due to lack of facilities

Don't know where it is

I'm not the sort of person that goes there

None of my friends would go with me

Not child friendly

Don't know about the shows/events there

I look, but never see anything interested there

Difficult to get to/ from the venue

It's an expensive venue

Performing Arts Ctr

Brisbane Venue Mean

min n=70

MORE POSITIVE MORE NEGATVE

47%

• Across the sample, the perceptions most strongly agreed with were that Brisbane arts venues are difficult to get to and from, that they were expensive and that programming is not relevant.

• In comparison to the average, respondents in Brisbane were significantly more likely to feel that a Performing arts centre would be expensive.




8.0

8.4

8.3

7.5

2.0

2.2

3.0

3.0

7.3

7.6

7.6

7.1

2.4

2.9

3.3

3.2

0 1 2 3 4 5 6 7 8 9 10

Entire Experience



Good Facilities



Not sure what to do/ where to go when I arrived


Regional CivicCentresRegional VenueMean

min n=54

POSITIVE ATTRIBUTE

S

NEGATIVE ATTRIBUTE

S



• On average overall satisfaction with the entire experience at Regional civic centres was significantly more positive than overall satisfaction with regional venues generally.

• There was also a significantly more positive perception of helpful and approachable staff at civic centres compared to regional venues as a whole.

• Meanwhile, transport issues were significantly less of a barrier for regional civic centres than other regional venues.


53%



Regional Performing Arts/Civic Centres - Perceptions of Attendees


Regional Performing Arts/Civic Centres - Perceptions of Non-Attendees



2.0

2.2

2.4

3.0

3.1

3.5

3.7

3.8

4.1

4.3

5.0

2.3

2.7

3.3

3.2

3.8

3.7

3.9

3.8

4.7

3.4

4.6

0 1 2 3 4 5 6 7 8 9 10






Not child friendly





I look, but never see anything interesting there

Regional Civic Centres

Regional Venue Mean

min n=36

• There is a significantly stronger perception that, despite looking, there is never anything interesting at regional civic centres when compared to other regional arts venues.

• There is also a significantly stronger perception that regional civic centres are more expensive than other regional arts venues.

MORE POSITIVE MORE NEGATVE45%

Section 4.3: Art Galleries vs. Arts Venues in General


Brisbane Metro - Art Galleries - Perceptions of Attendees

BRISBANE ART GALLERIES

7.8

8.1

7.7

7.5

2.0

2.3

2.6

3.3

7.4

7.2

7.0

6.7

2.2

2.7

2.8

3.1

0 1 2 3 4 5 6 7 8 9 10

Entire Experience



Good Facilities





Brisbane - ArtGalleryBrisbane VenueMean

min n=46

POSITIVE ATTRIBUTE

S

NEGATIVE ATTRIBUTE

S



• Overall satisfaction among those who had attended a Brisbane Art Gallery was significantly higher than other Brisbane arts venues.

• There was also significantly stronger agreement that there were helpful and approachable staff and quality facilities than for other Brisbane Metro arts venues.


24%




Regional Art Galleries - Experience of Attendees



7.4

7.9

7.8

7.1

2.6

3.2

3.5

3.7

7.3

7.6

7.6

7.1

2.4

3.2

3.3

2.9

0 1 2 3 4 5 6 7 8 9 10

Entire Experience



Good Facilities





Regional ArtGalleriesRegional VenueMean

min n=32

POSITIVE ATTRIBUTE

S

NEGATIVE ATTRIBUTE

S



• There was no statistical difference in the experience of regional art galleries compared to the average for other regional arts venues.


22%




2.0

2.1

2.6

3.2

3.4

3.8

4.0

4.0

4.3

4.4

4.5

2.1

2.2

2.6

3.5

4.3

3.6

3.5

3.9

3.7

4.4

4.1

0 1 2 3 4 5 6 7 8 9 10







Not child friendly





Brisbane - Art Gallery

Brisbane Venue Mean

min n=104

BRISBANE - ART GALLERIES

• Among those who have not attended this venue type over the last year, there is significantly higher awareness of it’s location, than there is of other Arts venues in Brisbane.

• An Art Gallery is also significantly less likely to be perceived as expensive compared to the other arts venues in Brisbane.

• There is, however, a stronger perception that respondents’ friends/family wouldn’t attend with them, that they are not they type of person who goes to an Art Gallery and that they don’t know much about the shows / events there, compared to other arts venues in Brisbane.

MORE POSITIVE MORE NEGATVE

47%



Brisbane Metro - Art Galleries - Perceptions of Non-Attendees


Regional Art Galleries – Perceptions of Non-Attendees



2.1

2.2

3.0

3.1

3.3

3.5

4.1

4.1

4.1

4.2

4.9

2.3

2.7

3.4

3.3

3.8

3.2

4.6

3.7

3.8

3.9

4.7

0 1 2 3 4 5 6 7 8 9 10








Not child friendly




Regional Art Galleries

Regional Venue Mean

min n=61

• Across both segments in regional areas, there was significantly less agreement with the statement that “I look, but never see anything interesting (at the Art Gallery)” when compared to other regional arts venues.

• However, there is a perception that regional art galleries are less child friendly than other regional arts venues.

MORE POSITIVE MORE NEGATVE61%

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Section 4.3: Performing Arts/Civic Centres vs. Arts Venues in General