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IEEE Standards Activities Industry Focus
Secretary’s End of Year Report
IEEE-SA Standards Board7 December 2005
Hallandale Beach, FL, Etats Unis
IEEE Standards Activities Industry Focus
2005 Goals Maintain a financially viable standards
program Ensure IEEE-SA protects IEEE interests in
legal matters Maximize international strategic alliances Progress support services for standards
development Grow the Corporate Program Develop volunteer and staff resources
Update the Business Strategy
IEEE Standards Activities Industry Focus
Four Critical Elements of the Strategy
Internationalization Corporate Program Individual Program Funding Model
IEEE Standards Activities Industry Focus
Developing the Strategy
Further discussion of the role that IP plays in modern standards development– Increases in legal exposure– Viability of current patent policy
Expanded section on impact of emerging market forces
Explicit statement of the value/role of the Individual Program
IEEE Standards Activities Industry Focus
Moving Forward: Internationalization
Differentiate SA in international arena– Use “global”– Note value of industry-driven rather than
country-based participation– IEEE offers lower cost to develop global
standard Work SA relationship with China
standards developers Evaluate existing international initiatives Address the U.S. image of the SA
IEEE Standards Activities Industry Focus
Moving Forward: Corporate Program
Importance to the future of the SA Improve relationship with the
industries we serve Identify key industry sectors
around which to build an IEEE identity (e.g., small batteries, BPL, GEOSS, interoperability)
Establish & implement funding model
IEEE Standards Activities Industry Focus
Moving Forward: Individual Program
Importance to the future of the SA Need for clear message: where and when
does individual/corporate method work best
Introduction of electronic tools to help everyone, including resource-strapped participants
Benefit from outreach in academia– Pilot program targeting undergrads– IEC/IEEE Academic Paper Competition
IEEE Standards Activities Industry Focus
Moving Forward: Funding Model
Stabilize finances– P&L format under development to
evaluate major lines of business (Individual Program, Corporate Program, Standards-Related Businesses)
Explore new back-end funding opportunities
IEEE Standards Activities Industry Focus
Looking Back and Ahead: Critical Areas
Riding the wave of shifting markets Recognize our changing profile: increasingly,
standards drive products, not the reverse Ensuring attention to high-impact
technologies needing standardization Making compatible:
– Increased importance of standards– Litigation related to standards– Best and least best use of our process– International standards infrastructure & new
market forces Preserving the best of IEEE’s standards
traditions while enabling the work of today’s key drivers
STAYING STABLE & COMPETITIVE
IEEE Standards Activities Industry Focus
Riding the wave of shifting markets
First-ever challenge to IEEE 802 as JTC1 standards– Chinese WAPI encryption amendment to IEEE 802.11
(“Wi-Fi”) incompatible with base– Chinese leveraging market power to bend rules of
International Standards Bodies– IEEE leveraging broad stakeholder community to
bring a return to the “RULES” Opening office in China
– Build bridges with key standards and industry organizations
– Encourage Chinese technical participation in IEEE Looking to other major markets for additional
engagements: e.g., India, Brazil
IEEE Standards Activities Industry Focus
Recognizing shift in our profile: increasingly, standards drive
products – not the reverse Growing, active Corporate Program
– 70+ members– 11 projects in first 2 years– Small batteries for laptops and cell phones– System verilog– Broadband over powerlines– Authentication . . . and more
Successful conference on Global Collaboration for Businesses
Recognize and address corporate presence in individual process– Address problem areas
IEEE Standards Activities Industry Focus
Making compatible . . .Increased importance of standardsExpanding litigation related to standardsBest and least best use of our processInternational standards infrastructure and new
market forces
SOME ACTIONS:1) Close partnering with D&W in risk areas
a) Launched Risk Assessment using AS/NZS 4360:2004 Australian/New Zealand Standard RISK MANAGEMENT
b) Coaching selected 802 groupsc) Reviewing anti-trust oversight, including IPR
2) Continued efforts to bring technologists, industry, and governments together for broad-based decisions & solutions
3) Launching of SETF pilot and collaboration with IEC on Centenary Paper Contest
IEEE Standards Activities Industry Focus
Ensuring attention to high-impact technologies needing standardization
Some areas of concentration– GEOSS (Global Earth Observation
System of Systems)– Robotics– Nanotechnology– Healthcare Information
Technology
IEEE Standards Activities Industry Focus
SAMPLEIndividual-Based Projects
Bioinformatics P1953, P1953.1, P1953.2
Cognitive Radio P1900.1, P1900.2, P1900.3
BPL P1675, P1775 Nanotechnology P1650, P1670,
P1690 Organic Electronics P1620, P1620.1 Clean Products P1680
IEEE Standards Activities Industry Focus
SAMPLE Corporate Projects
Laptop Batteries IEEE 1625 Cell Phone Batteries P1725 System Verilog IEEE 1800 BPL P1901 Memory Channel P1896 Flash Memory Authentication
P1667
IEEE Standards Activities Industry Focus
Moving Forward: Other
Maximizing resources– Preparing the staff for changes
ahead– Providing participants with 24/7
standards development tools training
IEEE Standards Activities Industry Focus
Final Thoughts for 2005 . . .
We accomplished much more than we realized
Why didn’t we realize this?– WAPI / IEEE 802.11i– Risk Assessment / Insurance /
Litigation– Increased focus on employee
morale
IEEE Standards Activities Industry Focus
Therefore, double congratulations on an
excellent year of progress and growth!