Business Unusual Secret Cinemas (Unusual Entertainment )

Group 14Mayank Bhayana (FT163050)

Ankita Dhar (FT163013)Himanshu Malik (FT163031)

Joy Dutta (FT163036)

Secret Cinemas : Tell No One Secret Cinema is a British events

company specialising in Live Cinema experiences, combining film screenings with interactive performances in purpose-built sets.

It is the brainchild of Fabien Riggall, who started it in 2007 with a one-off screening of a Gus Van Sant film in a disused railway yard.

It is a kind of stretching the concept of the movie theater since Secret Cinema does not host events in a single physical space -- the location is determined by the movie screened.

Secret Cinemas : Tell No One It is a London-based group that

organizes monthly movie events shrouded in mystery. Patrons are told not to reveal the location or even the movie screened.

Once one registers, one is told the day of the screening to gather at a predetermined location. From there hired actors put on a live-action version of scenes from the movie before the finale, a theatrical showing of the movie itself.

Secret Cinemas : Tell No OneClosing the distance between digital consumers

• Secrecy in an automated worldThis is making the world less predictable, more romantic and bringing back the sense of magic and adventure into the life of viewers.

• Fighting the digital distanceAim to have the audience become more prepared, more ready to play and have the power to disrupt the story created. Thousands of abandoned buildings that can be found in every city of the world turn into cultural spaces where local communities come together and meet each other in a real setting.• Experiences will close the gapSecret Cinema is travelling to New York, Berlin and Paris helps turning it into a global experience where audiences can share the event and experience it simultaneously with people in different countries.

• Building worlds and audiencesSecret Music turn albums into buildings where audiences become explorers entering the music through corridors and hidden spaces. Audiences will be able to experience the music, share it and contribute to the world of the artist.

Online portal for booking tickets

Secret Cinemas : Tell No One

Currently Secret Cinemas is screening Star Wars: The Empire Strikes Back.

For this Secret Cinemas has built a sprawling, living, breathing Galaxy not far, far away - but nestled in east London.

The Empire Strikes Back screening sets are expansive – a reported 18 acres in total – with a scrupulous attention to detail sure to please even the most ardent Star Wars fans.

Secret Cinemas : Tell No One

Not only do you have to pay for the ticket, you will have to pay for a costume to dress up in for the event, this will make the event more enjoyable for you and the others there.

Actors wander the movie-quality sets, striking up conversations, tasking cinema-goers with secret missions or bartering for goods – all under the wilting gaze of the stormtrooper patrols.

Visitors are allowed a surprising amount of freedom to improvise and interact with the actors throughout the experience.

As the evening winds on – a little over five hours in total – the Secret Cinema screening shifts from open sets to a series of carefully choreographed moments of live theatre from A New Hope.

Secret Cinemas : Tell No One

• If audience overwhelmed by the pressures of carrying out the secretive work of the rebellion, there is a provision of comfy seat with something cold and hard.

• Prices are a bit steep, with (small) beers setting you back around £4, cocktails at £10 - all payable via contactless card readers.

Secret Cinemas : Tell No One

It is also involved in online shopping wherein you can order something for yourself.