SECONDARY RETAIL TRADE AREA DEMOGRAPHIC PROFILE · No High School Diploma 2,902 47.79% High School Graduate 1,896 31.21% Some College or Associate’s Degree 1,042 17.16% Bachelor’s

Prepared forCaldwell County Economic Development CommissionMarch 2017

SECONDARY RETAIL TRADE AREADEMOGRAPHIC PROFILECaldwell County, North Carolina

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SECONDARY RETAIL TRADE AREACaldwell County, North Carolina

Caldwell County Economic Development Commission | 1909 Hickory Blvd. SE | Lenoir, North Carolina 28645 | 828.728.0768 | [email protected] | www.caldwelledc.org

DEBORAH MURRAY, EXECUTIVE DIRECTORCONTACT

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DESCRIPTION DATA %

Population

2022 Projection 185,077

2017 Estimate 182,480

Growth 2017 - 2022 1.42%

2017 Est. Population by Single-Classification Race 182,480

White Alone 157,779 86.46%

Black or African American Alone 9,849 5.40%

Amer. Indian and Alaska Native Alone 617 0.34%

Asian Alone 4,256 2.33%

Native Hawaiian and Other Pac. Isl. Alone 88 0.05%

Some Other Race Alone 6,387 3.50%

Two or More Races 3,505 1.92%

2017 Est. Population by Hispanic or Latino Origin 182,480

Not Hispanic or Latino 170,125 93.23%

Hispanic or Latino 12,354 6.77%

Mexican 7,723 62.51%

Puerto Rican 679 5.49%

Cuban 255 2.07%

All Other Hispanic or Latino 3,697 29.93%

DESCRIPTION DATA %

2017 Est. Hisp. or Latino Pop by Single-Class. Race 12,354

White Alone 4,956 40.12%

Black or African American Alone 162 1.31%

American Indian and Alaska Native Alone 203 1.64%

Asian Alone 35 0.28%

Native Hawaiian and Other Pacific Islander Alone 30 0.24%

Some Other Race Alone 6,234 50.46%

Two or More Races 735 5.95%

2017 Est. Pop by Race, Asian Alone, by Category 4,256

Chinese, except Taiwanese 98 2.30%

Filipino 112 2.62%

Japanese 0 0.01%

Asian Indian 272 6.39%

Korean 203 4.77%

Vietnamese 785 18.44%

Cambodian 12 0.28%

Hmong 2,296 53.95%

Laotian 149 3.49%

Thai 85 2.00%

All Other Asian Races Including 2+ Category 245 5.75%

SECONDARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILECaldwell County, North Carolina

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DESCRIPTION DATA %

2017 Est. Population by Ancestry 182,480

Arab 200 0.11%

Czech 66 0.04%

Danish 107 0.06%

Dutch 1,695 0.93%

English 13,364 7.32%

French (except Basque) 1,679 0.92%

French Canadian 217 0.12%

German 21,992 12.05%

Greek 285 0.16%

Hungarian 119 0.07%

Irish 10,557 5.79%

Italian 3,050 1.67%

Lithuanian 59 0.03%

United States or American 31,047 17.01%

Norwegian 359 0.20%

Polish 1,112 0.61%

Portuguese 98 0.05%

Russian 303 0.17%

Scottish 3,948 2.16%

Scotch-Irish 4,524 2.48%

Slovak 35 0.02%

Subsaharan African 347 0.19%

Swedish 312 0.17%

Swiss 188 0.10%

Ukrainian 75 0.04%

Welsh 350 0.19%

West Indian (except Hisp. groups) 34 0.02%

Other ancestries 42,598 23.34%

Ancestry Unclassified 43,760 23.98%

DESCRIPTION DATA %

2017 Est. Pop Age 5+ by Language Spoken At Home 173,005

Speak Only English at Home 160,112 92.55%

Speak Asian/Pac. Isl. Lang. at Home 2,340 1.35%

Speak IndoEuropean Language at Home 1,171 0.68%

Speak Spanish at Home 9,126 5.28%

Speak Other Language at Home 255 0.15%

2017 Est. Population by Age 182,480

Age 0 - 4 9,475 5.19%

Age 5 - 9 10,221 5.60%

Age 10 - 14 11,240 6.16%

Age 15 - 17 7,098 3.89%

Age 18 - 20 6,849 3.75%

Age 21 - 24 8,932 4.89%

Age 25 - 34 20,015 10.97%

Age 35 - 44 21,507 11.79%

Age 45 - 54 26,262 14.39%

Age 55 - 64 25,680 14.07%

Age 65 - 74 21,252 11.65%

Age 75 - 84 10,216 5.60%

Age 85 and over 3,732 2.05%

Age 16 and over 149,215 81.77%

Age 18 and over 144,446 79.16%

Age 21 and over 137,596 75.40%

Age 65 and over 35,200 19.29%

2017 Est. Median Age 43.1

2017 Est. Average Age 41.9


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DESCRIPTION DATA %

2017 Est. Population by Sex 182,480

Male 89,332 48.95%

Female 93,148 51.05%

2017 Est. Male Population by Age 89,332

Age 0 - 4 4,840 5.42%

Age 5 - 9 5,184 5.80%

Age 10 - 14 5,699 6.38%

Age 15 - 17 3,596 4.03%

Age 18 - 20 3,489 3.91%

Age 21 - 24 4,572 5.12%

Age 25 - 34 10,030 11.23%

Age 35 - 44 10,769 12.06%

Age 45 - 54 13,106 14.67%

Age 55 - 64 12,494 13.99%

Age 65 - 74 10,012 11.21%

Age 75 - 84 4,337 4.86%

Age 85 and over 1,204 1.35%

2017 Est. Median Age, Male 41.7

2017 Est. Average Age, Male 40.7


DESCRIPTION DATA %

2017 Est. Female Population by Age 93,148

Age 0 - 4 4,635 4.98%

Age 5 - 9 5,037 5.41%

Age 10 - 14 5,540 5.95%

Age 15 - 17 3,502 3.76%

Age 18 - 20 3,361 3.61%

Age 21 - 24 4,360 4.68%

Age 25 - 34 9,985 10.72%

Age 35 - 44 10,738 11.53%

Age 45 - 54 13,155 14.12%

Age 55 - 64 13,186 14.16%

Age 65 - 74 11,240 12.07%

Age 75 - 84 5,879 6.31%

Age 85 and over 2,528 2.71%

2017 Est. Median Age, Female 44.5

2017 Est. Average Age, Female 42.9

2017 Est. Pop Age 15+ by Marital Status 151,544

Total, Never Married 39,839 26.29%

Males, Never Married 22,448 14.81%

Females, Never Married 17,390 11.48%

Married, Spouse present 72,773 48.02%

Married, Spouse absent 8,557 5.65%

Widowed 11,133 7.35%

Males Widowed 2,486 1.64%

Females Widowed 8,647 5.71%

Divorced 19,241 12.70%

Males Divorced 8,447 5.57%

Females Divorced 10,794 7.12%

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DESCRIPTION DATA %

2017 Est. Pop Age 25+ by Edu. Attainment 128,664

Less than 9th grade 9,264 7.20%

Some High School, no diploma 16,682 12.97%

High School Graduate (or GED) 39,663 30.83%

Some College, no degree 28,194 21.91%

Associate Degree 11,451 8.90%

Bachelor’s Degree 15,888 12.35%

Master’s Degree 5,399 4.20%

Professional School Degree 1,444 1.12%

Doctorate Degree 679 0.53%

2017 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 6,074

No High School Diploma 2,902 47.79%

High School Graduate 1,896 31.21%

Some College or Associate’s Degree 1,042 17.16%

Bachelor’s Degree or Higher 233 3.84%

Households


2017 Estimate 74,000

Growth 2017 - 2022 1.72%


DESCRIPTION DATA %

2017 Est. Households by Household Type 74,000

Family Households 50,826 68.68%

Nonfamily Households 23,173 31.32%

2017 Est. Group Quarters Population 2,732

2017 HHs by Ethnicity, Hispanic/Latino 3,269

2017 Est. Households by HH Income 74,000

Income < $15,000 11,731 15.85%

Income $15,000 - $24,999 9,827 13.28%

Income $25,000 - $34,999 9,793 13.23%

Income $35,000 - $49,999 10,910 14.74%

Income $50,000 - $74,999 13,570 18.34%

Income $75,000 - $99,999 7,652 10.34%

Income $100,000 - $124,999 4,461 6.03%

Income $125,000 - $149,999 2,391 3.23%

Income $150,000 - $199,999 1,896 2.56%

Income $200,000 - $249,999 763 1.03%

Income $250,000 - $499,999 743 1.00%

Income $500,000+ 263 0.36%

2017 Est. Average Household Income $58,006

2017 Est. Median Household Income $42,766

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DESCRIPTION DATA %

2017 Median HH Inc. by Single-Class. Race or Eth.

White Alone $44,519

Black or African American Alone $27,856

American Indian and Alaska Native Alone $37,167

Asian Alone $44,483

Native Hawaiian and Other Pacific Islander Alone $49,112

Some Other Race Alone $26,570

Two or More Races $30,061

Hispanic or Latino $32,372

Not Hispanic or Latino $43,432

2017 Est. Family HH Type by Presence of Own Child. 50,826

Married-Couple Family, own children 13,934 27.42%

Married-Couple Family, no own children 24,169 47.55%

Male Householder, own children 2,005 3.94%

Male Householder, no own children 1,874 3.69%

Female Householder, own children 4,845 9.53%

Female Householder, no own children 3,998 7.87%

2017 Est. Households by Household Size 74,000

1-person 20,133 27.21%

2-person 26,329 35.58%

3-person 12,551 16.96%

4-person 9,044 12.22%

5-person 3,834 5.18%

6-person 1,360 1.84%

7-or-more-person 747 1.01%

2017 Est. Average Household Size 2.43

DESCRIPTION DATA %

2017 Est. Households by Presence of People Under 18 74,000

Households with 1 or More People under Age 18: 23,641 31.95%

Married-Couple Family 15,268 64.58%

Other Family, Male Householder 2,358 9.97%

Other Family, Female Householder 5,743 24.29%

Nonfamily, Male Householder 220 0.93%

Nonfamily, Female Householder 52 0.22%

Households with No People under Age 18: 50,358 68.05%

Married-Couple Family 22,838 45.35%

Other Family, Male Householder 1,512 3.00%

Other Family, Female Householder 3,098 6.15%

Nonfamily, Male Householder 10,591 21.03%

Nonfamily, Female Householder 12,319 24.46%

2017 Est. Households by Number of Vehicles 74,000

No Vehicles 3,550 4.80%

1 Vehicle 21,952 29.67%

2 Vehicles 28,626 38.68%

3 Vehicles 13,506 18.25%

4 Vehicles 4,979 6.73%

5 or more Vehicles 1,387 1.87%

2017 Est. Average Number of Vehicles 2.0


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DESCRIPTION DATA %

Family Households


2017 Estimate 50,826

Growth 2017 - 2022 1.73%

2017 Est. Families by Poverty Status 50,826

2017 Families at or Above Poverty 43,422 85.43%

2017 Families at or Above Poverty with Children 16,213 31.90%

2017 Families Below Poverty 7,404 14.57%

2017 Families Below Poverty with Children 5,254 10.34%

2017 Est. Pop Age 16+ by Employment Status 149,215

In Armed Forces 10 0.01%

Civilian - Employed 79,292 53.14%

Civilian - Unemployed 9,218 6.18%

Not in Labor Force 60,694 40.68%

2017 Est. Civ. Employed Pop 16+ by Class of Worker 79,369

For-Profit Private Workers 57,720 72.72%

Non-Profit Private Workers 5,344 6.73%

Local Government Workers 4,781 6.02%

State Government Workers 4,490 5.66%

Federal Government Workers 509 0.64%

Self-Employed Workers 6,432 8.10%

Unpaid Family Workers 93 0.12%


DESCRIPTION DATA %

2017 Est. Civ. Employed Pop 16+ by Occupation 79,369

Architect/Engineer 850 1.07%

Arts/Entertainment/Sports 1,023 1.29%

Building Grounds Maintenance 2,680 3.38%

Business/Financial Operations 2,344 2.95%

Community/Social Services 1,393 1.76%

Computer/Mathematical 931 1.17%

Construction/Extraction 3,309 4.17%

Education/Training/Library 4,164 5.25%

Farming/Fishing/Forestry 423 0.53%

Food Prep/Serving 4,761 6.00%

Health Practitioner/Technician 4,766 6.01%

Healthcare Support 2,165 2.73%

Maintenance Repair 3,441 4.34%

Legal 155 0.19%

Life/Physical/Social Science 259 0.33%

Management 6,198 7.81%

Office/Admin. Support 9,869 12.43%

Production 11,827 14.90%

Protective Services 1,686 2.12%

Sales/Related 8,455 10.65%

Personal Care/Service 2,352 2.96%

Transportation/Moving 6,317 7.96%

2017 Est. Pop 16+ by Occupation Classification 79,369

Blue Collar 24,893 31.36%

White Collar 40,408 50.91%

Service and Farm 14,068 17.72%

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DESCRIPTION DATA %

2017 Est. Workers Age 16+ by Transp. to Work 77,972

Drove Alone 67,073 86.02%

Car Pooled 6,450 8.27%

Public Transportation 44 0.06%

Walked 789 1.01%

Bicycle 40 0.05%

Other Means 859 1.10%

Worked at Home 2,718 3.49%

2017 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 24,605

15 - 29 Minutes 32,228

30 - 44 Minutes 11,249

45 - 59 Minutes 3,930

60 or more Minutes 3,454

2017 Est. Avg Travel Time to Work in Minutes 24.00

2017 Est. Occupied Housing Units by Tenure 74,000

Owner Occupied 52,685 71.20%

Renter Occupied 21,314 28.80%

2017 Owner Occ. HUs: Avg. Length of Residence 20.3

2017 Renter Occ. HUs: Avg. Length of Residence 8.0


DESCRIPTION DATA %

2017 Est. Owner-Occupied Housing Units by Value 52,685

Value Less than $20,000 2,915 5.53%

Value $20,000 - $39,999 2,110 4.00%

Value $40,000 - $59,999 2,159 4.10%

Value $60,000 - $79,999 4,041 7.67%

Value $80,000 - $99,999 6,037 11.46%

Value $100,000 - $149,999 12,718 24.14%

Value $150,000 - $199,999 9,751 18.51%

Value $200,000 - $299,999 7,022 13.33%

Value $300,000 - $399,999 2,465 4.68%

Value $400,000 - $499,999 1,405 2.67%

Value $500,000 - $749,999 1,153 2.19%

Value $750,000 - $999,999 504 0.96%

Value $1,000,000 or more 405 0.77%

2017 Est. Median All Owner-Occupied Housing Value $135,699

2017 Est. Housing Units by Units in Structure 85,994

1 Unit Attached 1,182 1.37%

1 Unit Detached 57,660 67.05%

2 Units 2,154 2.51%

3 or 4 Units 2,547 2.96%

5 to 19 Units 6,127 7.12%

20 to 49 Units 619 0.72%

50 or More Units 592 0.69%

Mobile Home or Trailer 15,113 17.57%

Boat, RV, Van, etc. 0 0.00%

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DESCRIPTION DATA %

2017 Est. Housing Units by Year Structure Built 85,994

Housing Units Built 2010 or later 1,655 1.92%

Housing Units Built 2000 to 2009 10,186 11.85%







Housing Unit Built 1939 or Earlier 4,799 5.58%

2017 Est. Median Year Structure Built 1980

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Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

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ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2016/2017, ESRI 2016, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

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SECONDARY RETAIL TRADE AREA DEMOGRAPHIC PROFILE · No High School Diploma 2,902 47.79% High School Graduate 1,896 31.21% Some College or Associate’s Degree 1,042 17.16% Bachelor’s