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SEASON LAUNCHIt’s time to celebrate your way—welcome to Fall & Winter 2021 with Epicure!
SEASON LAUNCH | FALL & WINTER 2021 2
CONTENTS3 TRENDS FOR THE FALL & WINTER SEASON
4 PUBLIC/VENDOR EVENTS
5 PUBLIC VIRTUAL SEASON LAUNCH EVENT STRATEGIES
6 EPIC TIPS FOR SOCIAL MEDIA
7 RESOURCES & SUPPORT
8 TASTING MENU & PREP
9 NEW PRODUCT PRE-ORDER
12 PRODUCT CHANGES & UPDATES
13 INTRODUCING AMI
The Fall & Winter Catalogue is in effect on September 1, 2021 at 12:00 noon (PT) for both Canada and the US.
CONNECT, CREATE & CELEBRATE! This holiday season we get to open our doors and celebrate with family, old friends and new acquaintances. When we come together, Good Food. Real Fast.™ makes it easy to spread that feeling of comfort, joy and belonging. New products, returning favorites and seasonal must-haves will help mark any special occasion, and turn moments into memories.
WELCOME TO THE NEW SEASON
14 FAQ PRODUCTS & COMMUNICATIONS
15 ANNOUNCEMENTS & COMING SOON
SEASON LAUNCH | FALL & WINTER 2021 3
Experiences 2021. Consumers are cooking at home and searching for new experiences to add fresh flavours and prevent boredom.
Plant forward. Flexitarian ways of eating and plant-based proteins continue to be a growing trend.
Quality Redefined. Sustainability. Conscious Buying. Good for you and the planet from brands they trust.
TRENDS FOR THE FALL & WINTER SEASON
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PUBLIC/VENDOR EVENTS
1. There are some important policies you need to follow (did you know you have to charge shipping & taxes on any product you sell at an event?). You can find the all details on pages 15 & 16 in your Policies & Procedures.
2. Make sure you know how to make the most out of your event. Did you know that one-time sales are NOT the way to do that? Here’s a short video with amazing tips on how to get results that will grow your business and make your investment worthwhile.
If you’re looking to meet more people to introduce to Epicure, vendor events are for you. They are a great chance for you to find new customers and Hosts, share the business opportunity, and sell some product. And good news - the Fall & Holiday seasons are always full of events to help you connect with your community.
Before you participate in a public/vendor event, here are some things to know:
FUNDRAISINGFall is the season of fundraising and represents an excellent way to earn extra income while helping your community reach their fundraising goals. It’s a fantastic way to network and contribute to important local groups and causes.
WHY ADD FUNDRAISING TO YOUR #EPICLIFE?
• Simple price point! $25 • Easy to organize using our
fundraising resources• Organizations reach their goals
faster with our program• You earn compensation and QV
while expanding your customer base
ONE POPULAR COLLECTION
• Weeknight Dinners: Five healthy and delicious meals, PLUS a tasty dessert.
• Price includes shipping, handling, and applicable tax.
ORGANIZATION EARNINGS: 40% of the profits. That’s $10 per kit!
CONSULTANT EARNINGS: You receive 15% in compensation, based on the remaining 60% profit.
We got great resources to help you get started with fundraisers:
1. Find all things fundraising in your back office www.myepicure.com/EN/content/fundraisers
2. Watch a training video for fundraisers tips by a seasoned pro, Executive Director Pauleen Kerkhof.
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PUBLIC VIRTUAL SEASON LAUNCH EVENT STRATEGIES
PRE-EVENT
□ Personally send each person a digital invite (you can find one in the Season Launch section of your back office) to join us in the Customer Events group on Facebook, and follow up with a phone call.
□ Build excitement on social media by teasing new products and the catalogue, without showing the products or the catalogue cover
□ Block out time in your calendar so you’re ready to book
DURING EVENT
□ Open a private group chat with your guests during the Season Launch event so you can interact throughout
□ Ask what they're excited about and look for booking, sponsoring, or sales cues in their comments
□ Post your CEW (Consultant E-Commerce Website) URL for quick and easy shopping after the event (post it in your private group only, not in the Customer Events group)
POST-EVENT
□ Follow up individually with each guest by text or phone offering the chance to host, join, or purchase
□ Ask if they need help with their order and answer product questions
□ Need extra booking incentive? Offer a special gift (can be a meal solution) if they book and hold a Cooking Class in the next two weeks
Get the most out of this event! It's a fun and effective way to kick-off the new Season with your VIP customers and Hosts, and to engage new contacts. See below for simple tips to help you use this event to kick-start your season!
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EPIC TIPS FOR SOCIAL MEDIA
MARKETING COLLATERAL
□ Find the Online Images for Cooking Classes on MyEpicure > Business Tools > Season Launch
□ Download and share the Online Images for Cooking Classes in your private Facebook groups
□ Use the Social Library for posts and images—find it under MyEpicure > Business Tools > Social Media
SOCIAL TOOLS WE LOVE
□ Canva: create custom images including posts, banners, videos, and IG Stories
□ Later: plan and schedule social posts for Instagram, Facebook, Twitter, and Pinterest
□ Repost: For Instagram app: Repost Epicure's IG photos to your own feed (download via your smartphone store)
SEASON LAUNCH VIDEOS
□ Fall & Winter 2021 videos are on MyEpicure > Business Tools > Social Media > Videos
□ For Facebook, copy and paste the URL from YouTube into a post
□ For Instagram, download the video from Vimeo and share it as a post
FREE BACK TO SCHOOL E-BOOK! Filled with helpful tips, strategies, recipes, and hacks to make this fall super smooth. Now is a perfect time to reach out to all of the busy families you know and offer them this valuable free resource created by Epicure dietitians and recipe innovators. Find it on your Season Launch page.
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RESOURCES & SUPPORT
□ Season Launch Guide Your essential overview to the new season, with important details to support your successful launch of the new catalogue.
□ Online catalogue No waiting required—you can check out the new catalogue right away (no sharing until after the Public Season Launch Event on September 1).
□ Season Launch Invitations Use the social squares to invite your networks to a virtual or in-person Season launch. Whatever works for you!
□ New Season Cooking Class Video & How-To Guide Everything you need to do a brand-new Cooking Class demo.
□ Images for Online Cooking Classes Images for all the products in the new catalogue are there for you to share in your virtual Cooking Classes.
□ Product Knowledge Allergen list, Ingredients & FAQs, Nutrition Facts Table—will help you answer customer questions and are updated seasonally.
□ Product Information Sheets Need talking points for your Cooking Class demo? All the details you need about a specific product will be found in these documents.
Did you know there’s a special SEASON LAUNCH section on MyEpicure where you’ll find all the info you need to succeedthis season? It’s true! Discover the following:
For seasonal social visuals, including Facebook cover photos and social media posts, go to Business Tools>Marketing >Social Media (available starting September 1).
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NEW PRODUCT PRE-ORDER
WHAT IS NEW PRODUCT PRE-ORDER? New Product Pre-Order (NPP) is your chance, as a Consultant, to get a taste of the upcoming season before it starts. Order early to ensure you have your products in time for your new season Cooking Classes!
WHY SHOULD I PRE-ORDER? • Experiment and gain product knowledge—try the recipes and create your own before sharing with customers.
• Generate excitement and future bookings—show the new products at your Fall & Winter Cooking Classes, then use the Future Booking Bonus Credit to attract more Hosts.
• Be ready to launch the new season ONLINE or IN-PERSON for your customers starting September 1!
HOW DO I ORDER?• Log in to My Epicure starting at
12 noon (PT) on August 17, 2021.
• Click on ‘Orders’.
• Place a Personal Order and choose from the NEW PRODUCT PRE-ORDER tab.
During the New Product Pre-Order period, you may purchase ONE
of each collection. See next page for product and collection op-
tions available.
TASTE THE NEW SEASON!
PRE ORDER NOW: AUG. 17, 12:00 PM (PT)
TO SEPT. 1, 8:59 AM (PT)
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During the New Product Pre-Order period, you may purchase ONE of each collection.
NEW PRODUCT PRE-ORDER
I WANT IT ALL: NEW Cookware $40.95 (41 QV)
Prep Pro Scoop (1/4 cup)
Prep Pro Scoop (2 tbsp)
Prep Pro Silicone Knife
I WANT IT ALL: NEW Food $115.50 (116 QV)
Bruschetta Seasoning
Buffalo Wing Seasoning
Chicken Fried Rice Seasoning (Pack of 3)
Crispy & Crunchy Coating (Pack of 3)
Dijon Taragon Dressing Mix
Hearty Beef Stew Seasoning (Pack of 3)
Honey Garlic Meatball Seasoning (Pack of 3)
Lemon Pepper Wing Seasoning
Quick Biscuit Mix (Pack of 2)
Shortbread Cookies (Pack of 2)
True North Butter Tarts (Pack of 2)
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NEW PRODUCT PRE-ORDER
I WANT IT ALL: NEW Cookware $35.50 (41 QV)
Prep Pro Scoop (1/4 cup)
Prep Pro Scoop (2 tbsp)
Prep Pro Silicone Knife
I WANT IT ALL: NEW Food $100.95 (116 QV)
Bruschetta Seasoning
Buffalo Wing Seasoning
Chicken Fried Rice Seasoning (Pack of 3)
Crispy & Crunchy Coating (Pack of 3)
Dijon Taragon Dressing Mix
Hearty Beef Stew Seasoning (Pack of 3)
Honey Garlic Meatball Seasoning (Pack of 3)
Lemon Pepper Wing Seasoning
Quick Biscuit Mix (Pack of 2)
Shortbread Cookies (Pack of 2)
True North Butter Tarts (Pack of 2)
During the New Product Pre-Order period, you may purchase ONE of each collection.
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PRODUCT CHANGES AND UPDATESAs we grow, strive to create operational efficiencies, improve and maintain quality of ingredients sourced, and continue to align with market trends, several products and prices are changing this season. Have a look below for new codes and price changes (see the FAQ on p. 12 for, for further info).
PRICE CHANGES
COUNTRY PRODUCT NAME OLD PRICE NEW PRICE
CA US
Meal Solutions to increase by $0.50 per package of 3
$10.75 $9.75
$11.25 $10.25
CA US
Desserts to increase by $0.25 per package of 2
$10.50 $9.50
$10.75 $9.75
Collections containing Meal Solutions and Desserts will increase accordingly.
COUNTRY PRODUCT NAME OLD PRICE NEW PRICE
CA US
Due to increases in the cost of paper and freight, Fall & Winter Catalogue to increase by $0.50 per pack of 10
$8.00 $8.50
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Stay tuned for more details of AMI launching for all Consultants in September.
Epicure is excited to offer you a powerful new business tool called AMI. The best assistant you’ll ever have.
AMI is the app for modern day social sellers who value building connections and increasing sales.
• Auto-generated daily To-Do list (no thinking for you!)• Notifications to reach out to specific customers• Personal store front with collections curated by you• Know when a new order is placed• See order and interaction history for each contact• And much more!
How would your business change if you had an AUTOMATED ASSISTANT?
Your Epicure back-office data seamlessly integrates with the phone-friendly AMI app so you can easily conduct your business anywhere and anytime. All this and more for a monthly subscription equivalent to the cost of a cup of coffee.
Sound too good to be true? Just ask Jessica Copeland – she’s been using AMI for a couple of months now.
“AMI is the tool we’ve all been dreaming of! I love that AMI reminds me who and when to follow up with: thanking customers for their order, asking about that sample I gave someone last week, or the host prospect that said, ‘maybe later’.
With AMI in my pocket wherever I go, I can do this all with the click of a few buttons while drinking my coffee and my kids climbing on top of me!
Since using it consistently each day, I am already seeing orders coming in that I wouldn’t have otherwise gotten."
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FREQUENTLY ASKED QUESTIONS
ARE THERE ANY PRICE INCREASES THIS SEASON? Yes. At Epicure, we work hard to offer high-quality products at affordable prices as we strive to remain competitive in the marketplace. You will notice a few price increases, in certain categories, this season. See p.12 for all the details on price increases.
WHAT IS EPICURE DOING TO ENSURE SAFETY AND QUALITY DURING THIS TIME OF UNCERTAINTY? Epicure follows Good Manufacturing Practices (GMPs), which ensures that we are upholding all safety standards and will continue to practice and follow appropriate testing, vendor validation, and quality processes. We would never serve your family something that we wouldn’t serve ours. We are committed to ensuring safety and quality.
WHY DO SOME PRODUCTS SELL OUT OR STOCK OUT SO QUICKLY? Forecasting and manufacturing is a continuous process leading up to a launch and beyond. We monitor sales and inventory closely and respond proactively to support your business. In the event of a well-loved product that sells faster than expected, there are times where we willexperience short-term stock-outs. In these situations, we will communicate proactively.
CAN I SHARE THE NEW CATALOGUE AND NEW SEASON PRODUCTS? You may tease the new season and catalogue in your private VIP groups; and, we encourage you to finish the current season strong. Invite your Customers to join us for the September 1 public launch. The catalogue becomes available to shop at 12:00 noon (PT) for both Canada and the US.
WHERE CAN I FIND UPDATES AND ANNOUNCEMENTS? Any updates or announcements that are not included in monthly emails will always be shared on the messages board on the MyEpicure home page.
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ANNOUNCEMENTS & COMING SOON
CONFERENCE 2022: We cannot wait to be together again!Join us in Niagara Falls, Canada for our 25th Anniversary Conference celebration—making this the most important event of the year to attend! • Leaders' Session: April 12, 2022• General Conference: April 12–14, 2022
Check out the updated event schedule to make it even more accessible for our Consultants—lots of amazing training, with less time away from home.
Are you registerd yet? If not, why now? Register today! Visit epicureconference.com to see the full details and to register.
DON’T FORGET: NEW PRODUCT PRE-ORDER• Log into MyEpicure starting at 12 noon (PT)
on August 17, 2021.• Click on Orders.• Place a Personal Order and choose from the
NEW PRODUCT PRE-ORDER tab.• Choose from two collections or order them
both to be ready for the new season!
THE NEXT #EPICLIFE CHALLNEGE STARTS SEPTEMBER 13, 2021 Join us for 90 days of wellness with the Epic Life Challenge
Get setup for a successful start during Prep Weekend: September 10-12, 2021 and on September 13, Week 1 of the Epic Life Challenge begins!
It’s FREE to register. Registration ends September 17, sign up before then to qualify and to be eligible for our EPIC PRIZES!
CUSTOMER PUBLIC SEASON LAUNCH: SEPTEMBER 1Spread the word to your Customers that on September 1 they can be a part of the virtual public launch of the newest season from Epicure—English at 10:00 am (PT) and French at 11:00 am (PT). Invite them to be the first to shop the new Catalogue with products going live at 12 noon (PT) for both Canada and the US.
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ANNOUNCEMENTS & COMING SOON
BOOKING BLITZ THE NEW SEASON It’s almost a new season and the perfect time to reach out and participate in an Epicure-wide Booking Blitz.Happening after the Consultant Season Launch event: August 18–20.
How to participate: Jump into the Consultant Events FB group, look for the August Booking Blitz POST and every time you have a NEW booking, COMMENT on that POST with the FIRST NAME of your Host, the booking DATE, and let us know if this is a brand-new Host. (Example comment: "Jane, September 10, NEW HOST")
Why participate? Set up your September full of bookings and for each NEW booking you will be entered to win a draw prize! Tip: Use the new season and new catalogue to book new Hosts, which will give you access to new contacts and new business for the rest of the year.
EXCLUSIVES & PROMOTIONSSee your Leaders’ Season Launch & Marketing pages on MyEpicure for all the other supporting Season Launch documents and all the exciting upcoming flyers and promotions!
