Agency Owner

BUSINESSPLAN

SearchMarketMe, LLCCorporate Headquarters

1495 NW Gilman Boulevard, Suite 12Issaquah, WA 98027

866-326-5480 • 425-677-7839www.searchmarketme.com

Corporate Headquarters1495 NW Gilman Boulevard, Suite 12

Issaquah, WA 98027866-326-5480 • 425-677-7839

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IMPORTANT

This is a sample business plan that is intended purely as

a starting point and basic template to assist prospective

buyers of the SearchMarketMe business opportunity in

developing their own business plan. Any statements are

theoretical in nature and do not represent a guarantee

of income. No income claims are being made in this

document, or in any other company literature or statements.

Recipients of this document may, and should, edit the

document for their own personal situation. This document

is solely for the purpose of examining a potential affiliation

with SearchMarketMe, LLC. It is acknowledged by reader

that information furnished in this business plan is in all

respects confidential in nature, other than information that

is in the public domain through other means, and that any

disclosure or use of same by reader may cause serious

harm or damage to SearchMarketMe, LLC.

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Dear Entrepreneur,

I hope you find this business plan template helpful. It profiles a generic company (ABC Company), which is analogous to the business you would run as an Agency Owner. The plan is intended as a starting point toward investigating and understanding the unique strategic advantage the Online Marketing 2.0 System presents in the marketplace.

The world is changing and marketing is evolving rapidly. Traditional media is on life-support while online ad spends in all categories are realizing blistering growth. Consumers are online more and use the web to find what they want more frequently. Meanwhile, fewer people respond to TV, radio and print in making buying decisions. This while growing numbers of consumers research goods and services online before purchasing.

Businesses have to do more than just “be on the web” today, they have to be everywhere their customers go online. For many businesses though, targeting the most effective online marketing channels and coordinating them can be overwhelming. Many do something, few do it well and almost none do half of what they could.

The industry is awash with sub-standard marketers peddling their software, product and “secret sauce.” On the other side of the equation, and I speak from experience, it is expensive to invest in staff, software and systems only to watch your best talent get recruited away and your costly tools become obsolete.

Effective online marketing is complex and requires one ingredient more than any other –hard work. There is no way to sugar-coat it and nobody wants to hear it, especially potential clients, but it is the truth. Small and mid-sized businesses and B2B sales divisions, like everyone else, want the low-cost Mercedes. Our proven sales system forces them to confront what, deep down, they already know – systematic, coordinated, and repetitive hard work is the only way to get worthwhile results from online marketing.

Adaptation of online marketing channels by these clients has accelerated through the recession. Certainly this is because of their need to drive sales, but also due to familiarity with the medium and recognition of the preferred value of inbound leads. The desire, and need, to reap the benefits of online marketing is present among these companies, while their knowledge of the best way to do so is limited. Even if they don’t know it.

Many companies are delusional, thinking they are effective in online marketing when they are not. Once they sit down with an Agency Owner and see their report documenting where the company is showing up in 8% of the potential searches with targeted keywords, or mentioned in 5% of the industry blogs identified as being relevant.

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A multitude of vendors, channels and products, all claiming to be the best have clouded the landscape and left businesses jaded. SearchMarketMe (SM2) Agency Owners come to the rescue, incorporating every significant component of online marketing into the packages they provide clients. This is a truly unique feature compared to vendors who do SEO, or PPC or ad purchases. There just aren’t vendors in the marketplace acting as “agencies” and coordinating multiple channels like we do.

Agency Owners become experts in structuring Online Marketing 2.0 Services via our training and support, benefiting from amazing software tools and help in building their team. Seldom offering their services a la carte, they opt to do it right and perform every component of the Online Marketing 2.0 System for every client.

Our goal isn’t to just make you an “online marketer” though. We want you to be the owner of an Online Marketing 2.0 Agency where instead of doing everything yourself, you have a team of commissioned salespeople and contract-based fulfillment workers. The developers, writers and online marketing experts on our staff, as well as our network of other Agency Owners, are there to help you fill in the gaps.

That is the end that justifies the means for us and the core of the SM2 business model. We want to build strong, vibrant Agency Owner businesses that outsource portions of their projects to us as they grow and expand. SM2 can be your project manager in getting fulfillment done. We’ll utilize other Agency Owners when possible, and when not, our internal staff can perform any and all aspects of the Online Marketing 2.0 System.

Review of this plan is really just a starting point. It’s the first step in the due diligence process we ask every Agency Owner to go through. If you have ongoing interest after reading it, you will want to participate in a live webinar to see for yourself how our Online Marketing 2.0 System works.

Then the next step is speaking with Agency Owners on our Evaluation Board about their businesses. Every prospective Agency Owner must interview with, and be recommended by, at least three Agency Owners on our Evaluation Board in order to be accepted.

Is this the right business for you? Good question, and a tough one to answer even after reviewing this business plan. Instead, ask yourself if this is something you want to take a closer look at. If so, contact us to take the next step.

Good luck with your analysis and please let us know if we can help you in any way.

Sincerely yours,

Jenny DibblePresident, SearchMarketMe

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Table of Contents Executive Overview 6Market Overview 9 Online Marketing Trends 11 Target Market 13 Competition and Buying Patterns 14Company Summary 16 SearchMarketMe 17Services 19 Keyword Search Ranking 19 Marketing Websites 20 Paid Search Advertising 20 Email Marketing 21 Content Generation 21 Link Strategy 22Marketing Strategy 24Business Development 25 Marketing Packages 26 Maintenance Agreements 26 Pay-For-Performance 26 Expansion 27 Marketing Partners 27 FulfillmentPersonnel 28Technology 29 Web Plan Summary 30 Development Requirements 30Start-Up and Training 31 Milestones 32 Benchmarks 33 Objectives 33 Management Summary 34 Start-up Funding 34

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Executive OverviewOurfirm,ABCCompany(ABC),willprovideacuttingedgecollectionofonlinemarketingservicestosmallandmid-sizedcompanies,aswellaslargerB2Bcorporatesalesdivisions.WerefertoourservicesasOnlineMarketing2.0.

ABCwillgrowatrue“Agency,”renderingonlinemarketingservicesineverysignificantchannel,inacoordinatedandcomprehensivemanner,whilebuildinginternalteamsofMarketingPartnersandFulfillmentPersonnel.Ourfirmwilloutperformcorporatemarketingprofessionalsortypicalonlinemarketingvendors,exceedingtheresultsthateithercouldgenerate.ABCwillexpandoperationsquickly,allowingustoservemultipleclientsandscaleourcompanyasweseefit.

TheOnlineMarketing2.0Systemisanelaborateandcoordinatedeffortthatgeneratesexponential sales results for client companies of all sizes through a combination of:

• KeywordSearchRanking• MarketingWebsites• PaidSearchAdvertising• ContentGeneration• EmailMarketing• LinkStrategy

Weperformtheseservicesforeveryclient.TherearecurrentlyvendorsinthemarketplacethatmayperformoneortwocomponentsoftheOnlineMarketing2.0System.However,bycoordinatingmultiplecomponentsthroughsixdifferent“channels,”theOnlineMarketing2.0Systemproducesfargreaterresultsthantraditionalonlinemarketers.

ABCwilltargetsmallandmid-sizedbusinesses,aswellasB2Bsalesdivisions.WewillusetheOnlineMarketing2.0Systemforourownbusinessdevelopment,andtosupportoutboundsaleseffortsofcommission-basedMarketingPartners.

Wemayeventuallyneedassistanceinprojectfulfillmentasweexpandoperations.Asan“AgencyOwner”withSearchMarketMe(SM2),anationalonlinemarketingtraining,softwareandsupportorganization,ABCwillbetrainedinfulfillmentofOnlineMarketing2.0Services.Wecan also use SM2 directly for facilitation of projects through their internal and contracted web developers,contentwriters,specialists,andadministrators,aswellasutilizingtheSM2NetworkofAgencyOwners.

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Evenastheeconomyandmostcompaniesareincontraction,onlineadspendsareontheriseascompaniesscrambleforwaystosellmore,whilespendingless.ArecentMcKinseysurveyofmarketingexecutivesfoundthat55%werecuttingexpendituresontraditionalmedia,specificallyinordertoincreasefundingforonlineefforts.

ABCdevelops,initiatesandmaintainsprofessionalonline marketing campaigns with the revolutionary OnlineMarketing2.0System.Itistheknowledge,tacticsand strategies we apply through these six different “channels,”alongwithourcutting-edgesoftwareandthescalabilityofourorganization,thatallowustodramatically increase sales revenue for ABC clients in a fastandcost-effectivemanner.

Smallandmid-sizedcompanies,aswellaslargercorporationsintheB2Bsalesarena,arefertilemarketsforABCtobesellingto.Thecompetitionislimitedtovendorsthatoperateinafewonlinemarketing“channels.”Many of these vendors provide an inferior product or service,requiringthatweconcentrateondifferentiatingourselvesfromtheminourmarketingefforts.

Our clients pay us to create a tornado of activity that funnels into substantive leads and sales revenue:

• Ourtargetclientsarechosen

• Optimalkeywordgroupsareselectedwith SM2 software

• MarketingWebsitesaredevelopedandoptimized for keywords indicative of our target companies

• PaidSearchAdvertisingkeywordsareresearched, ads developed and campaigns managed with the software tools provided by SM2

• Customcontentutilizingourchosenkeywords,written tobeusedinMarketingWebsites,EmailMarketing and Link Strategy

• Thewholeprocessisrefinedandmanageduser activity tracking and analysis software for maximumleadflow

What is Online Marketing 2.0?The phrase “Web 2.0” has been popular for a few years. It references the next generation of internet use where blogs and social networks have created new levels of interaction between consumers and professionals. Online Marketing 2.0 is a phrase SearchMarketMe coined, referencing their unique system for utilizing blogs and social networks to create links to the Marketing Websites and pages we develop for clients. It’s a direct strategy to influence Keyword Search Ranking that through Content Creation displays the client as a knowledgeable, credible expert in their field of expertise. Online Marketing 2.0 is especially beneficial in creating multiple positive “messages” about the client company for secondary, company-specific searches by customers.

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Our clients need to see us as experts in advanced online marketing services and web-based leaddevelopment.Theproficiencywedisplayingettingnewbusinessthroughourwebpresencehelpsusimpressourpotentialclients.Inarealway,ourownwebpresenceisour“businesscard”.

AsanAgencyOwner,ABCispartneredwithSearchMarketMe,LLC(SM2)andprovidedallofitsinnovativeandproprietarysystemsandsoftware,aswellascompletetrainingandsupportinexchangeforaone-timefeeof$23,900.AdditionalcostsarekeptlowbecauseSM2providesuswitheverythingweneedinthefirstyeartorunourbusinessandweworkfromourhomeoffice.

OverallrevenueisenhancedthroughourrelationshipwithSearchMarketMe.ItallowsustoexpeditebecomingproficientinrenderingOnlineMarketing2.0Servicesandputsusinapositiontogeneraterevenuequickly.Wegethelpinbuildingateamofcommissionedsalespeopleandcontract-basedfulfillmentpersonnel.ABCisalsoabletooutsourceprojectsorportionsofprojectstoSM2,andevenbeinapositiontoreceiveincrementalsub-contractedbusinessthroughtheSM2NetworkofAgencyOwners.

SearchMarketMewillhelpuspresent,negotiateandcloselargercontractsinexchangefortheoptiontomanagetheprojectandaportionoftherevenue.Theyalsotraincommissionbasedsalespeople,orMarketingPartners,whocanrepresentourservicestocompaniesandbringnewbusinesstous.

Inaddition,ABCcansendanytwoindividualswerecruitonourownthroughSM2businessdevelopmenttrainingatnocost.ABCcanalsohavetwoindividuals,whichwerecruitourselves,trainedtodofulfillmentworkinanythreeOnlineMarketing2.0channelsthatSM2trainson.

AsfellowAgencyOwnerssecurenewbusiness,especiallylargercontracts,theycantapSM2’sbandwidthtocompletethem.AsaMemberofSearchMarketMe,ABCmayhavetheabilitytoworkonprojectsscreenedandmanagedbythecompany.

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Market OverviewCompaniesarereducingtraditionalmediaadvertisingspendingfornewspapers,radioandtelevision,whileincreasingtheironlinemediaspending.Initsforecastforonlinemarketingoverthenextfiveyears,ForresterResearchexpectsannualonlinemarketingexpenditurestoreach$55billionannuallyina“cannibalizationoftraditionalmedia.”

“Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.”

Companies are shifting budget to interactive media and online marketing from traditional avenues for a number of reasons:

Economic conditions.• Companies want to affect sales now and online marketingismoreeffectivethantraditionalchannelsandcostslesspersale.Companiesfindthatonlinemarketingchannelsarelessexpensiveandmoremeasurable,withbetterdirectresponsethantraditionalmedia.

Interaction with customers.• Customers today are empowered and want a customized,interactivebrandexperiencebeyondTV,radioandprint.

Online marketing is more familiar. • The vast majority of business people in decision-making roles are familiar with the components of strategic online marketingcampaigns,withtheexceptionofsocialnetworksandblogging.

Print media decline.• Newspaperandmagazinereadershiphasplummetedaspublishersfailtomakemoneyonline.Advertisersareabandoningprintand taking their business online with advertising revenue down 20% for Q1 2009overQ12008.

Proof that it works. • Anydoubtsaboutonlinemarketing“working”arelonggone.Theconcernhasshiftedtohowbesttotakeadvantageanduseonlinemarketingmosteffectively.

ForresterResearchsurveyed204marketingexecutivesin2009fromfirmswithmorethan200employees.Ofthose,118saidtheywouldincreaseonlinemarketingspendingandthefollowingchart(figure1)reflectshowtheywouldpayforit.

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Online Marketing TrendsThereisaprovenshiftinbudgetfromtraditionalmediatowardonlinemarketing.Theworldof marketing and how companies acquire new customers is changing dramatically and online marketingtakesalargerportionofthemarketingpie.ThereareanumberoframificationstheForresterResearchreportandotherexpertshaveidentified:

Overallbudgetamountsaredeclining,butonlinemarketinginvestmentsare•increasing.Budgetismovingoutoftraditionalmediatowardmoreefficientonlinemarketingchannels.Companieswillneedlessmoneytoaccomplishtheirmarketingobjectives.

Traditional advertising agencies are going by the wayside as they have •difficultytransitioningfrompushingoutmessagestonurturingcustomerconnections.Agenciesthatlackdatamanagement,analytics,listening,socialmediainteraction,andstrategyexpertisewilldie.

Insightsgainedfromonlinemarketingprogramsarebecomingkeyto•businessstrategy.

Experts expect Paid Search and Search Engine Optimization expenditures to •increase15%annuallyandreach$32billionperyearby2014.

Nearlytwo-thirdsofallcompanieswithonlinemarketingexecutivesspend•budget to manage search programs through advanced tools or outsourced partners.

85%ofonlineconsumerssearchthewebatleastweekly.•

NewsearchenginessellingtheirownoradditionalGoogleinventoryfurther•expandsslotswhereadvertiserscanplacekeywordads.

Expansion among social media and innovation of the marketing associated •withitiscreatingnewopportunities.

Social media is expected to see the greatest growth of any online marketing •channelat34%annuallyforatleastthenextfiveyears.Itisnearlycertainthat companies will expand spending in the channel to balance out the amountoftimeconsumersarespendinginsocialmedia.Spendingonsocialmediawilltop$3billionby2014.

Companies want exposure to social media as it becomes an established part •oftheonlinemarketingmix.

Mobileremainsoneofthemostanticipated,leastadoptedinteractivechannelsin•themix.Overthenextfiveyearsmobilemarketingwillsee27%annualgrowth.

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Target MarketABC helps clients reach and eventually exceed their sales goals by offering pragmatic and highlyeffectiveOnlineMarketing2.0Services:

Consulting on website structure for Keyword Search Ranking•

ProductionofkeywordspecificcontentforMarketingWebsites•

Development and management of Paid Search Ad campaigns•

Content Generation and Revision•

Management of trackable Email Marketing campaigns•

LinkStrategy,corporatebloggingandsocialnetworkingtactics•

High-qualityleadsforclients•

ABCfocusesonsupplyingsmallandmid-sizedbusinesses,B2Bcompanies,salesdivisions,Fortune1000companies,salesmanagers,andmarketingdepartmentswithOnlineMarketing2.0Servicestoassistinreachingsalesgoals.

Theindustryisfullofpoorperformingvendorswhotendtoover-promiseandunderperform.Furthermore,mostvendorsworkinonlyoneortwoareasandfailtogettheexponentialimpactofworkingallthechannelsoftheOnlineMarketing2.0System.

ABCtargetscompaniesofallsizesespeciallysmallandmid-sizedcompanies,aswellaslargerB2Bsalesdivisions.ABCoffers“MarketingPackages”ofOnlineMarketing2.0Servicesdesignedforspecificindustryverticals.

Small and Mid-Sized Businesses–Thesecompaniesneedhelpnow.Theyhavelimitedadbudgetandareconstantlylookingforthenextwaytospursales.ThereisnoothersourcethatwillgivethemgreaterReturnonInvestmentthanourOnlineMarketing2.0System.Thevastmajorityofconsumers(estimatesrangefrom60-90%)researchpurchasesonlinefirst,thenfollowupwithaphonecalland/orlocationvisit.Ifthesecompaniescan’tbefoundonlinetheysuffer.Conversely,minorinvestmentsgenerateresultsthathaveahugeimpact,onapercentagebasis,intheclientcompany’srevenue.

Marketing Departments–Companieswanttosellmorewhilespendingless,andtodaytheymust do so with fewer staff members possessing the right skills to accomplish online marketing objectives.Whilemostcompaniesperformsomelevelofonlinemarketingactivity,veryfewcomeclosetodoingallofthem,ordoingsoeffectively,evenwithanin-housemarketingdepartment.Withtheseclientswewillfrequently,atleastinitially,offerselect

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componentsofourMarketingPackages.PerhapstheclientiscomfortablewiththeirEmailMarketingandPaidSearchAdvertising,butwantsourhelpincreatingMarketingWebsites,performingKeywordSearchRankingandLinkStrategy.Itiscrucialtocombinealltheindividualstrategiestogetoptimalresults,regardlessofwhodoeswhat.

Sales Divisions–Literallyeverycompanyintheworldcanbenefitfromourabilitytouseonlinemarketingtodriveinterestedbuyerstotheirwebsite,identifysalestargets,gathercontactinformationanddetermineiftheyareinterestedinthecompany’sproductorservice.AccordingtoCahnersResearch,theaverageB2Bsaleis$82,741.Inthisniche,ABCtargetscompanieswith$50millionto$10billioninannualsales.Businessesthatmarketandsella“highdollar”item to other businesses stand out as prospects because these companies spend a great deal oftimeandmoneyonevery“sale”.

CompaniesarejustbeginningtolearnhowtousetheInternetfortargetedsalesleadgeneration.ThevastmajorityofcompaniesarenotusinganythingsimilartoourOnlineMarketing2.0System.Almosteverycompanyisapotentialclientasmoreandmorerecognizetheirneedtoutilizetechnologicaladvancestoincreasesalesanddrivecostsperleaddown.Theyalsowanttoempowersalespeopletobenefitfromsuchadvances.

ABC stands to prosper as a market leader providing access to otherwise unavailable leads that providesadramaticadvantagetocompanyclientsandtheirsalesprocess.

Competition and Buying PatternsWebsite Developers – have long created websites to be supposedly well received by search engines.ThealgorithmsGoogleusestorankweblocationsareintricateandconfidential,butweknowthatthedaysof“tricking”searchenginestoincreaserankingsarelonggone.Genuinecontentwithtargetedkeywordsandexternalinbound(non-reciprocal)linksintotheclientwebsitearerequiredtoincreaserank.ThisrequiresproactiveandrepetitiveattentioninadditiontoqualitydevelopmentofMarketingWebsites.

Email marketing firms and products – are plentiful and function at different levels of effectiveness.SomedomoredamagethangoodbyservicingmultipleclientsonthesameserversandIPaddresses,causingdecreaseddeliverability.Theyarefinechargingcustomerstosendendlessemailstojunkfolders.AnAgencyOwnerrecentlydiscoveredthatanewclientwasspending$3,000permonthinemailsends.Theiranalysisidentifiedthatbyonlysendingtothosewhohadopenedanemailinthelastyear,thosecostscouldbecutby80%.Productsthattrackstatisticsareavailableinthemarketplace.HoweverSM2emailmarketingtool’suniqueadvantage is that it allows the user to identify who is opening and reading an email and then produce their name and phone number with data from their Customer Relationship Management(CRM)solution.

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Marketing consultants – The perception that prospective clients originally have is that our servicesaresimilartothoseofmarketingconsultants.Educationisthekeytodifferentiatingourservices due to the fact that marketing consultants may do some aspect of online marketing but most tend to be middle-men who invariably will still use third-party vendors with poor tactics and limitedeffectiveness.

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Company Summary“Astheadindustrybracesforadeeprecession,someoneneedstonotifythesearchadvertisingbusiness.”–MikeShields,MediaWeek

TheABCCompanystrategyistoprovidequalityOnlineMarketing2.0Servicestoitscustomers,bothsmalltomid-sizedbusinessesandlargerB2Bsalesdivisions.OurmarketingplantakesthesameservicesweprovideclientsandappliesthemtowardgeneratingnewbusinessforABC.

ABC Company enjoys a number of advantages in the marketplace:

Superior operating model•Early innovator status •Lowest cost per sale in most industries•Marketing focused •Subcontracting opportunities provided through SM2•Powerful software and web applications •Potential for referral business through SM2 •Sales assistance from SearchMarketMe•Expansion oriented model •Highlysoughtafterservices•

ABCwillreceivecompletetraining,softwareandsupportinfurnishingcompanieswiththeOnlineMarketing2.0System,including:

UsingtheOnlineMarketing2.0Systemforbusinessdevelopment•Allaspectsofprojectfulfillment•Keyword Search Ranking•Paid Search Advertising•Professional Email Marketing•Content Generation•LinkStrategy(corporateblogging,socialnetworking)•

TheentireOnlineMarketing2.0Systemisdesignedtomaximizethegenerationofhigh-qualityleadsfortheclient,leadsthatcompaniesarewillingtopaytopdollarfor.

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SearchMarketMeOurcompanyisaffiliatedwithSearchMarketMe,LLC(SM2)anationaldeveloperofindependentlyownedOnlineMarketing2.0companies.SearchMarketMeprovidesuswithuptodateoperationstraining,uniqueOnlineMarketing2.0Software,technologysystems,aswellasinitialstart-upandongoingsupport.

AspartofitsserviceagreementwithABC,SearchMarketMeiscommitted•to both helping us launch our business and training us in every aspect of operations.

ThedesignofourlogoanddevelopmentofourwebsitewillbedonebySM2.•SearchMarketMealsohaswebdeveloperswhowilldoourclient’sMarketingWebsites and Email Marketing templates at such a low rate we maintain an attractiveprofitmargin.

SearchMarketMe provides ABC with amazing software to select the most •effective keywords for Keyword Search Ranking and put our clients in the top 10% of Paid Search Advertising results at Google and other top search engines.

SM2isalsoourtrainingpartner,providingABCwithinitialandongoing•trainingandsupportinthe“howto”componentsassociatedwithfacilitatingtheOnlineMarketing2.0System.

SM2assistsuswithemailtemplates,trainsonbestpractices,andteachesus•howtogenerateandcreatecontentusingwhatourclientsalreadyhave.Itallgoestocreatea“perfectstorm”ofmarketingbenefitforourclients.

ThroughSearchMarketMe,ourcompanyhasaccesstopotentialprojects•that SM2 is managing and assistance in closing deals and subcontracting opportunities,positioningABCtorealizeincrementalrevenue.

The typical online marketing consultant will struggle to balance business development and fulfillment.SearchMarketMetrainsbothsalesandfulfillmentpersonnelforABCandallowsustheinfrastructure(contracts,scripts,operatingprocedures)thatletusgrowandexpandasacompany,beyondaoneortwopersonoperation.Allwhileeachmemberofourteamworksremotelyfromtheirownhome-offices.

Expansion is critical to take market share as companies transition traditional ad spends to more effectiveonlinemarketingvenues.

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Overall trends favor ABC as interactive marketing expenditures will approach $55 billion by2014,accordingtoForresterResearch.Theunstoppabletrendtowardequilibriumofadexpenditures and time spent by consumers with that medium is undeniable and favorable to ABC.

Inthefollowingchart,noticetheproportionateamountofmoneythatisspent,inrelationtoconsumertimespentonthatmedium,forallconventionalmarketingchannels.Nownoticethedisproportionate amount of money spent in online marketing compared to the amount of time wespendonline.Alsomakenoteofthe4%increaseinonlineadspendandthe5%increaseinconsumerwebtime.

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ServicesTheOnlineMarketing2.0Systemhasanexponentialeffectonleadgenerationandconversionsforclients.Each“channel”withintheSystemfeedsactivityfortheothers.

ABC increases the sales revenue of clients by helping them market and sell their products and servicesthroughtheOnlineMarketing2.0System.Incorporatingmultipleonlinemarketingtactics,orchannels,theSystemattractsqualifiedprospectstotheleadgenerationsystemwedevelopforclients.

Ourofferingineach“channel”addressesaproblem,producingasuperiorsolutionandcollectivelygeneratingfargreaterresults.ABC must seek to differentiate itself at every opportunity from the underperforming vendors withintheindustry.HowABCwilldifferentiateitselfisbaseduponananalysisofeachchanneland the problems associated with typical vendors:

Keyword Search Ranking The software that SM2 provides us with draws data directly from search engines like Google toidentifytheprecisephrasespeoplearesearchingfor.ThisdeterminesthemosteffectivekeywordgroupstobuildeachMarketingWebsitearound,thecontentcontainedinthemandtheLinkStrategywewillemploy.

Problem: Webdevelopmentandsearchengineoptimization(SEO)companieshavebeenpromisingto“optimize”websitestorankhighatsearchenginesforyears.SearchenginerankinghaschangedwithGoogle,andtodaycreatingandoptimizingtheperfectwebsiteeffectivelygetsyoutothestartingline.Withouttrafficandinboundlinksitgoesnowhere.Still,amultitudeofvendorsover-promisewhatchangestoawebsitewilldo,totheextentthattheSEOacronymhasacquiredasomewhattaintedimageinthesmallbusinessmarketplace.

Solution: We use Keyword Search Ranking to position each Marketing Website or pagetoberankedhighlyforcertain.However,thosekeywordgroupsalsoaffectourPaidSearchAdvertisingandmostimportantlyourLinkStrategy.Wetargetblogs,socialnetworksandcontentsourcesthatsharethesamekeywords.Itisonlythroughestablishinginbound,non-reciprocallinks,andsecuringadditionaltrafficthatsearchrankingispositivelyaffected.

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Marketing Websites Basedonthekeywordgroupsidentified,wedesignwebsitesandintegratethekeywordsintothedomain,titlesandcontent.EachkeywordgroupinghasitsownMarketingWebsiteorpage.Our relationship with SearchMarketMe provides us with access to low-cost web development for thispurpose.

Problem:Mostcompanywebsitesarereallyonlinepamphletsorbrochures.Theypresentthe“who,what,where,andwhy”ofitall.They’regenericbecausetheyhavetoserveorfacilitatesomanyinterests:generalinquiries,productdescription,press,employees.ThistypeofwebpropertyistoughtopositionwellforKeywordSearchRankingbecauseitissogeneral.

Solutions:MarketingWebsitesletusoptimizedifferentwebsites/pagesforspecificgroupsofkeywordphrases.EveryMarketingWebsitewedohasaleadcapturedeviceorinformationrequestformtosecurethelead,gainopt-inpermissionandensurethattheclientknowswhereitcamefrom.

Paid Search Advertising PaidSearchhasthreecomponents:chosenkeywords,textadvertisement,andlandingpage.Keywordsfindtherightprospect,theadmakesthemclick,andourlandingpagegetsthemtobuy.WeuseMarketingWebsiteswecreateaslandingpages.SM2softwareletsusdownloadacompetitor’sentirecampaign,includingeverykeyword,bid,ad,andlandingpageinminutes.Withit,weareabletotakeanaveragemarketerandmakethemthemostproductive.Wecanalsoidentifyprospectsamongtheunder-performers,aswellasdevelopandmanageouradsdirectlythroughtheSM2application.

Problem: Payperclick(PPC)islowcostcomparedtoothermediumsandhasanattractiveROI.Forthatreason,whatamountstosub-parresultshavebeendeemedacceptablebecausetheywereatbettercost-per-leadandcost-per-salefiguresthananyothermedium.Themarketisfullofhalftrainedadminsandbadperformersgeneratingaveragetobelowaverageresultsinpaidsearch.

Solution:Theanswerismetrics,competitiveintelligenceandqualitycontent.Oursoftware pulls real-time data from Google on what advertisers are paying for each keyword,thecompetitivenessandthenumberofsearches.Itmakesitveryeasyfor us to identify the characteristics of the top 10% of advertisers and then help any clientinthelower90%gettothetop.

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Email Marketing EffectiveEmailMarketinghasauthenticandvaluedcontent,marriedwithprofessionaldeliveryanddirectcontactfromaclient’ssalesstaff.Weareabletoprovideourclientswithemailtrackingsoftwarethatutilizesdatafromtheircontactmanagementsoftwaresothattheclient’ssales people know the very second a recipient opens an email and are able to access contact informationimmediatelytocallthem.

Problem:Emailisanabused,yeteffective,mechanismforcommunicatingwithprospects.Whenwell-intendedbusinesscorrespondenceendsupinspamfiltersthough,theprospectneverseesit.Eveniftheydo,thevastmajorityofemailcopyiswritinginanoverly“promotional”manner.Itiseasyforhigh-qualitybusinesscommunicationstogetlost,unopenedordeletedaltogether.

Solution: Through our relationship with SM2 we provide clients with revolutionary “emailtracking”services.Ourapplicationutilizescontactinformationfromtheclient’scustomer database to notify sales people the very second someone opens their email,whileproducingtheprospect’sphonenumber.Thiswaythesalespersoncancalltheprospectwithinsecondsofthemopeningtheemail.

Content Generation Oftenoverlookedinonlinemarketing,effectivemarketingcontenthastosupportthekeywordgroupswewantourclienttorankhighlyon.Wedon’tusesoftwaretocreatecompellingcontent.Rather SM2 has trained us in a methodical process for utilizing clients as source writers and revisingtheirworkproducttocreatequalitycontentforMarketingWebsites,EmailMarketing,andLinkStrategy(blogging,pressreleases,articles).

Problem: Traditional marketers can write effective marketing content for traditional media,butonlinemarketingprinciplesrequiredifferenttacticsandstyle.Ontheoppositeend,“newschool”marketerswhounderstandthewebintuitivelyarefrequentlypooratwritingcompellingcopy.

Solution:Wereinvigorate,editandrevisecontentfromourclient’sexistingmarketingpieces(website,productbrochures,articles,emails)andemployaContentRevisionsystemtorevisecopy,integratingthekeywordgroupswewanttorankhighlyonatsearchengines.Weedit,reviseandshortenthecontentagainforuseinEmailMarketingandLinkStrategy.Thesystemisbasedonsoundpsychologicalprinciplesastohowpeoplereadinformationonline.

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Link Strategy Searchenginesassignadditionalvaluetowebsiteswithinbound,non-reciprocallinks.Google,inparticular,assignsgreatervaluetolinksfrom:pressreleases,blogposts,aswellassocialmediaandnetworkingwebsites.ReferencesandlinksdirectedtoclientMarketingWebsitesincreasetheirKeywordSearchRanking.LinkStrategyrequiresconsistentattentionwithmonitoringofblogstoselectpostsidealforaresponse,pressreleasesthatarerelevantandcoordinated,aswellasmonitoringandmaintenanceofsocialnetworkinglocations.

Problem:Corporatebloggingandsocialnetworkingarethenew“wildwest.”Therearefewestablishedbestpractices.Thereisalsowideopenopportunity.Whilecompanieswanttoembracethisnewfrontier,mostdon’tknowhow.Muchofwhatis being done through blogging and social networking is executed haphazardly by otherwisedistractedemployeesormanagement,withoutatacticalplan.

Solution: ABC uses blogging and social networking to get additional keyword coverage for our client at other web properties and create non-reciprocal links to theMarketingWebsiteswedevelop.WhiletheseareimportantcomplimentstoacompleteOnlineMarketing2.0campaign,theyarealsotime-consumingactivitiesthatrequiresensitivitytoaclient’smessageandrepetitiveattention.

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Marketing StrategyABC has the truly unique advantage of using the very services that we provide clients for the marketingofourownservices.Inotherwords,weusetheOnlineMarketing2.0Systemforbusinessdevelopment,aswellasdirectcontactwithsmallandmid-sizedbusinessesandlargercompanies.

SearchMarketMe provides ABC with thorough training and support in implementing our marketingandsalesstrategy,aswellasaccesstocommissionedsalespeople,orMarketingPartners,tosellourservices.Inmarketingourserviceswe:

CreateMarketingWebsitesaroundspecifickeywordgroupswewanttotarget•(geographicallocation,industry)

UseourContentGenerationtrainingtocreatekeywordspecificMarketing•Websites

Utilize Link Strategy to get searchable content at other web properties and •establish links to our Marketing Websites

WeconductPaidSearchAdvertisinginnarrowandspecifickeywordgroups•tied to our Marketing Websites to generate leads

Revise Content for Email Marketing with messages promoting our services •designed for particular targets

Based on email tracking we prioritize those leads and send follow up emails •and make phone contact

We index our email newsletters at our website so that they are indexed by •searchengines,givingABCthekeywordbenefit

Whencontactingprospects,wedisclosethatweknowwhentheyareopening•our emails and reading them as an attention grabber

We schedule meetings locally or web meetings if remote•

We ask questions about their sales process for initial project analysis •

We prepare a bid/proposal •

Thesameprocessisusedtobuildourteamofcommissionedsalespeople,•or Marketing Partners

The process can also be replicated as we expand our business into multiple •industry niches

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Business DevelopmentAs part of our sales process we identify what prospects are currently doing in the way of Online Marketingbeforeevermeetingwiththem.Weknowwhatwebpropertiestheprospectiveclienthas,wheretheyadvertise,whatkeywordgroupstheyshouldberankingonandwheretheyarereferencedonlinealready.Weevenknowwhatshareofsearchestheyaremissingouton.

Thisknowledgegivesustremendouspowergoingintoanysalespresentation.Therewecandemonstratewherethecompanyranks,wheretheircompetitionisandwhattheircompetitorsaredoing.Wesimplyenterkeywordsthataprospectwouldenterwhichareverydescriptiveandspecifictoourclient’sproductorservice,andoursoftwareshowsthemwheretheyrankandwheretheydon’tshowupatall.

Withinformationinhandastowhothecompanymarketstheirproductsandservicesto,andwheretheyrank,we,orourMarketingPartners,areabletocraftaprofessionalproposalfortheirMarketingPackageandMonthlyMaintenance,wherebytheclientpaysmonthlyorquarterlyforongoingOnlineMarketing2.0efforts.DevelopmentcostsareincorporatedintotheproposalupfrontalongwithinitiationofthePackage.

A Forrester Research survey found that of 172 marketing executives at companies with more than200employeeshandledPaidSearchandSEOinthefollowingmanner.

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Thesurveysuggeststhatalmost80%arepotentialclientsofABCandthesearefairlylargecompanies.AnevenhigherpercentageofsmallcompanieswillseektooutsourcetheirPaidSearchAdvertisingandKeywordSearchRanking.

Marketing PackagesMarketingPackagesmimictheservicesofafullservice,technologicallyadvancedinternalmarketingdepartmentofalargercompany.Theyincludealltheinitialset-up,writinganddevelopmentworkandcoststoinitiateanOnlineMarketing2.0campaign.Thecostismuchlessthanwhatthecompanywouldspendtoemploy,trainandmaintainafull-serviceonlinemarketingdepartmentthemselves.

A“MarketingPackage”forasmalltomid-sizedbusinesscanrangebetween$2,000to$10,000upfrontandongoingmaintenanceof$500to$2,500permonth.Thisresultsinanannualcontractworthanywherefrom$8,000to$30,000.

ForB2Bsalesdivisions,aMarketingPackagecanrangefrom$5,000or$10,000tomorethan$30,000.Monthlymaintenancecostsmoreaswellat$2,000toover$10,000–permonth.

Maintenance AgreementsForoptimalresultstheOnlineMarketing2.0Systemrequiresrepetitiveandconsistentefforts.Theone-year“MaintenanceAgreement”iscommittedtobytheclienttoallowforcontinuedapplicationoftheOnlineMarketing2.0System.ABCwillthereforetypicallycombineitsMarketing Packages with a monthly Maintenance Agreement that allows the clients to pay monthly,quarterlyoronanannualcontract.

ABCwilloccasionallyprovideitsservicesonanalacartebasis,butonlywhenitisthebestsolutionforauniquesituation.Wewillalsoofferspecializedservicesthatincorporateonlyselect“channels”likeReputationManagementwhereweunearthnegativeblogandsocialmediacommentsandcounteractthem.

Pay-For-PerformanceOccasionally,wewilltakeaprojectona“pay-per-lead”basis.Inthistypeofagreementthedevelopmentcostscanstillberealizedbytheclient,orshared,andaleadcapturedeviceorformisincorporatedintothedesignofthewebsite.Typically,theclient’screditcardischargedeverytimeaqualifiedleadrequestsinformationanddebitedtotheABCbankaccount.

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Thisisappropriatewhenweseeanopportunitywhere,ratherthanprovideaMarketingPackageandMaintenanceAgreementatasetfee,itmakesmoresensefromarevenueperspectivetobepaidonaperleadbasis.

This also puts ABC in the enviable position of choosing clients and makes business developmentamatterofselectingtheclientswecanmakethemostmoneywith.

ExpansionAs ABC grows we will seek to build a sales team of commissioned sales people or Marketing Partners,alongwithateamofcontractbasedFulfillmentPersonnel.Howeverdifferentfunctionally,neithercostanythinguntiltheybringmoneyintoourcompany.Theyalsoworkentirelyfromtheirhome.SM2actuallyrecruitssalespeopleforusandtrainsthem.WemayalsouseourOnlineMarketing2.0toolsandexpertisetotargetsalespeopletojoinourteam.

When SM2 recruits and trains these individuals they retain a share of the Marketing Partner or FulfillmentPersonnel’sinitialcommissionsuntilpaidafeetooffsettheirrecruitingandtrainingefforts.

ABCcanalsorecruitsalespeople(uptotwo)andsendthemthroughSearchMarketMetrainingatnocost.Likewise,wecansenduptotwoFulfillmentPersonnelthroughtraininginasmanyasthreechannelsoftheOnlineMarketing2.0System.

Atsomepoint,commissionedsalespeoplemaytakeoverthepresentationprocesspreviouslydescribedandbepaidacommissiononagraduatedscale.

Marketing PartnersABChastheoptionofexpandingitsoperationswithsalesorientedMarketingPartners,withtheextrabenefitthatSM2willrecruitandtrainthesesalespeopleforus.Torecoupitsexpensesindoingso,SM2retainshalfoftheMarketingPartner’scommissionuntilSM2ispaid$10,000.ABCreceives70%ofthesalesgeneratedbyaMarketingPartneratalltimes.

Marketing Partners work entirely on commission and engage in selling our Online Marketing services.Theycontactprospectiveclients,educatingthemaboutourservices,closingdealsandcommunicatingwiththeclientthroughoutthelifeofthecontract.

The Marketing Partner is prevented from ever becoming an Agency Owner themselves and signsaniron-cladnon-competeagreementwithaliquidateddamagesclause.

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ABC also has the ability to recruit two individuals itself and send them through the same businesstrainingthatMarketingPartnersreceive.However,whenwedosotheindividualsentthroughsalestrainingdoesnothavetosharetheircommissionswithSM2,leaving usfreetocontractwiththemhoweverwewant.

Fulfillment PersonnelABCcansenduptotwoindividualsthroughtraininginuptothreeOnlineMarketing2.0channelsatnocost.SearchMarketMecanalsorecruitfulfillmentPersonnelforus.

SM2willtake$5,000fromtheirinitialearnings.FulfillmentPersonnelarepaidonacontractbasisandABCwilllimittheirearningsto$20,000to$30,000annuallyandprohibitthem,contractually,fromofferingorperforminganyadditionalonlinemarketingworkforanyotherparty.

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TechnologySM2isheadquarteredinSeattle,andhasbeenabletoutilizethattalentpoolindevelopinganawesomearrayofOnlineMarketing2.0softwaretools.ABCbenefitsfromthistacticalandpowerful collection of technology resources that are used for:

Analyzing website metrics•Determining preferred keywords for Marketing Websites•Identifyingclientcompetitionandtheirkeywordsandads•Finding potential clients and assessing their current activity•Preparing and managing Paid Search Advertising•Creating,sendingandtrackingprofessionalEmailMarketingcampaigns•RevisingcontentforMarketingWebsites,EmailMarketingandLinkStrategy•Managingsalesprospects,leads,clientsandMarketingPartners•Tools to streamline project management for multiple clients•

Thiscompilationoftools,usedinfacilitatingtheOnlineMarketing2.0Systemisunavailableanywhereelse.ItisthecumulativeeffectofallthesetoolsandstrategiesoneachchannelthatmakestheSystemsobeneficialtoclients.

Keyword Search Ranking software determines the keyword phrases we want to build Marketing Websitesaround.Itmaynotbethemostpopularkeywordphrasethatwechooseastheycanbetoohardtoscoreatoprankwith.Insteadwetargetoptimalkeywordswherewecanpositionourclienttodominate.Oursoftwaretellsusthatspot.

WeutilizeamazingwebanalyticssoftwarethattellsuseverythingabouttraffictoandfromtheMarketing Websites we build for our clients: what website they came from; what pages they select;howlongtheyareatapage;andwheretheygowhentheyleave.TrendsareestablishedtotweaktheapproachofeachMarketingWebsite.

Our Paid Search Advertising software allows us to enter any URL or keyword phrase and instantlyseealltheadvertisers,theirkeywords,theiradsandtheirlandingpages.Withitweare able to determine the methods of the top 10% of advertisers for any keyword and take a companyinthelowerhalfofeffectivenessandincreasetheirresultsimmediately.Wecreateandmanagethecampaignsfromthesoftwareaswell.

ABC uses the Email Marketing applications provided by SearchMarketMe to send targeted recipientswellthoughtoutandprofessionalemailmessages.Withouremailtrackingapplications,weareabletosee,inrealtime,asrecipientsopentheiremailandclickonlinkswithintheemail.Name,phonenumber,titleandemailarealldisplayedalong withthelinksarecipienthasopened.

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Clients and their sales people are able to contact interested parties immediately and have confidencethatthepersontheyarecallingisintheoffice,oratleastopeningtheiremailandreadingthemessage.Anyperceptionofspamisavoidedbyusingopt-inmethodsestablishedwiththeleadcaptureformsattheMarketingWebsiteswecreate.ABC’sprospectiveclientsaremanagedviaourcontactmanagementsoftware.Onceaprospectbecomesaclient,thesamecontactmanagementsoftwareisusedtomanagemultipleprojectsandactivitiesrequiredtoexecuteeach–seamlessly.

AnOnlineMarketing2.0focusedwebsiteiscustomizedforABCbySearchMarketMeaspartofourAgencyOwnerfee.Itincludesdevelopmentofourwebsite,domainnameregistrationandemailhostingforoneyear.ABCalsoreceivescustom-generatedEmailMarketingtemplatesforusewhenpromotingourOnlineMarketing2.0Services.

ABCreceivesaccess,fromSearchMarketMe,toapassword-protectedwebsitecontainingconstantlyupdatedtrainingmaterials,OnlineMarketing2.0manuals,contractualagreements,formtemplates,mediatrainingpresentations,scripts,andadirectoryofotherSearchMarketMeAgencyOwners.TheSearchMarketMeTrainingPortalalsohousesaforumwhereABCcancommunicateseamlesslywithotherAgencyOwnersnationwide.

Web Plan SummaryTheABCwebsitewillcontainastraightforward,professionalandwell-designedmarketingmessage.Designed,developedandhostedbySearchMarketMe,ourwebsitewillbecontemporaryinitslookandprovideinformationcustomizedforsegmentsofourtargetmarket. TheABCwebsiteisutilizedinconjunctionwithourOnlineMarketing2.0productstoreachsmallandmid-sizedcompanies,aswellaslargercorporatesalesandmarketingdivisions.WemarketourservicesviatheInternetandemail.WithOnlineMarketing2.0ServicesasourproductofferingitisimportantthatABCbeperceivedasbeingadvancedtechnologically,startingwithourwebsite,emailtemplatesandcontent.Thewebsitewillfurnishprospectiveclientswithconfidencethatwecanproduceamarketingandsalesadvantageforthem.

Development RequirementsABCisprovidedwithastart-upwebsiteandhostingforoneyear,aswellaslogodesignwithitsinvestmentfromSearchMarketMe.Includedismultipleemailaddressaccounts,remoteaccessforemail,andbannerpositionsforthesaleofproducts.WealsocanmakeadjustmentstothewebsiteforKeywordSearchRankingpurposes.

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Start-Up and TrainingABChastheoptionofeitherlaunchingthebusinessfull-timeorpart-time.Withfull-timeinitialefforts,thelargeststart-upcostwouldbelivingexpensesuntilregularcashflowisestablished. Ifapart-timeinitiallaunchischosen,thelossofincomeisnotapplicable,becauseABCmanagementwouldcontinuetoreceivethecompensationassociatedwithfull-timeemployment.Oncethecompanyisprofitable,managementwilldiscontinueworkingattheircurrentpositionandfocussolelyonABC.Whileprudentfromafinancialaspect,part-timeeffortswillrequiregreatdisciplineinitially.

ExpenseswillbemanageablebecauseABCwilloperatefromahome-basedofficeandutilizeanexistingcomputer.ABCwillreceivetraining,support,logodesign,websitedevelopment,emailmarketingtemplates,OnlineMarketing2.0software,clientmanagementsoftware,aswellasemailandwebhosting,allfromSearchMarketMe.

The following assets and professional services will be needed for the launch of operations:

Processing of SearchMarketMe Agency Owner paperwork and payment •Quality computer •Traveltoon-sitetrainingorparticipationina“LiveRemote”trainingevent•Three to four weeks of remote training •Executionof“30daySearchMarketMeStart-UpPlan”•IncorporationorformationofanLLC•High-speedInternetconnection•Voicemailandtelephone•Preparation of marketing materials •Development of website •

MilestonesSearchMarketMe Remote Training-ABCwillparticipateinSM2’sremotetraininginOnlineMarketing2.0Servicesduringthefirstmonthofoperations.Wewillalsoreceiveresources,contracts,andsupportaswellasseparatesoftwareapplicationsforKeywordSearchRankingandPaidSearchAdvertising,EmailMarketingandTracking,contactmanagementandleadgeneration.AllprovidedbySearchMarketMe.

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On-Site or Live-Remote SM2 Training–ABCManagementwillattendon-site(orLive-Remote)SearchMarketMetrainingduringthefirstmonthofoperations.WewilllearnOnlineMarketing2.0methodology,howtoutilizeSearchMarketMesoftware, marketingofservices,preparationofproposals,revenuestreamdevelopment,completebusinessdevelopmentstrategies,processes,contractnegotiations,andoperations,aswellastheabilitytoworkwithSM2onreferredprojects.

30-Day Start-Up Plan-Fromthebeginningofoperations,ABCwillfollowathorough30-DayStart-UpPlandevelopedbySM2.Duringthefirst30days,wewillcompletetraining,setupofficesystems,incorporateorformanLLC,initiateOnlineMarketing2.0effortsforourcompanyandpreparetocontractwithclients.

Standard Operations – ABC will be in a standard operations mode once the 30-day start-up planiscompleted.Dailyactivity,weeklyobjectivesandmonthlygoalswillbewellestablishedatthispoint.

Expansion–Attheappropriatetime,ABCintendstoexpandwithcommissionedsalespeople,orMarketingPartners,providedbySM2,aswellasFulfillmentPersonnel.

ABCwillbeasub-chapterScorporation,althoughnothingwouldpreventusfromchoosingtheLimitedLiabilityCorporation,orLLC,corporatestructure.Regardless,thecompanywillbecapitalizedwiththecontributionsofonesinglestockholder,theowner_______________________________.Wewilloperatethebusinessfromahomeoffice,allowingforalowcostofoperations.

MissionThe focus of ABC is to deliver excellent service to our clients in helping them exceed their marketingandsalesgoals.Wearecommittedtodeliveringstrategic,creative,andcosteffectiveOnlineMarketing2.0Services.Theshort-termobjectiveistolaunchABCquicklyandinexpensively,withminimumfinancialexpendituresandthebestpossible operatingfoundation.Thelong-termobjectiveistogrowthecompanyintoastableandprofitableentitythatownershipcaneithersellormanageonanongoingbasistoconsistentlyachieveourinternalrevenuegoals.

ABC will leverage emerging technologies and marketing knowledge to provide the highest qualityOnlineMarketing2.0Services.

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BenchmarksComplete SearchMarketMe Agency Owner Training and Start-Up•LearnOnlineMarketing2.0methodology,techniqueandskills•LearnOnlineMarketing2.0Systembestpractices•UseOnlineMarketing2.0techniquestomarketABCservices•Know the proposal process •Train and manage commissioned Marketing Partners to sell ABC services •Supply Marketing Partners with inbound leads generated with Online •Marketing2.0SystemUtilizeOnlineMarketing2.0SystemtogrowrevenueandestablishABC•presenceMaintaincompanyleaddatabase,communicatingwithprospectsregularly•Growbusinessat25%annuallyforfirstfiveyears•Implementcontrolsandprocedurestoallowforbusinesstobesold,and/or•expanded,ifmanagementchooses

ObjectivesYear One

Marketing Packages:• SmallBusinesses#_____x$______=$______(a) MidSizedCompanies#_____x$______=$______(b) LargeCompanies#_____x$______=$______(c)

TotalMarketingPackagesRevenue(d):$______(a+b+c)•

LessDevelopmentCosts(e):$_____(dx.3)*•

TotalMarketingPackageProfit(f):$______(d-e)•

Maintenance Contracts:• SmallBusinesses#_____x$______=$______(g) MidSizedCompanies#_____x$______=$______(h) LargeCompanies#_____x$______=$______(i)

MonthlyMaintenanceContracts(j):(g+h+i)x12•

PotentialSalesRevenue:f+j•

Plus,PerformanceBasedContracts•

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Management SummaryTheownerandPresidentofABCCompanyis____________________________.PriortostartingABC,________________________wasa_______________________________________________________________________________________________________________.__________has_______yearsofbusinessexperienceinawidearrayofareasincluding____________________________,__________________________________and_________________________________________________________. AgencyOwner’sNameyourname@ABC.comPhone:888-123-4567

Start-up FundingThemainfundingneededtobeginABCisthestartupcostfortraining,softwareandsupportfromSearchMarketMe.

SearchMarketMechargesa$23,900feefortraining,software,materialsandsupport.ABCwillnothavetheexpensesassociatedwithwebdevelopment,logoandemailtemplatedesign,oremailhostingbecausetheyareincludedintheSearchMarketMetrainingfee. ABC will incur the expense of incorporation and potentially to on-site training with SearchMarketMe.Additionalstartupcostscouldberealized,intheformoflivingexpenses,ifABCmanagementelectstostartthebusinessfull-time.