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Problems 2012-2016 Hiking Trapped, Missing & Lost of Direction
1200rescues
70% lost of direction
= 840 people
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Problems
Civil Aid Service
Hong Kong Fire Services Department
Mountain Search
and Rescue Team
Rescue Team
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ProblemsIncreasing Number of Rescue
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Problem – Calling for Help
• Cannot tell the accurate location
• No cellular network for rescue call
• Ran out of battery
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Existing Products
• Require cellular network to share GPS location • Short battery life • Easy to break (phone)
• Out of GSM coverage
• Not able to share GPS location to rescuer
Existing Products – Pain Point
• Rely on cellular signal
• Search area is large
• Location information is not easy to be accessed by rescue team
• Location information need expertise to interpret
• Radio device is not used
Existing Case - Paragliding PatrickPain Point
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Our SolutionsTrackPack
GPS Tracking
Motion Tracking
Solar Charging
Cellular Network
Long Range & Off Grid Data Broadcast
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Our SolutionsTrackPack - Mobile App & LoRa receiver
Solutions
Search & Rescue Team
Missing Person
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Our Solutions – Sample Case - Within NB-IoT Coverage
Last known location
NB-IoTLoRa
Current Location
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Our Solutions – Sample Case: Out of NB-IoT Coverage
Last known location
NB-IoTLoRa
Current Location
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Solutions
1 Cellular Network
High Density
Parts < HKD$50
Reliable, Stable
Low Cost
100 times coverage
of GPRS
Extreme Coverage
Up to days
Long Battery Life
Global Technology
standard (3GPP)
Upgrade
Support many
devices
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Solutions
2 Long Range & Off Grid
License-free band
No Data Cost
7 km in open area
Long Rang
Peer-Peer
Off Grid
Last up to days
Low Power Consumption
Low Cost Parts
Low Cost Low Hardware Cost
Solutions - Trial RunsTrial Run 1
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Solutions - Trial Runs
Mountaineering Council (HK) members
Trial Run 3Trial Run 2 Drive around with car
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Pricing
• HKD 700 Backpack with 2 year data subscription
• HKD 20/month
Data subscription after 2nd year
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Marketing
KOL
Forum Social media
Competition event
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Sales & MarketingTarget customers Outdoor sport Sales Channels Outdoor activities shop Online shop
Hiking Mountain Boarding Abseiling Hang Gliding Paragliding
Open Water Swimming Sailing
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Positioning
Short Battery Life
Long Battery Life
Less Connectivity Options
More Connectivity Options
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Milestone
MARKETINGPLAN
PRODUCT DESIGNING & PROTOTYPE
FEEDBACK
PRODUCTIMPROVEMENT
2020.09.192020.02.19
ANGELINVESTMENT
2019.08.19
PRODUCT IDEA
2019.07.03
MASS PRODUCTION
2020.12.19
2019.11.19
PRODUCT TRIAL
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Product Roadmap - All with NB-IoT and LoRa
TrackPack TrackWatch TrackPowerBank
ManufacturingGame & Mobile App
Developer
Electronic EngineerApp Developer
Kitty Tang Thomas Chan
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Experienced Technical
BackgroundHands-on Experienced
JOSpecial Advisor
-Specially Dedicated this project to Patrick and his family -
Specially thanks to:
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Thank you!
