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© 2009 Timot hy J. Ber r y

Searching for Sustainability in Entrepreneurship Fundamentals

© 2009 Timot hy J. Ber r y

Where am I

going to go?

© 2009 Timot hy J. Ber r y

STORIES OF OLD

Stories, history, a mix of both

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© 2009 Timot hy J. Ber r y

Summer of 1966

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Story: Fausto Zapata

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Story: Barry Commoner

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Two Technology Booms

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And the Black Swan Depression

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Hot, Flat & Crowded

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SOME OBVIOUS QUESTIONS

Ask now, pay later

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Are we trapped in our future?

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Are you trapped in your future?

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And Future Humans?

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What About Entrepreneurship?

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FUNDAMENTALS

Searching for sustainability

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Dollars and Cents

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Starts with needs & wants

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Less Costs and Expenses

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Believes in Basic math

Sales- COGS

--------------------Gross Margin- Expenses

-----------------Profits

Assets- Liabilities

--------------------Capital

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Story: “Your Boxes Suck”

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Story: Stockholders Rule

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© 2009 Timot hy J. Ber r y

QUESTIONS

Your research is about answers … all I have is questions.

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Will this solve itself?

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Maybe the Math is Wrong

Sales- COGS

--------------------Gross Margin- Expenses

-----------------Profits

Assets- Liabilities

--------------------Capital

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© 2009 Timot hy J. Ber r y

Do the customers care?

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Story: Green Buying

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Example: The Prius Boom

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Are we better?

� Violence

� Fairness

� Equality

� Give us our space

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Has perception changed

� Good of the commons

� Self interest

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Do we learn?

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© 2009 Timot hy J. Ber r y

Story: On the Plane Here

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Maybe the Math is Wrong

Sales- COGS

--------------------Gross Margin- Expenses

-----------------Profits

Assets- Liabilities

--------------------Capital

© 2009 Timot hy J. Ber r y

How do we calculate costs?

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How do we calculate loss?

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How do we calculate anything?

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Does Investment Slant the Field?

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Story: Jurlique

How do we take care

of ourselves, the

community and the

earth?-- Eli Halliwell

CEO

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Story: the Trunk Club

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The chicken and the pig

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Tough Decisions

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Who steers?

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A System of Self Interest

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For you to answer: Salvageable

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Yes, there is great loss already

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Is it too late

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VERY LONG TIMEFRAME

New Fundamental Principle

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COUNT CORRECTLY

New Fundamental Principle

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COLLECTIVE VALUES

CHANGE

New Fundamental Principle

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© 2009 Timot hy J. Ber r y

Q & A

Questions, comments, etc.