Searching for Dollars

How money is made on the Web

by Doug Ward

February 12th, 2008

The Web is a competitive market

Developers face competitive challenges

IT recruiters seek developers who understand business

Understand the business side of IT and you’ll be more valued

Learn how money is made on the web

Why is Microsoft interested in Yahoo?

The world’s first Perpetual Money Making Machine

The business model is simple:

$18.69 (Revenue per sale) -18.68 (Cost per sale)

0.01

It’s a success!It’s a success!

How much does it cost to drive visitors to your site?

How much do you earn per visitor?

Search Marketing

• Pay-per-click (PPC) • Search Engine Optimization (SEO)• Affiliate Advertising

Conversion Optimization

• Market Research• Keyword Selection• Usability

Pay-per-click (PPC) is fast, effective, and expensive

Search Engine Optimization (SEO) improves natural search rankings

The key to SEO is to target keywords to relevant content

Why not have someone else pay for your advertising?

Conversion Optimization

• Market Research• Keyword Selection• Usability

Is there anybody out there (interested in my product)?

Create targeted keywords

Optimize the landing page

Understand business goals and add value

Can you describe your website’s business model?

The market is going to get more and more competitive

Learn how money is made on the web

It all starts here…

Don’t just search forsuccess – find it!

Searching for Dollars

How money is made on the Web

by Doug Ward

www.DougWardsWebsite.com

February 12th, 2008