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Searchable SiteWeb Editor Tips Webinar
Search
Google Content Violations Videohttps://www.youtube.com/watch?v=yFxNda5Z4eE
By following the guidelines you will help your users to have a better experience on your site.
Content
• Search engines can only read the programming code with which they are developed
• Flash has joined Google results but can not be optimized as HTML.
• Graphics, sounds and videos are part of a page that search engines can not decipher
Content – HTML tags
• HTML tags of importance:• Title• H1, H2, H3• Relevance of website content• URL• Images• Outgoing Links
Content – Title
Define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important words describe the page or section to which we refer.http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html
Content – H1, H2, H3 tags
Contents importance depends on the number that accompanies it, H1 being the most important and so on until H6. The Title is H1 for ISU Extension and Outreach pages, automatically.http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html
Content – Relevance
Create lots of keyword-rich content to make your website searchable. Search engines read code and text, so you should take time to write meaningful content that is relevant for your visitors and naturally includes keywords that people are likely to search.
http://www.alamowebsites.com/search-eng/make-your-website-searchable/
Content – URL
Be descriptive as possible in the text surrounding a document link. For example, It’s a good idea to describe the document and also label the document name to match.
Content – URL
Try to reference a number of resources that extend and complement your page content. A good way to do this is by utilizing a sidebar in your news articles to reflect “Related information” with links to other articles or content pages on the site.
Content – Images
Search engines can’t “see” what’s in pictures and graphics, but if you name the image files with appropriate keywords, give them good ALT tags, and include captions or put the images right next to related content, it will help make your website searchable.
http://www.alamowebsites.com/search-eng/make-your-website-searchable/
Search – Examples
Search TermHorticulture and Home Pest Newsletter
IMAGE
IMAGE
How to Search on Google
How to Search• http
://mashable.com/2011/11/24/google-search-infographic/
Search - Example
What you want:
How to Can Pears
Site:extension.iastate.edu~pears “canning”
Search - Example
Search - Example
References
• http://howtomakeafreewebsiteeasy.blogspot.com/2009/03/how-to-make-your-website-searchable.html
• http://www.alamowebsites.com/search-eng/make-your-website-searchable/
• https://support.google.com/webmasters/answer/35769?hl=en
• http://mashable.com/2011/11/24/google-search-infographic/