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Search techniques Search command
Description
intitle: The text must be in the web page title.
Intitle:“social Studies”
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Title Search
• Title Search- Retrieves the specified word
or phrase in the webpage title which
appears in the title bar on the browser.
Try a title
search!
Try a title
search!
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Title Search Results
NOTE
Social studies is in the title of all results’ descriptions; one refers to social studies
and the Web.
NOTE
Social studies is in the title of all results’ descriptions; one refers to social studies
and the Web.
5
Finding a Glossary
• Glossary - An alphabetical list of terms, limited to a special
area of knowledge, with accompanying definitions.
– The terminology of a profession
• Recommendation - Use the terms in search queries
intitle:”special education” AND (“legal terms” AND glossary)intitle:”special education” AND (“legal terms” AND glossary)
Search techniques Search command
Description
intitle: The text must be in the web page title.
Intitle:“social Studies”
site: Only shows web site with this address.
Site:com site:edu site:k12.va.us
777
Top Level Domains (TLDs)TLD Purpose
.com Commercial
.edu Educational
.gov Government
.mil Military
.net Network
.org Organization
.us United States
What's a Domain Name worth?
Tuvalu received $4million per year for ten years For rights to .TV
Tuvalu sold the rights to the .tv TLD to dotTV, a Canadian company which has sold over 50,000 .tv domain names for prices ranging from $100 to $1 million
Why limit the search to a TLD?• A result that might not be returned high in the rankings for a search of
all TLDs may be in the top results for a domain-limited search.
9
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Top Level DomainsTLD Purpose TLD Purpose
.aero Air-transport Industry
.biz Businesses .jobs Employment-related
.cat Catalan Language and
Culture
.museum Museums
.coop Cooperatives .name Individuals
.info Informational .pro Accountants,
Lawyers, and
Physicians
.int International Treaty
Organizations.travel Travel Industry
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.edu Domain-limited Search
• Top Level Domain-limited Search - Restricts the
results to the Top Level Domain stated in the query;
for example, .edu, .gov, .info, .net, .org, or .us.
REMEMBER
Search queries can be limited to any top level domain or
country code top level domain.
REMEMBER
Search queries can be limited to any top level domain or
country code top level domain.
121212
.edu Domain-limited Search Results
NOTE
All results are.edu sites.
Course syllabi are often returned with .edu limited searches.
NOTE
All results are.edu sites.
Course syllabi are often returned with .edu limited searches.
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k12.va.us Site-limited Search
• k-12.va.us Site-limited Search - Restrict the
results to a Virginia school division website.
The .us makes the query a site-limited
search.
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k12.va.us Site-limited Search Results
RECOMMENDATION
If a website description has the word resources,
view the site.
RECOMMENDATION
If a website description has the word resources,
view the site.
Search techniques Search command
Description
intitle: The text must be in the web page title.
Intitle:“social Studies”
site: Only shows web site with this address.
Site:com site:edu site:k12.va.us
inurl: The text must appear in the web address
Inurl:k12 inurl:advancedplacement
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inurl:
Web Address (the URL)• URL – Uniform Resource Locator
– The standard addressing scheme for the Web.
The Web language to
transfer files
Domain Server Name Name of the Resource
(Hypertext
Transfer
Protocol)
Type of
Internet
Server
Top Level
DomainPath and File Name
http:// www. teachersrcool .org /research /K12.html
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URL-limited Search
URL - A string of characters that describes
the type and location of an Internet resource.
inurl:advancedplacement AND “social studies"
I admit this search is verging on the
geekie!
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URL-limited Search Results
NOTE
advanced placement is in
the URL of all the results.
NOTE
advanced placement is in
the URL of all the results.
Search techniques Search command
Description
intitle: The text must be in the web page title.
Intitle:“social Studies”
site: Only shows web site with this address.
Site:com site:edu site:k12.va.us
inurl: The text must appear in the web address
Inurl:k12 inurl:advancedplacement
link: Show other web pages that use this link.
inanchor: Terms must appear in the anchor text of links to the page
202020
Link Checking: Why do it?• Quality sites link to
other quality sites
–Link popularity search engines
• Effective search technique
• Indication of web site credibility
(Sometimes!)
Wanna see my link to
Harvard?
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Verifying Site Credibility
http://www.gatt.org
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Verifying Site Credibility
http://www.wto.org
What domain-limited check will verify the real
World Trade Organization site?
232323
Verifying Site Credibility
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Verifying Site Credibility Site
credibility!
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Link Checking Conclusions
• Tell me again why I am doing link checks!
– Quality sites link to other quality sites.
– Sites link to amplify the content of the source page.
– Link checking is analogous to citation searching.
– Link checking may be an indication of website credibility.
Citations!Citations!
Other search parameters
“”Double quotes searches for a phrase
“Mustang convertible”
+ ANDOnly display websites that have this Keyword
Mustang +Car
_Don’t display websites that have this Keyword
Mustang
-horse
ORDisplays websites that have either Keyword
Mustang and
horse or car
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Phrase Search
• Phrase Search (“double quotes”) – A phrase is
more than one keyword. Google searches for the
exact phrase; the search engine must return
documents with the terms in the exact order.
Don’t forget to enclose me in
double “quotation
marks.”
Don’t forget to enclose me in
double “quotation
marks.”
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Phrase Search Results
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How Search Engines Determine Relevance Factor Rank
Keyword Use in Title of the Webpage(Placing the targeted search term or phrase in the title tag of the web page's HTML header)
1
Global Link Popularity of Site (The overall link weight/authority as measured by link quality and quantity from sites across the Web)
2
Anchor Text of Inbound Links (Text description of a link) 3Link Popularity within the Site's Internal Link Structure (The number and importance of internal links pointing to the target page)
4
Age of Site (The launch of indexable content seen by the search engines) 5
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How Search Engines Determine Relevance Factor Rank
Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword)
6
Link Popularity of Site in Topical Community (The link weight/authority of the target website amongst its topical
peers in the online world) 7
Keyword Use in Body Text(Using the targeted search term in the visible, HTML text of the page)
8
Global Link Popularity of Linking Site (The reputation of the linking site) 9Rate of New Inbound Links to Site
(The frequency and timing of external sites linking to a site) 10
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Country Code Top Level Domains (ccTLD)
Countries with the Highest Number of Internet
Users1. USA 6. United Kingdom (.uk)
2. China (.cn) 7. Korea (.kr)
3. Japan (.jp) 8. Brazil (.br)
4. Germany (.de) 9. France (.fr)
5. India (.in) 10. Italy (.it)
32
FYI• Not all nations use the .edu (educational) top level domain.
• Some use the second level domain .ac. (academic)
to designate any academic organization, including museums
and research institutions.
• Germany uses .uni-
• France and Switzerland do not maintain a second level
domain specifically for academic institutions.
http://www.uni-leipzig.de/
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Web Searching Summary
• Select your topic
• Search for a glossary if you are unfamiliar with the
subject area
• Begin with a title field search using the vocabulary of the
profession
• Refine the search with a:
– Boolean AND/ +; NOT/ -
– Boolean OR expression
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Web Searching Summary• Further refine the search to a top level domain or a country
code
– Don’t forget to limit to the .info and .net TDLs
• Do a k12 inurl search to and a site-limited k12.va.us
search
• Also try specialized searches
– URL-limited search - Search terms in the Web address
– Anchor text search – Descriptive text of a link
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Summation• Use more than one search tool.
– Ask Google MSN Live.com Yahoo!
• Look at more than the first ten results
• Review any result that has these words in the
description.
– links
– resources
– web sites
– webliography
I am the term used by
educators.
I am the term used by
educators.
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Summation• To Find Print Sources
– AND “annotated
bibliography”
– AND “case studies”
– AND guides
– AND “literature review”
– AND “reading lists”
– AND references
– AND sources
– AND “white papers”
• To Find Web Sites
– AND links
– AND resources”
AND sites OR “web
sites” OR websites
– AND sources
– AND webliography
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Summation• Do link checks to relevant sites to find other useful
sites.
– Yahoo – not Google!
• Evaluate, evaluate, and evaluate.
• Bookmark, bookmark, and bookmark.
– FURL (www.furl.com)
– Portaportal (www.portaportal.com)
• Collaborate, share, collaborate.