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SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF DUTY

SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

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Page 1: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

SDS PODCAST

EPISODE 289:

AI, DEEPFAKES,

AND CALL OF DUTY

Page 2: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

Kirill Eremenko: This is episode number 289 with top AI influencer,

Ben Taylor.

Kirill Eremenko: Welcome to the SuperDataScience podcast. My name

is Kirill Eremenko, Data Science Coach and Lifestyle

Entrepreneur. Each week, we bring you inspiring

people and ideas to help you build your successful

career in data science. Thanks for being here today,

and now let's make the complex simple.

Kirill Eremenko: This episode is brought to you by DataScienceGO,

which is our very own data science conference.

DataScienceGo is the event where, once a year, we

bring the data science community together, and we

also bring very empowering, impactful speakers.

Check this out, this year, we are bringing you

speakers from IBM, Google, Salesforce, Amazon,

Atlassian, RStudio, Amazon Alexa, Facebook and

more. We actually have 30 plus speakers already

confirmed and coming this year and ranging from all

different roles and backgrounds from analysts to

senior data scientists, from engineers to founders and

directors.

Kirill Eremenko: The beauty of all of this is that you get to interact with

them, you get to see them live, you get to hear them

talk and then come up to them and ask them

questions and connect with them, meet each other.

For example, last year we had people from over 23

countries fly to DataScienceGO, just to give you a bit

of perspective. This year, DataScienceGO is happening

on the weekend of 27th, 28th and 29th of September.

We're expecting 600 to 800 attendees, so there'll be

plenty of networking opportunities. Ticket prices are

Page 3: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

going up at the end of Monday, the 26th of August, so

if you haven't secured your ticket yet, head on over to

www.datasciencego.com right now and secure your

ticket ASAP. That's datasciencego.com, and I'll see you

there.

Kirill Eremenko: Welcome back to the SuperDataScience podcast, ladies

and gentlemen. Super, super excited to have you on

the show today because for the third time round, I

have my dear friend, AI influencer and mentor, Ben

Taylor, on the show. It was super cool to catch up with

Ben. In fact, it was funny that we did this episode as a

video and the previous episode we did as a video as

well, which was two years ago.

Kirill Eremenko: We had a look at the previous episode in video, and we

could see how, in two years, we've gotten older. We

had a bit of a laugh about that what AI or what

running a tech startup actually does to you and how it

ages you, and it was quite insane. If you want to find

the video episodes, if you would like to watch that, you

can find it at superdatascience.com/289. That's

www.superdatascience.com/289. You can find it there.

We actually will add a comparison of before and after,

how we looked. In this episode, you will find tons of

value. I'm so excited for you to hear it. Here's a couple

of things that you'll find inside.

Kirill Eremenko: You will find out what Ben has been up to in the past

two years since you've heard from him last unless, of

course, you've seen him in one of his appearances in

international keynotes. Then you will also find some

very cool concepts about artificial intelligence such as

active adverse impact mitigation and what that means

Page 4: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

and how that can help train on your dataset without

bias. Then, we talked about AI ethics. We talked a lot

about deepfakes. We talked about Ben's current side

project, passion project. He's building an artificial

intelligence that plays Call of Duty, and he will

actually demonstrate this at DataScienceGO this year

at the end of September.

Kirill Eremenko: In this podcast, he gave us a preview of how he's doing

it. It's such a crazy project that he's working on. Very

excited to hear that. Next, we talked about residual

technology. We also talked about AI startups and how

investors think about them and many, many more

topics. This podcast is jam packed with value. Without

any further ado, I bring to you my dear friend Ben

Taylor.

Kirill Eremenko: Welcome to the SuperDataScience podcast, ladies and

gentlemen, super excited to have you on the show.

Today, we've got a dear friend of mine, a super special

guest, returning for the third time round, Ben Taylor.

Ben, welcome.

Ben Taylor: Hey. Thanks for having me again. We were talking

about that we're both old men now. Looking back

three years ago, we looked like little kids and now

we've got some gray coming in and ...

Kirill Eremenko: Yeah. Yeah, man. I'm glad we're doing this ...

Ben Taylor: There's lines in our faces.

Kirill Eremenko: Yeah. I'm glad we're doing this as a video because, the

last one we did as a video was ... Oh, our previous

podcast was like two years ago, and we just looked at

Page 5: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

it. I'll ask our video editors to, right now, [inaudible

00:05:27] put before [crosstalk 00:05:29]-

Ben Taylor: I'll do a ... Look at all this. Every white hair is a

mistake, and I have been able to collect a lot of them

over the years.

Kirill Eremenko: Yeah, that's crazy. It's insane. What have you been up

to that you have so many mistakes in your face?

Ben Taylor: One of the interesting things doing a startup ... My co-

founder, David, says a startup is a series of mistakes,

but hopefully in the right direction. That's very true. I

think sometimes you can beat yourself up about

20/20 hindsight, "We could've done this better, we

could have done this contract this way. We could have

asked for this pricing, we could have not done this or

that." That can be really discouraging.

Ben Taylor: The important thing is you learn from your mistakes

quickly, and you try not to repeat them, and you try to

find themes or patterns or strengths or weaknesses

that give you momentum and help you grow. We've

learned a lot in the last three years, talking to

enterprise for AI, because there's so much hype in AI.

Everyone wants it. It's actually not very hard to get an

executive meeting about AI, but the problem is, it's all

blue sky. It's not very actionable, and they don't really

understand what it is or how it would be useful. You

having an AI background, you feel like you're just

grasping at straws and there's no ... Ideally, you're

looking for pain.

Ben Taylor: We're looking for this specific problem, put a fence

around it and it's worth tens of millions of dollars.

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That's what we're looking for. Then everyone's aligned

that, "Okay, solve this problem within this timeframe,

and this is a great relationship for both of us," but if

it's not nailed down to some business objective, then a

lot of times it can be a waste of time. We've learned a

lot of important lessons, talking with a lot of different

companies, a lot of different industries. We've really

focused lately in insurance and in assessments. Those

are our sweet spot verticals right now.

Kirill Eremenko: Insurance and assessments right now?

Ben Taylor: Yeah, video and audio assessments. This would be

something like ... I worked at HireVue, and we did

video assessments for pre hire. This could be

something like assessing English as a second language

or remote proctoring or predicting some type of

behavior or competency. Remote proctoring, there's a

lot of people that need it. This is where you're taking

an exam, and you decide to cheat during the exam.

Ben Taylor: Right now, the only way to catch you is to have

humans watch. They have to watch all the video and

these exams can be very long. With AI, there's an

opportunity to catch these events, which can save

time. Then in insurance, we do loss prediction. We're

predicting loss on a property. Should you insure this

property, yes or no, based on the structured data and

the unstructured data, so images and text. We build

these holistic models to predict that, and that's a fun

problem because then the numbers are big.

Kirill Eremenko: Can imagine.

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Ben Taylor: Yeah. You move the needle this much, and it's worth a

really big number. Those are the types of problems you

want to work on.

Kirill Eremenko: That's crazy. It feels like when you're done, the

completion rates at universities ... Because cheating

will no longer be available ... will like drop by 50%?

Ben Taylor: Hopefully. Yeah, we're just trying to make everyone

more honest, I guess, AI. Some people don't like it.

Especially coming from the HireVue side, using AI to

do pre-hire assessments, there have been some very

negative reactions from that in social media where

people feel like it's Black Mirror.

Kirill Eremenko: Yeah.

Ben Taylor: "It's really happening."

Kirill Eremenko: It is, it is. I have a friend who went through that

recently, and she's like, "I was preparing. I was there. I

was going to start talking. Then I log in and there's

nobody. There's nobody to talk to. Then they give you

these questions, you have to answer them and it's all

recorded and then analyzed by AI," but she didn't

know. She was like, "I didn't know what was

happening. I think they recorded it because maybe

they'd look at it later." I'm like "No, no. I know. Ben

told me all about it. Nobody ... This is going to be an AI

assessing the whole thing, and then this is how it's

going to work." She was like, "Wow," not expecting that

at all.

Ben Taylor: Yeah. I'm biased because I come from that side of

things where I see a lot of the good it can do, where it

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can help eliminate bias, because you have racism,

sexism and age bias. You can get ahead of it, so you

can actually protect against it and really try to train

models based on competencies needed for the job.

Kirill Eremenko: But that's only if your data doesn't have bias, right?

Ben Taylor: For most people. What you said for most people is

true. If you take a racist training set, and you train a

resume model, you're going to get a racist model. I

think the point I want to make really clear to your

listeners is you are guaranteed to transfer bias with

traditional machine learning. If you're using bag of

words or some type of fancy neural net to build a

model for video or audio or text-

Kirill Eremenko: Supervised learning, basically.

Ben Taylor: Yeah, supervised learning, you will transfer the bias

right across. There's a special type of supervised

learning where you do active adverse impact

mitigation. What you're doing is you are rewarding

features that predict performance, and you are

poisoning or killing features that predict race or

predict age.

Ben Taylor: It's actually not a complicated topic. The easiest way I

can explain it is imagine a resume. If I just throw

resumes into a machine, and if the last name Garcia is

seen as having any type of lift, it would also have lift

with predicting race because a last name like that can

be very racial. That would automatically be thrown

out. You and I might come up with that idea and say,

"Oh yeah, don't look at name because it can be tied to

race," but AI can automatically figure out that if I'm

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trying to predict Black or Hispanic or White or Asian,

this name is interesting. That feature becomes

eliminated automatically.

Kirill Eremenko: Automatically, so you don't have to tell it which

features to ...

Ben Taylor: Yeah.

Kirill Eremenko: Interesting.

Ben Taylor: That's kind of the process. You're not just building one

model. You might building five models simultaneously,

and they're all competing for features. What we find is

if you take that approach, you can actually train a

racist model and ship a model that is within the

guidelines. It still was able to get lift on a performance,

but the bias transfer was greatly reduced. There's

ways to go about doing it.

Kirill Eremenko: Wow. Very interesting. You just need to indicate what

things the model is not allowed to discriminate on like

age, gender, race?

Ben Taylor: Yeah.

Kirill Eremenko: You just need to specify those.

Ben Taylor: Yes. One of the things I tell people is if you can predict

it, you can protect it. If you can't measure it, then how

are you going to protect against it? If there's a genetic

bias or if there's something else going on, how are you

going to protect against it? We've actually found some

really fascinating things that aren't protected right

now. Beauty, there's a really strong beauty bias, so if

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you're a woman or a man and if you're more attractive,

you will do better in the hiring process.

Ben Taylor: In HireVue, by the way, they don't use that. That's not

used to give someone an advantage. They've actually

done some internal studies, and they've shown that

there's no correlation, internally, to their AI metrics

around something like attractiveness, but on the

human side, there is. There's some very, very strong

correlation. Some of the strongest correlations we've

seen are tied to attractiveness. It's interesting, but it's

also kind of sad.

Kirill Eremenko: Then how would you measure attractiveness to specify

to the AI that it needs to, as you said, poison those

features that predict it?

Ben Taylor: We already have an attractiveness model. Speaking

about our company, we have one. Attractiveness is a

really fun topic because you hear people say, "Beauty's

in the eye of the beholder." Now, when we're talking

from the AI's perspective, beauty is in the eye of the

training set. If you were trying to put me into a corner

on a hot seat by saying, "Ben, can you tell me what the

AI thinks ... what I would think is attractive,"

technically, the answer is no.

Ben Taylor: I can't tell you that because I would have to build a

training set based on you, but when it comes to LA,

Chicago, East Coast, West Coast, South Korea, Brazil,

yes, AI can tell you because that's trained on lots of

humans that have done ratings in those areas. When

it comes to predicting regional average behavior from

humans, then, yes, AI can predict.

Page 11: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

Ben Taylor: But beauty's ... I can't remember if we talked about

this on a previous podcast, but this was an evolution.

When we trained the first beauty model, we found out

that it was rewarding sexualized beauty. It would

actually reward women who were lingerie models or

they were dressed ... It wasn't focusing on the face. It

was a whole-body shot. When we noticed that, we

thought, "Oh, that's not really what we intended."

Then we did face crop.

Ben Taylor: The second time around, the number one ... We have a

million images that we're testing on. These images are

celebrities. They've never been seen before. They're not

part of the training set. This is our sanity check that

we're ranking this dataset to see how well we're doing.

In the second version, the number one pick won Miss

World. It's a million photos, 13,000 unique

individuals, the number one pick won Miss World,

which is like, "Oh, well, that's not random."

Kirill Eremenko: AI picked the lady that won Miss World?

Ben Taylor: Yeah, so like what are the chances that I stick my

hand into a bowl and out of 13,000 people, I pull out a

Miss World contestants? It's not one in 13,000, but it's

probably like five in ... it's pretty good. We noticed in

our top 10, the racial differences were a little ... they

seem to be oversampling on certain minorities. What

we saw when we looked at the racial distributions is

they were very different.

Ben Taylor: You had some races that were skewed high, some

races that were skewed low. The current version that

we have is, we do race norming, where the beauty

Page 12: SDS PODCAST EPISODE 289: AI, DEEPFAKES, AND CALL OF …...resume model, you're going to get a racist model. I think the point I want to make really clear to your listeners is you are

score we're predicting doesn't have any racial

differences. Some people disagree with that, but I'm

not going to allow a whole race of people to be scored

low just because someone might argue with me on why

that should be okay. I'm not going to allow that to

happen. It is a controversial model, which was kind of

fun.

Kirill Eremenko: Got you. Yeah, interesting. That's the whole AI and

ethics space, and it's really cool to see that people like

you are really taking that into account and developing

the models that you're creating.

Ben Taylor: Yeah. I've had some fun conversations with some of

the AI ethics journalists. I see myself as a technophile,

where I love inventing things. Hopefully, I don't invent

anything for bad, and maybe this'll come into the

discussion with deepfakes and some of the stuff we're

going to talk about later in the podcast. There is a

chance that I might make it easier for certain people to

do things just based on having a discussion or

bringing something up or suggesting something that

would make it more difficult to catch deepfakes.

Ben Taylor: Whether or not I create that technology or someone

else does, having the conversation, it's kind of a

moving goalpost because the more you talk about

ways to protect against deepfakes, the better they get.

That's true with any type of AI that you're using to

catch the bad guys. The more you talk about it, and

the more the researchers look into it, the better it gets.

Whether it's-

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Kirill Eremenko: Because they all have access to the same data anyway,

the same algorithms.

Ben Taylor: Yeah. The same algorithms. They understand the

incentives. If I'm trying to record your podcasts and

fake your voice for some bank authentication through

your voice, 10 years ago that would have been science

fiction. Today that's becoming easier and easier and

easier to pull something like that off.

Kirill Eremenko: That's crazy. Speaking of deepfakes, tell us a bit about

that. Ultimately, if you think about it, this could be

deepfakes talking to each other. We could not be here

at all.

Ben Taylor: Yeah. I'm actually surfing in Costa Rica and I have

outsourced this podcast to someone in the Philippines

and they're doing a live deepfakes with you right now

in live, so it's very impressive. They're just reading

from a script of ...

Kirill Eremenko: Yeah, imagine the listeners who are just ... they're

listening to the audio and not the video version. It

could be even just two AIs generating natural language

on the fly like having a chat to each other.

Ben Taylor: Yeah. What's the most likely thing that I should

respond to what you just said? Or when does the

laugh track make sense?

Kirill Eremenko: Yeah.

Ben Taylor: I can't remember if I ... There's a lot of buzz right now

around deepfakes where people, they want regulation.

They want us to figure out how to detect them and

stop them from happening. I feel like that's the wrong

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conversation to be having. We actually just have to get

to the end of the story, and the end of the story is

there's no way to detect a deepfake.

Ben Taylor: Today, there is. I feel like if there was a very high

profile case, where there were huge consequences for

determining if this deepfake was real or not, there's

some pretty detailed ways that people like us could ...

You or I could figure it out very quickly that this is

fake, but ... I'll bring up some specific things you could

do, but those things are eroding away. Where five

years from now, 10 years from now, I would argue it

would be extremely hard for an AI expert to convince

another AI expert that this is a deepfake or it's not.

Ben Taylor: Today there's an argument to be made, but in the

future there won't be, so let's just finish the story and

figure out what we're going to do when we can't. We

don't know it's real. People talk about going back to

blockchain where you authenticate the source. If I

send a video of you doing something inappropriate, if

you don't trust the source, you don't trust the video,

it's not newsworthy. It should not be shared, but if I'm

a news reporter, you know me, and I'm authenticated

to you. You're able to confirm that, that there wasn't

some type of intercept, that this is me giving you a

video, then that's what we have to go to is source

authentication.

Kirill Eremenko: Interesting, so blockchain could play a big role in that?

Ben Taylor: It could play a big role, and I think it'll change the way

we do media. Right now, for local media, they'll ... I

think I mentioned this too, I personally actually have a

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national media mention of me coming from a fake

social profile. It wasn't Ben Taylor.

Kirill Eremenko: Yeah, I saw that, yeah.

Ben Taylor: It was my fake social profile mentioned on USA Today

during the Ashley Madison crap, and they were pissed

when they found out. Right now, there's not a lot of

due diligence on sources because they're just trying to

grab whatever's out there in social media, interesting

videos and different things. That's going to go away

where everyone has to be authenticated, and you have

to know the source, and you have to have

confirmation.

Kirill Eremenko: Wow, important, important. The fastest way I can tell a

deepfake for now ... They are getting better ... is you

look at the teeth. Usually have a third tooth in the

middle that's [crosstalk 00:21:40] or the earrings. Like

if you see a ... A really cool website to test these things

on is thispersondoesnotexist.com. You just refresh it,

and it's a new image every time. Earrings usually,

things that are supposed to be symmetrical sometimes

aren't. Then you can like [crosstalk 00:21:56].

Ben Taylor: We see as the generations of this technology gets

better, those issues start going away. Symmetry and

different things are being improved. I was actually

taking a nap a month or two ago and I woke up from

the nap. When I woke up I thought, "Holy cow, I know

how to catch a deepfake. I know how to catch the

world's best deepfake." When I say the world's best

deepfake, I mean let's say someone in Israel or Russia

or the US spent $10 million to create one deepfake.

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You and I are staring at it and we're watching it over

and over and over again and it's high resolution.

Ben Taylor: We're staring at it, and as humans we can't see

anything wrong. You can't see any artifacts, and we

might actually get to a point where we have to give in

and say, "We don't see anything wrong with this, we

think it's real," but the funny thing is mentioning this

... As soon as you mention something, it's no longer a

thing, but I'm fine mentioning it because someone else

will mention it. The fascinating thing with a deepfake

is it doesn't have a pulse. There's no heart rate.

Kirill Eremenko: Oh, okay. Wow.

Ben Taylor: If they're fair skin, you can amplify the heart rates in

the temporal data in the video and you can see their

heart rate in their face, and for a big effort, I would

argue that would have been a detail they may have

missed, where I have a deepfake of you right now, it's

incredible, it looks real. There's no visual artifacts, but

they forgot to give you a heart rate.

Kirill Eremenko: That's crazy. I love that. I was looking at ... There's an

app now that you can point it at a video and it will

emphasize any kind of heartbeat like if it's for baby

monitors. I want to see that the baby's breathing, so it

expands [crosstalk 00:23:51].

Ben Taylor: Exactly, it's that technology. To make the AI

community feel better, I'm pretty slammed right now

just with startup and work, but I love fun marketing

pieces. To make the AI community feel better, I wanted

to show the first deepfake with a heartbeat. I'm too

busy, and I've got other things in the queue, but I

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would love to say, "Hey everyone, this is a problem,

and I fixed it for you, and now there's a deepfake with

a heart beat." Then the next step would be you would

actually become very opinionated on this specific

heartbeat signature. Is this Ben Taylor's heartbeat?

Kirill Eremenko: No.

Ben Taylor: Or is this a modified ... You would actually have to go

to that level to ... What you see is the argument starts

disappearing. You and I talk heartbeat, and we say,

"That's a great thing."

Kirill Eremenko: Now, all the dark web is already onto the heartbeat

thing.

Ben Taylor: Yeah, now, you see it's coming.

Kirill Eremenko: [crosstalk 00:24:43]. It's like you said, it's like a race.

Before, they could have used it in a major case where

[crosstalk 00:24:52], but now that it's out there and

you said it on a podcast, now, it's gone. You can't use

that as a [inaudible 00:25:00].

Ben Taylor: I'd love for some people to comment and get mad and

say, "I wish you had just told each other that privately

and not publicly because now someone on the dark

web can have those ambitions," but part of me just

wants to get to the end of the story that you don't trust

anything.

Kirill Eremenko: Yeah.

Ben Taylor: This feels like a waste of time, if you're trying to fight

an intermediate step. Catching deepfakes in 2019,

2020, 2025, it's a lost battle, so why did we spend so

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much time when we could have just solved the bigger

problem?

Kirill Eremenko: Yeah. Yeah.

Ben Taylor: Yeah. It's fun stuff.

Kirill Eremenko: Interesting. Speaking of other things that you're busy

on, you're coming to DataScienceGO this year at the

end of September, 27, 28, 29. Your presentation

sounds like a lot of fun. Tell us about that, that

[crosstalk 00:25:57].

Ben Taylor: You have different passion projects, and sometimes

they're spur of the moment where they're literally that

morning or a few weeks you'll think of something. For

an AI company, that can be good because they show

thought leadership and you can kind of drive some

stuff in the AI community, but there's been a very

selfish passion project of mine that I've obsessed about

for years, and I did not think it was possible. That was

playing Call of Duty on the Xbox with AI in a live

environment. I don't mean a modified Xbox or locally. I

just want to be playing full auto live on the web

against people where I have not asked their

permission. [inaudible 00:26:40].

Kirill Eremenko: Rebel. Rebel man.

Ben Taylor: Yeah, rebel man. You know I like to [crosstalk

00:26:46].

Kirill Eremenko: You like to push it. You like to-

Ben Taylor: Yeah, if there's a ripple or a splash, I'd rather go for

the splash because that's more entertaining. Two or

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three years ago, I thought, "Man, I really want to see

this happen, but ... This is a very naive number. I'll

just throw this number out. I think Google DeepMind,

they've spent over a million dollars in R&D on ... No,

more than that. They've spent millions of dollars for

specific games. They'll decide, "We're going to go tackle

this game." They'll spend millions of dollars. I was

thinking for this it'd be maybe $5 million in talent and

in time to figure this out because you have the Xbox-

Kirill Eremenko: For quality?

Ben Taylor: Yeah, for quality because you have the Xbox drivers.

It's not meant to play nice to do that. You've got

network protocols through USB that you have to

override and intercept and take control of. It's just a

whole skill set that we don't have. AI researchers don't

have that. For less than $2,000 hardware I was able to

cobble together, I was able to figure out a way.

Kirill Eremenko: Wow.

Ben Taylor: It's a really fun set up. I had to buy a piece of

hardware from France called a GIMX adapter. It does

this man in the middle attack where it tricks the Xbox

into thinking that you are an Xbox controller. It does it

by intercepting a real Xbox controller. I have a real

Xbox control and when I push the button, that goes

into a Linux AI computer and that goes to the Xbox

and it kind of does the handshake. Then once it does

the handshake, then the Linux computer takes over.

Kirill Eremenko: Oh, wow.

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Ben Taylor: For the Xbox, it doesn't know. It has no idea. It's just,

"I'm getting these controls from this controller." Then

for the video, we have the video coming out of the

Xbox, and it goes into an HDMI capture card on the AI

computer. The AI computer sees full 1080p. We were

running at 60 frames per second for a while, but it was

a little hard for the capture card. Still 30 frames per

second, that's faster than most humans can react,

especially with the latency. The AI computer sees

everything, and it has access.

Kirill Eremenko: Wow.

Ben Taylor: It's been a really fun project. The thing we started with

is you always want to train from a good baseline

because you want to train. You want to get all this

training data from gameplay so you have stuff to work

with to study. I'm not good enough to be the human,

so I put some social media feelers out for good humans

to come and play on this special modified system. You

would be amazed how many mothers I had on

Facebook-

Kirill Eremenko: No?

Ben Taylor: bragging about their son's kill streaks. I had mothers

saying, "My son has killed 24 people in a row," and

another mother's like, "My sons killed 35 people in a

row." It was so funny because you can imagine being a

young, like 12-year-old kid and your mom's calling

from the other room, "How many people have you

killed in a row on Call of Duty?" You're like, "Oh, she

actually cares about what I do all day." I'm sure that's

the first time that's like, "Oh, this is ...

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Ben Taylor: I had a bunch of people coming over to my house and

trying out and I even had some really young kids ... I

think the youngest was 12, which is really funny cause

they're coming over with their really proud parents,

and they're playing on the system. I found this

professional gamer. I think his name is Caden. He was

next level. I'm still shaking my head just watching him

play. He created 3,000 kill events. Kill events, it's not

people killed. It's like fight sequences that were saved

and pushed to the cloud. He's killing people so ...

Ben Taylor: The funny thing is he shows up to the house. We have

this special system set up. He needs to use his

monitor. He's not willing to use our monitor. He has a

special monitor that sits right in front of his face. We

reset up, so it's using his monitor. Then he asks if it's

okay if he uses Gamer Goo, and the answer is yes.

Whatever he asks, the answer is yes.

Kirill Eremenko: What's Gamer Goo?

Ben Taylor: Exactly. I don't know. He pulls out ... It looks like

lotion, and it says Gamer Goo. He squirts it on his

hands, and it makes his hands grippier or something

like that.

Kirill Eremenko: Wow.

Ben Taylor: Yeah. He's in my house playing for four hours, and

he's got all these data scientists and physicists and AI

people behind him commenting. They're not gamers.

They're commenting on like [crosstalk 00:31:25].

Kirill Eremenko: What are you doing Ben? What is your life, man?

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Ben Taylor: We recorded some of this. Actually, I should send you

... I'll send you a video element. Maybe you could even,

like [crosstalk 00:31:35].

Kirill Eremenko: Yeah, send it. We'll put it in.

Ben Taylor: It shows him playing with all of this crazy stuff flying

through the computers. He's created an incredible

dataset to study and learn from. The thing you start to

realize pretty quickly is humans, they can't win. They

really can't win because there's ... Maybe a real world

example, let's say there's a gun fight in the future.

You're in a bar, droids come in and they start shooting

up the place with machine guns, and you do too

because it's Terminator days. You've got your machine

gun, everyone's shooting.

Ben Taylor: If I run in and I yell, "Stop," and everyone stops, and I

ask you to count your bullets, you have no idea how

many bullets you have. You have no idea. You

honestly have no idea. Maybe you think you're almost

out of your clip. You don't know. If I ask AI, AI knows

exactly how many bullets it has, but it also knows how

many bullets you have and how many bullets your

partner has because it's counting. It counts

everything.

Ben Taylor: When it comes to accounting, it's the world's best

accountant in that type of scenario. For a very specific

example, every muzzle flash where the bullet leaves

the gun in the game, the AI is capturing all of that in

real time with perfect accuracy. It's counting bullets

and it's counting its health. It just has a much better

... It has a faster time to react. The amount of data it

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can consume is just unbelievable. It creates over a

terabyte of data every hour. You don't think about it

because you're just playing the Xbox.

Kirill Eremenko: Wow, that's insane. What were the results? Did you

manage to train the AI to play like Caden?

Ben Taylor: With these models, they ... It's a huge project because

... I can't remember. Google said they had 18 agents

working together to play their StarCraft, and that's

kind of how you think of it. You don't train one AI. You

train all of these submodels. We have just a bunch of

submodels that have been trained where they hit really

high accuracies, and then they all work together on

one decoder and encoder.

Ben Taylor: We're still working through it. We have a lot of things

that are really exciting where AI is essentially pulling

the trigger. AI wants to shoot you, but there's different

things. There's the gun movement. There's the actual

physical movement. The thing I'm pushing for is by

DataScienceGO, we do have clips of, "Hey look, that

person died, that person died, that person died, and

it's pretty good." You'll see already from these

submodels, their accuracy is unbelievable.

Kirill Eremenko: That's crazy.

Ben Taylor: That's a real passion project of mine. I do like to troll

Microsoft, so I would love to have a Twitch feed with a

life AI bot running and Microsoft just has to watch in

horror. Then you're masking all the gamertags, where

they ... They'll try to blacklist you. If they can see your

gamertag or they know who you are, they're going to

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try to kick you off work, but if they can just watch on

the lag, then they're just helpless.

Ben Taylor: Part of me ... No one else is willing to do a shooting

game right now, and part of me actually wants to do it

to raise awareness. I want to just start a discussion

that, "Look, this is actually pretty good. This is maybe

a glimpse into autonomous warfare, and what do you

guys think? What does society think?" If we're having

these discussions 10 years from now, I think it's too

late. Then you're having it based on a real-world

demonstration. Having an unreal world demonstration,

I'd say it's too late.

Kirill Eremenko: Yeah, I agree. I agree. One thing I don't understand in

this scenario is that usually ... For instance, Google,

when they try to model a game or create an AI that

plays the game, they use reinforcement learning. They

don't have of this supervised playing.

Ben Taylor: Oh yeah. Yeah.

Kirill Eremenko: How come you guys needed the supervised data sets?

Ben Taylor: The supervised data sets, it's really, really good to ...

First, you have to study to figure out what the

elements are that you need for gameplay. Me telling

you that muzzle flash and hit indicators were useful, I

wouldn't know that unless we had hours and hours

and hours of footage to review based on gameplay.

Ben Taylor: For the reinforced learning, the thing ... You can

initialize on human gameplay, but the very next thing

you want to do is you want to go to superhuman. You

want to go to some cost metric. The thing that we're

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still hammering down is what is that cost? I think the

cost is going to end up being the amount of lives you

take per unit of your health. The good news is these

are very short fight sequences.

Ben Taylor: We're not talking about strategy minutes away. We're

talking about, "In the next five seconds, are you going

to kill someone? If you do, how much health did you

have to give up to kill someone?" That'd be the

reinforced part where then the AI is just rewarded, just

plays, plays, plays. Every single fight sequence is

essentially scored as part of the training set on, "You

fought and you were killed. That's very, very bad. You

should never be killed," or, "You fought and you killed

a few people, but you were hurt very badly doing it."

That just goes back into the training set. Those

sequences and those outcomes become pretty

objective.

Kirill Eremenko: So basically-

Ben Taylor: [crosstalk 00:37:16].

Kirill Eremenko: Yeah.

Ben Taylor: Yeah. The nice thing with something like a first-person

shooter is the objective is even simpler. Something like

StarCraft or these other games are much more

complicated because you have long-term strategies

that are very, very complicated.

Kirill Eremenko: And so many different pathways that can evolve.

Ben Taylor: Yeah, but just AI coming around the corner and

there's three enemies, you have to kill all three, that's

not as complicated.

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Kirill Eremenko: Yeah, yeah. We did a simple one for Doom. Remember

that game, Doom?

Ben Taylor: Yeah, yeah. Doom would train on random

initialization. It just starts, you have a navigation, and

initially it shooting at the sky, shooting [crosstalk

00:37:57]. Then eventually it kills the monster. The

problem with live gameplay on the Xbox as if you try to

start with random initialization, the gameplay's too

complicated. You're not going to kill someone, but if

you start with initialization trained on a professional

player, the likelihood of you shooting someone and

killing them is high.

Kirill Eremenko: Okay.

Ben Taylor: If someone walks in front of your gun, you're going to

shoot him. Guaranteed, you're going to shoot him.

That's come from the human gameplay.

Kirill Eremenko: Got you, so this is like a combination of supervised at

the start to get you up to speed and then

reinforcement learning to take you superhuman?

Ben Taylor: Yeah. A lot people don't know this about me, but I

really geek out about high-performance computing.

The thing I'm the most excited about this is just the

high-performance computing element. The number of

models that have to run at 30 frames per second and

keep up is very impressive. That's something that I'm

excited to show off at DataScienceGO.

Ben Taylor: In my career, my favorite thing to do when it comes to

AI research is I love to show someone something that

is so unbelievable, it's not believable, especially like

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where I'm accused of lying. If it's, "Hey, these are my

benchmarks. This is how many models I'm running at

30 frames per second on this hardware," I love to have

numbers where there's someone in the audience that

says, "No, I don't believe that." For me, that's kind of

icing on the cake because then I can meet that person,

say, "No." I don't have to meet him. I just like that. I

like when people don't believe me.

Kirill Eremenko: Yeah. Wow, that's really cool. It's interesting that you

set yourself that challenge, that DataScienceGO, have

some of these things to show. That's really gonna push

you to get there.

Ben Taylor: I've been showing this stuff off for a while. I presented

this at Amazon's Palo Alto office, and I presented it in

Minneapolis. We've been working on this for a while.

We made really good progress, but we're actually

getting to the live gameplay elements that get really

exciting because there's actually some historical ...

People might not think they're that historical. I think

they're pretty historical. The other wonderful thing

about this is this is all recorded in full 1080p.

Everything is recorded all the time.

Ben Taylor: The very first autonomous kill on an Xbox against

someone online without their permission will be

recorded. I will know their gamertag. The world may

not know their gamertag. I will know their gamertag.

That video can go on YouTube and just be shared to

the world that, "Hey, this person was the very first

person killed online with autonomous AI, and they had

no idea. They're just coming around the corner and AI

saw them and activated and shot them.

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Kirill Eremenko: Yeah. Well, if anybody watching this sees Ben Taylor

in their game [inaudible 00:41:01].

Ben Taylor: Yeah. I would mention my gamertag, but that's

[inaudible 00:41:09].

Kirill Eremenko: No, then Microsoft will take it down. Don't mention it.

Don't ruin the exercise. Wow, that's very cool. Very

cool. Ben, our listeners might be getting a bit of a false

perception of you that you are just like this gamer,

crazy gamer who creates AI to dominate the online

world of shooters. Your company, Zeff or Zeff, right?

Ben Taylor: Mm-hmm (affirmative).

Kirill Eremenko: You are consulting, is that correct? I think that we

mostly-

Ben Taylor: We have a platform. We have an AutoML platform. We

specialize in image, audio, video and text models, but

very specific kinds. The types of models we build that

we do well are called holistic models, where it's

structured data interacting with not just one image

type, but multiple image types. Imagine predicting

loss, and I've got images of roof, dwelling, satellite,

Google Street view, structure, maybe text descriptions.

Those types of models, the industry is starting to catch

up, where they're starting to think that way. A couple

of years ago, we felt like we were the only ones

thinking about that way.

Ben Taylor: We're seeing some open-source projects like Ludwig

from Uber, where they are starting to think about

encoders and decoders. "How do I take a hybrid or

mixed dataset and build these types of models?" That's

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our specialty. We allow engineers to build those

models. The Xbox model is actually showcasing how

complicated some of these AMLs can get in real life.

This particular model is going to have north of 10

submodels or encoders working together to drive a

final outcome, and we see that in industry too.

Whether it's insurance, house-price assessment. It

does showcase some of our capabilities.

Ben Taylor: The other thing I want to throw out there ... Maybe

just go with me for a second on a scenario. Let's say

you're an investor or you're a VC. I'm going to pitch

you right now. Got a good startup idea, and I say, "I

need $25 million, and I'm going to go hire a team of

PhD physicists, data scientists. We're going to work for

the next two years doing Xbox gaming with a AI, and

we're never gonna make any revenue. We'll never make

a dollar of revenue, but in the next two years, we will

sell for 50 to a $100 million." That scenario to

someone who when they see that for the first time,

that sounds ridiculous.

Ben Taylor: It sounds like, "Why would that ever work? Why would

that ever produce any value that'd be worth buying?"

The thing we're noticing when you tackle a project like

the Xbox, you actually get residual tech. You just get

tech that comes along for the ride. You just get things

that are invented. You didn't know you needed them

and suddenly you have them. Some of the models in

the throughput we have for these higher-resolution

video feeds are kind of groundbreaking, but if we

didn't have the passion piece, we wouldn't have

discovered them. It's kind of crack cocaine for nerds.

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Ben Taylor: If you tell them you're going to do autonomous war on

Call of Duty, how many nerds can you get rushing to

your side if you can pay them market comp to work on

that problem? In the end, you have to pay the bills.

You have to make money. You can't just ... I don't have

the swagger in the VC community to swing that stick

yet in my career, where I could say, "Hey, I need $20

million to goof off for three years."

Kirill Eremenko: Yeah, yeah. Got you. This AutoML thing is a way for

you to supplement your research?

Ben Taylor: Yeah, yeah.

Kirill Eremenko: Passion projects.

Ben Taylor: Yep.

Kirill Eremenko: What kind of AutoML do you offer? Any company can

come sign up and start using the platform?

Ben Taylor: We are specializing in insurance. If there are insurance

companies that want to predict loss on a property ...

Like a residential home, they're trying to decide,

"Should I insure your home right now?" They have a

human underwriters that will go through that process.

With our capabilities, we allow them to unlock the

potential of the unstructured data because it's very

awkward and clumsy for these companies to try to do

that internally. They really struggle with it.

Ben Taylor: We make that very easy. Their engineering team can

build their own models on our platform. They don't

need to know data science or AI or neural networks.

We actually have an adjacent schema where they can

submit property records through our system, and then

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we take care of the model building and the automation

for them. Those are the types of customers that we

would be going after, and the good thing with

insurance is there's a lot of them. There's a lot of

insurance companies that care very much about loss

prediction or price prediction.

Kirill Eremenko: Awesome. Makes Sense. What's your exit strategy for

this business?

Ben Taylor: We've had acquisition options in the past, so there's

always that scenario I guess, assuming that the

market keeps up that appetite, but with some of these

insurance contracts, there's also an opportunity to

just grow the business and become cashflow positive

and self sustaining too. We are not VC backed right

now, so we don't require an exit strategy today, but

you never know what's going to happen in the next 12

months or six months.

Kirill Eremenko: Or Microsoft might come along and buy you so you

stop destroying their Call of Duty product.

Ben Taylor: Yeah, yeah. It could be like a ransom. If you don't buy

us for $15 million, we will play for another 24 hours

and kill a thousand people online.

Kirill Eremenko: Yeah. Got you, got you. Ben, I wanted to ask you

another thing. One of the best places ... You present at

many different conferences and people can meet you in

many events, but one event is DataScienceGO. For

those who are listening to this and are still on the

fence about coming to DataScienceGO this September,

what would you say to them? You've been to two

DataScienceGOs now. I love you for this. You're such a

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great supporter. You always come and do amazing

speech, everybody loves you. What has your

experience been so far from 2017 to 2018, and what

are you looking forward to in 2019?

Ben Taylor: I speak at a lot of conferences all over. I spoke at

Dublin Tech Summit. I'm actually speaking in Madrid

right before DataScienceGO, and we had to figure out

the flight pattern where it works. It's going to work

out. One of the things I really like about

DataScienceGO is it's a really tight-knit group of AI,

data science professionals and people trying to break

into that space. Out of all the conferences I've

presented to, I've never presented at a conference that

has the energy and the excitement and the nurturing

that comes with the attendees that I see at this

conference.

Ben Taylor: Because a lot of other conferences, the audience is not

that engaged, honestly. If you had to like measure

excitement from the crowd, there really isn't any there.

They're just kind of there, and DataScienceGO is

completely different. Last year, there's people cheering.

You guys do a great job with the DJs and stuff, but

people are cheering. Actually, I think if you listen to

my talk, there's people whooping and cheering during

the talk.

Kirill Eremenko: Yeah. When you took that Selfie, everybody was like,

"Yeah, yeah, that's great."

Ben Taylor: Yeah, yeah, people were doing that, but even little like

whoops and stuff in the background. Just you say a

statement that people see as truth or they agree with

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it, and your confirmations are whoops from the

audience. I've never been to an AI conference that does

that. It's a lot of fun for me.

Kirill Eremenko: That's very cool. Thank you for the words. Did you

meet any interesting people last time?

Ben Taylor: Yeah. I always have fun interacting with a lot of the

other speakers like that. That's fun for me. I met some

people there from Red Bull and SpaceX I was able to

follow up with and go onsite to their locations.

Kirill Eremenko: Wow.

Ben Taylor: I've kept in touch with a lot of people that aren't local,

even international folks. I've really enjoyed staying in

touch with them. I've always enjoyed the contacts that

I see there and meet there.

Kirill Eremenko: That's good, Ben.

Ben Taylor: I've had people already message me that are attendees

that are coming back, and they're excited to reconnect

and say hi. That's fun. It starts to feel more like a high

school reunion.

Kirill Eremenko: That's really cool. We do have some people coming

back for the third year on. It's really exciting to have

returning guests to the [crosstalk 00:50:36].

Ben Taylor: Out of the other conferences, I'll put in a few weeks of

thought before the talk, but DataScienceGO, for the

second or third year in a row, I definitely am thinking

like six months before the talk like, "What do I want it

to be? What's the wow factor? What's the messaging?

What's the takeaway?" I get excited about that. I think

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it's important to have the one talk that you get realy

jazzed about and maybe you get over your skis a little

bit. You set a goal or you set some expectation and

you've got most of the year to kind of stew on it and

hopefully motivate and deliver where-

Kirill Eremenko: That's really cool. That's very cool. A lot of speakers

just reuse the talk in many different conferences.

Ben Taylor: Yeah. I don't do that at DataScienceGO. One of my

commitments to the people listening that will go to

DataScienceGO this year, there will be things in my

talk that I will be showing that no one has ever seen

before. Like ever. They won't just be, "Look at this AI

application." They will be benchmarks and numbers.

This is the reaction I want. They're just like, "We see

those numbers and we see what's done. How?"

[inaudible 00:52:08]. That's the icing.

Ben Taylor: I don't want to be like a mystique or magic or I'm

withholding. It's a lot of work. It's really, really hard,

and you have to do a lot of stuff to kind of plow

through these milestones. I'll talk a lot about it in the

talk, but some of the things could end up being trade

secret and stuff where I can't roll back the full kimono

and say like, "This is why we're going 30 frames per a

second on a single CPU thread," or stuff like that.

Kirill Eremenko: Got you. What I like about your talks is that they're

different every time. This time, Call of Duty. Last time,

you were talking about passion and obsession, and,

was that “There's a transition on who you want to hire

and how to get hired.” Really cool. [inaudible

00:52:51].

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Ben Taylor: I feel like I get bored easily. If I had to give the same

talk again, it would be really boring for me.

Kirill Eremenko: Yeah, I can imagine.

Ben Taylor: It'd be boring for the audience too if they're coming

back. They want to see something new, something

inspiring, something different. The talk this year is

really focusing on the models that industry needs.

They're so much more intimidating than what I

thought industry needed as a data scientist. I'll be

going through some of these models and thankfully

they're becoming easier to build. You don't need our

company to build these models, but they're becoming

these very complicated, mixed dataset models where

YouTube advertising or cheating detection or ...

There's just a lot of different data elements floating

around.

Ben Taylor: The idea of you building an image classifier that is

game changing for a companies is kind of laughable

today because it's hard for me to think of an

application where that would be that important. If I

can predict do you have a swimming pool from space

for insurance, we could build a deepnet that looks at

an image of your house and it predicts swimming pool,

no swimming pool. AI can do that. Deep learning can

do that, but the problem is what is that worth?

Literally, what is that worth? It's only one thing. What

is it worth? It's worth more than zero, but it's not

worth $10 million for that. That model's not worth that

much. When you get into these mixed models, the

numbers get really big because they typically have a

big impact on the business.

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Kirill Eremenko: Yeah and then have a compounding effect as well on

each other.

Ben Taylor: Exactly. When you start combining these different

datasets, the amount of lift ... We do those

benchmarks internally. We're benchmark structured

only to these models and we'll see some significant lift

differences. That's actually what we get paid on. We

get paid on the delta.

Kirill Eremenko: Yeah. Makes sense. That's the best way to do it, right?

Ben Taylor: Yeah.

Kirill Eremenko: Add value, you get paid on value. Ben, we're slowly

approaching the end of this amazing third session that

we're having now. What is your one piece of advice

that you can give to our listeners who want to do

things that you do, who want to get into AI, do passion

projects, create cool stuff, maybe start a company, do

amazing things? Then next time, when you're come

here for the fourth one, there'll be a new piece of

advice, but until they hear from you next or until they

see you at DataScienceGO, what's your one best piece

of advice for them to succeed in their undertakings?

Ben Taylor: I think the best piece of advice I have for them is to

take some risks. Don't work at the same company for

very long. I'm sorry for their employer, but try to work

somewhere for a few years and go to a different place

to challenge yourself. It's really important for you to

figure out what your strengths and weaknesses are.

There some things you're really good at and there's

other things you're not in. The sooner you can figure

that out, the better because maybe you can find a co-

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founder to compliment your weaknesses or you can try

to protect yourself from them. It's really important that

you know what your weaknesses are. If you know

where your weaknesses are, then you can protect

yourself from some of these pitfalls.

Ben Taylor: Maybe this will sound cheesy. You only get one career,

so knowing you only get one career, why do you want

to go work for a company for 20 years doing something

that wasn't ... it didn't impact the industry. It wasn't

something you can look back on. The other thing I

want to throw out there is a lot of times we think

about our resume, but there is a startup resume. As

you go and raise capital, sell a company, raise capital,

sell a company, there's some life-changing

opportunities that can come from that. Not just the

money, but your momentum and your ability to tackle

a new idea.

Ben Taylor: Here's an idea that no one's tackling. They have

autonomous mowers that you can buy today for

$3,000. It's like a Roomba. If you have a backyard that

has an electric fence, this mower will come out and it'll

just go around the yard. It's very quiet, mows every

single night. It's really dumb, but it works, and people

pay for it. I think there should be a company today on

the market that has an AI system on top of that mower

that is killing weeds with lasers at night with AI, and

the technology elements are very doable. It's not

science fiction. It's like, "Hey, I'm going to give you $1

million. You go do it. You give me $1 million, I'll go do

it," but we're busy, so we're not doing that thing.

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Ben Taylor: I would love for your listeners to eventually get to a

point in their career where if that sounds exciting, they

will go do that thing. They'll just go do it. You have to

take risks. You have to tool up, challenge yourself, get

to where you can do that. I feel like that project I just

suggested, if that became your passion project, you

have the resources to figure it out, you'll figure it out.

Kirill Eremenko: Yeah, just resources, being resourceful, exactly. I feel

excited about that. As you said, I'm busy, but if I have

the time, no problem. Give me 1 million bucks, give me

a year, it'll be done.

Ben Taylor: Yeah, but if I told you that project 10 years ago, you'd

be like, "I don't even know where to start. I don't even

know how to tackle that project." Today with a little bit

... Not a little bit ... with a lot of experience, a lot of

mistakes, a lot of things deployed, value added all over

the map, maturity and then some reputation attached

to that, you could pull that off. How fun would that be

if that was your passion project? If you just went head

down for the next two years and you changed the

world, where there's never another blade of crabgrass

... Some people might think that sounds kind of

stupid, but for me, I think that's amazing. If you did

that, that is amazing, and I will buy that lawnmower

from you for the $10,000 or whatever it is.

Kirill Eremenko: Yeah.

Ben Taylor: Because that's amazing.

Kirill Eremenko: That is true.

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Ben Taylor: And I don't want ... I think it's important for people to

plan their five and 10-year goals, and there's no

reason why someone can't have that in their sights or

something similar.

Kirill Eremenko: Yeah, and it doesn't have to turn into a company,

right? You can do it as a passion project and through

the recognition you get, Microsoft will come and give

you an offer or I don't know, Google will want to take

you and your team on board even before you

incorporate. They'll just see the potential, the value

that you're bringing through passion, through what

you're working on, and that's it. You have a new job all

of a sudden.

Ben Taylor: Yeah. Another point I want to shoot out there is I think

sometimes people think that this is the time for AI

startups, this is the time to do AI, but you and I will

live the rest of our lives with more AI opportunities

than we can handle or think of. There are tens of

thousands of startups from now until we die that are

related to AI, that are niche applications like the

mower example or something else. Huge impact. Plenty

of opportunity for your listeners, and I would definitely

recommend going that route. It's not an easy route.

You could probably tell from the look on our faces. It's

not ... It's not [crosstalk 01:00:15].

Kirill Eremenko: The beards. [inaudible 01:00:17].

Ben Taylor: Yeah, it's not an easy out, but maybe the hope is a

year from now, our paths cross in Costa Rica and

we're surfing and throwing mangoes at coconuts for at

least a week before we go do the next thing.

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Kirill Eremenko: Yeah.

Ben Taylor: It's still worth it, but yeah, anyway ... Always happy to

answer questions and I know you are as well based on

your availability to people as they have these ideas or

questions.

Kirill Eremenko: Yeah.

Ben Taylor: Perfect.

Kirill Eremenko: Yeah. When are you going to write a book? We're

waiting for a book from Ben Taylor.

Ben Taylor: When are you going to write a book?

Kirill Eremenko: I wrote a book last year. [inaudible 01:00:55].

Ben Taylor: Oh you did?

Kirill Eremenko: Yeah. Your turn.

Ben Taylor: I need to read that book. Man.

Kirill Eremenko: I will give you one at DataScienceGO. It's the purple,

Confident Data Skills, but when's yours coming out?

Ben Taylor: Six months ago, I would have said never, but then I

ran into someone at Dublin Tech Summit. He was a

New York Times best seller, and he was telling me

about the process. I thought, "Man, that sounds

terrible."

Kirill Eremenko: It is.

Ben Taylor: That sounds terrible to go through the work to write

that book. He said, "No, it was actually really easy." I

said, "What do you mean it was [inaudible 01:01:32]?"

Yeah, you reacted too, like, "What do you mean? How

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does that sound easy?" He said, "No. Every one

morning, I woke up, I turned on my recorder and I

spoke in the car. I'd literally say, "Chapter one," and

I'd just ramble. Then the next day, chapter one,

chapter two, chapter three. He just had hours and

hours and hours of just whatever was in his head. He

gave it to a writer, and he paid them a lot of money. He

paid them $70,000 or whatever. It sounds like a lot of

money. Maybe that's not ... I guess you could pay

someone hundreds of thousand dollar. They wrote him

a New York Times bestseller and put his face on the

book.

Kirill Eremenko: Fantastic. Actually, it's the same way that I did it.

Ben Taylor: [crosstalk 01:02:09].

Kirill Eremenko: I recorded everything with audio. I'm [crosstalk

01:02:11]. I'm no good at writing. I just recorded the

sentences in the audio, what I wanted to convey. Then

you find a writing partner who helps you put it into

text and you review it.

Ben Taylor: I didn't know you could do that, and that sounds

[crosstalk 01:02:26]. Yeah, so you're a step ahead.

Kirill Eremenko: The point was there to get your thoughts out there, to

get a medium for people to read it. It's just one of the

ways to do it. You should. You totally should.

Ben Taylor: Maybe if I control Microsoft really, really bad with the

live Twitch feed, then I'll write a book about that,

about how angry they were, but anyway ... If we do get

a liquidation event, then I'll tell you all about it.

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Kirill Eremenko: All right. Okay. Ben, it was a pleasure having you on

the show for the third time around. Thank you so

much for everything you shared, and I look forward to

seeing you at DataScienceGO.

Ben Taylor: Yeah, you as well. Excited to go there. Month and a

half away.

Kirill Eremenko: Fantastic. All right. See you.

Ben Taylor: Okay. See you.

Kirill Eremenko: There you have it, ladies and gentlemen. That was Ben

Taylor. I hope you enjoyed our conversation as much

as I did. If you'd like to hear more from Ben, if you'd

like to see how that AI playing, Call of Duty project

turns out, then come on over to DataScienceGO this

year. It's happening on the weekend of the 27, 28,

29th of September. You can still get your tickets at a

discounted price. The prices are going up on the 26th

of August. If you jump on www.datasciencego.com ...

That's datasciencego.com ... you can secure your seat

for the conference there and meet Ben along with other

speakers from companies such as IBM, Google,

Salesforce and many, many more.

Kirill Eremenko: As always, you can find the show notes for this

episode, including the video version of this episode at

www.superdatascience.com/289. That's

www.superdatascience.com/289. We'll include all the

materials mentioned in this episode over there. Once

again, thank you so much for being here today. Don't

forget to grab your DataScienceGO ticket before the

prices go up on the 26th of August. I look forward to

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seeing you back here next time. Until then, happy

analyzing.