SDMEBRANDGUIDELINES

ORGANISED BY:

TABLE OF CONTENT

The Brandmark ................................................................................................................................................................................................................................................................................................. 3 - 11

Colour Palette ................................................................................................................................................................................................................................................................................................. 12 - 13

Stationery .......................................................................................................................................................................................................................................................................................................... 14 - 17

SDME Concept............................................................................................................................................................................................................................................................................................... 18 - 28

Social Media .................................................................................................................................................................................................................................................................................................... 29 - 33

Publication Statements .........................................................................................................................................................................................................................................................................................34

Media Channels ...........................................................................................................................................................................................................................................................................................................35

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

THE BRANDMARK

ARABIC LOGO SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

04

Horizontal Logo Vertical Logo

05

ARABIC LOGO - BLACK AND WHITE

Horizontal Logo/Black Vertical Logo/Black

Horizontal Logo/White Vertical Logo/White

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

06

ENGLISH LOGO

Horizontal Logo Vertical Logo

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

07

ENGLISH LOGO - BLACK AND WHITE

Horizontal Logo/Black Vertical Logo/Black

Horizontal Logo/White Vertical Logo/White

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

08

BILINGUAL LOGO

Logo/Color

Logo/Black Logo/White

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

Horizontal Logo Vertical Logo

Height of D Minimum clear space area

This minimum space should be maintained when the logo is proportionally enlarged or reduced in size

09

LOGO CLEAR SPACE SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

To maintain full legibility, never reproduce thehorizontal logo at widths smaller than 7.5 cms

To maintain full legibility, never reproduce thevertical logo at widths smaller than 2.5 cms

7.5 cm 2.5 cm

10

LOGO MINIMUM SIZE SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

Don’t stretch. Don't place on colored background Don’t add colors to individual elements. Don’t use drop shadows.

Don’t crop. Don’t alter or replace the typefaces. Don’t skew or bend. Don’t change the colors ofindividual elements.

Don’t rotate. Don’t add any extra elements. Don’t use without the brand icon. Don't place on image background.

11

LOGO USAGE SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

COLOUR PALETTE

Pantone 7739 CC 81 / M 15 / Y 100 / K 2R 44 / G 153 / B 66

Pantone 485 CC 5 / M 98 / Y 100 / K 0R 225 / G 37 / B 27

Black 100% Black 85%

13

Black 60%

LOGO COLOURS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

STATIONERY

LETTERHEADS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

15

English Arabic

HEADERS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

16

English on white

Arabic on white

English on blue

Arabic on blue

FOOTERS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

17

English on white

Arabic on white

English on blue

Arabic on blue

SDME CONCEPT

MAIN CONCEPT

COMFORTCONDITIONS

ENERGY MANAGEMENT

SUSTAINABILITY

MOBILITY

INNOVATION

ENGINEERING & CONSTRUCTION

ARCHITECTURE

ENERGYEFFICIENCY

HOUSEFUNCTIONING

COMMUNICATION

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

19

TEXTURE SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

On Blue On White

20

21

ICONS

MOBILITY

COMFORT

CONDITIONSINNOVATION

ENERGY EFFICIENCY

ENERGY MANAGEMENT

ENGINEERING & CONSTRUCTION

SUSTAINABILITYARCHITECTURE

HOUSE FUNCTIONINGCOMMUNICATION

SMART SOLUTIONS

SPECIAL PRIZES10 CONTESTS

BUILDING INTEGRATED PHOTOVOLTAIC

INTERIOR DESIGN PEOPLE’S CHOICE AWARD

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

ELEMENTS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

22

PRIMARY COLOURS SECONDARY COLOURS

Pantone 294 CC 100 / M 86 / Y 29 / K 23R 0 / G 46 / B 109

Pantone 179 CC 4 / M 91 / Y 91 / K 0R 228 / G 61 / B 48

Pantone 7579 CC 7 / M 79 / Y 97 / K 0R 224 / G 89 / B 42

Pantone 7431 CC 19 / M 60 / Y 18 / K 0R 204 / G 126 / B 157

23

Pantone 2239 CC 73 / M 0 / Y 43 / K 0R 0 / G 204 / B 182

Pantone 314 CC 100 / M 33 / Y 27 / K 2R 0 / G 125 / B 165

Pantone 2718 CC 66 / M 43 / Y 0 / K 0R 88 / G 135 / B 218

Pantone 305 CC 58 / M 0 / Y 6 / K 0R 84 / G 200 / B 232

Pantone 7571 CC 18 / M 56 / Y 96 / K 3R 201 / G 125 / B 49

Pantone Cool Gray 11 UC 55 / M 45 / Y 41 / K 8R 122 / G 124 / B 129

Pantone 715 CC 0 / M 54 / Y 94 / K 0R 248 / G 141 / B 43

Pantone 143 CC 3 / M 32 / Y 91 / K 0R 245 / G 179 / B 53

Pantone 7480 CC 86 / M 0 / Y 78 / K 0R 0 / G 188 / B 112

Pantone 375 CC 47 / M 0 / Y 100 / K 0R 147 / G 213 / B 0

CONCEPT COLOURS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

24

ADS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

25

APPLICATIONS LAYOUT SAMPLE - BADGES SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

26

APPLICATIONS LAYOUT SAMPLE - DIRECTIONAL SIGNAGE SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

27

APPLICATIONS LAYOUT SAMPLE - MAIN BOARD SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

28

APPLICATIONS LAYOUT SAMPLE - FLAGS SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

SOCIAL MEDIA

30

SOCIAL MEDIA SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINES

Twitter Cover photo 1500 x 500

SOLAR DECATHLONMIDDLE EAST2ND EDITION 2021

TWITTER POST

S D M E

SOLAR DECATHLONMIDDLE EAST2ND EDITION 2021

FACEBOOK POST

SOLAR DECATHLONMIDDLE EAST 2ND EDITION 2021

S D M E

YOUTUBE POST

PROFILE IMAGE

31

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINESSOCIAL MEDIA

Under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai

SOLAR DECATHLONMIDDLE EAST2nd EDITION 2021 IN LINE WITHEXPO 2020 DUBAI

ORGANISED BY

LINKEDIN POST

32

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINESSOCIAL MEDIA

S D M E

SOLAR DECATHLONMIDDLE EAST2ND EDITION 2021

S D M E

ديكاثلون الطاقة الشمسيةالشرق الأوسط

الدورة الثانية 2021

BANNER: 2340X1080pxl (English) BANNER: 2340X1080pxl (Arabic)

33

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINESSOCIAL MEDIA

INSTAGRAM POST - English INSTAGRAM POST - Arabic

Under the patronage ofHH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum,Crown Prince of Dubai and Chairman of Dubai Executive Council

SOLAR DECATHLON MIDDLE EAST2nd Edition 2021

S D M E S D M E

ديكاثلون الطاقة الشمسية الشرق الأوسطالدورة الثانية 2021

تحت رعايةسمو الشيخ حمدان بن محمد بن راشد آل مكتوم،

ولي عهد دبي رئيس المجلس التنفيذي

34

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINESPUBLICATION STATEMENTS

SOLAR DECATHLON MIDDLE EAST

2nd Edition 2021ديكاثلون الطاقة الشمسية الشرق الأوسط

الدورة الثانية 2021Title:

Competition dateand location:

Date: 7-22 November 2021

Location: Mohammed bin Rashid Al Maktoum Solar Park

الــتـــــاريــخ: 7-22 نوفمبر 2021

الــمكــان: مــجــمّــع محمد بن راشد آل مكتوم للطاقة الشمسية

SDME & EXPO 2020 Dubai:

ديكاثلون الطاقة الشمسية الشرق الأوسطالدورة الثانية 2021 بالتوافق مع

إكسبو 2020 دبي

SOLAR DECATHLON MIDDLE EAST2nd EDITION 2021 IN LINE WITHEXPO 2020 DUBAI

Call to action: BE PART OF SDME 2021www.solardecathlonme.com

كونوا جزءاً من مسابقة"ديكاثلون الطاقة الشمسية – الشرق الأوسط 2021"

www.solardecathlonme.com

35

SOLAR DECATHLON MIDDLE EAST

BRAND GUIDELINESMEDIA CHANNELS

Media ContactsDubai Electricity & Water AuthorityMarketing & Communication Officemedia@dewa.gov.ae ا sdme@dewa.gov.aeOffice: 04-32-23833Mobile: 05499 84181

Media Channels

Website: www.solardecathlonme.com

Hashtags#SDMEDubai#SDME2020#SDME2021

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