Sdm of Times of India

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AN ANALYSIS OFTHE DELIVERY AND

SALESMANAGEMENT OF

TIMES OF INDIA


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ABSTRACT:

The newspaper sales involve distributing highly perishable products under severe time constraints.

This project deals with the study of the distribution

channel adopted by The Times of India (newspapers).

Distribution is an essential element in the newspaper

industry as the life time of newspapers are very short.

The newspaper distributor has the rights to distribute

the newspaper in his area. The revenue of the newspaper distributor is based on

a commission on the sale of every newspaper.


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HISTORY OF T.O.I :

The first edition appears on November 3, 1838

known as "The Bombay Times and Journal

ofCommerce". later to be known as The Times of

India

The first edition appears on November 3, 1838

known as "The Bombay Times and Journal of

Commerce". The

issue is published twice a week. Dr. J.E. Brennanthe first editor also

Secretary of the Chamber of Commerce.

Rs 30/- is the annual subscription.


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ABOUT THE COMPANY

The Times of India is the leading daily Englishnewspaper in India. It is owned and managed by

Bennett, Coleman & Co. Ltd. which is owned in turn

by the Sahu Jain family.

Bennett, Coleman & Co. Ltd. provides media publish

ing services. The company offers newspapers,

magazines, Internet, and electronic commerce

information publication services. Its brands include The Economic Times, Times of In

dia, Femina, Times FM, Filmfare, etc.
http://en.wikipedia.org/wiki/Bennett,_Coleman_&_Co._Ltd.http://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Bennett,_Coleman_&_Co._Ltd.


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Additionally, it provides radio and televisionprograms production and distribution, Web portals

operation, and mobile value added services. Bennett,Coleman & Co. Ltd. was founded in 1838and isbased in Mumbai, India.

In the 19th century this newspaper company

employed more than 800 people and had a sizablecirculation in India and Europe.

The Times of India is the largest selling dailynewspaper in the world. It sells more than 2.5million

newspapers everyday and thus it was certified by theAudit Bureau of Circulations as theworld's largest selling English broadsheetnewspaper.
http://en.wikipedia.org/wiki/Audit_Bureau_of_Circulationshttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations


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The Times Group is the largest media services in India.

It reaches out from :

11 publishing centres

15 printing centres

55 sales offices

Over 7000 employees 5 dailies including two of the largest in the country

with approx 4.3 million copies circulated daily

2 lead magazines 29 niche magazines

Reaching 2468 cities and towns

32 Radio Stations
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/India


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Its major brands include :

The Times of India, Indias largest English daily.

The Economic Times, Indias largest financial daily,and the worlds second largest afterThe Wall StreetJournal.

Maharashtra Times, Indias largest Marathi dailyand Maharashtras No.1 Newspaper.

Navbharat Times, the largest Hindi Daily in Delhiand Bombay.

Mumbai Mirror Indias largest circulated compactnewspaper.

Pune Mirror. Bangalore Mirror, Bangalores first morning compact

daily.

The Times of India - Kannada.


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CIRCULATION AND READERSHIP

The number of copies distributed, either on

an average day or on particular days (typically

Sunday), is called the newspapers circulation and is

one of the principal factors used to set advertising

rates. Circulation is not necessarily the same as copies sold,

since some copies or newspapers are distributed

without cost.


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The circulation is normally through salesmen

appointed and salaried by the distributors, who in

turn pass it on to hawkers. Hawkers, vendors and book stall owners are the last

link of the supply chain before newspaper reaches

readers. The hawkers' remuneration is also

normally based on the commission system and is

generally the highest in the entire supply chain.

pass it on to hawkers.


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DISTRIBUTION CHANNEL

The definition of a distribution channel was first given by Buclin Channel of distribution comprises a

set of institutions which perform all of the

activities utilized to move a product and its title from

production to consumption".

First of all for successful distribution channel set up

there are six basic decisions that must be made by

the marketing team beforehand. These decisions arerelated to the questions that are given below.

Use of direct or indirect channels?


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Use of single or multiple channels?

What will be the cumulative length of the multiple

channels if those areused?

What types of intermediaries will be used?

What will be the potential number

of intermediaries if those are used? Which companies will be used so that to avoid

"inter-channel" conflict?


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Times of India Printing Press

Dealer

Depot

Vendor

Dealer Dealer

Depot Depot Depot Depot Depot

Vendor

Vendor

Vendor Vendor

Vendor Vendor

Vendor Vendor

Beat

Boys

Beat

Boys

Beat

Boys

Beat

Boys

Beat

Boys

Beat

BoysBeat

Boys Beat

BoysBeat

Boys


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CLASSIFICATION OF READERS ON THE BASIS OF

THEIR AGE GROUP :-

Age No Of

Readers

16 to 25 yrs 120

26 to 35 yrs 85

36 to 45 yrs 30

46 to 55 yrs 25


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CLASSIFICATION OF THE READERS

ON THE BASIS OF THEIR OCCUPATION

Occupation Respondent

Student 85

Professional 105

Business 35

Home maker 25

Others 10


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CLASSIFICATION BASED ON ANNUAL

INCOME

Annual

Income

Readers

Less than 1.5

Lakhs

60

1.51 to 3

Lakhs

91

3.1 to 5 Lakhs 88

Greater than

5 Lakhs

21


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NEWS PAPERS BOUGHT REGULARLY

BY THE CUSTOMERS

Newspape

rs

Readers

TOI 119

TOI & TH 100

TOI & DC 34

TOI & IE 5

All Papers 2


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Documents

Sdm of Times of India