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Product IdeaNo constraints
Place, Preparation, Time
Low Cost
Innovative
Paper product market is already full
Differentiated from digital product
Product IdeaScratch-it
Hand equip memo tool
Combined with memo paper and glove
Attached finger sized mini pen
Write down on the back of your hand
Product description
A wearable glove
Does not disturb your fingers
Papers and pen are attached at the top part
The paper prop is hard plastic
Stickers: how we use them
• Small and colorful paper– Can be written on– Can be sticked somewhere
• They are used for– Recording
• Write information on it– Informing
• Deliver information to others– Reminding
• Write and stick in case of forgetting things– Labeling
• Stickers can themselves manage things
Stickers: shortcomings
• Only one time of use– Workload increases greatly as
information increases• Not readily portable
– Container and pen are needed• Easy to be forgotten
– No self-reminding mechanism• Hard to manage
– May be the cost of high flexiblity
Notebooks: how we use them
Books with blank pages
Can be written on
Can store more information
They are used for
Recording
Fit for large-scale systematic information
Reminding
Can make a well-organized schedule for users
Notebooks: shortcomings
Lack of flexibility
Pages a bound together
Unseparable unless torn up
Not easy to transport
Big size
Cannot be used without pens
Easy to be forgotten
No self-reminding mechanism
Mobile Phones: how we use them• Portable wireless telephone terminals
– Phone calls/short messages– Personal digital assisstant
• They are used for– Recording
• Texts, pictures, videos...– Reminding
• Alarm, vibration, music...– Managing
• Store, edit, copy, organize...– Exchanging
• Send/receive in various ways...
Mobile Phones: shortcomings• Low input rate
– Whether keypad, pen or finger graffiti
– Complex mental work as well as physical work
• Self-contradiction– You cannot use the phone to do
other things while using it• Depend on electric power
– Always make usersin trouble
Market AnalysisWorkplace Study
situation Home Other
informal occasion1
Hardware sticker (***2) / Note book(***)/board(*)
sticker(**)/ Note book(***)
sticker(**)/ Note book(*)/board(*)
sticker(*) / Note book(*)
SoftwareKinds
Mobile(*)/ handheld computers(*)/ laptop(***)
Mobile(*)/ handheld computers(*)/ laptop(***)
Mobile(*)/ handheld computers(*)/ laptop(**)
Mobile(**)/ handheld computers(**)
Note: 1 、 like in a street/ on a call/ in a speech/ etc.2 、 the number of star means the average use frequency. The more the high frequency.
The BCG Competitive Advantage Matrix
This consume resources and generate little in return. And absorb most money as you attempt to increase market share.
“question marks” usually are those with a low share of a high growth market
Target Market & Market Size
Students
Secretary & assistance
White-collar/gold-collarsecretary
30 million high education students (28361795) until 2008. And we have about 1 million. So the total market
size is about 30 million customers ( china)