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SCOTT BAXTER DIVISIONAL OPERATIONS MANAGER – MASTER’S DEGREE IN INTERNATIONAL HR
Telephone: 07590541292E-Mail: [email protected]: 19C, Irvine Place, Stirling, FK8 1BZPERSONAL PROFILEI am an experienced and commercially aware senior retail manager with a proven track record of delivering sales targets through efficient and diligent management of people. I am interested in management strategy and enjoy developing ideas that can improve the way that I manage people. Strong leadership skills, excellent communicator, highly motivated with powerful interpersonal skills, always having a positive influence on others. I have considerable experience in all aspects of people and change management. A team player who can deliver under pressure and work with high levels of accountability and autonomy.
As of 14/05/16 I gained Chartered Manager status of the Chartered Management Institute (CMI) (membership number: P04490065), showing my commitment to professional, responsible and ethical management practices.
CAREER HISTORYDIVISIONAL OPERATIONS MANAGERField and Trek (SportsDirect Group) - May 2015-Present – Stirling, Scotland
My area of responsibility as a divisional operations manager primarily lies in strategic level management of online sales and online marketing strategy, but can also extend to in-store procedure, training and employee policy development. Many of my duties in this role relate to change management, integration, and adaption to acquisition by SportsDirect.
Achieved LFL increase of online sales 10.5% in financial year 2015-2016 Project managed store re-branding from Yeomans Outdoor Leisure to Field and Trek
Oversaw and project managed commercial rebranding operation of 4 Yeomans Outdoor Leisure stores to new fascia to test initial customer perception
Developed training, and recruitment policies compatible with procurement by SportsDirect Worked with HR directors and line managers to develop new staff recruitment and training policies –
oversaw creation of the online recruitment tool, compatible with new ownership strategic objectives Fully responsible for all aspects of 2015 'Black Friday Weekend' campaign (LFL +64%)
Responsible for organising Black Friday weekend in-store and online marketing campaign – worked with creative director and head of stores to maximise revenue through the development of targeted online advertisement and social media outlets
Provision of seasonal online sales reports to company directors Responsible for delivering performance reviews of online sales, and providing analysis upon which
future online marketing strategies are developed Helped achieve company turnover of £11.2m (LFL +4%)
SKILLS GAINED
Experience and expertise in HR, employment law, and leadership Experience of financial planning and budget control Developed and refined commercial awareness
Kept up to date with competitor initiatives and sales strategies Analytical thinking and use of statistics
Delivered seasonal online sales reports to directors Critical thinking and problem solving
Introduced soft systems methodology to department managers and store managers as part of training, learning, and development, to help them find simple solutions to complex problems
Time management Worked and studied full-time simultaneously – required rigorous discipline, and time management
Negotiation Negotiated store leases with landlords and property agencies
STORE MANAGERYeomans Outdoor Leisure - April 2014-May2015 - Tillicoultry, Scotland
Responsible for day-today management of an outdoor equipment store, developed and re-vitalised in-store team, and launched initiatives to enhance store performance, as well as ensuring that all staff adhered to company policies and procedures. In this role I had ultimate responsibility for 12 members of staff and 3,550 square feet of business.
Achieved LFL increase of 25% in financial year 2014-2015 Developed relationships with local outdoors and hiking organisations, as well as working pro-actively
with Sterling Mills Outlet Village to increase footfall and dwell-time Responsible for all aspects of store operations
Implemented new standards and expectations - revitalised in-store teams and fostered a creative team based environment
Delivered on all KPI’s – achieved LFL increase for 11 continuous months
1st ASSISTANT STORE MANAGERMcDonald's Restaurants - February 2012-April 2014 - Stirling, Scotland
In this role, I was second in charge of an extremely fast-paced restaurant environment, assisting in elements of recruitment and selection, as well as being fully responsible for the in-house supervisor and shift manager training programme. In this role I had partial responsibility for 45 members of staff and 5,100 square feet of business.
Oversaw food waste management, and complied fully with Scottish food wastage legislation Ensured that shift managers were properly trained on food safety standards, practices, and legal requirements Helped achieve store turnover of £1.8m (LFL +4.5%)
EDUCATIONUNIVERSITY OF STIRLING
Master of Science (M.Sc) - International Human Resource ManagementSeptember 2015-September 2016 (full time).
Master’s thesis on resistance to organisational change, and the effect of heightened organisational psychological climate on workforce productivity.
Bachelor of Science with Honours (B.Sc (Hons)) - Cell BiologySeptember 2011-July 2015 (full time).
PROFESSIONAL ACCREDITATION Professional, fully chartered member of the Chartered Management Institute (CMI)
(membership number: P04490065) Working towards associate membership of the Chartered Institute of Personnel and
Development (CIPD) Working towards PRINCE 2 project management certificates: foundation and
practitioner levels Emergency first aid certificate holder – St. Andrew’s Ambulance Service
REFERENCESDr. Mike Walsh – Programme co-ordinator of MSc International HRM, University of Stirling
(01786) 467322, [email protected]
Mr. Phil Swaine – Director of Retail Operations, FieldAndTrek
07786950215, [email protected]
