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“Science, not Science Fiction”
CONFIDENTIAL 2
"THIS DOCUMENT INCLUDES FORWARD-LOOKING STATEMENTS. THE COMPANY BASED THESE FORWARD-LOOKING STATEMENTS ON ITS CURRENT EXPECTATIONS AND PROJECTIONS ABOUT FUTURE EVENTS. ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE DISCUSSED IN, OR IMPLIED BY, THESE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS ARE IDENTIFIED BY WORDS SUCH AS "BELIEVE," "EXPECT," "INTEND," "PLAN," "WILL," "MAY," "SEEK," "TARGET," "ESTIMATE," "CONTINUE" AND OTHER SIMILAR EXPRESSIONS. IN ADDITION, ANY STATEMENTS THAT REFER TO EXPECTATIONS, PROJECTIONS OR OTHER CHARACTERIZATIONS OF FUTURE EVENTS OR CIRCUMSTANCES ARE FORWARD-LOOKING STATEMENTS."
Forward looking statements
CONFIDENTIAL 3
• No manufacturing innovation focused on preserving product efficacy and stability
• Only beauty and wellness brand with patent-pending, Green “ESP” technology addressing industry challenges regarding efficacy and stability
• Our revolutionary technology eliminates use of harmful preservatives and wasteful, shortened topical product shelf lives
• We estimate topical product waste estimated at $300B
Odyssey Overview
“Food has a lot of problems like skincare, you need to protect it from
oxygen and light, and keep it fresh.” Beauty Matter, April 2019
CONFIDENTIAL 4
• Competitors use manufacturing processes that ARE exposed to oxygen and light
• Competitors must add harmful preservatives and additional ingredients to attempt to maintain efficacy and stability
• > 80% of all common active ingredients in anti-aging skincare products WILL degrade with exposure to oxygen and light
• Examples: Antioxidants, Vitamin C&E, Retinol, Resveratrol, Peptides, common brightener ingredients
• Product degradation results in inconsistent, ineffective performance, product waste
Product Efficacy IS a Significant Problem
https://www.google.com/url?sa=i&url=https://naturalskincare.com/&psig=AOvVaw0hj0p61Lo6nG3IAOif2AwW&ust=1591303459847000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCLj0m8_B5ukCFQAAAAAdAAAAABAD
CONFIDENTIAL 5
Packaging ALSO causes Product Degradation
Allure Magazine, Aug. 2015
“The world of skin-care packaging is a little
like online dating: A pretty appearance can
draw you in, but that doesn't mean it's going
to last. Some packages make products
expire faster than you'd think.”
Competitor offerings are packaged in jars,
airless pumps that really aren’t, tubes,
transparent glass, plastic bottles or
medicine droppers that do NOT protect
product ingredients and are NOT
sustainable.
https://www.google.com/imgres?imgurl=https://cdn.magazines.com/media/catalog/product/a/l/allure-magazine-3.jpg?auto%3Dformat%26fit%3Dcrop&imgrefurl=https://www.magazines.com/allure-magazine.html&docid=f0ifp0lmv0YXzM&tbnid=qcql7lckwMaaxM:&vet=10ahUKEwiljPyY3KbdAhUzHzQIHetKDrAQMwh7KAAwAA..i&w=400&h=542&bih=592&biw=1242&q=allure magazine&ved=0ahUKEwiljPyY3KbdAhUzHzQIHetKDrAQMwh7KAAwAA&iact=mrc&uact=8https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiO0qSp3KbdAhWIHXwKHYcBDs8QjRx6BAgBEAU&url=https://www.magazines.com/allure-magazine.html&psig=AOvVaw3fCqN2e3Z1ltYmC3lscYY9&ust=1536335051405923
CONFIDENTIAL 6
• Our products are manufactured in an oxygen and light free environment, the BEST way to ensure maximum efficacy and stability
• Formulations alone CANNOT protect against product degradation
• Our custom built formulation and filling line is fully sealed allowing no light or oxygen to enter
• Our products are perpetually sealed in sustainable packaging that is air tight, free of light, and ALWAYS SAFE, CONTAMINATION AND GERM FREE
• We are leading the sustainability effort by eliminating plastic waste and unrecycled glass (70% of total glass)
Odyssey’s Solution
CONFIDENTIAL 7
• Comparison of our technology containing retinol vs. the average of 10 competing retinol products
• Over 6 week period, the preservation rate for competitive products was on average 67%
• Over the same period, the preservation rate for our technology was 94.5%, almost a 30% improvement
• We have improved our preservation rates to now approaching 100%
Preservation Rate (Measures Efficacy)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Our technology Avg 10 competitors
94.5%
67.0%
% Retinol Preservation 6 weeks
CONFIDENTIAL 8
• Maximum product efficacy and stability achieved by our manufacturing technology
• Longer product shelf life
• Eliminates harmful preservatives and other ingredients - LESS IS ALWAYS BEST
• Innovative ingredient combinations that legacy manufacturing processes cannot achieve
• ALWAYS SAFE, CONTAMINATION AND GERM FREE
• Micro bubble structure for even application and absorption
Technology / Product Benefits
CONFIDENTIAL 9
• Patent pending manufacturing technology
• Custom-built formulation tanks and filling equipment secures manufacturing trade secrets
• Exclusive manufacturer provides strong competitive advantages
• FDA registered, inspected Manufacturing and Laboratory area
• Faster development, commercialization cycles
• Always “first” in production line
• Flexibility for smaller inventory runs vs. large MOQs
• Technology protected from being knocked off
IP and Competitive Advantages
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwilt6TmgLzhAhUrHTQIHciCBmcQjRx6BAgBEAU&url=https://founderssg.com/careers/&psig=AOvVaw1Dymjp-P6SbrZkCJqWcB_I&ust=1554658597811145
CONFIDENTIAL 10
• ALWAYS SAFE, CONTAMINATION AND GERM FREE
• Sustainably packaged, no harmful propellants or green house gases used
• Made with rigorous pharmaceutical processes and FDA protocols
• Ingredient transparent
• Paraben and Cruelty free
• Non-comedogenic
• Gluten free
• Fast absorbing, Scent satisfying
• Made in the USA
Our Innovative Products are …
CONFIDENTIAL 11
Product Pipeline (initial)
• We have created a new skin care category we call “Transdermal” Mousse and
Cream, a highly differentiated delivery of beauty and wellness products.
• Formulations for Non-CBD Products also available for CBD products
Time Product Key Benefits
Launched CBD Dermal Hydrator Supreme hydration and moisturizing
Q4 '20 - Q1 '21 Mousse Dermal Hydrator Supreme hydration and moisturizing
Cream Dermal Hydrator Supreme hydration and moisturizing
Retinol Facial Anti-aging
Non-hydroquinone / Non Arbutin Skin Brightener Fades dark spots, uneven skin tones
CBD & Copper Chlorophyllin Anti-aging
Vitamin C, E & Ferulic Acid anti-oxidant combination
Glycolic Acid Night A staple of any relevant skincare regimen
Other 2021 Body Plus SPF Sunblock and sun damage
Home administered Peel Reduce fine lines, wrinkles, scaring
Lavender and Melatonin balm For relaxation
Eye Product Crow's feet, puffiness, dark spots
Acne Product Skin conditions
Future Products addressing skin conditions Psoriasis, eczema, acne, inflammation, dry skin
CONFIDENTIAL 12
Significant Market opportunity
• Addressable Beauty and Wellness markets exceeding $400B
• Global skincare $130B, forecasted at $179B by 2022, CAGR 4.7%
• “The global beauty market is fragmenting, with the top 20
brands steadily losing market share to start ups.” Credit Suisse
• CBD Hemp market forecasted at $47B by 2025, CAGR 21%
• Men’s personal care expected to reach $166B by 2022
• Growth of Sexual Wellness Category exceeding $500M
• Increased consumer interest and focus on PRODUCT EFFICACY
“It’s not just makeup and face creams that require special handling: health and wellness has become a central feature of our beauty routine. Our
medicine cabinets are overflowing with supplements, vitamins, probiotics,
and medication that can lose efficacy if not stored correctly.” Beauty
Matters, March 2020
CONFIDENTIAL 13
Go to Market Strategy
• DTC – Website and Amazon
• Beauty, Health, Personal Care 10% of total Amazon
sales or $20B in 2019
• Health and beauty 3rd fastest growing category
• 63% of shoppers start their online searches there
• Retail
• Specialty retail including dispensaries
• Military bases
• Select / Regional Physician Offices
• International distribution
• Future sales channel opportunities
• Tele-Health / Online Pharmacy Partnership
• QVC / HSN
• MLM
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwj44OKF3bnjAhWJ4J4KHdNmBPMQjRx6BAgBEAU&url=https://www.newbeauty.com/blog/dailybeauty/11072-qvc-buys-hsn-home-shopping-network/&psig=AOvVaw0kuJLtqqx0Ku9HCgBMvHJ0&ust=1563376360120724https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiZhaC23bnjAhVQnp4KHfOYAk0QjRx6BAgBEAU&url=https://www.webstagram.one/tag/vivatia&psig=AOvVaw2rvxDwKjjySZsFfjxZgYNX&ust=1563376479455550https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwjB4_-L3rnjAhVHoZ4KHU59DYcQjRx6BAgBEAU&url=https://www.facingacne.com/dermatologist/&psig=AOvVaw0bmvXyhDoZMDeL0znWFT57&ust=1563376561034460
CONFIDENTIAL 14
Competition
• Competitors use legacy manufacturing processes
• Reduced product efficacy, stability, safety, and
performance
• Preservatives, additional ingredients required
to try and maintain efficacy and stability
• L'Oréal recent recall due to MOLD
• Clean, natural products lack defined standards,
poor ingredient transparency, unproven claims
• Survey - 50% of brands UNTRUSTWORTHY
• Botanical ingredients shown to cause skin
allergies, irritation including causing dermatitis
• Mini-refrigerators, insulated bags offered to
protect product efficacy – unnecessary cost
CONFIDENTIAL 15
>90 years of experience in CPG and waste industries
Accomplished Team
Michael Brower, COO/CFO, Co-Founder
Over 30 years of experience in diverse consumer product markets including beauty. Executive roles with
MDRejuvena, Senté, Odyssey Golf, Orange 21 (Spy Optics), Gunnar Optiks, KPMG. Successful exits with
Odyssey Golf (# 1 global brand sold to Callaway), Led IPO with Spy Optics/Orange 21 (oversubscribed ).
Director and Treasurer, SD Sport Innovators, Executive Chairman Bill Walton, NBA HOF.
Robert Munroe, CEO, Co-Founder Over 20 years of experience in the pharmaceutical testing industry. Co-Founder of Founders Science Group,
a testing and contract mfg. company. In previous positions, Robert has directed the activities of Quality
Control and Research and Development groups and has been involved in handling FDA site audits and client
sponsored audits of quality operations.
Dr. Ron Gurge, Chief Product Officer, Co-Founder Over 20 years of developing pharmaceutical and cosmetic products, several of which have become the
largest names in their respective categories. Co-founder of Founders Science Group, a testing and contract
mfg. Ron’s experience includes the development of Antiperspirants / Deodorants, Shaving Preparations,
Tooth Whiteners, Cosmetics and prescription products for Dry Skin, Acne and Atopic Dermatitis.
Walter Larsen, Vice President & General Manager, Co-Founder, Director Walter has 24 years of experience in the waste management industries with Browning-Ferris Industries, Allied
Waste, FCR Recycling, and Casella Waste Systems. Most recently he served as General Manager for several
advanced recycling facilities with revenues exceeding $120M. Prior to that he was a Director of Facilities
Management. Co-founder of Founders Science Group. Walter started his career serving our country in the
US Navy.
CONFIDENTIAL 16
Exclusive Development Team
• > 35 years of experience developing
pharma and OTC products
• Strong science-based formulation
experience
• Successful product track record
• Multiple patents awarded
• Created several category leaders
• Antiperspirants/ Deodorants, shaving
preparations, tooth whiteners,
cosmetics
• Prescription based products including
products for dry skin, acne, and atopic
dermatitis
https://www.google.com/url?sa=i&url=https://www.wlimages.com/fsg2017/h87906BE3&psig=AOvVaw0_5B1GQOvip-PrP9jlzriA&ust=1590204747394000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMCWsu_KxukCFQAAAAAdAAAAABAv
CONFIDENTIAL 17
Strategic Business Partners
Amazon Partner
• Currently represent brands selling over
$300M annually
• Brands include Brandables, Ju Ju Be,
Coola, NuFace, Rip Curl
• Access to Amazon search data to identify
new product development opportunities
Retail Distribution Partner
• Ex-executives from major billion dollar
brands
• Worked with brands like North Face, Oakley,
and Yeti
https://www.google.com/url?sa=i&url=https://www.amazon.com/&psig=AOvVaw2SgiESPdSoA3rr3rVyC0GL&ust=1590208233226000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCJjazMLRxukCFQAAAAAdAAAAABADhttps://www.google.com/url?sa=i&url=https://weedmaps.com/learn/dictionary/dispensary/&psig=AOvVaw0-M9mBgWesZ2aAMZtrblTy&ust=1590208353557000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCLjlkPTRxukCFQAAAAAdAAAAABAD
CONFIDENTIAL 18
Financial projections
DTC / Online - ASP $80 - $150, Avg. GM >70%
Retail - Avg. GM 50%
International distribution – Avg. GM 50%
Outsourced distribution and fulfillment
Note: Forecast assumes we are able to achieve our $3M capital raise inclusive of WeFunder
$(10,000,000)
$-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Revenue $1,577,950 $6,944,215 $15,000,690 $31,590,540 $54,663,570
EBITDA $(1,279,898) $938,047 $2,539,405 $7,198,418 $13,736,872
Revenue
EBITDA
CONFIDENTIAL 19
Investment Opportunity
• Seeking a raise of $50K - $107K through WeFunder
• Allows us to launch our next products
• Our overall raise target (inclusive of WeFunder) is $3 million
• Allows us to achieve financial projections presented on pg. 18
• Delaware C Corp., Qualified Small Business Stock
• Use of proceeds
• Sales and marketing $1.4M
• Inventory $600K
• Product development $500K
• General / Other Working Capital $500K
• Exit through sale to Beauty, Wellness, Cannabis, other consumer brand
• Higher exit value based on industry / technology multiple
• Beauty multiple 4-8 times revenue;
• Technology multiple >8 times revenue
https://www.google.com/url?sa=i&url=https://es.logodownload.org/sc-johnson-logo/&psig=AOvVaw3teKT7NyUQksA5FpTNE66R&ust=1591306412490000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCm277M5ukCFQAAAAAdAAAAABAIhttps://www.google.com/url?sa=i&url=https://es.logodownload.org/sc-johnson-logo/&psig=AOvVaw3teKT7NyUQksA5FpTNE66R&ust=1591306412490000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCm277M5ukCFQAAAAAdAAAAABAI
CONFIDENTIAL 20
Strong interest in Beauty and Wellness Brands
• Beauty M & A volumes are at historical
highs, with over $17B in transactions
(2018)
• Drunk Elephant sold to Shiseido for $845M
• Tatcha sold to Unilever for $500M
• Elf buys clean beauty brand W3ll People for
$27M
• Oars + Alps sold to SC Johnson for $20M
• Sun Bum sold to SC Johnson for $400M
• Majority investment by SC Johnson in
Coola
• Glossier raises $100M series D at $1.2B
valuation (est. sales $100M)
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiV9uip14DYAhVNx2MKHVFKDSUQjRwIBw&url=http://orendaenergy.com/unilever-uk-operations-to-be-powered-100-through-wind-power/&psig=AOvVaw0w1dTOs_tmDDurReFq7OAg&ust=1513037762850057https://www.google.com/url?sa=i&url=https://digital.hbs.edu/platform-digit/submission/glossier-a-direct-to-consumer-beauty-disruptor/&psig=AOvVaw2bZ_pKU5Wfwo83h4NRageN&ust=1591306235177000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCOj18_PL5ukCFQAAAAAdAAAAABAUhttps://www.google.com/url?sa=i&url=https://es.logodownload.org/sc-johnson-logo/&psig=AOvVaw3teKT7NyUQksA5FpTNE66R&ust=1591306412490000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCm277M5ukCFQAAAAAdAAAAABAIhttps://www.google.com/url?sa=i&url=https://es.logodownload.org/sc-johnson-logo/&psig=AOvVaw3teKT7NyUQksA5FpTNE66R&ust=1591306412490000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCm277M5ukCFQAAAAAdAAAAABAIhttps://www.google.com/url?sa=i&url=https://es.logodownload.org/sc-johnson-logo/&psig=AOvVaw3teKT7NyUQksA5FpTNE66R&ust=1591306412490000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCm277M5ukCFQAAAAAdAAAAABANhttps://www.google.com/url?sa=i&url=https://www.massmarketretailers.com/e-l-f-releases-eyes-lips-face-song/elf-logo-2/&psig=AOvVaw03PRopadeXTS11HF4MPIvG&ust=1591306581673000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCLCll5XN5ukCFQAAAAAdAAAAABAW
CONFIDENTIAL 21
Odyssey Science is Well Positioned
• More effective, higher performing products
• Greater EFFICACY, STABILITY, AND
SAFETY
• Leader in SUSTAINABLE products
• Experienced team
• Patent pending technology, with strong
competitive barriers
• Large, growing Beauty and Wellness
Markets
• Capital efficient business model
Michael Brower, Co-Founder, COO/CFO