SCIENCE COMMUNICATION –

FROM SOCIAL MEDIA TO SOCIAL POLICY

S A M L A N E 0 7 . 1 1 . 1 6

FROM BIO3C62 TO NOW

• UEA Biological Sciences BSc student• Traineeship at European Food Information

Resource• Traineeship at European Parliament

Information Office • Social Media Editor for Science|Business• MPA Student at UCL Department for Science,

Technology, Engineering and Public Policy

SCIENCE AND SOCIAL MEDIA

• Twitter, Facebook, YouTube, LinkedIn, Pinterest, Snapchat

• Hootsuite, Engagor, Canva• Different platforms have different

users • Framing your content to your

audience is important • Start with a conclusion

TASK• New research on diet:

http://bmcmedresmethodol.biomedcentral.com/articles/10.1186/s12874-016-0213-4 • You have the link to the paper and a press release from the

university• Design a social media strategy for the new release • Use any platforms you think are most appropriate for the audience• 10 minutes

WHAT WE DID

SCIENCE POLICY

• Challenges in educating scientists and politicians about their respective sectors • A scientist tends to focus on depth while politician

focuses on breadth • Most common way for science to be communicated to

policy makers is through policy briefs

POLICY BRIEF

• Recommendation• Background• Findings/Alternatives• Justification • Conclusion

TASK

• Read your assigned POST note• Draft a policy brief for Stephen Metcalfe MP (Chair of

Commons Science and Technology Committee)• Think about 2 policies you would recommend and then

select one • Then justify your decision• 25 minutes

THANKS!

S A M . K . L A N E @ O U T L O O K . C O M@ P O L I G R E E N H O U S E